Want to get the most out of your content?
One of the best ways to achieve this is to monitor the performance of your content marketing strategy continually.
Not sure how to go about it?
Track your content marketing KPIs.
By doing so, you can get key insights into your audience’s behavior.
What are the most important Content Marketing KPIs?
To develop an effective content marketing strategy, here are some KPIs you should keep tabs on:
1. Site Traffic
Analyzing your website traffic and its sources will help you gauge which type of content resonates with your audience. Additionally, it can identify the main channels from where you are getting your traffic.
Use these insights to create more targeted content for your site and social media channels.
2. Engagement Rate
The number of likes, comments, shares, and views that your content receives is an indicator of how engaged your audience is.
Your engagement rate can help you gauge the effectiveness of your content and promotional activities.
3. Conversion Rate
Is your content getting you more leads and conversions? Tracking your conversion rate can help you find the answer to this question.
If your content marketing strategy isn’t generating the desired results, don’t fret.
You can leverage content marketing platforms to optimize your strategy. To know the best platforms, read this post on my blog shanebarker.com.