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The Difference Between Internal And External Hosting?

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To create a website successfully that has high volumes of conversion and increase website traffic, having a secure web hosting provider is paramount either for an organisation or an individual. But, the different types of web hosting will depend on the type of website that is being created.

A large, corporate business website will differ from that of a small independently owned site, and so will the size and power of their website hosting needs. It is this point where many get confused as to what type of hosting is best for them to ensure the smooth running of the website once it has been built. 

Because of this, in this article we will be focusing specifically on two different types of web hosting, internal and external hosting, helping to give you a clear understanding on which website will need these and the reasons as to why. 

Internal Web Hosting- What is It?

Internal, as based on the name, is a form of website hosting done in house, within the business place or offices and operated by the company. Because of the independent nature of this form of web hosting, the business will have to cover all parts of the job. Helping to ensure that the website continually runs and can be successfully used by anyone around the world. Surprisingly, it is not only about having an internal IT department, the business must have specific assets such as hardware, servers, and the correct softwares for internal hosting, with each alone being on the pricey side. 

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The types of things that the business will need to cover include:

  • Site costs
  • Technical support
  • High-quality system security 
  • Device maintenance 
  • Database control of information

Benefits Of Internal Web Hosting 

By hosting the website in house, the business can see quite a variety of benefits, that would not be available if done differently. 

Complete Site Ownership

Firstly, through an internal web hosting, the business has full control over access to the website, and everything in between this process. From the back end to all configurations, these can be chosen easily by the business, and directed in the exact way they wish. The website can be accessed and controlled 24/7, so if a new idea arises or an issue decided to spark, it can be changed quickly with no real downtime faced that could harm the traffic and potential popularity of the website. 

No Additional 3rd Party Fees

When hosting internally, there is no need to waste money, that would usually be spent on third-party or management, for something as simple as a phone call. Through internal hosting, the business pays for exactly what is needed, and nothing more, where they can usually get caught up in a handful of unnecessary charges if hosting outside of the business place. 

Keeps Internal Data, Internal

Another benefit of hosting a website internally is the promise that everything is kept in the house. From decision-making to background data implemented into the site, nothing has to leave the building, decreasing the chance of any fraudulent activity happening. 

This way, the business can hold the decision to how high they would like their site security to be, giving them the confidence to control as they wish, without any worry of outsiders getting into the system. 

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External Web Hosting

External web hosting is slightly different from internal, quite clearly being its opposition. External web hosting is done by a third-party source, outside of the office, providing a business with the service needed to run a website successfully, without the hassle of having to do it themselves.

Benefits Of External Web Hosting

Price Points 

External website hosting is the preferred method for many, due to its simplicity, price and usual good deals on offer open to new businesses joining the service. When hosting externally, the business has no need to purchase extensive IT devices, or even a team to take control of the website, which can take a huge toll on company accounts, each costing a large sum within itself.

Technical Support

All of the external web hosting services will come with a technical support team at hand, 24/7, to aid their clients when the website begins facing some running troubles. In some cases, problems may never arise if the hosting service is continually up to date with client site checks. But if they were to arise, the support team is on hand to fix the issues as quickly as possible. 

Easy Upgrade

Unlike internal hosting, when hosting with a third party business, the service is usually brought within plan sizes. This will allocate the business site with a specific amount of data, network, and overall quality of the service given towards a website, depending on how well the business is wanting it to run. 

If in time the business grows, and they need to adapt the size of the site, or the running speed and data sizes, they can simply upgrade the package to get more benefits out of the external hosting service, with a little extra charge. 

READ MORE:   Always get a head start - Why should you start your blog with a coming soon page?

Summary

Each different types of web hosting have some distinctive differences that need to be chosen accordingly to what the business place can handle. 

That of a slightly large business place may decide to host the site themselves to have complete control over their brand, with a size large enough to bring a quality web team into the mix to run the IT department. But, a slightly smaller business just starting out may choose the simpler route of external hosting, to ensure the smooth running of their website in the early stages of the company, without any additional performance worries. 

Highlighting the many differences,  the choice of external hosting may seem more appealing, due to its simplicity by taking away an element of stress that some business places just cannot afford to obtain. However, for those with the money to spare, a quality rackmount server will allow businesses to host a team and department to run and maintain the website for themselves.

Hopefully, we have answered any questions that you may have about the differences between internal and external hosting, however for those questions not yet answered, comment below. 

Sydney Tierney has just recently finished her studies and she is working her way into the world of content writing as a digital marketing assistant. She writes for clients that specialise in photography, digital marketing and web development.

