Author: Alex Street

Devising a marketing plan is a challenging yet exciting part of managing a brand. It’s a highly creative and scientific process that requires the utmost attention to detail and data.  Even for seasoned marketers, it’s easy to get overwhelmed when starting a new marketing plan. When you’re a newbie business leader, things like understanding SEO, calculating ROI, and generating leads might confuse you from the get-go. To keep your campaign planning session grounded, you first need to know what a marketing plan is and why it’s important to your brand. Next, you’ll need a solid marketing plan checklist to guide you…

Gone are the days when we used to stick to our television screen to not miss out on a live event. Now we get notified for it.  Over the years, live-videos (aka live-streaming) have not only become more popular but also a more powerful tool for businesses.  Live-streaming on social media came into being in 2011 with the app YouNow. Eventually, we saw other platforms acquiring similar features. In 2015, Twitter launched its live-streaming app Periscope, followed by Facebook launching Facebook Live in 2016, and so on. With the help of early-adopters like Gary Vaynerchuck, this type of content became…

When you hear the term abstract, what strikes your mind? Odd shapes, unidentifiable patterns, or symbols. We also assume that abstract designs only revolve around paintings, but no, it has also surrounded us in other forms like abstract logo designs. Using an abstract design approach is a smart choice by designers to make their designs creative and unique. When you ought to have a custom logo design for your business, you search for something that signifies your brand. Abstract logos are the best in passing on unique ideas in cleverest yet simple style.  There are several other options of custom…

Do you want a powerful website that rewards your business by attracting customers? Then you need to make sure your website has the right branding elements. The only way of ensuring that your website has the right branding elements, one must have a clear and concise branding sense. Don’t have a background in branding? It’s totally fine. If you’re a business entrepreneur belonging to a different professional background and you’re still eager to market your business the right way in the online world, here are some branding elements that are essential for every website. So without further adieu, let’s learn…

Influencer marketing strategies always indicate that we need to find the most humane aspect of our campaign: to inspire and motivate, to create stories, to engage personally through different channels … all with the goal of engaging our followers. All this is going to happen as the virtual has emerged as influential. As its name suggests, social networks are conceived as a digital space where we can connect with other people, change attitudes, seek advice, learn more about our culture. And it is in this ecosystem that some very influential individuals emerge. Especially those people who have been able to…

You can’t build your business without a tool that is called communication. Communication helps you connect up with your target audience and offer your product. But it is quite challenging to build new connections if no one knows your brand. Seems like a dead-end situation, doesn’t it? Nope! If you know how to do email outreach properly, you won’t have any difficulties in growing your customer database. Let’s start! Let People Know More About Your Brand Persona Progress moves ahead. Every market suggests new products and solutions for consumers. Competition becomes stronger and stronger. And your purpose is to be…

You’ve probably heard several people say that email marketing is dead. Since instant messaging apps and social media platforms have entered the picture, people may easily believe this false claim. But, if you’re a business owner who’s on a never-ending quest to improve customer engagement, you should know that email marketing remains an incredibly effective practice.   With over 3.9 billion email users worldwide, it’s not an exaggeration to say that over half of the world’s population can be reached through this channel. As an all-in-one tool, email marketing can perform various functions, such as influencing purchasing decisions, widening brand…

User experience is among the key factors that determine how your website is perceived by those who are browsing it and how your site will convert. These factors are twice as crucial in eCommerce as UX and UI in much predetermine whether users will be comfortable and satisfied enough with your website to actually buy something. Importantly, having imperfect navigation, an unoptimized and slow website, an inconvenient search and checkout are some of the online retail “crimes” that solely lead to losing revenues. Similarly, outdated design and lack of modern functionality are additional reasons why an online store is less…

In the digital business space, getting to the top of search results is a make-or-break situation. After all, the higher your rank in search results, the more likely people will visit your site. It’s no joke: sites that appear on the second page of Google’s search results see 95% less users than websites on the first page. So what can you do to get your website to the #1 spot on the first page of search results? Well, it’s not a question that has a clear-cut solution (heck, there’s an entire industry that revolves around doing just that), but there…

You’re setting up your own website? Fantastic, the wide audience is ready to be reached, and the list of potential clients is getting longer and longer. However, in order to be successful, your website has to be functional and visually appealing. A good idea alone is not enough if its implementation is not on a certain level. To make your website functional and useful, things like WordPress themes and plugins have to be utilized.  Choosing the right theme is very important, but it’s often not an easy decision to make. You can choose between plenty of free themes, but when…