Do you want a powerful website that rewards your business by attracting customers?
Then you need to make sure your website has the right branding elements.
The only way of ensuring that your website has the right branding elements, one must have a clear and concise branding sense. Don’t have a background in branding? It’s totally fine. If you’re a business entrepreneur belonging to a different professional background and you’re still eager to market your business the right way in the online world, here are some branding elements that are essential for every website.
So without further adieu, let’s learn about these important branding elements to help you out.
What Kind of Logo Design Have You Chosen?
The first and foremost branding element that you should pay attention to, when investing your budget in creating a brand, is the logo design. A logo is basically a symbol representing who or what your business is about. It is the emblem through which people will recognize your brand. At the same time, a logo reflects the values of what you’re selling on your website. So when it comes to logo designs, don’t settle for a cheap logo design service, but instead hire a professional web design company to design the perfect logo.
Get a logo design that expresses the unique quality of what business values you have.
What Colors Are You Leveraging in Your Website?
Another important branding element that one must address is the type of colors they will choose to adapt when they are planning to create a website. While, there are plenty of colors which they can use when it comes to website designing, but the right mix will grab the attention of the users. Once again, a color sense isn’t something that you can expect from everybody; hence, it is important that you receive insights from a visualizer first who can express which colors would go best with your product/service.
Based on your service/product, a visualizer can express what colours will bring out the best in your service because they have spent years in studying colors and design elements to understand what may work best for you.
Hire a visualizer or usually when you hire a web design agency, they always have one on their team.
Is the Typeface of Your Website Readable Enough?
Just as much as the colors and design of your website is important, it is also important to pay attention to the typeface you will use to make your website stand out from the rest. Branding of your business also depends on the primary typeface that you are about to use in your website. The wrong typeface will result in creating readability issues which can easily navigate your target audience to alternate site options.
While, having a secondary typeface is not a bad option, make sure that the secondary one you choose appears in contrast with your primary typeface. Only then your website will stand a class-apart from the rest. Focus on the main fonts, (primary typeface) and make sure it equally compliments your brand values
If you won’t then there’s a high chance that people will not consider going through your website.
What Kind of Images Are You Planning to Put on Your Website?
Next, you need to address what sort of images you are planning to put on your website. There are several approaches you can take; for instance, you can use photography (everyday shots) or you can use a custom image; you can use a sprawling background-scenery to consume the overall space, or you can simply go for a packaged thumbnail view, it’s all up to you!
Whatever images you think will work wonders for your website, go for it. Employ the best photographs and images that speak the same language that your customers understand. When choosing images for branding purposes, make sure they do complement your brand or if they are non-relative, then there’s a high chance people choose to walk away.
The right photos will leave quite the impact on your viewers so make sure you cherry-pick them.
What Kind of Graphic Elements are Used in Your Website?
When designing a website, another factor that one must focus on is introducing the right graphic elements throughout their digital website. These elements should be strategically placed within your site and should reflect the best views. You can choose things like apertures, patterns, and other stylistic images which can add the perfect flair to your website design. Do you know that many website brands end up producing an entire library of elements which are greatly used for internal and external purposes?
The right graphic elements will ensure your website adds the perfect brand value to your digital business.
Use a Single Voiceover All Across Your Website
Now here’s a common mistake from the branding perspective that many website owners commonly make. They use multiple voiceover artists to create separate audio/video content to put up on their site. This is not a good practice because it sends quite the wrong impression on the people who are visiting. Instead of choosing multiple voiceover artists, it is best that you employ a single one who is capable of representing your brand in the best possible manner. If you’re able to do that, then you’re well on your way.
So there you go, here are the 6 important branding elements that I believe every website owner should consider when creating a website for his/her digital business.
Always get a head start – Why should you start your blog with a coming soon page?
One always wonders how to start off their site. The simplest thing to do is to prepare, design and then in the end just make it go live. While this is what most people do (create a site and immediately jut make it go live), it is not the most effective way of starting a website.
When you are finished with the creation of your site, you should first want to create a sort of “hype” when the site is supposed to go live. That is why you need a coming soon page which will create a build-up of fans who are going to come and visit it on day one!
And that, ladies and gentlemen, is where a coming soon page comes in handy!
What is a coming soon page?
