Category: Web

One always wonders how to start off their site. The simplest thing to do is to prepare, design and then in the end just make it go live. While this is what most people do (create a site and immediately jut make it go live), it is not the most effective way of starting a website.

When you are finished with the creation of your site, you should first want to create a sort of “hype” when the site is supposed to go live. That is why you need a coming soon page which will create a build-up of fans who are going to come and visit it on day one!

And that, ladies and gentlemen, is where a coming soon page comes in handy!

What is a coming soon page?

A coming soon page is especially a site that consists of a single page. In this page, you can establish your social media accounts, what you are about, and you can add a sort of timer which will countdown when your site is going to go live. With it, you will also be able to establish a brand well before the brand has come out. 

It will also increase your footprint on search engines like Google or Bing. To be more accurate, you will be getting their attention in hopes of starting off your SEO.

Stats and analytics

There is also the purpose of analyzing your audience before they start going through your site. Some plugins can offer you analytical insight into what your audience is about, which browsers they are going to be using and from which device they are going to be visiting your site from. This allows you to further prepare and polish your site taking into accounts such stats. For example, you might notice that a lot of your visitors are using mobile phones to visit your site. With this knowledge, you can then invest more time in optimizing the mobile version of your site in order to accommodate your visitors visiting your site through mobile devices.

Social media

The other thing that people forget is your social media accounts. With a coming soon page, you can increase the number of subscribers on your social media accounts by a large margin. If you promote your social media links on the coming soon page and vice versa, you will gain a large enough following in all spheres. This will make promoting your future blog that much easier. 

It is a simple concept to understand, and if you do it properly you can reap the benefits within a couple of minutes of your site going live.

Get subscribers sooner

The coming soon page is also a great way of receiving additional subscribers to your blog well before you have posted any content. The trick is to create the coming soon page to look as professional and as clean as possible. It has to draw attention and curiosity from your visitors to ensure that they will come along when it goes live.

A coming soon page is also a great front for trying to find potential customers or future advertisers. If you can promote the concept of your product well enough (in this case a blog), you could be selling your product before the launch itself.

Coming Soon & Maintenance Mode

This is a great plugin if you are planning on creating a simple and professional coming soon page or maintenance mode page.

The real beauty of it is its ease of use and the user-friendliness of the layout builder. If you have some time to spare, or if you really want to customize the coming soon page, then you should go to the layout builder. With this powerful tool, you can simply drag and drop features and design boxes to the page to further customize it. It is that easy. You just drag and drop elements in and out until you are happy with the overall design. You can add in things like text, videos, a countdown clock and multiple other elements that will give you absolute control over all of your preferences. The way it accomplishes this is that it supports Elementor, Beaver Builder and, of course, Gutenberg. 

If you want to change anything with additional pictures and so on, you are free to do so. You can change the background of the entire coming soon page by adding your own images or you can choose any picture from the Unsplash depository (that is something like 100 million images for you to choose from). Heck, if you don’t like how the images are coloured or so on, you can simply add filters to the images before they are added to the background (in the ranks of Instagram filters).

Now, the coming soon page and maintenance mode is not made to just be a single page site which you use for hyping a site or informing your users that the site is under maintenance. It is also a great tool that allows you to check the stats and see what’s cooking up under the hood. You can track where the hits are coming from (country, which browsers are being used when viewing your site, which devices are visiting your site and so on).

The plugin also comes with a couple of powerful SEO features that do the job very well when it comes to analyzing the SEO of your site. This can come in very handy since it removes the need to install additional plugins that deal with the optimization.

Once you have established your coming soon page, you can integrate the plugin with autoresponders like Zapier or Mailchimp. This feature is signed with convenience if you’re going to be receiving a lot of new people subscribing to your newsletter or something of the sorts, and you won’t have the time to respond to all of them. With an autoresponder, the visitor who has subscribed to your newsletter will immediately receive an email thanking them and letting them know when a new product will be coming out (or blog posts if that is what your site is about).

