With consumers becoming increasingly wary of ‘traditional’ advertising, social platforms and online conversation can now have substantial sway over how people spend their money. This being the case, influencer marketing has become one of the most effective tools for marketers hoping to reach a large audience. However, with the likes of Instagram now boasting over 1 billion monthly users, it’s hard to know which influencer is the right one. When choosing an influencer, it can be difficult knowing where to start. But, it’s important to get this choice right. After all, any influencer marketing campaign can only be effective if both…
Author: Bridget Klein
Bridget Klein
Bridget is our senior editor, she likes to write about web and marketing mostly. You can reach her at bridget@bigframe.net
Twitter claims to have 126 million daily active users. With numbers like this, it only makes sense that some of those people should follow you. The trouble is, you don’t know how to attract them to click that “Follow” button. We’ve got the inside tips you need to boost your audience. Here are ten creative ways to get Twitter followers. 1. Don’t Neglect Family & Friends They might not be your target audience, but they will become loyal followers. Don’t overlook them just because they are family. 2. Use a Directory With a directory of social media users, you can…
As managers, our focus is invariably on keeping the team on track, aligned with one another and the mission. But overall performance can be strongly affected by certain individuals; either by outstanding individuals or by ‘bad apples’. These outliers are key to building the dream team and reducing risk. So, how can these two extremes be managed to maximise success while eradicating pain points? I don’t believe there are many real ‘bad apples’ – intrinsically most people want to do well. Traction, by Gino Wickman, approaches the problem in a more useful way. There are three types of underperformers: the wrong…
The small businesses are in their initial stages and need to rise in order to gain more customers. As per experts, the need of the logo and that too, a compelling one is most needed for small business. Always believe in the fact that the first impression is the last impression. Do you know the human attention span (7-8 seconds) is shorter than a goldfish’s (9 seconds)? You only have 7 seconds to grab a website visitor’s attention. The Logo is like a small ad for your company. When you begin the process of logo creation make sure you have developed…
Are you wondering how to set up Instagram videos and how you can make your business more visible? Are you wondering how to make images and videos work for your business? Then let me tell you the importance of Instagram videos and how to use them for your business. Instagram is not only for those in the food or fashion industry; it is for all businesses big or small. It is one of the many social networking platforms that you could use for your business to take pictures and videos then share them on Instagram or other social media networks…
As a marketing professional, it’s part of our blood to notice trends and embrace them with open hands. Whether you’re in B2C, B2B or personal marketing, visual communication is quickly becoming a very important way to connect with your audiences. The challenge is how to produce great, engaging content that holds traction in a saturated market. In order to do this, it’s worth understanding the how and why visual content is the key to the future of online and social marketing. One way to approach this would be looking at the psychology behind visual stimulants. From an evolutionary standpoint, visual…