A niche is a focused, targetable segment of the market. You are a specialist providing a product or service that...
A modern business needs a lot of things to be successful. High-quality products that capture the attention of your target market are an excellent first start....
There is no controversy in the fact that AI or Artificial Intelligence creates a better user experience in all aspects. Whether it is in the medical...
As Socrates once said: “Regard your good name as the richest jewel you can possibly be possessed of – for credit is like fire; when once you...
Networking may well be a word that strikes fear into the core of your being if you don’t consider yourself to be a naturally confident person....
Is there anything more anathema to the intrepid entrepreneurial soul than the bureaucratic rigours of email? No one began a business saying ‘ damn, I’ma do me some...
If you’re old enough to have ever bought a vinyl record single, you may remember that they were usually cut with A-side and B-side versions of...
As managers, our focus is invariably on keeping the team on track, aligned with one another and the mission. But overall performance can be strongly affected...
Off the top, let me say that easy doesn’t necessarily mean quick. Constructing a multi-page website is still very time-consuming, but the good news for entrepreneurs is that creating...
Running a small business is a dicey game. It is by no means without its rewards; you get to be your own boss and manage your...