Early access for clients is another neat little feature that allows you to show the site being built before it gets published. This is a great feature if you are creating a site for a client who wants to be present in the process and have insights on how the project is progressing. You just give them a “Secret Access Link” with which they can access the site to see how it is coming up.

Rebranding

The last thing that I’m going to mention is the rebranding feature of this plugin.  The newly introduced brand feature is an awesome addition to a plugin that is already packed with great tools and features. 

So, the question is: Have you ever wanted to redesign (rebrand) a plugin which you have installed on your WordPress website? Well, the main reason why you would want to do this is to add that additional touch of finesse. It is always a nice addition when you can add your preferred colours to a plugin in which you are going to be spending a lot of time on.

Before this, the plugin used white labelling which essentially removes all logos and colour schemes from the plugin. This is essential for some companies since they do not want other people’s logos and colours anywhere near their site, or even on the plugins that they are using.

There are many things that you can rebrand, like the name of the plugin, the plugin’s short name, the URL of the plugin’s site, the company name, the site of the company and you can add additional notes that are only visible in the dashboard.

Conclusion

At the end of the day, it really is much more beneficial for your site to have a coming soon page, no matter what your site is about. It creates brand awareness, it gives you insight on your future visitors, it boosts your social media accounts and it is super easy and fast to set up!

Do you want a powerful website that rewards your business by attracting customers?

Then you need to make sure your website has the right branding elements.

The only way of ensuring that your website has the right branding elements, one must have a clear and concise branding sense. Don’t have a background in branding? It’s totally fine. If you’re a business entrepreneur belonging to a different professional background and you’re still eager to market your business the right way in the online world, here are some branding elements that are essential for every website.

So without further adieu, let’s learn about these important branding elements to help you out.

What Kind of Logo Design Have You Chosen? 

The first and foremost branding element that you should pay attention to, when investing your budget in creating a brand, is the logo design. A logo is basically a symbol representing who or what your business is about. It is the emblem through which people will recognize your brand. At the same time, a logo reflects the values of what you’re selling on your website. So when it comes to logo designs, don’t settle for a cheap logo design service, but instead hire a professional web design company to design the perfect logo.

Get a logo design that expresses the unique quality of what business values you have.

What Colors Are You Leveraging in Your Website? 

Another important branding element that one must address is the type of colors they will choose to adapt when they are planning to create a website. While, there are plenty of colors which they can use when it comes to website designing, but the right mix will grab the attention of the users. Once again, a color sense isn’t something that you can expect from everybody; hence, it is important that you receive insights from a visualizer first who can express which colors would go best with your product/service.

Based on your service/product, a visualizer can express what colours will bring out the best in your service because they have spent years in studying colors and design elements to understand what may work best for you.

Hire a visualizer or usually when you hire a web design agency, they always have one on their team.

Is the Typeface of Your Website Readable Enough?

Just as much as the colors and design of your website is important, it is also important to pay attention to the typeface you will use to make your website stand out from the rest. Branding of your business also depends on the primary typeface that you are about to use in your website. The wrong typeface will result in creating readability issues which can easily navigate your target audience to alternate site options.

While, having a secondary typeface is not a bad option, make sure that the secondary one you choose appears in contrast with your primary typeface. Only then your website will stand a class-apart from the rest. Focus on the main fonts, (primary typeface) and make sure it equally compliments your brand values

If you won’t then there’s a high chance that people will not consider going through your website.

What Kind of Images Are You Planning to Put on Your Website? 

Next, you need to address what sort of images you are planning to put on your website. There are several approaches you can take; for instance, you can use photography (everyday shots) or you can use a custom image; you can use a sprawling background-scenery to consume the overall space, or you can simply go for a packaged thumbnail view, it’s all up to you!

Whatever images you think will work wonders for your website, go for it. Employ the best photographs and images that speak the same language that your customers understand. When choosing images for branding purposes, make sure they do complement your brand or if they are non-relative, then there’s a high chance people choose to walk away.

