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The Top SEO Tips for 2020: Breaking Things Down

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If it often feels like search engine optimization success is a lot like trying to hit a constantly moving target… that’s because it largely is. Google is the biggest search engine on Earth and they’re constantly making adjustments to their site’s algorithm that throw rankings into a constant state of flux.

But rather than looking for that one “silver bullet” technique you can use to get to the top of the SERPS, it’s best to just forget all that entirely. Instead, focus on those small-yet-essential SEO moves that, when taken together, add up to something more powerful than anyone could ever be on its own.

Case in point: what follows is a list of some of the most important SEO tips for you to utilize in 2020 and beyond. All of them bring something unique to the table and all are certainly worth a closer look.

Understand What Matters… and What Doesn’t

One of the most important things to understand about the current state of SEO is that things are essentially in a constant state of flux. This is largely happening by design, as Google is always trying to close loopholes and stop people from taking advantage of the system they’ve worked so hard to build in the first place.

Therefore, it’s almost more important to know what doesn’t matter in terms of modern-day search engine optimization best practices than it is to learn what does. Running afoul of Google won’t just get you penalized – it could potentially get you delisted altogether if your violations are egregious enough.

Case in point: keywords. Gone are the days when all you really had to do to rank highly was cram your page with as many “relevant” keywords as possible. Google in particular has been very clear over the years that to rank highly, your content needs to provide something of genuine value to those who will be consuming it. Not just Google’s search engine “spiders” – but real, living human beings.

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Now, that’s not to say that keywords aren’t important – because they are. In addition to including relevant keywords in the title tag and meta description of your content (so that people can quickly confirm they’ve landed on the type of page that they were searching for), you should still include them in the body as naturally and as organically as possible.

But don’t start with the keywords and try to work your way backwards to the content. Instead, head to a site like Respona to see what real people are searching for and what topics they’re interested in. Then, craft content around those ideas and add something tangible to the discussion that they may not otherwise have had access to. If you build your content around these hot-button topics, you won’t have to worry about finding ways to jam in as many keywords as possible after the fact. Your high quality, relevant and valuable content will have already essentially taken care of that by design.

Infographics: More Powerful Than Ever

Everyone knows that it’s a good idea to create social media graphics because this type of content is naturally more popular (read: shareable) on sites like Facebook and Twitter than something that lacks relevant visuals. Infographics, on the other hand, are your opportunity to take these effects one step further by helping to build brand awareness and increase your SEO prowess at the exact same time.

Infographics are essentially your opportunity to have your cake and eat it, too, as they still allow you to tell a full “story” with your content but you get to express as much of that narrative in a visual way as you can. However, there are still a few rules that you should keep in mind the next time you sit down with a tool like Visme (which I founded) to create that next compelling Infographic.

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Experts agree that:

  • The most shared Infographics tend to have an average word count of about 396 words. So don’t assume you can get away with only visuals, but also don’t assume that there’s no such thing as “too long” for the accompanying text.
  • The average size of the most popular Infographics are around 3683 pixels by 804 pixels. In other words, don’t make people scroll too much and make sure that your content can be adequately consumed on devices with smaller screens like smartphones and tablets.
  • Roughly 73% of all Infographics use some type of identifiable color scheme – meaning that you need to use every tool in your arsenal to really create the impression you’re after. An Infographic is more than just a black screen with pictures and white text on it. You need to think about the color choices you’re making for each element and how they all tie back into the main theme that you’re going for, narratively speaking.

Even More SEO Best Practices

Finally, there are a number of major elements you’ll want to account for to help your site rank as highly as possible – all of which have less to do with the content itself and are more about the way that content operates on the web.

These types of tips are especially true if you’re focused on WordPress SEO in particular, as that particular service essentially gives you complete control over the architecture of your site from top to bottom.

