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How to Improve Your Website Security

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Websites are easy targets for hackers and adequate security is crucial in order to not only protect the site itself, but also any personal or business data.

Here are some practical tips to improve your website security:

Hosting

As a technical minded person, I can honestly say even I get confused and baffled by the world of hosting. But your hosting company is your first line of defense and how secure your site is depends on the type of hosting you have.

This of course is made harder by the huge choice of cheap hosting. However, the cheaper options more often than not mean you are sharing your space with tens, hundreds, if not thousands of other sites and, if one of them does something untoward (SPAM anyone) you’ll also be burdened with the consequences.

Not to mention the potential of being infected by a virus. So choose wisely.

Password

Password strength is something that is very often neglected, but is a vital first line of defense. A good method is to have several difficult passwords for different logins…

  • Bank
  • Blog
  • Email
  • Online Subscriptions

The ideal password should contain a mix of lowercase, uppercase, numbers and special characters, by doing this you can use names and numbers to create complex and memorable passwords. For example, a wife’s name and date of birth could be:

Helen1983

H3l3n_*_1983!

Here’s a link to check how secure your password is: https://howsecureismypassword.net/

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Essential Plugin

There will always be attempts to break into your blog. If you have a WordPress blog there are several plugins to stop these attacks, the easiest of which is Login Lockdown. This simple plugin limits the amount of times someone can attempt to log into your blog before blocking them completely.

Updates

This is another simple yet all too often overlooked part of managing a blog. For those running a WordPress blog you will have seen the update plugin and update WordPress warnings. PLEASE PLEASE PLEASE do not ignore them, these aren’t merely updates to some functionality issue or some additional feature; more often than not these updates contain security patches which if not updated will leave your blog open to attack! So please check your blog and keep it updated.

Security

How often have you gone for a coffee, logged into the free WIFI and typed away the username and password?! Did you know that someone could be snooping and picking up your passwords? My advice would be avoid public WIFI if you need to login to your site.

Further Measures

Please note that multiple plugins can and will slow down the speed of your site, so do take care when loading them on your site. However, as with your home PC, a firewall serves as a layer between your site and the outside world.

These plugins require a little more than a basic install and activation, but they are worth considering:

WP Simple Firewall:

http://wordpress.org/plugins/wp-simple-firewall/

This is a simple yet effective plugin. It is relatively new and the lack of a premium upgrade catch makes this one a good plugin to test and secure your site with. Note that if you do install this, you can uninstall Login Lockdown.

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Dealing with SPAM…

Spam can slow your site down and fill your comments area with garbage! For this I would recommend one of two plugins:

1. Akismet

Built in wordpress plugin. Requires you to register a WordPress account.
https://wordpress.org/plugins/akismet/

2. Anti-Spam

Another simple and effective plugin that works really well at minimising spam.
http://wordpress.org/plugins/anti-spam/

Hopefully these tips will help you improve your website security.

Alex likes to write about anything related to technology, marketing and gadgets. He sometimes reviews the latest tech and also writes on other blogs.

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Guides

An Ultimate Guide To Abstract Custom Logo Design

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When you hear the term abstract, what strikes your mind? Odd shapes, unidentifiable patterns, or symbols. We also assume that abstract designs only revolve around paintings, but no, it has also surrounded us in other forms like abstract logo designs.

Using an abstract design approach is a smart choice by designers to make their designs creative and unique. When you ought to have a custom logo design for your business, you search for something that signifies your brand. Abstract logos are the best in passing on unique ideas in cleverest yet simple style. 

 

 

 

 

 

There are several other options of custom logo designs for your business, based on text and colors but through an abstract logo, you have a better chance to reveal your business exclusively.

Abstract icons contain geometric shapes and also differ from traditional or classical symbolic forms. It has a vast ground to play with colors and shapes, and it confers a vision to your Business. 

Abstract logo designs are not understandable at first glance, and they can be challenging for your creative instinct even though some are easy to understand immediately.

Do’s for Abstract Logo Design

1. Keep it Simple

Simplicity is one of the main traits of an abstract logo, and they have the power to deliver those ideas and concepts beyond your imagination. It’s easy to turn your idea into visuals in the form of abstract logo designs with an abundance of simplicity.

2. Research

Your business recognition comes from your brand representation, so it is suggested to consider a custom logo design that highlights every aspect of your business and connects it with the audience.