The right photos will leave quite the impact on your viewers so make sure you cherry-pick them.

What Kind of Graphic Elements are Used in Your Website? 

When designing a website, another factor that one must focus on is introducing the right graphic elements throughout their digital website. These elements should be strategically placed within your site and should reflect the best views. You can choose things like apertures, patterns, and other stylistic images which can add the perfect flair to your website design. Do you know that many website brands end up producing an entire library of elements which are greatly used for internal and external purposes?

The right graphic elements will ensure your website adds the perfect brand value to your digital business.

Use a Single Voiceover All Across Your Website

Now here’s a common mistake from the branding perspective that many website owners commonly make. They use multiple voiceover artists to create separate audio/video content to put up on their site. This is not a good practice because it sends quite the wrong impression on the people who are visiting. Instead of choosing multiple voiceover artists, it is best that you employ a single one who is capable of representing your brand in the best possible manner. If you’re able to do that, then you’re well on your way.

So there you go, here are the 6 important branding elements that I believe every website owner should consider when creating a website for his/her digital business.

You’re setting up your own website? Fantastic, the wide audience is ready to be reached, and the list of potential clients is getting longer and longer. However, in order to be successful, your website has to be functional and visually appealing. A good idea alone is not enough if its implementation is not on a certain level. To make your website functional and useful, things like WordPress themes and plugins have to be utilized. 

Choosing the right theme is very important, but it’s often not an easy decision to make. You can choose between plenty of free themes, but when you include the premium ones into the mix, things get even more engaging.

Don’t dismiss the premium themes just because you have to throw in a few bucks – they often have whole crews working on them and can really boost your website and make people want to visit them again and again.

Fortunately, there are specialized places where you can easily obtain premium themes and learn all about them, so invest a bit of time and do this simple research before your website takes off.

Plugins play an equally important role, if not even more so. Many of them have actually become indispensable to any website that’s looking to make a name for itself and are indispensable when it comes to creating any kind of strategy too. Therefore, you would do well to have those ready to go when your website launches.

These must-have WordPress plugins really set the tone for the overall impression you leave on a visitor and make your life a whole lot easier, and some can even help your website work better and faster.

Add  WP Reset to the concoction

Yes, indeed – the community of people working on all sorts of plugins and themes is absolutely massive and very active. Because of that, you are more than likely to come across something (more like many things, to be honest) that will spark your interest and seem to be a good fit for your website. Like any responsible website owner, you will want to test them out, which means you will have to install them and see how you perform.

This is where a potential problem arises because not all plugins work equally well and not all affect your website in the same way. Maybe there’s a glitch in some of them since they are often created as a passion project. Or maybe you realize that you have too many of them and want to wipe the slate clean and start anew with assembling your array of plugins and themes. Instead of manually having to check every single plugin and fix whatever needs to be fixed the long way, WP Reset allows you to get back to the starting point with a single click.

Where that starting point is depends on you – you can choose the “nuclear” option to wipe absolutely everything or just get back to the point when everything worked perfectly for you. This is done through snapshots which record the status of your website before anything new is added, so WP Reset functions as a perfect safety net for whenever something goes wrong. You can actually save these snapshots on places like Google Drive or Dropbox so that you’re even more certain nothing can go wrong.

Set up a website in a flash

But this plugin works both ways. Not only can you delete things with a click, but you can also reverse the process and install them in a heartbeat.All users also have the option of creating lists of their favorite themes and plugins so that when they’re starting out with a new website they can simply click on a button and have everything they’ve previously used to appear almost instantly there too. Think of the time you can save this way if you have or are planning on having multiple websites!

You can see how this can be useful, right? As a matter of fact, this is a fantastic tool for people who are overseeing and maintaining websites professionally – webmasters, web-developers, that sort of thing – although it’s also simple enough for anyone who’s just getting started with optimizing their site and adding new functions there, too.

