To create a website successfully that has high volumes of conversion and increase website traffic, having a secure web hosting provider is paramount either for an organisation or an individual. But, the different types of web hosting will depend on the type of website that is being created.

A large, corporate business website will differ from that of a small independently owned site, and so will the size and power of their website hosting needs. It is this point where many get confused as to what type of hosting is best for them to ensure the smooth running of the website once it has been built. 

Because of this, in this article we will be focusing specifically on two different types of web hosting, internal and external hosting, helping to give you a clear understanding on which website will need these and the reasons as to why. 

Internal Web Hosting- What is It?

Internal, as based on the name, is a form of website hosting done in house, within the business place or offices and operated by the company. Because of the independent nature of this form of web hosting, the business will have to cover all parts of the job. Helping to ensure that the website continually runs and can be successfully used by anyone around the world. Surprisingly, it is not only about having an internal IT department, the business must have specific assets such as hardware, servers, and the correct softwares for internal hosting, with each alone being on the pricey side. 

The types of things that the business will need to cover include:

  • Site costs
  • Technical support
  • High-quality system security 
  • Device maintenance 
  • Database control of information

Benefits Of Internal Web Hosting 

By hosting the website in house, the business can see quite a variety of benefits, that would not be available if done differently. 

Complete Site Ownership

Firstly, through an internal web hosting, the business has full control over access to the website, and everything in between this process. From the back end to all configurations, these can be chosen easily by the business, and directed in the exact way they wish. The website can be accessed and controlled 24/7, so if a new idea arises or an issue decided to spark, it can be changed quickly with no real downtime faced that could harm the traffic and potential popularity of the website. 

No Additional 3rd Party Fees

When hosting internally, there is no need to waste money, that would usually be spent on third-party or management, for something as simple as a phone call. Through internal hosting, the business pays for exactly what is needed, and nothing more, where they can usually get caught up in a handful of unnecessary charges if hosting outside of the business place. 

Keeps Internal Data, Internal

Another benefit of hosting a website internally is the promise that everything is kept in the house. From decision-making to background data implemented into the site, nothing has to leave the building, decreasing the chance of any fraudulent activity happening. 

This way, the business can hold the decision to how high they would like their site security to be, giving them the confidence to control as they wish, without any worry of outsiders getting into the system. 

External Web Hosting

External web hosting is slightly different from internal, quite clearly being its opposition. External web hosting is done by a third-party source, outside of the office, providing a business with the service needed to run a website successfully, without the hassle of having to do it themselves.

Benefits Of External Web Hosting

Price Points 

External website hosting is the preferred method for many, due to its simplicity, price and usual good deals on offer open to new businesses joining the service. When hosting externally, the business has no need to purchase extensive IT devices, or even a team to take control of the website, which can take a huge toll on company accounts, each costing a large sum within itself.

Technical Support

All of the external web hosting services will come with a technical support team at hand, 24/7, to aid their clients when the website begins facing some running troubles. In some cases, problems may never arise if the hosting service is continually up to date with client site checks. But if they were to arise, the support team is on hand to fix the issues as quickly as possible. 

Easy Upgrade

Unlike internal hosting, when hosting with a third party business, the service is usually brought within plan sizes. This will allocate the business site with a specific amount of data, network, and overall quality of the service given towards a website, depending on how well the business is wanting it to run. 

If in time the business grows, and they need to adapt the size of the site, or the running speed and data sizes, they can simply upgrade the package to get more benefits out of the external hosting service, with a little extra charge. 


Each different types of web hosting have some distinctive differences that need to be chosen accordingly to what the business place can handle. 

That of a slightly large business place may decide to host the site themselves to have complete control over their brand, with a size large enough to bring a quality web team into the mix to run the IT department. But, a slightly smaller business just starting out may choose the simpler route of external hosting, to ensure the smooth running of their website in the early stages of the company, without any additional performance worries. 

Highlighting the many differences,  the choice of external hosting may seem more appealing, due to its simplicity by taking away an element of stress that some business places just cannot afford to obtain. However, for those with the money to spare, a quality rackmount server will allow businesses to host a team and department to run and maintain the website for themselves.

Hopefully, we have answered any questions that you may have about the differences between internal and external hosting, however for those questions not yet answered, comment below. 


Sydney Tierney has just recently finished her studies and she is working her way into the world of content writing as a digital marketing assistant. She writes for clients that specialise in photography, digital marketing and web development.