Author: Alex Street

Your SEO approach should never grow stale. Innovations and disruptions in the SEO landscape are always creating new opportunities for maximising your efforts and increasing your traffic. But staying up-to-date with these changes can be difficult. After all, SEO is a broad field with many moving parts. However, a comprehensive understanding of SEO progress can help you generate active growth for your business. That’s why we’ve assembled trending innovations and disruptions in SEO across industries here. The Innovations For any business, creating a culture of innovation should be a priority. U.S. industries alone have spent nearly $500 billion on research…

Content marketing is more competitive than ever. Now that most businesses understand the importance of producing their own digital media and the basics of content generation are second nature to most marketers, standing out takes more than simply knowing the process or having the budget to launch a few campaigns. Successful content requires a team to push it to its highest level of quality. That team also needs to have a well-rounded skill set to handle whatever challenges stand in their way. This article will explore those necessary skills, explaining why they are beneficial and how they serve your overarching…

No doubt you’re on the hunt for a marketing strategy that will help your brand reach new heights in 2021. There are a lot of different techniques and approaches to choose from, ranging from tackling social media, incorporating video, maybe even tapping into traditional cold email outreach techniques. You need a marketing strategy that’s highly effective without requiring a lot of effort or money. The answer is a plan that capitalizes on user-generated content. Across industries, brands of all sizes are incorporating user-generated content (UGC) into their marketing strategies and seeing big results. Imagine being able to cut back on…

Summary: SEO can seem tedious, but the value it brings to business makes search engineoptimization a lucrative tool. Freelancers can generate greater revenues for themselves andothers by following these helpful tips. Freelance marketing professionals often have their hands full with the variety of demands that come with getting a business seen. However, it is essential that freelancers don’t forget the importance of search engine optimization. SEO can drive traffic and conversions to your site long-term, making this a worthwhile area of investment. This approach can have a lot more marketing longevity than paid ads alone, and in the modern world,…

As messaging platforms become increasingly popular due to the advancements in machine learning and artificial intelligence, chatbots have seen a massive surge in their usage. Today, they have grown integral to many business functions focused on enhancing customer experience and modernizing businesses. According to a study, chatbots are predicted to save more than $8 billion in business costs globally by 2022, while offering lower turnaround time, round-the-clock customer service, and faster resolution. Due to their consumer-facing benefits, chatbots have many serviceable areas across industries, particularly in insurance processes, these bots are poised to introduce incredible value across the insurance chain.…

“Do you have what I want? Why should I get it from you?” These questions, posed by Tim Ash in his book Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions? are refrains constantly repeated across the breadth of the internet. As users arrive on various website landing pages by the billions, typically their initial goal is to see if they’ve found what they were looking for. If the answer seems to be yes, it initiates a cycle of further research. If it appears to be no, it leads to a dreaded bounce back to the search…

As the eCommerce industry continues to grow, more and more sellers are finding success in using online platforms such as Amazon to sell their products. Some of them are earning $5,000 a day, while Amazon stated that third-party sellers earned a total of $160 billion in 2018. Due to this, businesses are taking advantage of Amazon’s platform to grow their store and gain financial success. A product launch is an essential part of online selling. Without it, your hard work in researching for a winning product would be for nothing. Through a product launch, you can invite potential customers to…

With the events and losses of 2020, it’s time for every business to rethink their marketing strategy. Are you looking to get ahead of the game? Maximize the power of social media this 2021! Preparing your social media strategy as early as now puts you at an advantage to do better than your competitors. According to Buffer’s statistics, 73% of digital marketers believe that social media has been a game changer in their marketing strategies. Read more to learn how you can build an effective social media marketing strategy for 2021 in just 5 easy steps! 5-Step Guide On…

One always wonders how to start off their site. The simplest thing to do is to prepare, design and then in the end just make it go live. While this is what most people do (create a site and immediately jut make it go live), it is not the most effective way of starting a website. When you are finished with the creation of your site, you should first want to create a sort of “hype” when the site is supposed to go live. That is why you need a coming soon page which will create a build-up of fans…

Are you a newbie or an expert in digital marketing? Are you using the right professional SEO audit tools to optimize your content on the website? Don’t worry, here I am going to give you the few tools that improve your skills in digital marketing. Each and every digital marketer should know how to perform a professional SEO site audit, but doing so entirely “by hand” is a time-consuming and difficult task. Instead of spending much time on manually handling the SEO, a digital marketer should focus on the most reliable SEO audit tools. These tools will help the digi…