So, it is essential to do robust research before designing your abstract logo, as the Customers must quickly understand the replication of your business concept and.

3. Make it Memorable

Abstract logos are attractive because of their unique characteristics. It assembles the ideas that tell the fundamentals of your brand. Use symbols or icons that make your logo unforgettable that leaves a long-lasting impact on the audience’s mind. 

It is the aim of a logo design company that they design the logo with a profound message and make it memorable forever.

4. Choose the Best Color

Without any doubt, we know choosing an appropriate color for your custom logo design is always an exciting part of the design process. Your color choice decision should be made wisely. As it encloses the awareness and impression for your audience.

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In an abstract logo, color highly supports the visuals; your colors and visuals should travel in the same direction. Moreover, for the matter of fact, colors also influence the brand image and customers’ psychology.

5. Multipurpose Design

Make sure that you cover every aspect of the abstract logo, and it is easily modifiable according to every source of display. It should have the versatility to dive into many different themes. The abstract logo is not confusing to create, but it must fit every style.

Don’ts for Abstract Logo Design

1. Do not Over Crowd your Abstract Logo

Your custom logo design is the whole lot that introduces the brand and gains an excellent good reputation for your business. The same case with the abstract logo is informative, so it should not have too much detail.

Overcrowding your logo with extra colors, shapes and text might confuse your audience and fail in achieving the main objective.

2. Avoid Too Much Simplicity

We know that simplicity is the best policy, but it is not best when you overuse it in your abstract logo. Too simple and basic logo lacks in displaying the actual meaning of it. It happens that you get tired of using similar shapes and patterns again and again, but that doesn’t mean you oversimplify it without using any shape symbol or icon.

3. Do not Copy

Your branding logo is all about distinctiveness and novelty; it should have its look and recognition. Your custom logo design stands on its own; it must not be the copied logo of another similar brand.

On the other hand, if your logo has a similar look that leaves a bad impression of your brand and creates a distrust between the brand and its customers. Eventually, the abstract logo is all about creating a strong identity.

4. Avoid Color Blast

Color choice is an integral part of logo designing; the appropriate color choice is the success of your logo. Using too many colors in a single logo will make it look like a color pallet than an abstract logo.

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Colors have a high power to evoke emotions and represent the brand so always choose the colors with an open mind and avoid the blast of colors on your logo.

Do check logo design company Logo Grand, an expert in custom logo design based on behavioral psychology of the target audience of your business.

Abstract Designs That Make Your Logo More Artistic 

1. Design with Solid Shapes 

Solid shapes are less complicated, and they send the innate message in your logo. If you want the audience to recognize your logo instantly, they go for this style. Companies like technology and educational institutes like accuracy in their logos, so solid shapes work best. 

2. Design with Lines 

We know that abstract design itself is way distinctive from ordinary things. They tend to portray your image. If we integrate lines in design, it shows connectivity—industries like architecture or construction use lines to share their idea of business. 

3. Design with symmetrical patterns 

You can acquire symmetrical patterns easily if you look around if you look in nature for a while. Clouds, minerals, sea, etc. everything shares a design. 

Symmetrical patterns are eye-soothing; they give the feel of relaxation and peace. Meditation or health centers like to use patterns in their logo. 

4. Illustrative Designs 

If we are calling a logo abstract, that doesn’t mean it is entirely abstract. They do have symbolic objects in them. Adding illustrative purposes can show the value of your brand more clearly. 

Some of the Famous Abstract Logo of Big Brands 

An abstract logo is all you need for your business. They are not bound to any specific industry. So here, you’ll get to see some of the inspiring abstract logos of famous brands. 

Abstract logo for Fashion 

We might think that a logo for a fashion brand also should look fashionable. Fashion brands go with abstract logo design smartly. Instead, they have to use their name in a logo or any other icon they will go abstract. 

Abstract Logo for Food 

Designing an abstract food logo is fun because you have to play with colors and fonts and try different icons in them. 

Abstract Logo for Tech

Mostly solid shapes work for the tech industry; they are modern yet minimalist. They usually have icons with plugs and circuits, or they go with initials of the brand’s name. 

Abstract Logo for Sports 

Like fashion logos, sports logos are also minimalist. They are adding initial referencing and related icons that show the connectivity with brands. 