For the absolute best results, remember to:

  • Use SEO-friendly URLs. As a rule of thumb, try to make your URL something that is easy for an actual human to remember. Sure, a Google spider may be able to make sense of “www.mywebsite.com/998eeuroiiua7”, but an actual person is never going to be able to remember that and it certainly won’t help your organic traffic.
  • Use the most mobile-friendly website design that you can. If your site doesn’t look perfect on a smartphone or tablet, you need to make some significant changes. Google has been incredibly clear that mobile-friendliness is a major part of their current algorithm, which means that you need to care about it, too.
  • Improve page load speeds as much as possible. The vast majority of all people who come to your site will slam that “Back” button and never return if your page takes longer than three seconds to load. With a bounce rate that high (and a time on page rate that low), Google will immediately take notice – and your rankings will suffer as a result.
  • Use the right tools. WordPress, in particular, has all sorts of social media plugins that you can use for social media promotion, and tools like Yoast SEO are great for adding keywords, titles, meta descriptions and more.
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Provided that you follow all of these top SEO tips for 2020, your ranking won’t be something you have to worry about for much longer. Your visibility will go sky-high and at that point, your website will be able to speak for itself – exactly the way it should be.

Payman Taei is the founder of Visme, an easy-to-use online tool to create engaging presentations, infographics, and other forms of visual content. He is also the founder of HindSite Interactive, an award-winning Maryland digital agency specializing in website design, user experience and web app development.

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Top 7 SEO auditing and monitoring tools in 2020

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Are you a newbie or an expert in digital marketing?

Are you using the right professional SEO audit tools to optimize your content on the website?

Don’t worry, here I am going to give you the few tools that improve your skills in digital marketing.

Each and every digital marketer should know how to perform a professional SEO site audit, but doing so entirely “by hand” is a time-consuming and difficult task.

Instead of spending much time on manually handling the SEO, a digital marketer should focus on the most reliable SEO audit tools. These tools will help the digi people to address critical website issues, that creates or brings a negative impact on the site performance.

As a digital marketer, if you want to know more trends, pitfalls and how to establish your business, there are certifications like digital marketing course, SEO marketing, etc.

To help you, I have presented the best SEO audit tools that help to make your website more search engine friendly and achieve success.

Yeah, now let’s walk through each and every SEO audit tool in -depth.

Top 7 SEO auditing and monitoring tools in 2020

Google Search Console

Google Search Console is a free service provided by Google that enables advertisers, web developers or site administrators to easily track their appearance in Google Search results.

Google Search Console provides tools and reports that help users identify some of the most common technical SEO issues. You can use the platform to check that Google’s web browsers are able to access all pages on your site, ensure that new pages are indexed as planned, and receive updates when Google detects indexing or spam problems on your website.

Aside from the professional SEO features, the console enables businesses to browse the complete backlink profile of their website and track all their keyword ranking positions on the SERPs.

Screaming Frog

Screaming Frog is among the leading companies in the field of technical SEO auditing, with a consumer base that includes Google, Apple, Amazon and Disney. The company’s SEO Spider tool is a web crawler that quickly analyses web pages of any size and provides technical SEO personalized recommendations.

Use an SEO spider to recognise broken links on your website, find sections with poorly customizable or missing metadata, generate accurate XML sitemaps that speed up indexing, diagnose and fix broken redirect chains, find duplicate pages, and more.

Semrush Site Audit

SEMrush is one of the most reliable and popular all-in-one search marketing software platforms in the world. The system enables its professional Seo audit capabilities through a single site audit tool that diagnoses over 130 technical and on-page SEO issues.

SEMrush covers the full range of technical SEO performance concerns in the execution of a website audit. The major difference between SEMrush and these other tools lies in their dashboard and reporting capabilities. SEMrush offers thematic reports, custom reports that users can access that are specific to one aspect of technical SEO.

Custom reports for crawlability, site performance and international SEO are available – just to name a few. The tool also highlights the major technical issues affecting performance, making it easy for digital marketers to prioritise their workflow optimisation.

Ahrefs SEO audit

Ahrefs competes for high positions among the best and most reliable all-in-one SEO resources. To its credit, Ahrefs offers one of the most detailed and user-friendly technical SEO audit resources you can find on this list.

Ahrefs would provide you with all the computing tools you need to conduct your audits and other services. The Ahrefs site audit software automatically identifies over 100 technical and on-page SEO issues that could have a negative effect on your SERP rankings.

The best thing is that such issues are organized by category and analysed into full-colour chart reports that you can print and either share with your team or present to your customers. The types used here include output, HTML tags, social tags, content quality, incoming and outgoing links, broken images or scripts.

Hubspot Website Grader

HubSpot launched a Web Grader tool that helped companies explore search engine optimization opportunities. Since a lot has changed since then, the company has developed a new and updated version of the tool for 2020.

It is a free online SEO audit tool that generates personalized reports based on the performance, mobile-ready, SEO and security, etc.