Mind the images

To further diminish any risk of malfunction or simply to allow your website to breathe easier and run faster, here’s one more tip – be mindful of the images. You don’t want some huge pictures taking up precious loading time or being uploaded in the wrong format. Don’t you just hate when something like that happens and the mistake is so simple that you don’t see it and instead go digging through the code which may end up causing more damage than benefits to your website?

To solve this, though, you don’t have to look for a premium plugin or even pay for anything. ResizeMyImage will help you optimize the image you want to upload however you want, and you can actually get quite a few good tips from them on their blog. In just a few clicks, you’ll have the perfect visualization for your website.

Conclusion

Making changes and adjustments to your website is an inevitable part of the process. Those tasks can truly be delightful considering the progress that you can make, but it does take a lot of caution since a few wrong buttons clicked can cause severe damage.

That’s why it’s always necessary to have a few handy helpers by your side that will always watch your back and ensure that your website remains safe and sound.

Now it’s your move – work your magic and let the experiments begin!

Have you found that your WordPress has started redirecting to another website recently? In most cases, this means that your visitors are being redirected to obscene or spam websites and this is the result of being hacked. If this has happened to your website, then it is absolutely crucial that you fix it immediately. 

Thousands of different WordPress hosted websites have been infected with malicious code and JavaScript in the past months, with a dramatic spike in January. These hackers exploited vulnerabilities found in a number of different plugins on WordPress sites, with the most popular being the Contact Form which is used alongside PayPal. 

Whether it be an outdated software, weak password or a flaw or glitch in a currently installed plugin, hackers use these gateways to gain access to a vulnerable website. Once the hackers have accessed the website, they are then able to flood the site and code with JavaScript so that it sets off numerous spam redirects to fraudulent sites where visitors are then tricked into inputting their personal information via “survey for gift” schemes, which then installs the infected malware. 

Unfortunately for site owners, the JavaScript used by these hackers is then able to make further changes to any existing WordPress files by using the /wp-admin/theme-editor.php extension. This is a way of adding further malware, such as PHP backdoors and hack tools so that they can maintain unauthorized access.

How to spot if your website has been affected

If you have noticed this happening on your website, then this is, unfortunately, a result of your website being hacked. If this has happened, then it is vital that you try your best to solve this issue immediately and take back control of your website. 

If you are pressed for time and need to also clean up your website, then there are some automated malware removals which can do this, but in order to stop this from happening again in the future, you need to understand what has happened and why. 

The security of your website is important and particularly more so if it is hosted on WordPress. This is because WordPress is a popular hosting choice for many websites, with around 35% of all worldwide websites being hosted on there, so is a popular choice for hackers. According to a recent study, 90% of all WordPress websites have been infected with malware. 

How do hackers cause a website to redirect?

There are a few tricks which hackers use in order to get access to your website. Some of the most common ways are:

• Adding themselves as a ghost admin onto your website
• Changing the homepage URL
• Adding malicious malware onto your WordPress database and files

In most cases, visitors will find that there are being redirected to another website before they land on the homepage of your website. The tricky thing about these kinds of hacks is that they can lie unnoticed and dormant on your website and unless it is bought to your attention, you might be hacked for quite some time. 

If you have noticed that your website is redirecting, then you need to rectify it immediately, Redirects can have hugely damaging impacts on your website and your visitors and can lead to very severe repercussions. 

Why you should worry about malicious redirects?

A malware hack which causes redirects can lead to severe and sometimes irreversible damage to your website for a number of reasons.  

Your SEO will be affected

It is no easy task to get your website ranking on search engines and can take a lot of time and effort. Once your website is hacked in this way, hackers will then use your SEO efforts to cause even further damage. 

Your traffic will drop as your visitors are redirected to malicious sites and hackers can place links inside your website, meaning that if a visitor was to click on it, they’ll be redirected. A malware hack can cause Google to penalise your site for bad backlinks, and recovering your SEO can take months. 

