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7 Reasons Why Duplicate Content is Bad for SEO

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In the SEO world, duplicate content has become one of the top concerns. Publishing the same content on different URLs may dilute the quality and the ranking of a website.

Having the same content on multiple websites causes difficulties for search engines to select the most relevant content for a given query.

Duplicate content can negatively affect SEO in many ways.

It Dilutes The Value And The Popularity Of Your Original Content

Links pointing to your content are critical for SEO. Having identical content on the internet in several URLs reduces the number of links pointing your site.

For example, let’s think URL-X and URL-Y contain identical content. URL-X has 20 links pointing to it. And URL-Y has 20 pointing to it. If there was no duplicate content, the original URL-x might have a total of 40 links pointing to it.

Since the quantity of links directing to your URL is very important for SEO, duplicate content could cripple your SEO.

Difficulties For Direct Link Metrics

Page rankings, trust authority, anchor texts are considered as link metrics. When you have duplicate content search engines find difficulties to direct your link.

By going through an optimisation process and publishing fresh contents, you can avoid this situation.

READ MORE:   Google My Business: The Hows and Whys of Getting Your Business Listed

Then you will have new visitors to your site and that will signal the search engines about your content’s uniqueness.

These signals will also increase your domain strength.

Negative User Experience

Sometimes, for a given query when the user is directed to the same content multiple times, it causes negative user experience.

For a user who seeks for fresh content, it will be a waste of time.

It Decreases Traffic

Site owners sometimes suffer lower traffic and rankings because of duplicate content.

Risk Of Your Content Not Getting Crawled

Even search engine bots don’t like to read the same content over and over again.

Sooner or later they will decide not to crawl to your content because it has read the same earlier.

Even if your content is original there is a risk of it not getting crawled.

Risk Of Getting Banned From Search Engines

Every search engine tries to avoid duplicate content.

If a search engine identifies your content as duplicate, your site might get removed from search engine index.

And it will be no longer available in search results.

It Will Affect Categorisation

For a given query sometimes the results come under multiple categories and different URLs.

It happens because the same content is posted under various categories. This could harm categorisation processes.

How to avoid duplicate content?

The best way to avoid duplicate content is by writing original content.

However, if you must use duplicate content on your site, it is highly recommended using a canonical tag.

A canonical tag is a simple code that you can insert into the page which has duplicate content.

READ MORE:   Evergreen Digital Marketing Techniques That Show No Signs Of Aging

As soon as search engine bots identify the canonical tag, they skip the content on that page.

Alex likes to write about anything related to technology, marketing and gadgets. He sometimes reviews the latest tech and also writes on other blogs.

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SEO

4 Reasons Why Blogging is Important to your SEO Strategy

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Blogging has been around for quite some time now. What started to be just a personal homepage by a college student in 1994, become a massive network and strategy these days. While different trends arrive at the start of every year, and many folks think that these trends may overthrow blogging, it did not. 

Blogs remained to do their job up to these days, which is to deliver favourable results to any website.  Its capability to drive website traffic has been one of the many reasons why a lot of business owners and marketers leverage this. Many have used blogs as a marketing tactic to encourage readers to visit their sites and learn about their brand by offering valuable information. 

The Relationship of Blogging and SEO

While it gives many favourable things in your SEO campaign, SEO is not purely blogging, nor it directly affects your SEO ranking. Owning and crafting your blog will not make you rank higher in search engines instantly. 

What blogging does in your SEO is it give several vital factors that help you in your SEO campaign. These factors are essential in making sure that your website will climb high in search engines. Blogging can create a significant impact on how your site and improve its overall performance. 

Four Reasons You Need To Blog For Your SEO Strategy

Helps You Crawl in Search Engines

Unless you have already established your name, considered a leader in your industry, and your company’s net worth is worth a multi-billion dollar, then you know people will be looking for you even just using a single keyword. But if not, you have to work on the use of proper keywords that will drive people to your site. 