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Always get a head start – Why should you start your blog with a coming soon page?

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coming-soon-page

One always wonders how to start off their site. The simplest thing to do is to prepare, design and then in the end just make it go live. While this is what most people do (create a site and immediately jut make it go live), it is not the most effective way of starting a website.

When you are finished with the creation of your site, you should first want to create a sort of “hype” when the site is supposed to go live. That is why you need a coming soon page which will create a build-up of fans who are going to come and visit it on day one!

And that, ladies and gentlemen, is where a coming soon page comes in handy!

What is a coming soon page?

A coming soon page is especially a site that consists of a single page. In this page, you can establish your social media accounts, what you are about, and you can add a sort of timer which will countdown when your site is going to go live. With it, you will also be able to establish a brand well before the brand has come out. 

It will also increase your footprint on search engines like Google or Bing. To be more accurate, you will be getting their attention in hopes of starting off your SEO.

Stats and analytics

There is also the purpose of analyzing your audience before they start going through your site. Some plugins can offer you analytical insight into what your audience is about, which browsers they are going to be using and from which device they are going to be visiting your site from. This allows you to further prepare and polish your site taking into accounts such stats. For example, you might notice that a lot of your visitors are using mobile phones to visit your site. With this knowledge, you can then invest more time in optimizing the mobile version of your site in order to accommodate your visitors visiting your site through mobile devices.

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Social media

The other thing that people forget is your social media accounts. With a coming soon page, you can increase the number of subscribers on your social media accounts by a large margin. If you promote your social media links on the coming soon page and vice versa, you will gain a large enough following in all spheres. This will make promoting your future blog that much easier. 

It is a simple concept to understand, and if you do it properly you can reap the benefits within a couple of minutes of your site going live.

Get subscribers sooner

The coming soon page is also a great way of receiving additional subscribers to your blog well before you have posted any content. The trick is to create the coming soon page to look as professional and as clean as possible. It has to draw attention and curiosity from your visitors to ensure that they will come along when it goes live.

A coming soon page is also a great front for trying to find potential customers or future advertisers. If you can promote the concept of your product well enough (in this case a blog), you could be selling your product before the launch itself.

Coming Soon & Maintenance Mode

This is a great plugin if you are planning on creating a simple and professional coming soon page or maintenance mode page.

The real beauty of it is its ease of use and the user-friendliness of the layout builder. If you have some time to spare, or if you really want to customize the coming soon page, then you should go to the layout builder. With this powerful tool, you can simply drag and drop features and design boxes to the page to further customize it. It is that easy. You just drag and drop elements in and out until you are happy with the overall design. You can add in things like text, videos, a countdown clock and multiple other elements that will give you absolute control over all of your preferences. The way it accomplishes this is that it supports Elementor, Beaver Builder and, of course, Gutenberg. 

If you want to change anything with additional pictures and so on, you are free to do so. You can change the background of the entire coming soon page by adding your own images or you can choose any picture from the Unsplash depository (that is something like 100 million images for you to choose from). Heck, if you don’t like how the images are coloured or so on, you can simply add filters to the images before they are added to the background (in the ranks of Instagram filters).

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Now, the coming soon page and maintenance mode is not made to just be a single page site which you use for hyping a site or informing your users that the site is under maintenance. It is also a great tool that allows you to check the stats and see what’s cooking up under the hood. You can track where the hits are coming from (country, which browsers are being used when viewing your site, which devices are visiting your site and so on).

The plugin also comes with a couple of powerful SEO features that do the job very well when it comes to analyzing the SEO of your site. This can come in very handy since it removes the need to install additional plugins that deal with the optimization.

Once you have established your coming soon page, you can integrate the plugin with autoresponders like Zapier or Mailchimp. This feature is signed with convenience if you’re going to be receiving a lot of new people subscribing to your newsletter or something of the sorts, and you won’t have the time to respond to all of them. With an autoresponder, the visitor who has subscribed to your newsletter will immediately receive an email thanking them and letting them know when a new product will be coming out (or blog posts if that is what your site is about).

Early access for clients is another neat little feature that allows you to show the site being built before it gets published. This is a great feature if you are creating a site for a client who wants to be present in the process and have insights on how the project is progressing. You just give them a “Secret Access Link” with which they can access the site to see how it is coming up.

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Rebranding

The last thing that I’m going to mention is the rebranding feature of this plugin.  The newly introduced brand feature is an awesome addition to a plugin that is already packed with great tools and features. 

So, the question is: Have you ever wanted to redesign (rebrand) a plugin which you have installed on your WordPress website? Well, the main reason why you would want to do this is to add that additional touch of finesse. It is always a nice addition when you can add your preferred colours to a plugin in which you are going to be spending a lot of time on.