Google may blacklist your website

Google prioritises the safety and experience of users above all else. If your website is putting users at risk, then Google may well blacklist your website. Visitors who try to visit your website will be shown a warning sign from Google informing them that the website is at risk, or they will be blocked from entering the website. 

Your brand image will be affected

One of the worst parts of being hacked is that your brand image, which you have worked so hard to build, can be shattered in a moments notice. In the majority of cases, customers who see that a website has been hacked are very unlikely to return. 

How to clean and detect malicious redirects

Your website is redirecting because of the infected codes which the hackers have added. To remove these redirects, you need to find where the malware and code has been hidden and remove it. But, the issue with this is that this could be hidden anywhere, from your database, “.htaccess” file or even discreetly hidden in your uploads. You can scan your website, either by using a security plugin or by manual search, to find the malicious code.

Manual scanning

During a manual website scan, you may find yourself looking for known patterns of code which are often used in a malicious way. Should you find a snippet of this code, then it can be easily removed, but the problem with this method is that it will only ever match a known pattern. This part of the code can be used in a number of different patterns and can be a relatively tedious process. 

Keyword identification

Another way that you can search for malicious code is to search for known keywords which are commonly used within malicious code, such as “base64_decode” and “eval”. One of the drawbacks when using this method is that, like manual scanning, you can find that these keywords can be used to form legitimate code. A lot of plugins, especially on WordPress, so searching for these isn’t a foolproof plan. 

Matching plugin files

Another way that you can search for malicious redirects on your website is by matching the plugins you have used. Make a list of the different ones installed on your website and then download the same plugins again from the repository. Then you can match the two to look for any differences to spot where the code is hidden. This is a highly effective, but time-consuming, way to search for and identify malware. There are a number of versions of plugins and not all of these are available for public use, so modifications may have been made.

In an ideal world, you should use a trusted security plugin to scan your site and files for malware and this should then deal with the additional task of cleaning your website too.

Protecting your website from future malicious redirects

By simply just locating where the malware is on your website and cleaning up the site, you are not protecting your website against any future malicious hacking attempts. It is vital that you take security measures for your website seriously so that it is protected from future hacks and attacks. There are many recommended security measures across all CMS’, which means that website owners can implement some of, if not all, of those recommended. 

Manually implementing these measures onto your website may take some form of expertise, especially if you are not too sure as to what you are searching for. You can use some of the WordPress security plugins and features as a first measure to protect and fix your website and then get a professional to look into it further. 

This is particularly important if you work with other businesses and websites who’s information may also be vulnerable or if you are an investor. Ideally, you should always carry out technical due diligence in these cases – remember that bad technology and practises will guarantee failure. 

What next? 

Moving on from your website being hacked in this way can be quite a stressful and time-consuming period, especially if your website is your means of income. You should ensure that the modification of the primary files on your website are disabled so that you can prevent any future hackers from inserting malicious files and code onto your site again. This should be done as part of your website’s best practices and security hardening steps. 

If your web host suspended your account following your website being hacked and removed your website, then you can get in touch with the support team and explain the situation to them. You can send them screenshots along with any other important information which they may require. They can verify your website and, once they have the information which is needed, they will un-suspend your account. 

Every website owner should bear in mind that having a website and presence online which can store valuable user data and information is a big responsibility and one which shouldn’t be taken lightly. Data is a hugely valuable commodity these days and is what hackers are looking for when they carry out these attempts on websites. Take time investing in your website’s security and ensure that you have reliable backups and effective security measures in place to make sure that your website is fully working. 

Submitted by guest author: Natalie Wilson is a freelance writer for many business and technology publications. With a wide range of knowledge in the sectors, she is an avid researcher and writer in the field, taking particular interest in Northern tech brands.. Having worked with a number of different businesses, Natalie is now a freelance writer looking to specialize in the sector. You can connect with her on Twitter @NatWilson976.

To create a website successfully that has high volumes of conversion and increase website traffic, having a secure web hosting provider is paramount either for an organisation or an individual. But, the different types of web hosting will depend on the type of website that is being created.

