Author: Shane Barker

Creating high-quality content is not always enough to get you the desired reads and shares. In fact, a lot of times, good content just disappears into a sea of content, because no one finds out about it. That’s why you need an optimized content promotion strategy to increase the reach and visibility of your content. It can also help you boost the ROI of your campaigns. But, how can you optimize your content promotion strategy? Well, that’s what this post is all about. In this post, you will find seven of the most effective ways in which you can optimize…

As a result of the current pandemic, most B2B marketers have had to adjust their content marketing strategies. They have optimized their strategies for better audience targeting, personalized messaging, and powerful distribution of content. But why? Because they want to attract, acquire, and retain customers while boosting their B2B content marketing ROI (Return on Investment). The question is: Did marketers achieve success after optimizing their strategies? In a study conducted in 2020, 31% of B2B marketers said they were significantly successful with content marketing. The majority, 54%, considered themselves moderately successful. Image via Content Marketing Institute What is preventing marketers…

If you are new to the world of AI chatbots, you could be overwhelmed, to say the least. While most internet users have probably interacted with one before, not many have built one yet. Chatbots can completely revolutionize the way you do business online and boost your sales. So, it only makes sense why so many people want to jump on the chatbot bandwagon. The question is: how? What are the Prerequisites for Building an AI Chatbot? Here’s a piece of good news for you: building an AI chatbot neither needs technical knowledge, nor a big budget. A few things…

Gone are the days when you could interrupt your target audience to tell them about your fantastic product and ask them to purchase it. Today, you have to use marketing techniques that consistently offer value, attract the right audience, and drive action. One of these techniques is content marketing. With it, you create content that resonates with your target audience, educates, and makes them trust you enough to take action. It sounds simple. But it isn’t. Why? It takes time and effort before you can eventually convince a person that you are trustworthy and that they should choose you instead…

When it comes to website traffic, no one can rely entirely on referral or paid traffic. Generating organic traffic is the most sustainable way that works in the long run. That is why, in this post, the focus will be entirely on ways to generate organic web traffic. This is not one of those long lists of tips and tricks, but a solid 5-step approach that can almost guarantee results. Are you ready to learn more? Here are five tried-and-tested tactics to generate website traffic organically. These tactics will not just work one time but will show results over the…

Are you tired of trailing behind on the search engine results pages (SERPS)? I get you. Nobody likes losing out to competitors. But what should bother you most is when you invest effort and money in SEO but don’t get the desired results. If that sounds familiar, you’re reading the right article. Your SEO efforts may be failing if you are investing in outdated SEO techniques, like targeting short, popular keywords. You need to revamp your SEO strategy and start focusing on long-tail keywords. Sound weird? Actually, it’s a sound strategy, backed by research and successful use cases. In this…

To grow your brand online, you need to market it effectively. This requires you to leverage various forms of marketing. One of the most reliable forms of marketing is email marketing. There are over 4 billion email users around the world and that makes it a great medium to reach out to a massive audience. However, for your email marketing campaigns to be effective, you need to ensure that your audience not only receives your emails but also opens them. It’s only then that you can get them to take your desired actions and convert. Thus, your email open rate…

There is no silver bullet that can guarantee the success of your content marketing strategy. A successful campaign is the product of strategic planning, evaluation, and alterations. To know if your strategy is on track, you need to make sure that you are tracking the right KPIs. Here are some of the most important content marketing KPIs that you should track and measure: 1. Article Views Online tools like Google Analytics can help you pull out key insights about your article. In addition to the number of views on your articles, you should also look at where the traffic is…

Social media marketing is a vital part of the marketing mix of most businesses today. However, not all strategies end up generating the desired results. Why is that so? Creating effective social media strategies for your business requires careful research and planning. Plus, one small mistake can hurt your campaign results. To avoid losses, you should keep five social media marketing tips in mind. 1. Map Out Your Goals If you don’t know your destination, you’ll end up losing your way. Similarly, defining your goals is a pre-requisite for creating a successful strategy. So, before you jump on to posting…

Influencer marketing is a trend that’s here to stay. When done right, influencer marketing can help you get more eyeballs for your content, give your brand more exposure, and boost revenue. However, all it takes is one small mistake for an influencer marketing campaign to turn sour. To avoid going down that road, you should be aware of its pros and cons. Also, there are a few points you should remember while launching your campaigns. These include: 1. Be Clear About Your Goals Before starting with the influencer vetting process, ask yourself what you’re trying to accomplish from the campaign.…