Blogging allows you to write posts that will give your site a better ranking when people do their searches on search engines. Using long-tail keywords in your blogs can help your online visibility. Long-tail keywords are keywords that are comprised of three to four keywords and are very specific. These type of keywords perform better when it comes ranking than the single generic keyword. 

When used in your website, long-tail keywords seemed to be a bit off and out of place. Blogging provides you with an avenue to incorporate these keywords without sounding too pushy and sales – centred. With blogging, it comes off naturally while giving you a higher rank in search engines. 

Makes People Stay Longer in Your Site

Everything that customers do on search engines from to moment they click on your link and when they leave right away after visiting your website, your article or even a specific product page and return to search page can send a signal to Google. Google interprets this that the site that has been click on does not offer any help and the article is not useful. It will be a factor to give your website a lower rank in search engines. 

When a visitor clicked on your site and stayed for a short while, this sends a signal to Google that the website offers something helpful and provides valuable information to its visitors. It will be then a determiner to give you a higher in search engines as you give answers to people’s query. 

When your website has a blog post that appears on search engines and provides the needs of the customers, they will most likely click on it and stays on while to read it. Though Google did not give a specific amount of time to be spent by customers on a website they are on before they determine it to be a decisive ranking factor, Google made it clear that is it something they value. 

Builds Your Online Authority

One of the many goals you have in building a website and investing so much time and efforts in your online visibility is to establish your credibility and your authority. You want people to view you as a trustworthy leader in your industry that will make them trust you. 

Writing a valuable blog on your site does not only give you the chance of obtaining higher ranking in search engines through your site’s visitor. What it also does to you is it also allows you to establish your online authority. When you have valuable content on your website, people will start quoting your blog as a reference and provides you with additional online visibility. As this happens, you become a figure of authority. 

Though this is not an easy success and requires much effort from you by offering thorough, informative contents, results will be worth it. Google will take notice of this and will improve your search ranking results. 

Makes Your Social Media Calendar Full

Social Media and SEO have always shared a special kind of relationship. Though they do not generally affect each other directly, they always compliment each other. What better ways can social media can promote and drive traffic to your site? It is by sharing valuable content from your website’s blog post.

READ MORE:   4 Reasons Why Blogging is Important to your SEO Strategy

Regular sharing of your blog posts can do gold in your social media platforms. Sharing of content will increase visibility and provide information that people do not know they need. When these people click on the link, your website activity will increase, and you will attract more site visitor. 

Final Thoughts

Even with the emergence of many new activities that can boost your SEO strategy, one cannot undermine the importance of blogging in achieving your SEO goals. Blogs can do wonder in your website. It can establish your online reputation, promote the formation of the community surrounding your brand, share the latest updates in your company and help you give highlights to the things that you offer. 

While it offers you a vast opportunity that will be beneficial for your company and your brand like improving your SEO rankings, you have to take note that unhealthy blogging can hurt your SEO efforts. Thin contents, wrong grammars and poorly written articles can affect your ranking and give you negative results. So, it is vital to be on the lookout. 

Blogging is more than just producing a 1000-word article. It should offer in-depth value to your readers. Make it good content that is on point and engaging. Though it seems like a simple process, it is not and would require your effort and time. However, if you do it right, you will enjoy its reward for a very long time. 

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SEO

100+ Digital Marketing Blogs That Accept Guest Posts

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Link building and guest posting can be difficult, you need to write content, contact bloggers and pitch your content, here are over 100 of the top digital marketing blogs that accept guest posts.

