Gone are the days when you could interrupt your target audience to tell them about your fantastic product and ask them to purchase it.

Today, you have to use marketing techniques that consistently offer value, attract the right audience, and drive action.

One of these techniques is content marketing.

With it, you create content that resonates with your target audience, educates, and makes them trust you enough to take action.

It sounds simple. But it isn’t.


It takes time and effort before you can eventually convince a person that you are trustworthy and that they should choose you instead of another brand.

This why you need a content marketing process.

But how can you create a content process?

Follow the steps detailed below:

Step 1: Planning and Research

This step will be the foundation for your content marketing process and involves a lot of research that helps you understand:

Step 2: Create Content

This step involves various activities including:

After writing, your editorial team should ensure that the content written meets your goals, has the right tone, is grammatically correct, and has no errors.

They can choose to do this manually, but leveraging editing tools like Grammarly, Hemingway, Copyscape, etc., can simplify the process. These platforms also make it easy to identify mistakes that even the best editors can miss.

Step 3: Schedule and Publish Content

At this stage, you have well researched, written, and edited content.

It’s time to publish on the various platforms you identified.

How can you do so?

You can auto-publish using a scheduling tool or publish it manually. However, remember to customize every content piece depending on the platform.

What’s more?

Post when your target audience is likely online or using the platform. This way, you can boost your chances of audience engagement with your content.

Step 4: Promote and Distribute

Your main aim during this stage is to increase your content reach with tactics such as:

Step 5: Analyze and Optimize

Track the performance of each content piece using either Google Analytics or other analytic platforms.

Use them to find out:

Then use the insights to optimize your content marketing process for better results.

In the infographic below, you will find the five stages of the process explained, in detail. Check it out if you want to succeed with your content marketing process.

Infographic via ShaneBarker.com


Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.