Email doesn’t work anymore. Do you agree with this statement? If yes, let me show you how important it is today and how to write an email that really converts. If no, this comprehensive guide will help you improve the email conversion rate at no cost. Let’s start with a few numbers: Email is the top connection for 86% of professionals (HubSpot) Email is the most widely used tactic for customer engagement in Europe, North America, and APAC. 77.6% compared to 62% and 61% produced by content and social media respectively. At the same time, 37% of respondents claim email…
Author: Alex Thomas
Alex Thomas
Alex is a writer and content marketing specialist. He is currently working for Breakline, a UK based SEO Agency.
Scaling your content strategy can help you accelerate your business’ growth. But how can you scale your content creation and distribution efforts without compromising quality? Find out how: Investing time and resources to increase the volume of content you create without compromising quality can prove beneficial for your business’ growth. Publishing more high-quality content can help you increase your online visibility and drive more traffic to your site. However, most marketers find it challenging to scale their content production efforts. 54% of them want to learn more about how to build a scalable content strategy. Image via Content Marketing Institute…
Prices are constantly changing on Amazon, and if you are a seller, you need to keep up. Even before eCommerce, customers chose products based on pricing. It’s recommended to consult an eCommerce agency if you are not sure. If you don’t set the right prices, you can get trumped by the competition. Sellers not only want to win the best leads, but they are also looking to secure a share of the coveted Buy Box. The Amazon Buy Box requires a strategy and a plan if you intend to have a place in it. The Buy Box Race Amazon has…
Have you found that your Wordpress has started redirecting to another website recently? In most cases, this means that your visitors are being redirected to obscene or spam websites and this is the result of being hacked. If this has happened to your website, then it is absolutely crucial that you fix it immediately. Thousands of different WordPress hosted websites have been infected with malicious code and JavaScript in the past months, with a dramatic spike in January. These hackers exploited vulnerabilities found in a number of different plugins on WordPress sites, with the most popular being the Contact Form…
Social media marketing has become a pinnacle of all types of marketing campaigns. Many businesses, big or small, use social media to consistently boost their brand’s visibility and awareness, propelling customer engagements. It can be a powerful marketing tool for developing leads, a goldmine rather. However, the only problems, most businesses don’t leverage social media platforms optimally to generate new leads. If you’re among those businesses, read on to know what you can do differently to get the results you desire. 5 foolproof strategies you can implement to generate more leads through social media Select the right platform Today, if…
Everybody loves a great story. The distinctive style of Hemingway, the mean-spirited wit of Wilde or the romantic scripts of Shakespeare – storytelling has always been a cherished British pastime. As the UK celebrates National Storytelling Week, we explore how the age-old practice has moved beyond bedtime reads and into the marketing plans of branding experts hoping to breathe some literary delight into their marketing campaigns. Already, there is a rich history of inspiring and powerful storytelling in the design and advertising industries. However, there is still some uncertainty surrounding the real definition of brand storytelling. Immediately, we think of television campaigns…
We live and operate in a digital world. That’s no secret at all. Our personal lives and businesses have been going through a digital transformation over the last few years. We’ve now reached a point where we can really see the effects of technology and the digitalisation of things on the advertising industry. There are Four Cs that sum up these effects. Change It’s no surprise that the first C is change. Technology is allowing us to push boundaries, create and experiment in different ways to engage consumers and deliver commercial results to clients in ways that were never thought…
It’s the fastest-growing social media channel by overall member growth. Its popularity is totally surpassing Twitter and it brings in 3X the traffic of Twitter, LinkedIn, and Reddit combined. So, what is this marketing wizard? It’s Pinterest, of course! It used to be that the only way to pull in traffic to your website was through paid ads. Not only are those days long gone, but often you’ll now find that PPC ads are a big turn-off to your potential readers. Nowadays, it’s all about the power of social media referrals. Believe me: I am the biggest advocate for the use…
If you’re like me and you have a WordPress website that promotes your business or service, then you’ll always be on the lookout for new ways to get targeted visitors to your site. In this article are going to look at one such way and that is Google My Business. For anyone promoting themselves and their services online, there has never been a better time to be doing so than now. With so many different channels available that can send potential clients and customers your way, the hardest part of generating traffic today can be choosing which method to implement…