Digital Marketing Blogs

Hubspot

Domain authority: 89

Guidelines/Submission: https://blog.hubspot.com/marketing-guest-blogging-guidelines

Media Post

Domain authority: 86

Guidelines/Submission: https://www.mediapost.com/publications/masthead/

Volusion

Domain authority: 86

Guidelines/Submission: https://www.volusion.com/blog/guest-blog-volusion/

Business2Community

Domain authority: 84

Guidelines/Submission: https://www.business2community.com/become-a-contributor

GetResponse

Domain authority: 84

Guidelines/Submission: https://blog.getresponse.com/write-for-us

Breakline

Domain Authority: 52

Guidelines: https://www.breakline.co/write-for-us/

MarketingProfs

Domain authority: 83

Guidelines/Submission: https://www.marketingprofs.com/write-for-us

SEM Rush

Domain authority: 82

Guidelines/Submission: https://www.semrush.com/my-posts/about/

Smart Insights

Domain authority: 81

Guidelines/Submission: https://www.smartinsights.com/contact-us/

Benchmark Email

Domain authority: 79

Guidelines/Submission: https://www.benchmarkemail.com/blogs/detail/marketing-professionals-write-guest-blogs-for-benchmark-email

Optimizely

Domain authority: 78

Guidelines/Submission: https://blog.optimizely.com/guest-contributor-guidelines/

Pole Position Marketing

Domain authority: 75

Guidelines/Submission: https://www.polepositionmarketing.com/emp/write-for-us/

PRSA

Domain authority: 75

Guidelines/Submission: http://prnewpros.prsa.org/write-for-us/ 

Digitally Cognizant

Domain authority: 74

Guidelines/Submission: http://digitally.cognizant.com/write-for-us/

Marketing Toolbox

Domain authority: 71

Guidelines/Submission: https://marketing.toolbox.com/marketing-sign-in-page?returnTo=%2Fcontribute-to-tech

Site Pro News

Domain authority: 69

Guidelines/Submission: http://www.sitepronews.com/call-for-writers/

Invespcro

Domain authority: 67

Guidelines/Submission: https://www.invespcro.com/blog/the-invesp-blog-guest-post-guidelines/ 

B2B Marketing

Domain authority: 64

Guidelines/Submission: https://www.b2bmarketing.net/en-gb/blogging-guidelines

Spin Sucks

Domain authority: 63

Guidelines/Submission: http://spinsucks.com/site/be-a-guest-blogger/

MotoCMS

Domain authority: 61

Guidelines/Submission: https://www.motocms.com/blog/en/write-for-us/

Devrix

Domain authority: 60

Guidelines/Submission: https://devrix.com/article-submission-guidelines/ 

Tech Wyse

Domain authority: 59

Guidelines/Submission: https://www.techwyse.com/write-for-us/

Matthew Woodward

Domain authority: 58

Guidelines/Submission: https://www.matthewwoodward.co.uk/write-for-us/

Lucid Press

Domain authority: 56

Guidelines/Submission: https://www.lucidpress.com/blog/write-for-us

Propeller Ads

Domain authority: 56

Guidelines/Submission: https://propellerads.com/blog/how-to-submit-guest-post-to-propellerads-blog/

