As a marketing professional, it’s part of our blood to notice trends and embrace them with open hands.
Whether you’re in B2C, B2B or personal marketing, visual communication is quickly becoming a very important way to connect with your audiences.
The challenge is how to produce great, engaging content that holds traction in a saturated market.
In order to do this, it’s worth understanding the how and why visual content is the key to the future of online and social marketing. One way to approach this would be looking at the psychology behind visual stimulants.
From an evolutionary standpoint, visual aids were responsible for identifying threats, finding food and sparking love.
It comes as now surprise then that only 10% of the information you hear is remembered after three days while an incredible 65% of information that you see is remembered 3 days later.
The brain is significantly more responsive to visual stimuli than what you hear or read.
By appealing to people’s sense of visual aid, you can create more powerful and engaged reactions to the content you share on social media. It was found that people who respond to directions with both text and illustrations performed 323% better than people who followed instructions without illustrations.
By appealing to people’s naturally stronger memory processes, you can create a more engaged response. For instance, BuzzSumo analysed over 1 million articles and found that articles with an image once every 75-100 words was shared double the amount of times than articles with fewer images.
Likewise, Facebook posts with a picture receive on average 2.3 times as many engagements than ones without. As a marketer your goal is to maximise genuine engagement with your content, so the question is still raised – how do you produce visually compelling content?
For the sake of appealing to the hallmark tendencies of marketing professionals, we’ll focus on the three ‘low hanging fruits’ of visual content.
Relevancy, emotions and great design.
To achieve the desired result of content, your marketing efforts need to focus less on your goals and more on the goals, wants and needs of your target audience. By providing content that is relevant to your buyer or audience persona, you are providing value.
Your goal as a marketer is to create value but by then focusing on the value that they expect from you as a company. There’s no point in a clothing company creating infographics of a marketing sales funnel. It’s not relevant.
By positioning your company within the expectations of the market, and aligning your content strategy to it, you can create highly engaging content.
Time relevancy is also a defining factor of why content becomes engaging. When there’s hype around a topic, people want to share it with their friends as people want to provide value to their friends or be known as a thought leader in their social circles.
For instance, if a clothing company plans a slideshow to promote on Facebook, LinkedIn and Google fashion groups, focusing on a fashion relevant event, such as a reputable fashion week gives the audience social currency in the form of relevant information to share and promote.
When constructing visual content, ask yourself whether this type of content is what your audience expect of you to produce, and what they need or want.
That ensures that you have their attention once it’s published. Then be sure to ask yourself whether or not it has relevance to the target audience’s interests and social circles. If you achieve that, then there is potential for engagement.
Once you combine both, you have a piece of content that has powerful potential to be engaging and useful for your brand.
The great advantage of visual aids is that you can appeal to people’s emotions far more efficiently than written content. There’s a reason cute cat images are some of the most shared content around.
There’s also a reason memes have found extraordinary success as a medium for sharing small snippets of information. It’s because they can create emotional responses in the form of humor, anger, love, and interests.
After all, a picture is worth a thousand words.
As a marketer tasked with creating engaging content for your audiences, identifying your audiences emotional sensitivities can bring personality to your brand and encourage engagement.
For instance, a surf company can appeal to their audience’s sense of adventure and adrenaline to promote a new line of surfboards.
By affirming associations between your audience’s emotions and your brand, you create a personal connection, which will increase trust and ultimately help you increase conversions.
Great design goes a long way when it comes to visual aids. It secures a sense of professionalism and integrity that most brands overlook when producing visuals. It’s incredible just how many people expect poorly produced visual content to have an impact on social media or beyond.
Simply, In order to have an impact you need to create stunning visuals. This is a lot easier than most people think.
Great design is a combination of fonts, colors, structure and graphics that work comfortably together to visualise ideas. If you can’t visualise information properly, it can often be more harmful than you think. A poorly designed graph screams of boredom and unprofessionalism.
On the other hand, a slideshare presentation with great branding, color scheme, and font scheme streamlines the user’s experience, for instance, and helps retention rates increase. If you’re building a presentation, you could use different color themes as highlighted in this article.
Alternatively, if you’re looking to share a simple message, perhaps use a block font such as Arial in bold over an emotionally related image that has had a slight dark transparency applied to it.
A simple font is crisp, contrasting and easy-to-read. If you’re looking for free stock photography, try out Pexels.
If you’re a larger company, you could always look at outsourcing design work. Companies such as 24slides provide professional design and presentation services for very affordable prices. If you have a limited budget, you could always look towards tutorials on Youtube. For inspiration, Pinterest is a great place to start.
If there’s one thing we learned from 2019, it’s that content is still king. 2020 is going to see a massive increase in visual content and in order to compete in a social sphere saturated by content and information, you need to appeal to the customer and prioritise their needs, wants and expectations.
You need to do this while positioning yourself as a professional and reputable leader with well designed visual content that evokes emotional responses.
