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Top Strategies for Generating More Traffic to Your Website with Pinterest

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It’s the fastest-growing social media channel by overall member growth. Its popularity is totally surpassing Twitter and it brings in 3X the traffic of Twitter, LinkedIn, and Reddit combined.

So, what is this marketing wizard?

It’s Pinterest, of course!

It used to be that the only way to pull in traffic to your website was through paid ads. Not only are those days long gone, but often you’ll now find that PPC ads are a big turn-off to your potential readers.

Nowadays, it’s all about the power of social media referrals.

Believe me: I am the biggest advocate for the use of Pinterest as a marketing tool.

In fact, I’ve been generating 30K unique visits per month from Pinterest alone, and it’s time for you to do the same.

The Pinterest 411

Before we get started, it’s important we set out the basics. There are a few things you ought to know about Pinterest before diving in.

  • Understand your target audience. That way you’ll reach more of the right people. Put yourself in your target audience’s shoes: what would they be searching? Design your title and captions accordingly.
  • Don’t focus on followers. Pinterest is the only social network where followers really don’t matter. It’s all about re-pins, likes, and comments: basically, it’s about the engagement.
  • Pinterest is a powerful search engine. Especially with new updates such as Smart Feed, Pinterest tailors the way pins are viewed on a user’s feed to help provide more relevant content based on their Likes, Interests, and Boards they follow.

Got it? Awesome. Now let’s get your Pinterest pumping!

#1 – Amp Up Your Pinterest Profile

It’s simple, really: the better designed your Pinterest profile, the higher your number of referrals. By optimizing your profile in every way possible for your visitors, you’ll receive more engagement on your posts and, consequently, more jumps over to your website.

Sounds good, right?

So let’s start at the beginning. Some of these are going to sound simple. Yet, you’d be surprised at how often they are overlooked.

And as Pinterest continues to expand, these starter steps will become more and more crucial.

  • If you have a personal account, convert it to a business one. It’s free and easy to do, makes you look more professional, and opens you up to many more services than you’d receive on a personal account (just like Pinterest Analytics, where you can track your performance).
  • Add keywords beside your name. For example, instead of writing your name, add a keyword you’re known for. Take a look at how I did mine: Pauline Cabrera – Web Designer. Whenever people search for the word “Web Designer” my profile shows up in the “Pinners” list.
  • Look Savvy. Build trust by completing your profile. Make sure to include links to social networks, verify your website URL, create a custom URL, and upload a profile picture relevant to your industry.
  • Add important keywords to your bio. This can help boost you up in Google search rankings for people searching for those keywords, as well as pinners using the Pinterest search engine. Every little bit helps!
  • Add your location. This will help you boost local traffic, if that is a priority for your brand.
  • Turn off your “Search Privacy” settings. You want your boards and profile to appear in search engine results, right? Then you need to make sure you turn off this setting within your Account Settings.
  • Don’t abuse keywords. You’ll just look spammy. Make sure your keywords flow naturally through your profile.
  • Put your best boards in the top row. As a general rule, you should always keep your most attractive or important content “above the fold” on your website (the part of the screen that is first visible to visitors). That way, visitors are more likely to stay on the page and scroll down to see more. These could be your most popular or updated boards, or those relevant to current events.
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#2 – Create and Optimize Your Boards

Next, it’s time to get creative and boost your visibility. Having a visually appealing and powerfully communicative set of boards will grab your visitor’s attention, hold it, and drive visitors towards your website. You’ll need to optimize your boards to make sure you reach your target audience.

Now we’re getting to the fun part.

  • Prettify your boards. Clear, organized boards with gorgeous cover photos make for a Pinterest account that is irresistible to follow.
  • Use descriptive titles with keywords. Your Pinterest board could show up in the first pages of Google’s search result if it’s optimized for the search. So, make your boards as descriptive as possible. The more specific, the better.

When you search for “30th Birthday Ideas,” a Pinterest board shows up in the first page of the search results. Amazing, right? So when people click that, the owner would send traffic to the pins added in it.

  • Create more relevant boards using targeted keywords. For example, I’ve created a general board called “Social Media Marketing,” but will also create targeted ones such as “Pinterest Marketing for Bloggers” and “Facebook Marketing for Small Businesses.”

