Big Frame

Author: Audrey Throne

  • Evergreen Digital Marketing Techniques That Show No Signs Of Aging

    Evergreen Digital Marketing Techniques That Show No Signs Of Aging

    Things change with time, but the methods always remain the same. Whether you are marketing in 2002 or 2020, most techniques will never change. 

    SEO has changed but the act of keyword marketing is still there. Social media marketing is still going strong although with some changes.

    Similarly, many other marketing techniques have remained the same but the way we used to implement has changed tremendously.

    With that said, let’s learn about the evergreen digital marketing techniques that are still prominent in 2020.

    List of Evergreen Digital Marketing Techniques in 2020:

    Email marketing

    On an average ROI of $1, you get $42 in return, when using email marketing. Although this is not the standard everywhere, email marketing is still one of the most profitable ways of marketing in the digital world.

    It wouldn’t be wrong to say that most Small-Medium Businesses (SMBs) use email marketing as a tool to recover their lost customers. You would be surprised to know that emails with customized subjects not only have higher email deliverability but also a higher open rate. And, emails that are personalized to users have the highest email conversion rate.

    Oberlo reports that sending around three cart abandonment reminder emails result in more sales in comparison with a single cart abandonment rate.

    Most marketers use videos in their emails to increase conversion rates. Videos work best when customers are not acquainted with your brand.

    Search Engine Optimization (SEO)

    SEO is another marketing technique that is evergreen. eCommerce SEO has changed in a way that Google keeps changing the algorithms that rank websites on search engines. 

    First, it was the panda update. Then it was the penguin update. Then it was the Fred update. Now it is the Bert update. And, recently, Google sent out a new core update a few days ago that has – according to most say – changed the way search happens. 

    Whatever has happened to search is not going anywhere soon. This means that keywords have evolved from a three-word keyword to queries that people ask through voice searches on their smartphones.

    Similarly, backlinks have changed from quantity to quality. Previously backlinks from any website would help increase site rankings. But now only websites that have a high DA can help your website increase in ranking. That’s how SEO while changing has remained paramount.

    Moreover, Outlook studios reports that guest outreach is now another way of getting links to your blog. It has written a thorough article on how outreach can help your business.

    Social media

    Next, we have social media. Another evergreen marketing technique that you can use anytime to promote your products and content. 

    Social media has been around for almost 20 years. First, we had Orkut. It was a social media tool that wasn’t used much for marketing. Now we have Facebook, Twitter, Pinterest, and many more. 

    You can market your content and products on all these social media accounts; however the way you can market has changed. Most of these social media websites will mark your account as spam if you market too much. So you have to be careful about how you market your social media content.

    Online reviews

    Online reviews are not a marketing tactic but an awareness tactic that you can always use to your advantage. 

    Online reviews have existed from the start of the internet. Many affiliate marketing websites thrive just because of online reviews because that’s what people read and then take action. The reason that has kept online reviews evergreen is that these reviews are mostly genuine. They help other customers know what deficiencies exist in a product or a service. 

    One of the first online reviews was ‘United break guitars,’ a song about how United Airlines broke the guitar of a singer while he was traveling through that plan. The airline never apologized until he created a song and put it online as a review of the service he received. Bravo, no?

    Today, there are online review sections on most prominent ecommerce websites where buyers can post a review about the product. If you have a website/blog, you can also write online reviews on it. Or, you can even publish reviews about your product on your social media profile. Every action can influence.

    Referral marketing

    Referral marketing is also called ‘Word of Mouth’ marketing of the digital age. Previously, people used to recommend products to others by word of mouth. 

    Today, they can tell about a product or service through comments, emails, live chats, and even audio recordings. 

    Referral marketing is not always trackable because, most of the time, people are referred to in private chats. But it still caters to a large number of customers buying a product. If you have a new business that needs activation, then turn your honest customers into your ambassadors and use them for your referral marketing activities.

    Referral marketing is ever-green because, just like ‘word of mouth’ has existed throughout our life, referral marketing will always exist in one way or the other.

    Affiliate marketing

    Affiliate marketing is another great way to market in 2020. This type of marketing technique was very much a thing when the internet was still in its infancy. 

    Amazon is one website that gets around 30 percent of its sales through affiliate marketers. There are many other ecommerce stores like Walmart, Jet, Newegg, and even AliExpress that have affiliate marketers working for them.

    Similarly, Siteground, Kinsta, and many other hosting websites also employ affiliate marketers to promote their blogs and websites. WPBeginners is one of the fastest-growing hosting affiliate websites. It earns all of its commission through affiliate marketing and advertising space selling.

    Paid marketing

    Last but not least. Paid marketing is one technique that will never end. At the start of this decade, we were marketing through Google, Bing, Yahoo. Today, we still use these to market products but we also have Facebook and other social media websites for paid promotions.

    We also have content marketing websites like Taboola, Outbrain, and others. Paid marketing is going BIG and it will continue to grow bigger due to the demand of digital marketers.