Relevancy ensures your audience is interested and provides a foundation for engagement.
An Ultimate Guide To Abstract Custom Logo Design
When you hear the term abstract, what strikes your mind? Odd shapes, unidentifiable patterns, or symbols. We also assume that abstract designs only revolve around paintings, but no, it has also surrounded us in other forms like abstract logo designs.
Using an abstract design approach is a smart choice by designers to make their designs creative and unique. When you ought to have a custom logo design for your business, you search for something that signifies your brand. Abstract logos are the best in passing on unique ideas in cleverest yet simple style.
There are several other options of custom logo designs for your business, based on text and colors but through an abstract logo, you have a better chance to reveal your business exclusively.
Abstract icons contain geometric shapes and also differ from traditional or classical symbolic forms. It has a vast ground to play with colors and shapes, and it confers a vision to your Business.
Abstract logo designs are not understandable at first glance, and they can be challenging for your creative instinct even though some are easy to understand immediately.
Do’s for Abstract Logo Design
1. Keep it Simple
Simplicity is one of the main traits of an abstract logo, and they have the power to deliver those ideas and concepts beyond your imagination. It’s easy to turn your idea into visuals in the form of abstract logo designs with an abundance of simplicity.
Your business recognition comes from your brand representation, so it is suggested to consider a custom logo design that highlights every aspect of your business and connects it with the audience.
So, it is essential to do robust research before designing your abstract logo, as the Customers must quickly understand the replication of your business concept and.
3. Make it Memorable
Abstract logos are attractive because of their unique characteristics. It assembles the ideas that tell the fundamentals of your brand. Use symbols or icons that make your logo unforgettable that leaves a long-lasting impact on the audience’s mind.
It is the aim of a logo design company that they design the logo with a profound message and make it memorable forever.
4. Choose the Best Color
Without any doubt, we know choosing an appropriate color for your custom logo design is always an exciting part of the design process. Your color choice decision should be made wisely. As it encloses the awareness and impression for your audience.
In an abstract logo, color highly supports the visuals; your colors and visuals should travel in the same direction. Moreover, for the matter of fact, colors also influence the brand image and customers’ psychology.
5. Multipurpose Design
Make sure that you cover every aspect of the abstract logo, and it is easily modifiable according to every source of display. It should have the versatility to dive into many different themes. The abstract logo is not confusing to create, but it must fit every style.
Don’ts for Abstract Logo Design
1. Do not Over Crowd your Abstract Logo
Your custom logo design is the whole lot that introduces the brand and gains an excellent good reputation for your business. The same case with the abstract logo is informative, so it should not have too much detail.
Overcrowding your logo with extra colors, shapes and text might confuse your audience and fail in achieving the main objective.
2. Avoid Too Much Simplicity
We know that simplicity is the best policy, but it is not best when you overuse it in your abstract logo. Too simple and basic logo lacks in displaying the actual meaning of it. It happens that you get tired of using similar shapes and patterns again and again, but that doesn’t mean you oversimplify it without using any shape symbol or icon.
3. Do not Copy
Your branding logo is all about distinctiveness and novelty; it should have its look and recognition. Your custom logo design stands on its own; it must not be the copied logo of another similar brand.
On the other hand, if your logo has a similar look that leaves a bad impression of your brand and creates a distrust between the brand and its customers. Eventually, the abstract logo is all about creating a strong identity.
4. Avoid Color Blast
Color choice is an integral part of logo designing; the appropriate color choice is the success of your logo. Using too many colors in a single logo will make it look like a color pallet than an abstract logo.
Colors have a high power to evoke emotions and represent the brand so always choose the colors with an open mind and avoid the blast of colors on your logo.
Do check logo design company Logo Grand, an expert in custom logo design based on behavioral psychology of the target audience of your business.
Abstract Designs That Make Your Logo More Artistic
1. Design with Solid Shapes
Solid shapes are less complicated, and they send the innate message in your logo. If you want the audience to recognize your logo instantly, they go for this style. Companies like technology and educational institutes like accuracy in their logos, so solid shapes work best.
2. Design with Lines
We know that abstract design itself is way distinctive from ordinary things. They tend to portray your image. If we integrate lines in design, it shows connectivity—industries like architecture or construction use lines to share their idea of business.
3. Design with symmetrical patterns
You can acquire symmetrical patterns easily if you look around if you look in nature for a while. Clouds, minerals, sea, etc. everything shares a design.
Symmetrical patterns are eye-soothing; they give the feel of relaxation and peace. Meditation or health centers like to use patterns in their logo.
4. Illustrative Designs
If we are calling a logo abstract, that doesn’t mean it is entirely abstract. They do have symbolic objects in them. Adding illustrative purposes can show the value of your brand more clearly.
Some of the Famous Abstract Logo of Big Brands
An abstract logo is all you need for your business. They are not bound to any specific industry. So here, you’ll get to see some of the inspiring abstract logos of famous brands.