Create a spreadsheet where you can brainstorm keywords that are relevant to each other and refer back to it for inspiration. You can even use the Pinterest search suggestions to find the keywords that regularly crop up together! (For an even more advanced approach, give these tools a try: http://keywordtool.io/ or https://ads.google.com/intl/en_uk/home/tools/keyword-planner/

#3 – Pin Like a PRO

Building on this, you’re now ready to get pinning. And remember: it isn’t as easy as just pinning images here, there, and everywhere. You need to be on your A-game if you truly want to harness the marketing potential of Pinterest.

  • Use large, tall, eye-catching images. All your images should be 735 pixels wide by 1102 pixels long: if your images are smaller than this, they’ll be overlooked by a Pinner’s home feed. I use Photoshop to resize, or Canva if I’m in a hurry (a great resource for non-graphic designers!).
  • Write a detailed and thoughtful description with your main keywords.Avoid stuffy descriptions. Use keywords that make sense alongside genuinely interesting content.
  • Add the correct URL’s. Always use the actual URL rather than the main one. Pinterest doesn’t allow URL shorteners like bit.ly, so avoid using those.
  • Use search-friendly file names for images. Google can’t read images. What it can read is your image file names. When you’re saving the images you want to upload, use file names with one or two keywords. Basically, don’t save with the default numbering from your camera: change it to something like “chocolate-wedding-cake.jpg,” or whatever it is your image features.
  • Implement rich pins. Rich pins are gold for businesses: these “super” pins allow you to include additional information (such as price, availability, and location) about the image, pulled directly from your website. So they automatically update as your site does, standing out and make shopping and finding information far easier. Find out how to add your own here.
  • Use a catchy title. Pins that feature “How-To’s,” checklists, and infographics always work well for me. The key is to not give all the information away in the image, to help you get more click-throughs.
  • Avoid hashtags in the pin description. Pinterest has officially announced that if you use too many hashtags in your pin description, it could demote your pin’s search ranking. Why? Because they see it as spammy. So, avoid it like the plague.
  • Use different images and titles. It’s important to find out which works best. For me, I like to experiment with various visuals to see if one outperforms the other. It’s paramount for your own market research to find out what your audience finds most attractive. Here are some examples. Based on Pinterest Analytics, the left one sends me more traffic than the right one. 

#4 – Pin Strategically

You wouldn’t implement a business plan without a strategy, so why should your Pinterest marketing be any different? A strong strategy for your Pinterest activity will enable you to maximize your return by attracting a higher percentage of viewers and, as a result, more traffic to your website.

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But how do you do that?

  • Pin regularly. As with all social media, an active and consistent presence will increase your chance of generating traffic and make you a trustworthy source. Courtney from Bufferapp found that between 5 and 30 pins per day is optimal. The best times to post are 2:00 – 4:00am and evening hours every day, as well as 5:00pm on a Friday and 8:00 – 11:00pm on Saturdays. It’s also worth making use of Pinterest scheduling tools such as Tailwind or Viraltag. They’ll help you figure out the best times to post throughout the day.
  • Schedule your pins. It helps you avoid flooding your followers’ feeds, spacing out your content and keeping it fresh and continuously updated. Again, use Tailwind or ViralTag to schedule your pins.
  • Pin multiple types of content. I’m talking infographics, GIFs, and videos, as well as straight-up images. Show variety and keep your page exciting and dynamic.
  • Re-pin your best pins to different boards or group boards. Maybe some new pinners haven’t seen your best content yet? This is a great way to bring it to their attention. You may use the Pinterest Analytics or Tailwind analytics (if you have one) to find out your top pins.
  • Track your performance. Use Pinterest Analytics to see how people are describing your pins and what they are pinning alongside your content. This can be useful in knowing how to arrange your boards. You can also track the demographic of your audience and that can be useful in planning the type of content to post in the future.
  • Avoid self promotion. Pinterest has said that it is “…designed to share content you love, so don’t use it purely for self promotion.” And that means no selfies.
  • Don’t just pin the same content on two boards at the same time. At least give a few hours’ delay between the two.
  • Fix broken or dead links. Pinterest focuses on the quality of user experience, so if you’re not managing dead links or expired pages, expect consequences. You can use tools like Board Booster or Pin4Ever for help with this.
  • Share pins related to current trends and events. It’s been reported that pins based on trending topics receive a 94% click-through rate… so it’s worth staying current.  

