Author: Payman Taei

Incorporating virtual reality into your ongoing marketing campaigns is a decision that brings with it a number of distinct advantages, essentially all at the exact same time. For starters, you’re creating a far more unique experience than a lot of people are probably used to – particularly if your competitors are still bombarding people with blog posts, white papers and other forms of static (not to mention unimpressive) content. But not only does this help your brand stand out in a crowd, but it also allows you to form a much deeper connection between you and the members of your…

One of the biggest mistakes that you can make in terms of social media involves assuming that the only things you should be paying attention to are follower counts, likes and retweets. Yes, you obviously want to grow the largest audience possible and seeing how many people are following a particular account plays a big role in that. But at the same time, this is just one small part of a much larger story regarding not only how people are engaging with your brand online, but where and why. This, in essence, is why social media analytics are of paramount…

Regardless of the type of business, you’re running or even the industry that you’re operating in, the core goals of project management remain the same. You’re still talking about the successful development of not only the initiation of a project but also the planning, execution, regulation and even closure. The decisions you make in the early stages of project management can easily mean the difference between success and failure in terms of everything that you’re trying to accomplish. During the beginning of a project, you’re setting goals and agreeing on critical factors like scope, time, quality and even budget. Naturally,…

If it often feels like search engine optimization success is a lot like trying to hit a constantly moving target… that’s because it largely is. Google is the biggest search engine on Earth and they’re constantly making adjustments to their site’s algorithm that throw rankings into a constant state of flux. But rather than looking for that one “silver bullet” technique you can use to get to the top of the SERPS, it’s best to just forget all that entirely. Instead, focus on those small-yet-essential SEO moves that, when taken together, add up to something more powerful than anyone could…