Things change with time, but the methods always remain the same. Whether you are marketing in 2002 or 2020, most techniques will never change.
SEO has changed but the act of keyword marketing is still there. Social media marketing is still going strong although with some changes.
Similarly, many other marketing techniques have remained the same but the way we used to implement has changed tremendously.
With that said, let’s learn about the evergreen digital marketing techniques that are still prominent in 2020.
List of Evergreen Digital Marketing Techniques in 2020:
On an average ROI of $1, you get $42 in return, when using email marketing. Although this is not the standard everywhere, email marketing is still one of the most profitable ways of marketing in the digital world.
It wouldn’t be wrong to say that most Small-Medium Businesses (SMBs) use email marketing as a tool to recover their lost customers. You would be surprised to know that emails with customized subjects not only have higher email deliverability but also a higher open rate. And, emails that are personalized to users have the highest email conversion rate.
Oberlo reports that sending around three cart abandonment reminder emails result in more sales in comparison with a single cart abandonment rate.
Most marketers use videos in their emails to increase conversion rates. Videos work best when customers are not acquainted with your brand.
Search Engine Optimization (SEO)
SEO is another marketing technique that is evergreen. eCommerce SEO has changed in a way that Google keeps changing the algorithms that rank websites on search engines.
First, it was the panda update. Then it was the penguin update. Then it was the Fred update. Now it is the Bert update. And, recently, Google sent out a new core update a few days ago that has – according to most say – changed the way search happens.
Whatever has happened to search is not going anywhere soon. This means that keywords have evolved from a three-word keyword to queries that people ask through voice searches on their smartphones.
Similarly, backlinks have changed from quantity to quality. Previously backlinks from any website would help increase site rankings. But now only websites that have a high DA can help your website increase in ranking. That’s how SEO while changing has remained paramount.
Moreover, Outlook studios reports that guest outreach is now another way of getting links to your blog. It has written a thorough article on how outreach can help your business.
Next, we have social media. Another evergreen marketing technique that you can use anytime to promote your products and content.
Social media has been around for almost 20 years. First, we had Orkut. It was a social media tool that wasn’t used much for marketing. Now we have Facebook, Twitter, Pinterest, and many more.
You can market your content and products on all these social media accounts; however the way you can market has changed. Most of these social media websites will mark your account as spam if you market too much. So you have to be careful about how you market your social media content.
Online reviews are not a marketing tactic but an awareness tactic that you can always use to your advantage.
Online reviews have existed from the start of the internet. Many affiliate marketing websites thrive just because of online reviews because that’s what people read and then take action. The reason that has kept online reviews evergreen is that these reviews are mostly genuine. They help other customers know what deficiencies exist in a product or a service.
One of the first online reviews was ‘United break guitars,’ a song about how United Airlines broke the guitar of a singer while he was traveling through that plan. The airline never apologized until he created a song and put it online as a review of the service he received. Bravo, no?
Today, there are online review sections on most prominent ecommerce websites where buyers can post a review about the product. If you have a website/blog, you can also write online reviews on it. Or, you can even publish reviews about your product on your social media profile. Every action can influence.
Referral marketing is also called ‘Word of Mouth’ marketing of the digital age. Previously, people used to recommend products to others by word of mouth.
Today, they can tell about a product or service through comments, emails, live chats, and even audio recordings.
Referral marketing is not always trackable because, most of the time, people are referred to in private chats. But it still caters to a large number of customers buying a product. If you have a new business that needs activation, then turn your honest customers into your ambassadors and use them for your referral marketing activities.
Referral marketing is ever-green because, just like ‘word of mouth’ has existed throughout our life, referral marketing will always exist in one way or the other.
Affiliate marketing is another great way to market in 2020. This type of marketing technique was very much a thing when the internet was still in its infancy.
Amazon is one website that gets around 30 percent of its sales through affiliate marketers. There are many other ecommerce stores like Walmart, Jet, Newegg, and even AliExpress that have affiliate marketers working for them.
Similarly, Siteground, Kinsta, and many other hosting websites also employ affiliate marketers to promote their blogs and websites. WPBeginners is one of the fastest-growing hosting affiliate websites. It earns all of its commission through affiliate marketing and advertising space selling.
Last but not least. Paid marketing is one technique that will never end. At the start of this decade, we were marketing through Google, Bing, Yahoo. Today, we still use these to market products but we also have Facebook and other social media websites for paid promotions.
We also have content marketing websites like Taboola, Outbrain, and others. Paid marketing is going BIG and it will continue to grow bigger due to the demand of digital marketers.
We hope that you are now aware of what evergreen marketing techniques are. If you are starting a business today, you can easily use these marketing techniques to take your business to the next level. You will not even have to worry about these services fading out.