Still not sure what’s the best content to be pinning? Check out these interesting stats on how to determine what to pin:

  • Over 80% of pins are re-pins. Be that extra 20% that gets re-pinned daily. Pin as much directly from your website as possible, or upload images on their own.
  • Different days of the week have varied “most popular” topics. Mondays are best for fitness, Tuesdays for tech, Wednesdays for quotes, Thursdays for fashion, Fridays for humor, Saturdays for travel, and Sundays for food and DIY crafts.
  • Tutorials, guides, DIY, and recipe pins receive a 42% higher click-through rate than other pins.
  • Medium-light images receive 20 times more re-pins than those that are dark.
  • Images without faces get re-pinned 23% more than those that contain faces.

#5 – Delete or Optimize Underperforming Pins

This is a tricky one. While it’s important to only hold onto boards and pins with high engagement (as this helps your profile scores–and hence your website traffic–shoot up), it can be difficult to know when to cut the ties. Why? Because there’s always the risk that you’ll delete a pin too soon and lose out on sudden traffic.

It’s a marathon, not a sprint. It can take time for your pin to make its way around, due to Smart Feed.

So how do you get around this?

For me, I always try to optimize my pins with low engagement (think those with 1 – 2 pins or comments). Then, get promoting.

One way to do this is by joining some “pinning” trains on social media (Facebook and Google+ groups) where admins post threads encouraging members to pin other people’s pins. Give it a few weeks and see if you gain any response.

If your pins are very old and outdated with really low engagement, delete them. And if they look spammy, get rid of them!

Here’s another handy method for you to quickly get rid of your low level content using Board Booster:

  • Create a temporary public board in your Pinterest account. This will be the new home of your low-engagement pins.
  • Using Board Booster’s Pin Mover, set the query to move all pins with less than 2 re-pins to the temporary board. Set tool to search multiple boards and duplicates (this could take any anything up to a few hours!)
  • Run the search. Keep in mind that Board Booster will charge 1 cent for each moved pin.
  • You’ll now see that all the pins in your temporary board have less than 2 re-pins. Delete the board and the pins in them.
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#6 – Make Your Website Pinterest-Friendly

What’s the use in making your Pinterest the most superbly optimized network ever for your brand if your website isn’t doing its bit?

You need to make sure that your site is perfectly geared-up to complement your Pinterest. The two need to work hand-in-hand.

  • Use Pin It hover buttons on your content. Remember: the higher engagement on your pins, the more visible you are to Pinterest. This is down to Pinterest Smart Feed, which shows the “higher quality” pins (AKA, those with larger levels of engagement) at the start of a search. Drive engagement on every platform. Take a look at the featured image on this blog post; see how I have the “pin” button? That shows up when people hover over my images. I’m using SumoMe for this.
  • Add a follow button. The more followers, the more chance you’ll receive new re-pins.
  • Include “pinnable” images in every blog post. You know the drill: visually enticing, tall, and with text.
  • Fill out the ALT tag on your images. This is the information that Pinterest pulls in for the Pin description. It needs to be short, interesting, and keyword-rich. Don’t bother repeating the post name. Instead, give an engaging introduction or ask a question to your viewers. Here’s a tutorial on how you can do this. See the ALT text part?

#7 – Get Social

As with all digital marketing, community management is vital in raising engagement and boosting traffic. You need to keep it as social as possible and really put the time in to spread the word about your brand.

  • Be responsive. Reply to your comments and like pins of people who have re-pinned your content. Remember to tag their names when responding to comments. Just dedicate about 10 minutes to this per day. It’s totally worth it.
  • Follow people in your niche. In particular, influencers and those who post quality pins.

#8 – Link Up with Established Pinners

It’s a foolproof Pinterest tactic. By collaborating, you’ll find it easier to not only curate boards, but also grow your own followers.

You can do this by:

  • Creating your own collaborative boards and getting others to join you.
  • Joining high-value group boards. Check out pingroupie.com to find some cool ones!

#9 – Use Promoted Pins

Promoted pins bring attention to your most important content and helps you to create traffic and engagement campaigns. But if you’re investing money in those pins, you need to make sure you are amplifying their effectiveness.

Ready for the good news? It’s easy as pie!

  • Use your most compelling images with a text overlay.
  • Include detailed descriptions with a call to action.
  • Promote images with the vertical aspect ratio – the bigger and more dominant, the more noticeable they will be on pinner feeds. The result? More click-throughs. 

#10 – Keep Up With Changes

We all know that the Internet is constantly changing, and nowhere moreso than in the world of social media. Now you’ve put in all the leg work, it’s important that you keep on top of it. Be sure to track any changes in Pinterest by monitoring the Pinterest blog. That way, you’ll always be able to react and keep your content fresh and relevant.