    Bottom-line

    We hope that you are now aware of what evergreen marketing techniques are. If you are starting a business today, you can easily use these marketing techniques to take your business to the next level. You will not even have to worry about these services fading out.

  • Social Media Etiquette for Business Owners: 6 Do’s & Don’ts

    Social Media Etiquette for Business Owners: 6 Do’s & Don’ts

    Can you imagine your life, utterly devoid of social media? 

    If you are a millennial or Gen Z, the chances are that you can’t. After all, with the rise of platforms like Instagram, Snapchat, and Facebook, the masses have found a new way to connect.

    Social media isn’t just famous for personal use. Instead, owing to its broad reach, many businesses are creating strategies solely for their social media presence. After all, it is a great and cost-effective way to speak to your target audience.

    What do the numbers say?

    Let’s put it all to perspective using a few numbers. According to HootSuite, there are approximately 8 billion people in the world. And out of them, 4.5 billion people are online, while 3.7 billion are active on social media.

    As per the Digital Information World, an average user spends 142 minutes daily on social media platforms! And every user has at least seven accounts. This proves one thing for sure- a significant chunk of consumers are online.

    Source

    Regardless of which business you are in, you will find your target audience online. You can’t let go of the opportunity to speak to them via social media.

    However, you must do so appropriately. It is essential to follow social media etiquettes when reaching consumers through the platform.

    The Do’s of Social Media

    Here are some things you must do on social media.

    1. Be grammatically correct

    Users might not run their statuses and posts past grammatical checks whenever they post online. However, this doesn’t mean that you can also be as care-free as them. Remember, you are a brand, and your social media account is just one of the many ways to get your brand message across.

    Make sure you come off as sophisticated and authentic. The first step to ensuring this is using proper punctuation, spelling, and grammar. Even when you are replying to comments, don’t overuse caps lock or disregard the rules of grammar.

    You need to look professional online. So, read every marketing communication you send across carefully. This includes both posts and comments.

    2. Use the Story Feature

    Now, a wide variety of social media platforms have the Story feature in them. This includes Instagram, Facebook, and Snapchat. 

    Source

    Many brands tend to stay away from the function, dubbing it to be a tad too unprofessional.

    This is a misconception. Stories tend to be highly engaging. There is much more chance of people viewing your five-second story than reading a post to the tee. So, make sure to use this feature to your advantage.

    What can you post in your story? You can share news about discounts or recent collections. You can also use the feature creatively. For instance, a leather jacket online store can post stories about how the different jackets are made or how to carry the leather jackets stylishly.

    Put your creative brain to work and come up with the perfect content to share via Stories.

    3.  Be Consistent

    One of the first things taught in brand management classes is the need to have a consistent brand image. Your communications are the stepping stone to creating this consistency.

    Generally, people tend to think that consistency only comes through the tone of voice and the content. However, in the world of social media, it also comes in the form of the frequency of posting. 

    The more inconsistent and infrequent you are with your social media posts, the more you will lose out on your target audience.

    According to a study conducted by Facebook, brands tend to lose connection with their target audience if they post merely once a week or more than three times a day. Remember, you can’t spam your customers, nor can you let them forget you.

    You need to find a balance between the two. Post original and witty content three days a week and at most twice a day.

    The Don’ts of Social Media

    Here are three things you must avoid doing on social media at all costs!

    1. Be a spammer

    There is nothing worse than annoying your target audience. And there is nothing easier to do than annoying them!

    In an attempt to sound friendly, don’t spam your audience. It is never a good idea to continually post, retweet, comment, and like. If you do so, you will watch as your engagement rates drop significantly. People will start unfollowing you. After all, no one wants a brand to be the only thing they see on their social media accounts!

    2. Complain about negative customer experiences

    Just like there are bad brands that garner a lot of negative reviews online, there can also be bad customers. However, in this case, a brand cannot go online and share their negative experience with the said customer.

    One of the essential social media etiquettes for business owners is the need to take the high road when things don’t go to plan. Whenever a customer interaction turns sour or a transaction does not follow through, never bad mouth your customers online.

    Don’t even post sarcastic comments about them. This is because potential customers might look at your interactions with your audience and form a negative opinion about you.

    You don’t want to sound like a bully or a whiner online!

    3. Overdo hashtags

    Hashtags are a great solution. They allow users to view content about a given topic all at once. As a business owner, it lets you categorize your content and link it to a more important topic.

    But, there is a thing such as overdoing hashtags. Some brands are even guilty of it! Some people tend to convert every word of their post into a hashtag. Others make the entire sentence into one prominent, incoherent, hashtag!

    Source

    Both of these approaches tend to look very unprofessional and highly annoying. It also means that the tags don’t perform a function, unlike the initial purpose of the concept!

    Partying thoughts

    Social media is a powerful tool if you use it the right way. Where can you address such a massive chunk of your target group, all at once? 

    Be careful about social media etiquette and watch as your online presence, and hence your business revenue increases.