A large, corporate business website will differ from that of a small independently owned site, and so will the size and power of their website hosting needs. It is this point where many get confused as to what type of hosting is best for them to ensure the smooth running of the website once it has been built. 

Because of this, in this article we will be focusing specifically on two different types of web hosting, internal and external hosting, helping to give you a clear understanding on which website will need these and the reasons as to why. 

Internal Web Hosting- What is It?

Internal, as based on the name, is a form of website hosting done in house, within the business place or offices and operated by the company. Because of the independent nature of this form of web hosting, the business will have to cover all parts of the job. Helping to ensure that the website continually runs and can be successfully used by anyone around the world. Surprisingly, it is not only about having an internal IT department, the business must have specific assets such as hardware, servers, and the correct softwares for internal hosting, with each alone being on the pricey side. 

The types of things that the business will need to cover include:

• Site costs
• Technical support
• High-quality system security 
• Device maintenance 
• Database control of information

Benefits Of Internal Web Hosting 

By hosting the website in house, the business can see quite a variety of benefits, that would not be available if done differently. 

Complete Site Ownership

Firstly, through an internal web hosting, the business has full control over access to the website, and everything in between this process. From the back end to all configurations, these can be chosen easily by the business, and directed in the exact way they wish. The website can be accessed and controlled 24/7, so if a new idea arises or an issue decided to spark, it can be changed quickly with no real downtime faced that could harm the traffic and potential popularity of the website. 

No Additional 3rd Party Fees

When hosting internally, there is no need to waste money, that would usually be spent on third-party or management, for something as simple as a phone call. Through internal hosting, the business pays for exactly what is needed, and nothing more, where they can usually get caught up in a handful of unnecessary charges if hosting outside of the business place. 

Keeps Internal Data, Internal

Another benefit of hosting a website internally is the promise that everything is kept in the house. From decision-making to background data implemented into the site, nothing has to leave the building, decreasing the chance of any fraudulent activity happening. 

This way, the business can hold the decision to how high they would like their site security to be, giving them the confidence to control as they wish, without any worry of outsiders getting into the system. 

External Web Hosting

External web hosting is slightly different from internal, quite clearly being its opposition. External web hosting is done by a third-party source, outside of the office, providing a business with the service needed to run a website successfully, without the hassle of having to do it themselves.

Benefits Of External Web Hosting

Price Points 

External website hosting is the preferred method for many, due to its simplicity, price and usual good deals on offer open to new businesses joining the service. When hosting externally, the business has no need to purchase extensive IT devices, or even a team to take control of the website, which can take a huge toll on company accounts, each costing a large sum within itself.

Technical Support

All of the external web hosting services will come with a technical support team at hand, 24/7, to aid their clients when the website begins facing some running troubles. In some cases, problems may never arise if the hosting service is continually up to date with client site checks. But if they were to arise, the support team is on hand to fix the issues as quickly as possible. 

Easy Upgrade

Unlike internal hosting, when hosting with a third party business, the service is usually brought within plan sizes. This will allocate the business site with a specific amount of data, network, and overall quality of the service given towards a website, depending on how well the business is wanting it to run. 

If in time the business grows, and they need to adapt the size of the site, or the running speed and data sizes, they can simply upgrade the package to get more benefits out of the external hosting service, with a little extra charge. 

Summary

Each different types of web hosting have some distinctive differences that need to be chosen accordingly to what the business place can handle. 

That of a slightly large business place may decide to host the site themselves to have complete control over their brand, with a size large enough to bring a quality web team into the mix to run the IT department. But, a slightly smaller business just starting out may choose the simpler route of external hosting, to ensure the smooth running of their website in the early stages of the company, without any additional performance worries. 

Highlighting the many differences,  the choice of external hosting may seem more appealing, due to its simplicity by taking away an element of stress that some business places just cannot afford to obtain. However, for those with the money to spare, a quality rackmount server will allow businesses to host a team and department to run and maintain the website for themselves.