A coming soon page is especially a site that consists of a single page. In this page, you can establish your social media accounts, what you are about, and you can add a sort of timer which will countdown when your site is going to go live. With it, you will also be able to establish a brand well before the brand has come out.
It will also increase your footprint on search engines like Google or Bing. To be more accurate, you will be getting their attention in hopes of starting off your SEO.
Stats and analytics
There is also the purpose of analyzing your audience before they start going through your site. Some plugins can offer you analytical insight into what your audience is about, which browsers they are going to be using and from which device they are going to be visiting your site from. This allows you to further prepare and polish your site taking into accounts such stats. For example, you might notice that a lot of your visitors are using mobile phones to visit your site. With this knowledge, you can then invest more time in optimizing the mobile version of your site in order to accommodate your visitors visiting your site through mobile devices.
The other thing that people forget is your social media accounts. With a coming soon page, you can increase the number of subscribers on your social media accounts by a large margin. If you promote your social media links on the coming soon page and vice versa, you will gain a large enough following in all spheres. This will make promoting your future blog that much easier.
It is a simple concept to understand, and if you do it properly you can reap the benefits within a couple of minutes of your site going live.
Get subscribers sooner
The coming soon page is also a great way of receiving additional subscribers to your blog well before you have posted any content. The trick is to create the coming soon page to look as professional and as clean as possible. It has to draw attention and curiosity from your visitors to ensure that they will come along when it goes live.
A coming soon page is also a great front for trying to find potential customers or future advertisers. If you can promote the concept of your product well enough (in this case a blog), you could be selling your product before the launch itself.
This is a great plugin if you are planning on creating a simple and professional coming soon page or maintenance mode page.
The real beauty of it is its ease of use and the user-friendliness of the layout builder. If you have some time to spare, or if you really want to customize the coming soon page, then you should go to the layout builder. With this powerful tool, you can simply drag and drop features and design boxes to the page to further customize it. It is that easy. You just drag and drop elements in and out until you are happy with the overall design. You can add in things like text, videos, a countdown clock and multiple other elements that will give you absolute control over all of your preferences. The way it accomplishes this is that it supports Elementor, Beaver Builder and, of course, Gutenberg.
If you want to change anything with additional pictures and so on, you are free to do so. You can change the background of the entire coming soon page by adding your own images or you can choose any picture from the Unsplash depository (that is something like 100 million images for you to choose from). Heck, if you don’t like how the images are coloured or so on, you can simply add filters to the images before they are added to the background (in the ranks of Instagram filters).
Now, the coming soon page and maintenance mode is not made to just be a single page site which you use for hyping a site or informing your users that the site is under maintenance. It is also a great tool that allows you to check the stats and see what’s cooking up under the hood. You can track where the hits are coming from (country, which browsers are being used when viewing your site, which devices are visiting your site and so on).
The plugin also comes with a couple of powerful SEO features that do the job very well when it comes to analyzing the SEO of your site. This can come in very handy since it removes the need to install additional plugins that deal with the optimization.
Once you have established your coming soon page, you can integrate the plugin with autoresponders like Zapier or Mailchimp. This feature is signed with convenience if you’re going to be receiving a lot of new people subscribing to your newsletter or something of the sorts, and you won’t have the time to respond to all of them. With an autoresponder, the visitor who has subscribed to your newsletter will immediately receive an email thanking them and letting them know when a new product will be coming out (or blog posts if that is what your site is about).
Early access for clients is another neat little feature that allows you to show the site being built before it gets published. This is a great feature if you are creating a site for a client who wants to be present in the process and have insights on how the project is progressing. You just give them a “Secret Access Link” with which they can access the site to see how it is coming up.
The last thing that I’m going to mention is the rebranding feature of this plugin. The newly introduced brand feature is an awesome addition to a plugin that is already packed with great tools and features.
So, the question is: Have you ever wanted to redesign (rebrand) a plugin which you have installed on your WordPress website? Well, the main reason why you would want to do this is to add that additional touch of finesse. It is always a nice addition when you can add your preferred colours to a plugin in which you are going to be spending a lot of time on.
Before this, the plugin used white labelling which essentially removes all logos and colour schemes from the plugin. This is essential for some companies since they do not want other people’s logos and colours anywhere near their site, or even on the plugins that they are using.