How Will you Find Inspiration for Abstract Logo Design 

Brainstorming

Start with an effective brainstorming; it helps you know what you need or what you have to ask from your designer, what you want to achieve through the design. Pen down your ideas, make rough sketches, and go ahead. 

Think about your audience and think like your audience. Prioritize customer’s preferences and then start. 

Go for Mood Boards

Visual always helps to understand one’s idea and mood boards are the best way to get the idea. It takes a little effort to find related stuff in the form of pictures, from magazines and posters. Simply cut out and paste printed photos on a single board or a sheet. 

You can also go with a digital one. Unfortunately, you are making for logo inspiration, so it must be based on illustrations, graphics and then you’ll get to know what exactly you are leaning towards in a short time. 

Check Your Competitors 

Idea stealing is very common in the designing field, and competitors are everywhere. So it’s good to check on what is already existing in the industry and what you should avoid. Find out what makes you different from others—Hunt for one element that can create a massive difference in your logo design.

READ MORE:   7 Reasons Why Its Important to Have a Niche

What Makes a Good Logo 

The one which conveys your brand message instantly and is easy to recognize is considered a good logo. 

  1. Notable and unique
  2. Striking and catchy 
  3. Easily fit to any size at any place 
  4. Enduring 
  5. Always brings recognition to the brand. 

Conclusion

There is no rocket science behind designing an abstract logo, but there are some guidelines to keep in mind while creating one. Abstract logo designs are always upgraded, and the first choice of designers will never go out of trend. All you need to follow the correct direction for designing an abstract logo for your company.

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7 Reasons Why Its Important to Have a Niche

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A niche is a focused, targetable segment of the market. You are a specialist providing a product or service that focuses on the specific needs of an identified client group, which cannot or are not being addressed in such detail by the dominant providers in your industry.

But it is important to understand that there is, in fact, a difference between your identified niche and your target market.

Your target market is a specific identifiable group of people you work with, e.g. women in the city, technology start-ups, creative agency owners, small and medium businesses in a particular revenue range.

Your niche is the service you specialise in offering to your target market.

For example, standing desks are aimed at professionals who work in front of a computer for long periods of time. This is a well-defined niche.

Here are 7 reasons why it is important to have a niche:

To avoid spreading yourself too thin

Instead of the risk of spreading yourself too thin in saying that ‘everyone’ is your potential client, niche marketing will help you to focus on a specific grouping of people, and particularly on what their needs and wants are.

You will unlikely to be able to serve everybody, so it is important to focus on what you do best and aim it at a specific group of people who will likely buy what you offer.

It is important to find out what is important to them, what blogs they read, their beliefs and attitudes, who the main influencers in that network are.

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Having these insights means that you can develop products or services specifically aimed at this group, based on your thorough knowledge and understanding of what they are interested in.

It’s easier to identify and target potential clients and partners to work with

As the pool of people that exists for a niche is smaller than its mainstream equivalent, it will be easier to identify potential clients and partners to work with, as you can be much more targeted and laser-focused with your marketing efforts.

It’s easier to become an expert and well known in your niche

Niching means it will be much easier for others to understand ‘what you do’ and ‘for whom’, which will make it easier to position you as an expert in your field. As this group is more targeted and of a smaller size, you can rapidly become well known within this group of people.

Your profile and overall visibility will increase within this group. It is a small world after all!

More and better referrals

Since it will be easier for others to understand what you do and for whom, it, in turn, becomes much easier for them to refer more and better quality clients to you that fit the profile of your ideal client, as you have built up trust, credibility, visibility, and it is very clear as to what your specialism is.

The more unique you are, the less competition you will have

There will be less competition, as you will provide the specific services or create the specific products for the specific people you are seeking to help in a specific way that meets their needs. The BIG advantage of becoming more unique is that usually it can’t be easily replicated by your competition!

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Marketing becomes much easier

Effective niche marketing should really help with your marketing, positioning and branding as you will attract the ‘right people’ much more easily and quickly. People with similar interests tend to behave and are attracted to similar things. This means that many of your clients will do all the hard work for you as they will refer you more and more because your profile, credibility and influence are readily apparent within your tribe.

More repeat business

As you are able to provide an increasingly better service or product, based on your specific client’s needs, it is likely that you will get more repeat business – people will come back for more, and as an added benefit will often start spending more with you as your relationship grows with them.

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