Everyone wants to build beautiful apps that look perfect and engages the audience instantly. But very few apps achieve perfect User Experience (UX) that resonates with their target audience. A gamut of apps falls short of the excellence they need to deliver just because of not following the critical UX principles or not evolving with the UX standards and design practices.
Here we are going to explain the key principles and practices to help mobile app developers to create standout UX.
Use Custom and Motion Graphics
Being visually attractive and engaging at a glance should be the primary design objective. To achieve this, there is no dearth of visual experiments and tweaks, but some visual elements remain the winner among the visual design experiments. The custom graphics and motion graphics in recent times have emerged as effective and highly efficient design elements for countless successful apps across the niches.
When you use custom graphics instead of stock photos, you give your app more visual relevance. Moreover, you can also incorporate a sense of humour or different visual twists with custom graphics. On the other hand, stock photos are like run of the mill visuals that lack depth and context most of the time.
In the same manner, motion graphics and animation can further add engaging visuals to your app and can ensure better visual engagement of the users. Animation and motion graphics can also deliver an informal look and feel. As the 5G technology is going to launch in 2020, more apps with these attractive visual experiments are about to come.
Give Utmost Importance to Button Design
Button design in the context of the mobile UX plays a very important role. In respect of achieving maximum traction with the CTA buttons, it is important to follow the developer guidelines of the respective platforms.
First of all, buttons should look like the buttons and follow the convention. This is why, from size to colour to contrast; every aspect of the button design really matters. The appropriate size of the button helps the users to tap on the buttons easily while the extra-large size can only make the visual clarity suffer. Opting for a balanced button size as per the guideline of Apple iOS and Android is important.
When it comes to shape, a button shape can differ from one platform to another. For example, Android buttons can be designed as flat and raised from the surrounding by following the material design principle; while for iOS flat button design is the convention.
Now, for choosing the colours for the buttons, you need to make sure that the buttons look actionable. Proper use of colour based upon the niche and appropriate contrast can play a vital role in engaging more audiences who will end up clicking the buttons.
Users like familiarity and they associate some colours with some niches and actions. This is why you need to choose button colours that intuitively tell them about the action to take and the course of steps to follow.
It is true that across the vast majority of the successful mobile apps, minimalist design right now dominates simply because of the ease of use this design principle offers to the users. The main factor behind the popularity of the minimalist design is the demand for visual clarity and dislike for clutter. No wonder, most apps either marginally or in a fully-fledged manner need to conform to this design principle.
A clutter-free simple design with a lot of white space helps reduce the visual distractions and while helping users to settle their attention on the app content and functions they need. Moreover, the minimalist design prioritizes the content and visual elements to give byte-sized content at a time and thus helps to avoid cognitive overload.
Stay Focused on User Objectives
The goal of a person using an app can be a lot different than the person accessing the same content or function through a desktop website. Since mobile app users mostly try to get away with the content and functions that can be accessed at a glance, the user interface and other design elements should help them stay focused on what they need at a particular context or situation.
For example, when the user needs to order something or get road directions, the app should exactly allow him to do the same without any delay.
Finally, for great user experience, any app needs to allow scope for personalization as much as possible. As today’s mobile apps, thanks to a host of innovative and cutting edge technologies, can personalize a lot of visual elements and UX attributes, personalization became a must-have UX design element that every app needs to incorporate.
Personalized UX design will help users get access to content when and where they need depending upon the context. Personalization also helps users get what they want without being exposed to distractions and cognitive overload.
For example, while using a banking app, if the user isn’t interested in all menu options, he should be allowed to customize the menu options and select favourite transactions to help them use the app most of the time.
In the years to come, mobile app user experience is likely to be more fluid, user-centric, and context-focused. The above principles only help you design mobile app UX with these attributes.
Pay Attention to these 7 Branding Elements When Creating a Website
Do you want a powerful website that rewards your business by attracting customers?
Then you need to make sure your website has the right branding elements.
The only way of ensuring that your website has the right branding elements, one must have a clear and concise branding sense. Don’t have a background in branding? It’s totally fine. If you’re a business entrepreneur belonging to a different professional background and you’re still eager to market your business the right way in the online world, here are some branding elements that are essential for every website.
So without further adieu, let’s learn about these important branding elements to help you out.
What Kind of Logo Design Have You Chosen?
The first and foremost branding element that you should pay attention to, when investing your budget in creating a brand, is the logo design. A logo is basically a symbol representing who or what your business is about. It is the emblem through which people will recognize your brand. At the same time, a logo reflects the values of what you’re selling on your website. So when it comes to logo designs, don’t settle for a cheap logo design service, but instead hire a professional web design company to design the perfect logo.
Get a logo design that expresses the unique quality of what business values you have.
What Colors Are You Leveraging in Your Website?
Another important branding element that one must address is the type of colors they will choose to adapt when they are planning to create a website. While, there are plenty of colors which they can use when it comes to website designing, but the right mix will grab the attention of the users. Once again, a color sense isn’t something that you can expect from everybody; hence, it is important that you receive insights from a visualizer first who can express which colors would go best with your product/service.
Based on your service/product, a visualizer can express what colours will bring out the best in your service because they have spent years in studying colors and design elements to understand what may work best for you.
Hire a visualizer or usually when you hire a web design agency, they always have one on their team.
Is the Typeface of Your Website Readable Enough?
Just as much as the colors and design of your website is important, it is also important to pay attention to the typeface you will use to make your website stand out from the rest. Branding of your business also depends on the primary typeface that you are about to use in your website. The wrong typeface will result in creating readability issues which can easily navigate your target audience to alternate site options.