There are many things that you can rebrand, like the name of the plugin, the plugin’s short name, the URL of the plugin’s site, the company name, the site of the company and you can add additional notes that are only visible in the dashboard.
At the end of the day, it really is much more beneficial for your site to have a coming soon page, no matter what your site is about. It creates brand awareness, it gives you insight on your future visitors, it boosts your social media accounts and it is super easy and fast to set up!
How To Test Out Any Plugin Or Theme On Your Website Without Risk Of Malfunction
You’re setting up your own website? Fantastic, the wide audience is ready to be reached, and the list of potential clients is getting longer and longer. However, in order to be successful, your website has to be functional and visually appealing. A good idea alone is not enough if its implementation is not on a certain level. To make your website functional and useful, things like WordPress themes and plugins have to be utilized.
Choosing the right theme is very important, but it’s often not an easy decision to make. You can choose between plenty of free themes, but when you include the premium ones into the mix, things get even more engaging.
Don’t dismiss the premium themes just because you have to throw in a few bucks – they often have whole crews working on them and can really boost your website and make people want to visit them again and again.
Fortunately, there are specialized places where you can easily obtain premium themes and learn all about them, so invest a bit of time and do this simple research before your website takes off.
Plugins play an equally important role, if not even more so. Many of them have actually become indispensable to any website that’s looking to make a name for itself and are indispensable when it comes to creating any kind of strategy too. Therefore, you would do well to have those ready to go when your website launches.
These must-have WordPress plugins really set the tone for the overall impression you leave on a visitor and make your life a whole lot easier, and some can even help your website work better and faster.
Add WP Reset to the concoction
Yes, indeed – the community of people working on all sorts of plugins and themes is absolutely massive and very active. Because of that, you are more than likely to come across something (more like many things, to be honest) that will spark your interest and seem to be a good fit for your website. Like any responsible website owner, you will want to test them out, which means you will have to install them and see how you perform.
This is where a potential problem arises because not all plugins work equally well and not all affect your website in the same way. Maybe there’s a glitch in some of them since they are often created as a passion project. Or maybe you realize that you have too many of them and want to wipe the slate clean and start anew with assembling your array of plugins and themes. Instead of manually having to check every single plugin and fix whatever needs to be fixed the long way, WP Reset allows you to get back to the starting point with a single click.
Where that starting point is depends on you – you can choose the “nuclear” option to wipe absolutely everything or just get back to the point when everything worked perfectly for you. This is done through snapshots which record the status of your website before anything new is added, so WP Reset functions as a perfect safety net for whenever something goes wrong. You can actually save these snapshots on places like Google Drive or Dropbox so that you’re even more certain nothing can go wrong.
Set up a website in a flash
But this plugin works both ways. Not only can you delete things with a click, but you can also reverse the process and install them in a heartbeat.All users also have the option of creating lists of their favorite themes and plugins so that when they’re starting out with a new website they can simply click on a button and have everything they’ve previously used to appear almost instantly there too. Think of the time you can save this way if you have or are planning on having multiple websites!
You can see how this can be useful, right? As a matter of fact, this is a fantastic tool for people who are overseeing and maintaining websites professionally – webmasters, web-developers, that sort of thing – although it’s also simple enough for anyone who’s just getting started with optimizing their site and adding new functions there, too.
Mind the images
To further diminish any risk of malfunction or simply to allow your website to breathe easier and run faster, here’s one more tip – be mindful of the images. You don’t want some huge pictures taking up precious loading time or being uploaded in the wrong format. Don’t you just hate when something like that happens and the mistake is so simple that you don’t see it and instead go digging through the code which may end up causing more damage than benefits to your website?
To solve this, though, you don’t have to look for a premium plugin or even pay for anything. ResizeMyImage will help you optimize the image you want to upload however you want, and you can actually get quite a few good tips from them on their blog. In just a few clicks, you’ll have the perfect visualization for your website.
Making changes and adjustments to your website is an inevitable part of the process. Those tasks can truly be delightful considering the progress that you can make, but it does take a lot of caution since a few wrong buttons clicked can cause severe damage.
That’s why it’s always necessary to have a few handy helpers by your side that will always watch your back and ensure that your website remains safe and sound.
Now it’s your move – work your magic and let the experiments begin!
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