To get the grade of your website, go to the Grader website, enter your URL and email, and then get your ranking. In a matter of seconds, you can see a ranking between 1 and 100 as well as a comprehensive chart. 

When you have received your study, you can see actionable insights into how you can boost the efficiency of your website to drive more traffic.

BuzzStream

BuzzStream could be the cheapest way to handle your outreach to people who can provide inbound links to your website. 

While backlinks to your website are vital to Google ranking well, the outreach you do when building a connexion may feel a lot like a cold call. BuzzStream makes it easy to find the right people, come up with interesting email addresses, and watch who’s going to approve them.

BuzzStream lets you recognise outreach candidates based on their profession and how they are active across different social networks — so you know who would be most open to your backlink request and raise your Google ranking.

Moz’s Pro tools

The Moz Pro subscription is used as an all-in-one tool to increase the search ranking of your company. Moz’s range of research tools provides subscribers with the information they need to identify SEO opportunities, monitor progress, report and maximise their overall efforts.

For example, the Crawl Test tool uses Moz’ own web crawler, RogerBot, to examine up to 3,000 links on a given URL. When completed, users will receive an email report describing the data for each page linked to the site.

Conclusion

All the above-mentioned SEO audit and monitoring tools help digital marketers to improve their website performances to a great extent. Each and every tool has its own importance in terms of efficiency. Try them one after the other, based on your requirements. Even if you found any other helpful tools just comment on them.

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How to Boost Search Traffic Using Long-Tail Keywords

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How to Increase Website Traffic with the Help of Long-Tail Keywords

Are you tired of trailing behind on the search engine results pages (SERPS)?

I get you. Nobody likes losing out to competitors. But what should bother you most is when you invest effort and money in SEO but don’t get the desired results.

If that sounds familiar, you’re reading the right article.

Your SEO efforts may be failing if you are investing in outdated SEO techniques, like targeting short, popular keywords.

You need to revamp your SEO strategy and start focusing on long-tail keywords.

Sound weird?

Actually, it’s a sound strategy, backed by research and successful use cases.

In this post, I’ll explain how you can take advantage of long-tail keywords to top the SERPs.

But first, let’s talk about what long-tail keywords are and why they matter.

What Are Long-Tail Keywords and Why Do They Matter?

Long-tail keywords contain three or more words. They are very precise but unpopular search terms. By “unpopular,” I mean they generate fewer searches than corresponding shorter keywords. Then, why do I recommend using them?

That’s because long-tail keywords convert exceptionally well. They closely resemble the actual search queries that people type in search engines. Since they match user intent so precisely, they get more clicks and your website gets more targeted traffic.

Need evidence?

One of my blog posts about Instagram Spaces is getting a lot of traction on Google. I compiled the keywords it’s ranking for, and here is what I found:

blog posts about Instagram Spaces

Note that “how to space out Instagram captions” (a long-tail keyword) beats its shorter counterpart (“Instagram spaces”) in most aspects. It’s generating more clicks, click-throughs (CTR) and gets me to position two on the SERPs.

Though it’s lagging in impressions, that doesn’t impact my website traffic as much as the other parameters.

If you’re still not convinced about the efficacy of long-tail keywords, take a look at their main advantages below.

1. Long-Tail Keywords Have Low Competition

There is fierce competition to rank for short keywords. But their targeting is not as precise as long-tail keywords.

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Fewer marketers target long-tail keywords, though the trend is changing after Google’s Panda update. Lower competition means more opportunities to rank as well as more cost savings (more on that later).

Google Panda

Image via Instapages

To verify the low-competition claim, I did some keyword research of my own.

I compared the keyword difficulty (KD) of three semantically-similar keywords (LSI): “lose weight,” “how to lose weight,” and “how to lose weight fast.” Take a look at the results:

semantically-similar keywords

Image via SEMrush

The longest keyword had the lowest difficulty score (KD%). That means you can reach the top of the SERPs faster if you build your content around longer keywords. That’s good news as moving up one spot on SERPs can improve your CTR by nearly 30.8%, according to Backlinko.

2. Long-Tail Keywords Help Drive Qualified Traffic

I already mentioned how content that is optimized for long-tail keywords satisfies user intent.

What exactly is “user intent” or “search intent”? It is what triggers users to turn to devices (the web, in this case) in search of information. User intent can be transactional (buying-type), informational (educational-type), or navigational (locational-type).

