The small businesses are in their initial stages and need to rise in order to gain more customers.
As per experts, the need of the logo and that too, a compelling one is most needed for small business.
Always believe in the fact that the first impression is the last impression.
Do you know the human attention span (7-8 seconds) is shorter than a goldfish’s (9 seconds)? You only have 7 seconds to grab a website visitor’s attention.
The Logo is like a small ad for your company. When you begin the process of logo creation make sure you have developed your brand strategy to convey the right message. Having a great logo will avoid many business problems in the future.
If you are successful in creating a good impression of your business in front of the visitors, the chances are very high they will visit again and also provide you with the mouth publicity.
According to Wikipedia,
“A logo is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization.”
Su Mathews Hale, a senior partner at the New York brand strategy and design firm Lippincott said,
“A company’s logo is its shorthand, a visual cue that tells a story of the brand’s culture, behavior, and values,”
Entrepreneur.com recently published an interesting piece in which Matthews Hale explains Walmart Logo Design
“Mathews and her team decided to keep the color blue, which Mathews said is the world’s favorite color, but go for a brighter hue they believed evoked modernity and trustworthiness. They replaced the sharp angles of the original letters with “a more humanistic font.” Finally, they decided on an asterisk-like symbol they wanted to look like “a lightbulb going off in your head,” a metaphor for Wal-Mart shoppers being smart for taking advantage of affordable, quality products. They chose a hue of yellow that appeared hopeful but didn’t make it too bright because “bright yellow is associated with low-cost items in retail,” said Mathews. She was happy to find that focus groups also interpreted the spark as a sun or flower, both positive associations.”
Unilever is a global consumer goods provider company. See the Unilever Logo.
The “U” in Unilever logo is creatively filled in with a variety of images, but every single icon used actually represents an aspect of the Unilever business.
According to Unilever, “Their logo was designed to include 25 icons, each of which represents something important to Unilever. Each icon has a rich meaning at its core, and represents some aspect of their effort to make sustainable living commonplace.”
In the process of making a small business look like a well-established brand, the logo plays an important role.
There are several reasons why small businesses need a compelling logo:
To look bigger and well established
As discussed, the logos are a way to symbolize your business as well established and bigger. The great logos create a great impression and people most often remember the logos, which are unique and well crafted.
While, many may forget the brand name, but if the product is well suited, people look for the logo in the next purchase. Thus, create a logo which is hard to forget.
Attract new customers
Always remember a fact that your customers see a lot in the market, and thus expecting them to remember you is a bit difficult task.
But, if your logo is a bit appealing, it may send a direct message to your potential customers over making you as a choice over your competitors.
Thus, differentiate yourself from your competitors by the use of a compelling logo associated your brand and give yourself a better chance to gain more footfalls.
Think about how your logo will appear on business cards or stationery. You can also greatly utilize the logos in your T-Shirts, which is a trend of today.
Employees are your first brand ambassador. Design your company T-shirts with your brand’s logo, it’s a powerful and affordable marketing opportunity.
Logos are a sign of professionalism
In fact, logos are a branding way. The logos serve the purpose of giving you a professional look and imbibe a sense of confidence among your customers.
The customers feel safe and proud to connect with you if your presentation is good in the market. The logo is a way to send a message of professionalism.
It infuses a sense that you are stable and build a much-needed trust of your customers in you.
Logos are a sign of your niche
Most of the times, logos serve the purpose of conveying your niche field. The logos are just a symbol, but in most of the cases, it serves more than this.
It serves as an identity of your niche you are dealing with. It also conveys your company name and thus acts as a visual clue for your business.
You don’t need to spend a thousand dollars on a logo to stand out from the crowd. In case, you are looking for a well-reputed logo designer, who can create a great logo for you, there are several brands available in the market.
Get a well-reputed logo designer and start your branding with the perfect logo for your business.
Best Practices For Project Management in the Modern, Connected Era
Regardless of the type of business, you’re running or even the industry that you’re operating in, the core goals of project management remain the same. You’re still talking about the successful development of not only the initiation of a project but also the planning, execution, regulation and even closure.
The decisions you make in the early stages of project management can easily mean the difference between success and failure in terms of everything that you’re trying to accomplish. During the beginning of a project, you’re setting goals and agreeing on critical factors like scope, time, quality and even budget. Naturally, keeping everyone on the same page and moving in the same direction is of paramount importance.
Which, of course, is a lot easier said than done.
Project management can be difficult in general – to say nothing of how hard things become when more people are suddenly working remotely than ever. But it is still possible to use these early moments in a project’s development lifecycle to set the foundation upon which everything else will be built. You just need to keep a few key things in mind while you do it.
The Art of Project Management: Breaking Things Down
By far, the most important step you can take in terms of successful project management in the modern era involves making sure that you have the right tools by your side at the beginning of the process.
The types of project tools that you embrace need to give you access to a few core features, regardless of which particular piece of software you choose. For the absolute best results, your tools should:
- Allow your users to create and store data almost entirely in the cloud. People should be able to be just as productive in their own home as they can be in the comfort of their office at work – especially these days, for obvious reasons. Therefore, any tool that you select needs to allow them to accomplish precisely that.
- Your tools should also give real-time reports to project managers into the status of ALL projects, regardless of how many are in progress at the same time. This is the best way to make sure that everyone is keeping up with their duties. It also gives project managers a chance to stop a small problem now before it has a chance to become a much bigger one down the road.
- Your tools should also streamline workflows in a way that project managers can see how EVERY person on the team is performing. Not only that, but they should also provide invaluable metrics so that you can see how projects are moving along. This level of insight can help make sure that if any adjustments are needed they can be executed immediately, all so that you don’t even have to worry about missing your estimated completion date.