While, having a secondary typeface is not a bad option, make sure that the secondary one you choose appears in contrast with your primary typeface. Only then your website will stand a class-apart from the rest. Focus on the main fonts, (primary typeface) and make sure it equally compliments your brand values
If you won’t then there’s a high chance that people will not consider going through your website.
What Kind of Images Are You Planning to Put on Your Website?
Next, you need to address what sort of images you are planning to put on your website. There are several approaches you can take; for instance, you can use photography (everyday shots) or you can use a custom image; you can use a sprawling background-scenery to consume the overall space, or you can simply go for a packaged thumbnail view, it’s all up to you!
Whatever images you think will work wonders for your website, go for it. Employ the best photographs and images that speak the same language that your customers understand. When choosing images for branding purposes, make sure they do complement your brand or if they are non-relative, then there’s a high chance people choose to walk away.
The right photos will leave quite the impact on your viewers so make sure you cherry-pick them.
What Kind of Graphic Elements are Used in Your Website?
When designing a website, another factor that one must focus on is introducing the right graphic elements throughout their digital website. These elements should be strategically placed within your site and should reflect the best views. You can choose things like apertures, patterns, and other stylistic images which can add the perfect flair to your website design. Do you know that many website brands end up producing an entire library of elements which are greatly used for internal and external purposes?
The right graphic elements will ensure your website adds the perfect brand value to your digital business.
Use a Single Voiceover All Across Your Website
Now here’s a common mistake from the branding perspective that many website owners commonly make. They use multiple voiceover artists to create separate audio/video content to put up on their site. This is not a good practice because it sends quite the wrong impression on the people who are visiting. Instead of choosing multiple voiceover artists, it is best that you employ a single one who is capable of representing your brand in the best possible manner. If you’re able to do that, then you’re well on your way.
So there you go, here are the 6 important branding elements that I believe every website owner should consider when creating a website for his/her digital business.
How To Test Out Any Plugin Or Theme On Your Website Without Risk Of Malfunction
You’re setting up your own website? Fantastic, the wide audience is ready to be reached, and the list of potential clients is getting longer and longer. However, in order to be successful, your website has to be functional and visually appealing. A good idea alone is not enough if its implementation is not on a certain level. To make your website functional and useful, things like WordPress themes and plugins have to be utilized.
Choosing the right theme is very important, but it’s often not an easy decision to make. You can choose between plenty of free themes, but when you include the premium ones into the mix, things get even more engaging.
Don’t dismiss the premium themes just because you have to throw in a few bucks – they often have whole crews working on them and can really boost your website and make people want to visit them again and again.
Fortunately, there are specialized places where you can easily obtain premium themes and learn all about them, so invest a bit of time and do this simple research before your website takes off.
Plugins play an equally important role, if not even more so. Many of them have actually become indispensable to any website that’s looking to make a name for itself and are indispensable when it comes to creating any kind of strategy too. Therefore, you would do well to have those ready to go when your website launches.
These must-have WordPress plugins really set the tone for the overall impression you leave on a visitor and make your life a whole lot easier, and some can even help your website work better and faster.
Add WP Reset to the concoction
Yes, indeed – the community of people working on all sorts of plugins and themes is absolutely massive and very active. Because of that, you are more than likely to come across something (more like many things, to be honest) that will spark your interest and seem to be a good fit for your website. Like any responsible website owner, you will want to test them out, which means you will have to install them and see how you perform.
This is where a potential problem arises because not all plugins work equally well and not all affect your website in the same way. Maybe there’s a glitch in some of them since they are often created as a passion project. Or maybe you realize that you have too many of them and want to wipe the slate clean and start anew with assembling your array of plugins and themes. Instead of manually having to check every single plugin and fix whatever needs to be fixed the long way, WP Reset allows you to get back to the starting point with a single click.
Where that starting point is depends on you – you can choose the “nuclear” option to wipe absolutely everything or just get back to the point when everything worked perfectly for you. This is done through snapshots which record the status of your website before anything new is added, so WP Reset functions as a perfect safety net for whenever something goes wrong. You can actually save these snapshots on places like Google Drive or Dropbox so that you’re even more certain nothing can go wrong.
Set up a website in a flash
But this plugin works both ways. Not only can you delete things with a click, but you can also reverse the process and install them in a heartbeat.All users also have the option of creating lists of their favorite themes and plugins so that when they’re starting out with a new website they can simply click on a button and have everything they’ve previously used to appear almost instantly there too. Think of the time you can save this way if you have or are planning on having multiple websites!
You can see how this can be useful, right? As a matter of fact, this is a fantastic tool for people who are overseeing and maintaining websites professionally – webmasters, web-developers, that sort of thing – although it’s also simple enough for anyone who’s just getting started with optimizing their site and adding new functions there, too.
Mind the images
To further diminish any risk of malfunction or simply to allow your website to breathe easier and run faster, here’s one more tip – be mindful of the images. You don’t want some huge pictures taking up precious loading time or being uploaded in the wrong format. Don’t you just hate when something like that happens and the mistake is so simple that you don’t see it and instead go digging through the code which may end up causing more damage than benefits to your website?
To solve this, though, you don’t have to look for a premium plugin or even pay for anything. ResizeMyImage will help you optimize the image you want to upload however you want, and you can actually get quite a few good tips from them on their blog. In just a few clicks, you’ll have the perfect visualization for your website.
Making changes and adjustments to your website is an inevitable part of the process. Those tasks can truly be delightful considering the progress that you can make, but it does take a lot of caution since a few wrong buttons clicked can cause severe damage.
That’s why it’s always necessary to have a few handy helpers by your side that will always watch your back and ensure that your website remains safe and sound.
Now it’s your move – work your magic and let the experiments begin!
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