Author: Shane Barker

Influencer marketing is opening up a range of new possibilities for brands and marketers. Through influencer-generated content, brands can amplify their content and showcase it to a broad audience. However, just like any other marketing strategy, influencer marketing has its downsides too. Not sure whether you should leverage influencer marketing for your business? Check out its pros and cons: What Are the Pros of Influencer Marketing? Let’s begin by listing out some of the benefits you can reap out from influencer marketing: 1. Influencers Can Influence Purchase Decisions Typically, influencers hold authority in their niche. Their followers look up to…

Social media can help brands reach out to their target audience easily. However, developing a strong presence on social media does require a significant amount of investment. It requires you to put in a lot of time and money. It’s natural to expect a fair return on your investment. To help you boost your social media ROI, we’ve put together a list of do’s and don’ts. The Do’s Let’s first discuss what you need to do to maximize your social media ROI. Establish Clear Goals Only if you know what you want to achieve, you can work on building a…

Want to get the most out of your content? One of the best ways to achieve this is to monitor the performance of your content marketing strategy continually. Not sure how to go about it? Track your content marketing KPIs. By doing so, you can get key insights into your audience’s behavior. What are the most important Content Marketing KPIs? To develop an effective content marketing strategy, here are some KPIs you should keep tabs on: 1. Site Traffic Analyzing your website traffic and its sources will help you gauge which type of content resonates with your audience. Additionally, it…