Hopefully, we have answered any questions that you may have about the differences between internal and external hosting, however for those questions not yet answered, comment below. 

Everyone wants to build beautiful apps that look perfect and engages the audience instantly. But very few apps achieve perfect User Experience (UX) that resonates with their target audience. A gamut of apps falls short of the excellence they need to deliver just because of not following the critical UX principles or not evolving with the UX standards and design practices.

Here we are going to explain the key principles and practices to help mobile app developers to create standout UX.

Use Custom and Motion Graphics

Being visually attractive and engaging at a glance should be the primary design objective. To achieve this, there is no dearth of visual experiments and tweaks, but some visual elements remain the winner among the visual design experiments. The custom graphics and motion graphics in recent times have emerged as effective and highly efficient design elements for countless successful apps across the niches.

When you use custom graphics instead of stock photos, you give your app more visual relevance. Moreover, you can also incorporate a sense of humour or different visual twists with custom graphics. On the other hand, stock photos are like run of the mill visuals that lack depth and context most of the time.

In the same manner, motion graphics and animation can further add engaging visuals to your app and can ensure better visual engagement of the users. Animation and motion graphics can also deliver an informal look and feel. As the 5G technology is going to launch in 2020, more apps with these attractive visual experiments are about to come. 

Give Utmost Importance to Button Design

Button design in the context of the mobile UX plays a very important role. In respect of achieving maximum traction with the CTA buttons, it is important to follow the developer guidelines of the respective platforms.

First of all, buttons should look like the buttons and follow the convention. This is why, from size to colour to contrast; every aspect of the button design really matters. The appropriate size of the button helps the users to tap on the buttons easily while the extra-large size can only make the visual clarity suffer. Opting for a balanced button size as per the guideline of Apple iOS and Android is important.

When it comes to shape, a button shape can differ from one platform to another. For example, Android buttons can be designed as flat and raised from the surrounding by following the material design principle; while for iOS flat button design is the convention.

Now, for choosing the colours for the buttons, you need to make sure that the buttons look actionable. Proper use of colour based upon the niche and appropriate contrast can play a vital role in engaging more audiences who will end up clicking the buttons.

Users like familiarity and they associate some colours with some niches and actions. This is why you need to choose button colours that intuitively tell them about the action to take and the course of steps to follow.

Minimalist Design

It is true that across the vast majority of the successful mobile apps, minimalist design right now dominates simply because of the ease of use this design principle offers to the users. The main factor behind the popularity of the minimalist design is the demand for visual clarity and dislike for clutter. No wonder, most apps either marginally or in a fully-fledged manner need to conform to this design principle.

A clutter-free simple design with a lot of white space helps reduce the visual distractions and while helping users to settle their attention on the app content and functions they need. Moreover, the minimalist design prioritizes the content and visual elements to give byte-sized content at a time and thus helps to avoid cognitive overload.

Stay Focused on User Objectives

The goal of a person using an app can be a lot different than the person accessing the same content or function through a desktop website. Since mobile app users mostly try to get away with the content and functions that can be accessed at a glance, the user interface and other design elements should help them stay focused on what they need at a particular context or situation.

For example, when the user needs to order something or get road directions, the app should exactly allow him to do the same without any delay.

Boost Personalization

Finally, for great user experience, any app needs to allow scope for personalization as much as possible. As today’s mobile apps, thanks to a host of innovative and cutting edge technologies, can personalize a lot of visual elements and UX attributes, personalization became a must-have UX design element that every app needs to incorporate.

Personalized UX design will help users get access to content when and where they need depending upon the context. Personalization also helps users get what they want without being exposed to distractions and cognitive overload.

For example, while using a banking app, if the user isn’t interested in all menu options, he should be allowed to customize the menu options and select favourite transactions to help them use the app most of the time.

Conclusion

In the years to come, mobile app user experience is likely to be more fluid, user-centric, and context-focused. The above principles only help you design mobile app UX with these attributes.