Want to get the most out of your content?

One of the best ways to achieve this is to monitor the performance of your content marketing strategy continually.

Not sure how to go about it?

Track your content marketing KPIs.

By doing so, you can get key insights into your audience’s behavior. 

What are the most important Content Marketing KPIs?

To develop an effective content marketing strategy, here are some KPIs you should keep tabs on:

1. Site Traffic 

Analyzing your website traffic and its sources will help you gauge which type of content resonates with your audience. Additionally, it can identify the main channels from where you are getting your traffic.

Use these insights to create more targeted content for your site and social media channels.

2. Engagement Rate

The number of likes, comments, shares, and views that your content receives is an indicator of how engaged your audience is.

Your engagement rate can help you gauge the effectiveness of your content and promotional activities. 

3. Conversion Rate

Is your content getting you more leads and conversions? Tracking your conversion rate can help you find the answer to this question.

Final Thought

If your content marketing strategy isn’t generating the desired results, don’t fret. 

You can leverage content marketing platforms to optimize your strategy. To know the best platforms, read this post on my blog shanebarker.com.

9 Important Content Marketing KPIs That Can Predict the Success of Your Campaign
Image Courtesy: shanebarker.com


Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.