ADMA

Domain authority: 56

Guidelines/Submission: https://www.adma.com.au/blog/submit 

Copy Hackers

Domain authority: 55

Guidelines/Submission: https://copyhackers.com/write-a-guest-post/

Marketing Tech News

Domain authority: 55

Guidelines/Submission: https://www.marketingtechnews.net/write-for-us/

Fearless Flyer

Domain authority: 54

Guidelines/Submission: http://fearlessflyer.com/guest-post-guidelines/

Traffic Generation Café

Domain authority: 54

Guidelines/Submission: http://www.trafficgenerationcafe.com/about/contact/

60 Second Marketer

Domain authority: 53

READ MORE:   How to Improve Your Website Security

Guidelines/Submission: http://60secondmarketer.com/guest-post/

Ninja Outreach

Domain authority: 53

Guidelines/Submission: https://ninjaoutreach.com/write-for-us/

Men With Pens

Domain authority: 52

Guidelines/Submission: https://menwithpens.ca/guest-post-guidelines/

Lemonstand

Domain authority: 51

Guidelines/Submission: http://blog.lemonstand.com/write-for-us/

Pagewiz

Domain authority: 50

Guidelines/Submission: http://lp1.pagewiz.com/guest-content

Web Alive

Domain authority: 50

Guidelines/Submission: https://www.webalive.com.au/write-for-us/ 

WebEngage Monk

Domain authority: 50

Guidelines/Submission: https://monk.webengage.com/write-for-us/

Twelve Skip

Domain authority: 48

Guidelines/Submission: http://www.twelveskip.com/pages/site/1059/guest-blogging

Fortune Lords

Domain authority: 48

Guidelines/Submission: https://fortunelords.com/write-for-us/

Kuno Creative

Domain authority: 47

Guidelines/Submission: https://www.kunocreative.com/guest-blog-guidelines

Viral Blog

Domain authority: 47

Guidelines/Submission: http://www.viralblog.com/contact/

Web Analytics

Domain authority: 47

Guidelines/Submission: https://www.webanalyticsworld.net/2012/04/would-you-like-to-write-for-web-analytics-world.html

Web Analytics

Domain authority: 47

Guidelines/Submission: https://conversionsciences.com/about-old/guest-post-policy/

Inbound Now

Domain authority: 47

Guidelines/Submission: https://www.inboundnow.com/blog/guest-post-for-inbound-now/ 

DIY Marketers

Domain authority: 46

Guidelines/Submission: http://diymarketers.com/guest-post/

Realty Ninja

Domain authority: 46

Guidelines/Submission: http://www.realtyninja.com/editorial-guidelines 

Webfirm

Domain authority: 46

Guidelines/Submission: https://www.webfirm.com/write-for-us/

Healthcare Success

Domain authority: 44

Guidelines/Submission: https://www.healthcaresuccess.com/blog/case-studies-best-practices/write-for-us-share-your-proudest-marketing-moment.html

Rahul Digital

Domain authority: 44

Guidelines/Submission: http://rahuldigital.org/contribute/

Tech Magnate

Domain authority: 44

Guidelines/Submission: http://www.techmagnate.com/blog/become-a-contributor/

Lilach Bullock

Domain Authority: 43

Guidelines/Submission: https://www.lilachbullock.com/write-for-me/

Big Oak Ink

Domain authority: 42

Guidelines/Submission: http://www.bigoakinc.com/write-for-us-internet-marketing-articles/

Hellbound Bloggers

Domain authority: 42

Guidelines/Submission: https://hellboundbloggers.com/join-hbb/

Netvantage Marketing

Domain authority: 42

Guidelines/Submission: http://netvantagemarketing.com/blog/know-search-or-social-media-write-for-us/

Complete Connection

Domain authority: 41

Guidelines/Submission: https://www.completeconnection.ca/write-for-us/ 

Brand Driven Digital

Domain authority: 40

Guidelines/Submission: http://www.branddrivendigital.com/write-for-us/

iBlogZone

Domain authority: 40

Guidelines/Submission: http://www.iblogzone.com/guest-post-guidelines-and-submissions

Skyje

Domain authority: 39

Guidelines/Submission: http://skyje.com/write-for-us/

Devrel

Domain authority: 39

Guidelines/Submission: https://devrel.net/write-for-us

Blogging Bistro

Domain authority: 39

Guidelines/Submission: https://bloggingbistro.com/submit-a-guest-column-to-blogging-bistro/

Jayson Online Reviews

Domain authority: 38

Guidelines/Submission: http://jaysonlinereviews.com/guest-blogging-i-am-looking-for-guest-bloggers-on-my-blog/

iTechCode

Domain authority: 38

Guidelines/Submission: http://www.itechcode.com/join-itechcode/

Chatterbuzz Media

Domain authority: 37

Guidelines/Submission: http://www.chatterbuzzmedia.com/write-for-us/

Web Traffic ROI

Domain authority: 37

Guidelines/Submission: http://www.webtrafficroi.com/guest-post/

Result First

Domain authority: 37

Guidelines/Submission: https://www.resultfirst.com/knowledgecenter/write-for-us/

Dealer Marketing

Domain authority: 37

Guidelines/Submission: http://www.dealermarketing.com/write-for-us/

Rapid Boost Marketing

Domain authority: 36

READ MORE:   Google My Business: The Hows and Whys of Getting Your Business Listed