The point about the cloud is particularly important in terms of creative project management software, as so many people on your team will essentially be drawing from the same resources at the same time. By embracing a tool that acts as a centralized location for all project-related tasks, files and documents, you’re doing your part to help boost productivity as much as possible. Communications and discussions become easier than ever and collaboration essentially becomes a forgone conclusion. All of this will pay dividends as your project moves farther down the line towards completion every single day.
Another key factor that you’ll want to keep in mind ultimately comes down to the type of support documentation that you’re creating along the way. For the sake of example, let’s say your current project involves getting an upcoming product ready for launch. You and your teams have worked tirelessly for months on getting this right – now, you’re just a few short weeks away from unleashing it on the entire world.
Don’t wait until the end of the project to start thinking about the types of support documentation that your users will need to get the most out of their purchase. These materials shouldn’t be an afterthought – they should be a natural part of the project management and development process from as early as possible.
All of this is to say that you should use a pie chart maker like Visme (which I founded) to create those visual “help” documents that people are going to need while you’re still going through the project, not after it is complete. This will allow you to proactively answer questions and address potential concerns while they’re all still fresh in your mind – thus leading to more accurate information that people can actually use.
Likewise, you should be going to sites like Respona on a regular basis to research the types of topics that the people in your audience actually care about. If you do this while the project is still in the development stages, it can actually clue you in on certain features and other benefits to embrace that will further act as your value differentiator in the market at large.
Think about it like this. Let’s say you and your teamwork on your upcoming product and it’s (thankfully) totally finished. Then, you head to Respona for topic research and find out that a lot of your potential customers have the same core problem that they’re trying to solve. You could easily include a feature that helps them meet that challenge… or you could have if you’d have learned this information while you were still knee-deep in development.
If you were conducting this level of research while things were still fluid, you definitely would have been in a better position to pivot and capitalize on an opportunity instead of allowing it to pass you by.
This is why it’s important to think of these things not as an afterthought, but as a critical element of what you’re doing. You never know where inspiration is going to come from and no matter what, you need to be in a position to listen to it and adapt to it whenever possible. This is the part of project management that far too many people don’t pay enough attention to until it’s too late.
Finally, one of the most important elements of successful project management involves keeping scope creep in check whenever you can. Every project has constraints – regardless of how many people are working with you or how large your budget is. But if your scope begins to shift in the wrong direction, things will slowly begin to fall apart before you know it. If things change too drastically, you could be dealing with budget overruns and you could easily lose buy-in from the stakeholders you’re going to need when everything is said and done.
Therefore, you must make it a priority to manage scope creep in a proactive way. Don’t think about it at the end of each month or at the end of the week. Keep it in the back of your mind every single day and don’t be afraid to confront it when necessary.
If you’re able to keep all of these things in mind during the project management process, there’s truly no limit to what you and your colleagues will be able to accomplish.
7 Reasons Why Its Important to Have a Niche
A niche is a focused, targetable segment of the market. You are a specialist providing a product or service that focuses on the specific needs of an identified client group, which cannot or are not being addressed in such detail by the dominant providers in your industry.
But it is important to understand that there is, in fact, a difference between your identified niche and your target market.
Your target market is a specific identifiable group of people you work with, e.g. women in the city, technology start-ups, creative agency owners, small and medium businesses in a particular revenue range.
Your niche is the service you specialise in offering to your target market.
For example, standing desks are aimed at professionals who work in front of a computer for long periods of time. This is a well-defined niche.
Here are 7 reasons why it is important to have a niche:
To avoid spreading yourself too thin
Instead of the risk of spreading yourself too thin in saying that ‘everyone’ is your potential client, niche marketing will help you to focus on a specific grouping of people, and particularly on what their needs and wants are.
You will unlikely to be able to serve everybody, so it is important to focus on what you do best and aim it at a specific group of people who will likely buy what you offer.
It is important to find out what is important to them, what blogs they read, their beliefs and attitudes, who the main influencers in that network are.
Having these insights means that you can develop products or services specifically aimed at this group, based on your thorough knowledge and understanding of what they are interested in.
It’s easier to identify and target potential clients and partners to work with
As the pool of people that exists for a niche is smaller than its mainstream equivalent, it will be easier to identify potential clients and partners to work with, as you can be much more targeted and laser-focused with your marketing efforts.
It’s easier to become an expert and well known in your niche
Niching means it will be much easier for others to understand ‘what you do’ and ‘for whom’, which will make it easier to position you as an expert in your field. As this group is more targeted and of a smaller size, you can rapidly become well known within this group of people.
Your profile and overall visibility will increase within this group. It is a small world after all!
More and better referrals
Since it will be easier for others to understand what you do and for whom, it, in turn, becomes much easier for them to refer more and better quality clients to you that fit the profile of your ideal client, as you have built up trust, credibility, visibility, and it is very clear as to what your specialism is.
The more unique you are, the less competition you will have
There will be less competition, as you will provide the specific services or create the specific products for the specific people you are seeking to help in a specific way that meets their needs. The BIG advantage of becoming more unique is that usually it can’t be easily replicated by your competition!
Marketing becomes much easier
Effective niche marketing should really help with your marketing, positioning and branding as you will attract the ‘right people’ much more easily and quickly. People with similar interests tend to behave and are attracted to similar things. This means that many of your clients will do all the hard work for you as they will refer you more and more because your profile, credibility and influence are readily apparent within your tribe.
More repeat business
As you are able to provide an increasingly better service or product, based on your specific client’s needs, it is likely that you will get more repeat business – people will come back for more, and as an added benefit will often start spending more with you as your relationship grows with them.
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