Social Analytics Social Media Optimization (SMO) is a set of methods to attract visitors to website content by promoting it...
One of the biggest mistakes that you can make in terms of social media involves assuming that the only things you should be paying attention to...
Is your Facebook ads funnel producing the conversions you’re looking for? Are you targeting your end-user audience at the right stages of their buying cycle? If...
Consumers in the modern digital world have a perception of a brand based on the experiences they have with the brand. These moments are created across...
Gone are the days when we used to stick to our television screen to not miss out on a live event. Now we get notified for...
Influencer marketing strategies always indicate that we need to find the most humane aspect of our campaign: to inspire and motivate, to create stories, to engage...
One fine morning in the sweltering summer heat of May, I noticed something odd on Instagram. I had lost 45 Followers, dropping my total following to...
Social media has long been a favored tool for promoting and growing businesses. And with the recent appearance of Instagram Shops on the radar, the eCommerce...
Instagram or Snapchat — which one should you choose? Both platforms are similar. They each have a huge audience base and are suited for visual...
Social media marketing is a vital part of the marketing mix of most businesses today. However, not all strategies end up generating the desired results. Why...