And, hey, presto! You’re now ready to truly harness the power of Pinterest in bringing traffic to your website. With these simple tools, you can now maximize the benefits of this up-and-coming social channel.

And don’t forget to let me know how you get on in the comments below!

Alex is a content marketing specialist based in the UK. He likes to write about various subjects and is currently working for digital marketing agency Breakline which is offering SEO Services to UK businesses.

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Guides

How to Succeed when Transitioning to Sales on Screen Shares and Video Calls

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It is certainly no secret; personal relationships are vital to a successful sales career. Cold calls or emails may get your proverbial foot in the door, but the close comes from earning a client’s trust. It is hard to beat a face to face meeting and a handshake as a means to building that desired trust.

As times change, however, the world of sales is experiencing a transition from in-person meetings to a variety of collaborations facilitated through technology.

Of particular importance to sales, is how to develop and maintain a personal relationship with a client in the virtual realm. Whether your use of technology in sales is based on social distancing, saving on travel expenses, avoiding time away from home, or any number of other reasons, there are some suggestions that make the absence of the face to face meeting easier.

Consider these five tips for improving video calls.          

1. Send Calendar Invites

Most people tend to remember a meeting scheduled in a conference room, or a colleague’s office, or across town. But virtual meetings have a way of slipping from the collective, or perhaps selective, memories of certain clients. The use of calendar invites can be particularly important for the online conference and can work to your advantage. 

When sending an invitation to an online meeting, do not make your potential client jump through a series of digital hoops to attend. Include links and teleconference ID numbers as needed. If possible, avoid systems that require your client to download an app, or sign-up for an account, or any other inconvenience which might cause them to cancel your meeting.

Next, use titles that remind your client who you are or what you can do for their company. For instance, rather than a calendar invite titled “Meeting with Kevin,” consider a title that works as an ad for your product or service.

Instead, try, “10-8 Systems teleconference,” or “CAD/RMS virtual meeting.” As your customer looks at his or her calendar in the days and weeks leading up to your meeting, they repeatedly see your company and what you have to offer.

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2. Text Messages as Appropriate Reminders 

Communicating with your lead by text tends to show you respect their time and lets them feel they are in control of the conversation. After all, they can respond at their convenience rather than interrupting their day answering a phone call. Start early in your relationship with a potential client and seek their permission to communicate by text.

Regardless of how you first made contact; face to face, an email, phone call, or some other way, asking if you can text them lets your lead know you respect their time and privacy. For example, asking, “Would it be alright if I sent you a text? That way, you can respond whenever you have time,” goes a long way in building a relationship with your potential client. 

A few points of text etiquette are good to keep in mind. First, send text communications during traditional business hours. Unless the relationship with your client dictates otherwise, weekdays after 9 am and before 5 pm are usually best.

Next, maintain a professional tone. Casual phrases and abbreviations between friends and family are far different than what is expected in the business world. Finally, most professionals do not want to have long conversations through text. A brief message to convey information or send a reminder about a video conference is usually all that is needed for effective business communication through a text.       

3. Things Do Not Always Go as Planned: Have a Plan B

Technology continues to make life better. In the business world, the use of the internet and cell phones have successfully taken industries into the second decade of the 21st century. Technology is great…until it’s not. That is to say; it is not without its occasional lapse in expected operation. Having a backup plan helps overcome these rare but potentially embarrassing moments.   

When scheduling a video conference, it may be wise to consider calling into the meeting in addition to logging in via your computer. In the less than ideal situation in which your 21st century, hi-def, fiber-optic, video conferencing system did not come through, you may find yourself on an old-fashioned telephone call with your customer.

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This is when it is crucial to have a plan to make your pitch with what you have. This phone call may be your only chance to make an impression, close the sale, or develop the all-important relationship.

Avoid statements such as, “I’m sorry the connection is not working,” or “If you could only see my screen, I could show you…” Instead, thank the client for their patients, make the best of the situation, and do what sales professionals do: sell your product!

4. Have Your Presentations Ready in Advance 

In furtherance of building a confidence-instilling relationship with a potential client, consider the vital portrayal of professionalism.  Being prepared for your video call helps demonstrate respect, an imperative component of a professional partnership.

A simple step in your preparation is to have your presentations loaded and ready to begin before joining the teleconference. Regardless of the platform you are using for your deck; PowerPoint, Keynote, Prezi, or a similar presentation avenue, have both the program and your file up and running well in advance of the call.

As an example, I normally have these 2 web pages ready for my meetings. 