Abstract logo for Fashion
We might think that a logo for a fashion brand also should look fashionable. Fashion brands go with abstract logo design smartly. Instead, they have to use their name in a logo or any other icon they will go abstract.
Abstract Logo for Food
Designing an abstract food logo is fun because you have to play with colors and fonts and try different icons in them.
Abstract Logo for Tech
Mostly solid shapes work for the tech industry; they are modern yet minimalist. They usually have icons with plugs and circuits, or they go with initials of the brand’s name.
Abstract Logo for Sports
Like fashion logos, sports logos are also minimalist. They are adding initial referencing and related icons that show the connectivity with brands.
How Will you Find Inspiration for Abstract Logo Design
Start with an effective brainstorming; it helps you know what you need or what you have to ask from your designer, what you want to achieve through the design. Pen down your ideas, make rough sketches, and go ahead.
Think about your audience and think like your audience. Prioritize customer’s preferences and then start.
Go for Mood Boards
Visual always helps to understand one’s idea and mood boards are the best way to get the idea. It takes a little effort to find related stuff in the form of pictures, from magazines and posters. Simply cut out and paste printed photos on a single board or a sheet.
You can also go with a digital one. Unfortunately, you are making for logo inspiration, so it must be based on illustrations, graphics and then you’ll get to know what exactly you are leaning towards in a short time.
Check Your Competitors
Idea stealing is very common in the designing field, and competitors are everywhere. So it’s good to check on what is already existing in the industry and what you should avoid. Find out what makes you different from others—Hunt for one element that can create a massive difference in your logo design.
What Makes a Good Logo
The one which conveys your brand message instantly and is easy to recognize is considered a good logo.
- Notable and unique
- Striking and catchy
- Easily fit to any size at any place
- Always brings recognition to the brand.
There is no rocket science behind designing an abstract logo, but there are some guidelines to keep in mind while creating one. Abstract logo designs are always upgraded, and the first choice of designers will never go out of trend. All you need to follow the correct direction for designing an abstract logo for your company.
7 Reasons Why Its Important to Have a Niche
A niche is a focused, targetable segment of the market. You are a specialist providing a product or service that focuses on the specific needs of an identified client group, which cannot or are not being addressed in such detail by the dominant providers in your industry.
But it is important to understand that there is, in fact, a difference between your identified niche and your target market.
Your target market is a specific identifiable group of people you work with, e.g. women in the city, technology start-ups, creative agency owners, small and medium businesses in a particular revenue range.
Your niche is the service you specialise in offering to your target market.
For example, standing desks are aimed at professionals who work in front of a computer for long periods of time. This is a well-defined niche.
Here are 7 reasons why it is important to have a niche:
To avoid spreading yourself too thin
Instead of the risk of spreading yourself too thin in saying that ‘everyone’ is your potential client, niche marketing will help you to focus on a specific grouping of people, and particularly on what their needs and wants are.
You will unlikely to be able to serve everybody, so it is important to focus on what you do best and aim it at a specific group of people who will likely buy what you offer.
It is important to find out what is important to them, what blogs they read, their beliefs and attitudes, who the main influencers in that network are.
Having these insights means that you can develop products or services specifically aimed at this group, based on your thorough knowledge and understanding of what they are interested in.
It’s easier to identify and target potential clients and partners to work with
As the pool of people that exists for a niche is smaller than its mainstream equivalent, it will be easier to identify potential clients and partners to work with, as you can be much more targeted and laser-focused with your marketing efforts.
It’s easier to become an expert and well known in your niche
Niching means it will be much easier for others to understand ‘what you do’ and ‘for whom’, which will make it easier to position you as an expert in your field. As this group is more targeted and of a smaller size, you can rapidly become well known within this group of people.
Your profile and overall visibility will increase within this group. It is a small world after all!
More and better referrals
Since it will be easier for others to understand what you do and for whom, it, in turn, becomes much easier for them to refer more and better quality clients to you that fit the profile of your ideal client, as you have built up trust, credibility, visibility, and it is very clear as to what your specialism is.
The more unique you are, the less competition you will have
There will be less competition, as you will provide the specific services or create the specific products for the specific people you are seeking to help in a specific way that meets their needs. The BIG advantage of becoming more unique is that usually it can’t be easily replicated by your competition!
Marketing becomes much easier
Effective niche marketing should really help with your marketing, positioning and branding as you will attract the ‘right people’ much more easily and quickly. People with similar interests tend to behave and are attracted to similar things. This means that many of your clients will do all the hard work for you as they will refer you more and more because your profile, credibility and influence are readily apparent within your tribe.
More repeat business
As you are able to provide an increasingly better service or product, based on your specific client’s needs, it is likely that you will get more repeat business – people will come back for more, and as an added benefit will often start spending more with you as your relationship grows with them.
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