Before this, the plugin used white labelling which essentially removes all logos and colour schemes from the plugin. This is essential for some companies since they do not want other people’s logos and colours anywhere near their site, or even on the plugins that they are using.

There are many things that you can rebrand, like the name of the plugin, the plugin’s short name, the URL of the plugin’s site, the company name, the site of the company and you can add additional notes that are only visible in the dashboard.

Conclusion

At the end of the day, it really is much more beneficial for your site to have a coming soon page, no matter what your site is about. It creates brand awareness, it gives you insight on your future visitors, it boosts your social media accounts and it is super easy and fast to set up!

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Pay Attention to these 7 Branding Elements When Creating a Website

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Do you want a powerful website that rewards your business by attracting customers?

Then you need to make sure your website has the right branding elements.

The only way of ensuring that your website has the right branding elements, one must have a clear and concise branding sense. Don’t have a background in branding? It’s totally fine. If you’re a business entrepreneur belonging to a different professional background and you’re still eager to market your business the right way in the online world, here are some branding elements that are essential for every website.

So without further adieu, let’s learn about these important branding elements to help you out.

What Kind of Logo Design Have You Chosen? 

The first and foremost branding element that you should pay attention to, when investing your budget in creating a brand, is the logo design. A logo is basically a symbol representing who or what your business is about. It is the emblem through which people will recognize your brand. At the same time, a logo reflects the values of what you’re selling on your website. So when it comes to logo designs, don’t settle for a cheap logo design service, but instead hire a professional web design company to design the perfect logo.

Get a logo design that expresses the unique quality of what business values you have.

What Colors Are You Leveraging in Your Website? 

Another important branding element that one must address is the type of colors they will choose to adapt when they are planning to create a website. While, there are plenty of colors which they can use when it comes to website designing, but the right mix will grab the attention of the users. Once again, a color sense isn’t something that you can expect from everybody; hence, it is important that you receive insights from a visualizer first who can express which colors would go best with your product/service.

READ MORE:   Always get a head start - Why should you start your blog with a coming soon page?

Based on your service/product, a visualizer can express what colours will bring out the best in your service because they have spent years in studying colors and design elements to understand what may work best for you.

Hire a visualizer or usually when you hire a web design agency, they always have one on their team.

Is the Typeface of Your Website Readable Enough?

Just as much as the colors and design of your website is important, it is also important to pay attention to the typeface you will use to make your website stand out from the rest. Branding of your business also depends on the primary typeface that you are about to use in your website. The wrong typeface will result in creating readability issues which can easily navigate your target audience to alternate site options.

While, having a secondary typeface is not a bad option, make sure that the secondary one you choose appears in contrast with your primary typeface. Only then your website will stand a class-apart from the rest. Focus on the main fonts, (primary typeface) and make sure it equally compliments your brand values

If you won’t then there’s a high chance that people will not consider going through your website.

What Kind of Images Are You Planning to Put on Your Website? 

Next, you need to address what sort of images you are planning to put on your website. There are several approaches you can take; for instance, you can use photography (everyday shots) or you can use a custom image; you can use a sprawling background-scenery to consume the overall space, or you can simply go for a packaged thumbnail view, it’s all up to you!

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Whatever images you think will work wonders for your website, go for it. Employ the best photographs and images that speak the same language that your customers understand. When choosing images for branding purposes, make sure they do complement your brand or if they are non-relative, then there’s a high chance people choose to walk away.

The right photos will leave quite the impact on your viewers so make sure you cherry-pick them.

What Kind of Graphic Elements are Used in Your Website? 

When designing a website, another factor that one must focus on is introducing the right graphic elements throughout their digital website. These elements should be strategically placed within your site and should reflect the best views. You can choose things like apertures, patterns, and other stylistic images which can add the perfect flair to your website design. Do you know that many website brands end up producing an entire library of elements which are greatly used for internal and external purposes?

The right graphic elements will ensure your website adds the perfect brand value to your digital business.

Use a Single Voiceover All Across Your Website

Now here’s a common mistake from the branding perspective that many website owners commonly make. They use multiple voiceover artists to create separate audio/video content to put up on their site. This is not a good practice because it sends quite the wrong impression on the people who are visiting. Instead of choosing multiple voiceover artists, it is best that you employ a single one who is capable of representing your brand in the best possible manner. If you’re able to do that, then you’re well on your way.

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So there you go, here are the 6 important branding elements that I believe every website owner should consider when creating a website for his/her digital business.

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