If you understand a searcher’s intent, you can present them with content they are looking for, which can push them down the sales funnel.

Long-tail keywords help you align content with user intent.

When a searcher types a query like “affordable camping gear in Texas,” (a long-tail keyword), you know they are ripe to convert. You can serve them listicles of top suppliers or tools to search for vendors, or to your own product pages (if that’s relevant).

For doing this, you can create SEO pages with exact-match keyword anatomy. You can include the long-tail keywords in the page copy, meta-tags, and images so that Google crawlers don’t miss your page. You can create an SEO friendly landing page using the best landing page software.

If your content is insightful and high-quality, there’s a good chance that the searcher will engage with it. Being broad terms, shorter keywords don’t have scope for such precise matching. That’s why long-tail keywords are more effective in driving targeted traffic organically.

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3. Long-Tail Keywords Are Cheaper

Now, we come to the best part about long-tail keywords.

What’s that?

Long-tail keywords have lower cost-per-click (CPC) compared to their shorter peers.

lower cost-per-click

Image via Instapages

CPC is the actual amount you pay when you invest in pay-per-click (PPC) advertising. If you build your Google ads around long-tail keywords, you incur lower advertising costs since these keywords have a low CPC. As a result, you can draw more mileage from your advertising spend.

Refer to this image from the “lose-weight” example we saw earlier.

lower cost-per-click

Each click on Google ads that target “how to lose weight” will incur you a cost of $1.21. The cost goes up as the target keyword gets shorter.

In short, long-tail keywords can help you excel at organic as well as paid searches.

How Can You Use Long-Tail Keywords to Drive Website Traffic

As you can make out, long-tail keywords can help you win the coveted top position on Google. No matter how often Google algorithms are updated, targeting long-tail keywords remains the preferred strategy of experienced content marketers.

Yes, long-tail keywords are the secret weapon to win more website visitors. But that doesn’t mean that you should stuff them in your landing pages and other pages. After Google’s RankBrain algorithm, such marketing ploys can get you a red flag.

Here are five ways you can use long-tail keywords naturally in your website content.

1. Write Keyword-Rich Headlines

Your page headlines grab the attention of Google crawlers first. So, front-load your long-tail keywords in your page titles.

If you’re wondering how to write catchy headlines, use Google’s Keywords Planner, Just insert your target keyword and hit the “Get Ideas” button.

Google Keywords Planner

Image via Google Keyword Planner

Google will list variations of your target keyword.

Next, identify the search intent of the keyword variation you select. Simply, copy-paste the keyword into Google’s search bar and click on “Enter.” Analyze the kind of pages ranking on the SERP. You will learn what kind of content Google indexes for the keyword.

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content Google indexes

Image via Google

In this example, I can see that service pages are topping the charts for the keyword “affordable search engine optimization.” So, I can either create a new, optimized service page or keyword-enrich my existing service page.

Whatever format you select, ensure that the keyword should fit naturally in your headlines and sub-headings. You can try LSI keywords in the Related Search section or auto-fill suggestions.

LSI keywords2

2. Write Long-Form Content

When we compare long-form and short-form content from an SEO perspective, longer content wins, hands down.

Why, you ask?

Because longer content offers more opportunities to add long-tail keywords. Your page’s keyword density increases. Plus, they allow you to deep dive into the topic and deliver value to consumers. All these factors add up to make your page attractive to search engines and visitors.

Since our key concern today is attracting website traffic, you need not worry about losing social audiences who don’t have the patience to read lengthy content. You can also use tools like LinkedIn automation tools, Facebook tools, etc to get best results for your social audiences.

3. Optimize File Names

Lastly, don’t forget to add long-tail keywords to your page URLs. Enrich your image URLs as well. The Backlinko research I cited earlier shows that if your page URL perfectly matches your target keywords, the organic CTR soars.

organic CTR soars

Image via Backlinko

Even Google recommends this. Their Search Engine Optimization Starter Guide says that  site URLs should resonate with the page content, which is molded around keywords.

URLs

Image via Google

Are You Ready to Be a Long-Tail Pro?

Long-tail keywords are effective but underrated. However, seasoned marketers vouch for their effectiveness, especially for driving organic traffic. Today, I’ve explained how they can help you excel at PPC marketing as well.

Do you have any questions about SEO for website optimization? Leave them in the comments below. I’m always happy to answer.

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