I have them pulled up, without my bookmarks bar (I’ll talk about this in the next section), so that I can actually show the client our website, our expertise and it’s a web page that they can get familiar with and will influence them to navigate back to it later if they need anything. 

Most people have been on the receiving end of an unprepared speaker. Perhaps you even had a short period of empathy for someone who struggled to load a program, warm-up a projector, or find their PowerPoint in a sea of files. That understanding, however, usually has a limited lifespan and can quickly evolve into the perception of someone who does not respect your time. 

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It is best not to hope for the possibility of empathy when making your presentation. Have the deck loaded so you can immediately begin when the client is ready. Whether they consciously recognize it or not, you will have demonstrated both your level of professionalism and appreciation of their time.  

5. Screen Sharing and the Bookmark Bar

Even when technology works as expected, the human factor can still result in a less than favorable digital meeting. During the recent uptick in online meetings due to social distancing, it was not unusual to see videos or read articles about some breach in basic etiquette as working from home became the norm. Regardless of your location when participating in a video call, there are some points to keep in mind to enhance professionalism and avoid embarrassment.

If you are sharing your screen, please remember to hide your bookmark bar. Often, bookmarks contain information that can divulge a great deal about the computer user. In addition to information such as banking and financial links, bookmarks may include a list of your competitors or other business research you may not want to share with the world.

How about your family’s information, such as the kid’s schools, vacation plans, or other items you did not mean to be part of your business meeting and memorialized in a recorded video conference? Hiding your bookmark bar is a small and easy step to protecting your business and your privacy.

Ultimately, the transition from face to face meetings to teleconferences is likely to increase. Sales professionals must make allowances for this transition by leveraging technology, having a backup plan or two, and embracing the evolution of the inevitable digital handshake.

While the journey to get there may be changing, business and sales still are, and always will be, about building personal relationships.

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An Ultimate Guide To Abstract Custom Logo Design

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When you hear the term abstract, what strikes your mind? Odd shapes, unidentifiable patterns, or symbols. We also assume that abstract designs only revolve around paintings, but no, it has also surrounded us in other forms like abstract logo designs.

Using an abstract design approach is a smart choice by designers to make their designs creative and unique. When you ought to have a custom logo design for your business, you search for something that signifies your brand. Abstract logos are the best in passing on unique ideas in cleverest yet simple style. 

 

 

 

 

 

There are several other options of custom logo designs for your business, based on text and colors but through an abstract logo, you have a better chance to reveal your business exclusively.

Abstract icons contain geometric shapes and also differ from traditional or classical symbolic forms. It has a vast ground to play with colors and shapes, and it confers a vision to your Business. 

Abstract logo designs are not understandable at first glance, and they can be challenging for your creative instinct even though some are easy to understand immediately.

Do’s for Abstract Logo Design

1. Keep it Simple

Simplicity is one of the main traits of an abstract logo, and they have the power to deliver those ideas and concepts beyond your imagination. It’s easy to turn your idea into visuals in the form of abstract logo designs with an abundance of simplicity.

2. Research

Your business recognition comes from your brand representation, so it is suggested to consider a custom logo design that highlights every aspect of your business and connects it with the audience.

So, it is essential to do robust research before designing your abstract logo, as the Customers must quickly understand the replication of your business concept and.

3. Make it Memorable

Abstract logos are attractive because of their unique characteristics. It assembles the ideas that tell the fundamentals of your brand. Use symbols or icons that make your logo unforgettable that leaves a long-lasting impact on the audience’s mind. 

It is the aim of a logo design company that they design the logo with a profound message and make it memorable forever.

4. Choose the Best Color

Without any doubt, we know choosing an appropriate color for your custom logo design is always an exciting part of the design process. Your color choice decision should be made wisely. As it encloses the awareness and impression for your audience.

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In an abstract logo, color highly supports the visuals; your colors and visuals should travel in the same direction. Moreover, for the matter of fact, colors also influence the brand image and customers’ psychology.

5. Multipurpose Design

Make sure that you cover every aspect of the abstract logo, and it is easily modifiable according to every source of display. It should have the versatility to dive into many different themes. The abstract logo is not confusing to create, but it must fit every style.

Don’ts for Abstract Logo Design

1. Do not Over Crowd your Abstract Logo

Your custom logo design is the whole lot that introduces the brand and gains an excellent good reputation for your business. The same case with the abstract logo is informative, so it should not have too much detail.

