Author: Alex Street

Digital marketing is an absolute must for businesses that want to grow in our technology-driven world. But as more and more companies lean on digital marketing, standing out is the real challenge. How can you push your digital marketing strategy to the next level? Well, you can start by putting video at the forefront of your plan. Consumers are drawn to video content because it’s memorable and easier to absorb. Fantastic videos also speak to how professional, polished, and dedicated a company is to making a name for itself among customers and in its industry. Let’s explore 12 additional reasons…

Making mistakes is a part of life. We all make them and eventually learn from them if we’re lucky. The same truth applies to businesses and their efforts to grow their brands. However, some mistakes can be more costly than others. And in the world of content marketing, there are a few faux pas that you want to avoid at all costs if you’re going to be successful. This blog post will discuss the top 10 content marketing mistakes you don’t want to make and how you can avoid them. 1. Producing Low-Quality Content One of the biggest mistakes you…

You may have the most skilled people in the world on your marketing team, but does that equate to a productive team? Surprisingly, many leaders in marketing will tell you no, that skill alone won’t improve the productivity of your marketing team. However, there are some things you can introduce into your skilled marketing team to ensure peak performance and a more cohesive unit. On-point management, a diverse team, and healthy company culture can aid better productivity on your team. Let’s explore these and go over ten tips in total for improving the productivity of your marketing team. Revisit Marketing…

Our technological landscape and how the public interacts with it are in a constant state of evolution. This can be both an opportunity and a source of frustration for marketing teams. A current example of this is the emergence of live streaming.  Over the last few years, the public has grasped hold of the media as a primary source of information and entertainment. This has been especially true during the events of the COVID-19 pandemic. One report found that between April 2019 and April 2020, there was a 99% increase in hours watched of livestreamed video. While this represents fertile…

You’ve succeeded in your marketing efforts, yielding high levels of traffic on your website — and yet, you still aren’t making the number of sales you’d like. This situation indicates a problem with your drop-off rate, and reducing it is key to reaching your customer conversion goals. No matter what product or service you’re marketing, understanding drop-off and why it occurs is a necessary step towards preventing it and maximizing your sales strategies. Let’s explore the steps you can take now to mitigate drop-off in your e-commerce ventures. What is the drop-off rate? First, we must define what we mean…

Cybersecurity is a vital part of any online business. Whether you’re blogging or operating a digital store, the odds of experiencing a cyberattack are high. In fact, it is estimated that a hacking attempt takes place every 39 seconds.  Many online operators also don’t know that the security of your site has a huge effect on your SEO efforts. When using WordPress, the visibility of your work along with private data is at risk without the proper security steps. Protecting your site and SEO requires an understanding of the link between WordPress site security and SEO. Fortunately, there are some…

As a wise business owner who utilizes digital marketing as a strategy to promote products or services, you have to consider different aspects to ensure the success of your website. The internet today has been crowded by numerous websites, and making your website stand out among the rest is a big challenge. For you to achieve success in organic search, it will require optimization of different factors which are necessary for search engines today. You have to take into account different aspects, and one of them is on-page SEO. What is On-page SEO? On-page SEO talks about web page optimization…

Bloggers are a special breed. Their work involves many facets. If they are freelancers, they must market to potential clients and keep a flow of business coming their way. If they decide to start and monetize their blog, they have a huge task ahead, but can certainly generate a following and income with a full commitment. If they work for companies that have clients, they must take on tasks that can be challenging, requiring research into unknown areas and mastering lots of new information.  But bloggers are committed. They get up every day and tackle even the most difficult tasks,…

Social Analytics Social Media Optimization (SMO) is a set of methods to attract visitors to website content by promoting it through social media. To succeed in SMO, an entrepreneur or marketer must always think of three parameters: Monitoring (watch), Measurement (web analytics and statistics), and Management (3M). Monitoring your e-reputation and viral phenomena via social analytics is an essential issue to control and improve the perception of your brand. Digital today is the domain of everything is possible – “making things happen”. As a digital marketer, these facts have surely not escaped you. In addition to having a modern, attractive…

The title and description of a webpage are the first things a user will lay their eyes upon when they see your website in search results. In this article, we’ll teach you to create snippets that will help boost organic traffic to your web resource, improve your search engine rankings, and make your pages stand out. Keep reading to learn more! Why you should optimize your meta descriptions If you look up a question “do meta descriptions affect a website’s rankings?” you will get a clear negative response. Due to this many marketers don’t pay much attention to snippets. Yet,…