Overcrowding your logo with extra colors, shapes and text might confuse your audience and fail in achieving the main objective.

2. Avoid Too Much Simplicity

We know that simplicity is the best policy, but it is not best when you overuse it in your abstract logo. Too simple and basic logo lacks in displaying the actual meaning of it. It happens that you get tired of using similar shapes and patterns again and again, but that doesn’t mean you oversimplify it without using any shape symbol or icon.

3. Do not Copy

Your branding logo is all about distinctiveness and novelty; it should have its look and recognition. Your custom logo design stands on its own; it must not be the copied logo of another similar brand.

On the other hand, if your logo has a similar look that leaves a bad impression of your brand and creates a distrust between the brand and its customers. Eventually, the abstract logo is all about creating a strong identity.

4. Avoid Color Blast

Color choice is an integral part of logo designing; the appropriate color choice is the success of your logo. Using too many colors in a single logo will make it look like a color pallet than an abstract logo.

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Colors have a high power to evoke emotions and represent the brand so always choose the colors with an open mind and avoid the blast of colors on your logo.

Do check logo design company Logo Grand, an expert in custom logo design based on behavioral psychology of the target audience of your business.

Abstract Designs That Make Your Logo More Artistic 

1. Design with Solid Shapes 

Solid shapes are less complicated, and they send the innate message in your logo. If you want the audience to recognize your logo instantly, they go for this style. Companies like technology and educational institutes like accuracy in their logos, so solid shapes work best. 

2. Design with Lines 

We know that abstract design itself is way distinctive from ordinary things. They tend to portray your image. If we integrate lines in design, it shows connectivity—industries like architecture or construction use lines to share their idea of business. 

3. Design with symmetrical patterns 

You can acquire symmetrical patterns easily if you look around if you look in nature for a while. Clouds, minerals, sea, etc. everything shares a design. 

Symmetrical patterns are eye-soothing; they give the feel of relaxation and peace. Meditation or health centers like to use patterns in their logo. 

4. Illustrative Designs 

If we are calling a logo abstract, that doesn’t mean it is entirely abstract. They do have symbolic objects in them. Adding illustrative purposes can show the value of your brand more clearly. 

Some of the Famous Abstract Logo of Big Brands 

An abstract logo is all you need for your business. They are not bound to any specific industry. So here, you’ll get to see some of the inspiring abstract logos of famous brands. 

Abstract logo for Fashion 

We might think that a logo for a fashion brand also should look fashionable. Fashion brands go with abstract logo design smartly. Instead, they have to use their name in a logo or any other icon they will go abstract. 

Abstract Logo for Food 

Designing an abstract food logo is fun because you have to play with colors and fonts and try different icons in them. 

Abstract Logo for Tech

Mostly solid shapes work for the tech industry; they are modern yet minimalist. They usually have icons with plugs and circuits, or they go with initials of the brand’s name. 

Abstract Logo for Sports 

Like fashion logos, sports logos are also minimalist. They are adding initial referencing and related icons that show the connectivity with brands. 

How Will you Find Inspiration for Abstract Logo Design 

Brainstorming

Start with an effective brainstorming; it helps you know what you need or what you have to ask from your designer, what you want to achieve through the design. Pen down your ideas, make rough sketches, and go ahead. 

Think about your audience and think like your audience. Prioritize customer’s preferences and then start. 

Go for Mood Boards

Visual always helps to understand one’s idea and mood boards are the best way to get the idea. It takes a little effort to find related stuff in the form of pictures, from magazines and posters. Simply cut out and paste printed photos on a single board or a sheet. 

You can also go with a digital one. Unfortunately, you are making for logo inspiration, so it must be based on illustrations, graphics and then you’ll get to know what exactly you are leaning towards in a short time. 

Check Your Competitors 

Idea stealing is very common in the designing field, and competitors are everywhere. So it’s good to check on what is already existing in the industry and what you should avoid. Find out what makes you different from others—Hunt for one element that can create a massive difference in your logo design.

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What Makes a Good Logo 

The one which conveys your brand message instantly and is easy to recognize is considered a good logo. 

  1. Notable and unique
  2. Striking and catchy 
  3. Easily fit to any size at any place 
  4. Enduring 
  5. Always brings recognition to the brand. 

Conclusion

There is no rocket science behind designing an abstract logo, but there are some guidelines to keep in mind while creating one. Abstract logo designs are always upgraded, and the first choice of designers will never go out of trend. All you need to follow the correct direction for designing an abstract logo for your company.

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