Guidelines/Submission: https://rapidboostmarketing.com/guest-post-guidelines/

Brand Dignity

Domain authority: 36

Guidelines/Submission: https://www.brandignity.com/guest-blog-opportunities/

Growth Rocks

Domain authority: 36

Guidelines/Submission: https://growthrocks.com/write-for-us/

Rapid Boost Marketing

Domain authority: 36

Guidelines/Submission:

Reputation X

Domain authority: 36

Guidelines/Submission: https://www.reputationx.com/write-for-us

Tom Altman

Domain authority: 35

Guidelines/Submission: http://tomaltman.com/guest-blogging/

Holony

Domain authority: 34

Guidelines/Submission: http://www.holony.com/write-for-us/

Inkwell Editorial

Domain authority: 34

Guidelines/Submission: https://inkwelleditorial.com/guest-posts-wanted-submission-guidelines

Bosmol

Domain authority: 33

Guidelines/Submission: http://bosmol.com/write-for-us#.WTA5fBPyuCQ

Ethinos

Domain authority: 33

Guidelines/Submission: http://www.ethinos.com/blog/write-a-guest-post/

UK Linkology

Domain authority: 32

Guidelines/Submission: https://www.uklinkology.co.uk/contribute/

Muffin Marketing

Domain authority: 32

Guidelines/Submission: https://muffinmarketing.com/blog/

The Next Scoop

Domain authority: 31

Guidelines/Submission: http://thenextscoop.com/write-for-us/

Digital Branding Institute

Domain authority: 31

Guidelines/Submission: https://digitalbrandinginstitute.com/write-for-digital-branding-institute/

Digital Media Ghost

Domain authority: 30

Guidelines/Submission: http://www.digitalmediaghost.com/guest-post-guidelines.html

Inet Solutions

Domain authority: 30

Guidelines/Submission: https://www.inetsolutions.org/write-for-us/

Opportunities Planet

Domain authority: 30

Guidelines/Submission: http://www.opportunitiesplanet.com/write-for-us/

Scepter Marketing

Domain authority: 30

Guidelines/Submission: https://sceptermarketing.com/write-for-us/

Strategy Driven

Domain authority: 30

Guidelines/Submission: http://www.strategydriven.com/strategydriven-guest-article-submissions/

CLV Boost

Domain authority: 29

Guidelines/Submission: http://clvboost.com/write-for-us/

The Marketing Scope

Domain authority: 29

Guidelines/Submission: https://www.themarketingscope.com/want-write-us-follow-guest-post-guidelines/

Who is Essay

Domain authority: 29

Guidelines/Submission: http://whoisessay.com/write-for-us-submit-guest-post-business-blog/

Voy Media

Domain authority: 28

Guidelines/Submission: https://voymedia.com/write-for-us-guest-posts/

Izideo

Domain authority: 28

Guidelines/Submission: https://www.izideo.com/write-for-us/

Spectrum Group Online

Domain authority: 27

Guidelines/Submission: https://online-sales-marketing.com/about-us/write-for-us/

99 Signals

Domain authority: 26

Guidelines/Submission: http://www.99signals.com/write-for-us/

Opportunities Planet

Domain authority: 26

Guidelines/Submission: http://www.geekbusiness.com/guest-post-guidelines/

Start with Click

Domain authority: 25

Guidelines/Submission: http://startwithclick.com/contribute-your-knowledge/

99 Tech Post

Domain authority: 25

Guidelines/Submission: http://www.99techpost.com/write-for-us-on-seo-tech-web-apps-to-submit-guest-post/

Technical Minds Web

Domain authority: 25

Guidelines/Submission: http://www.technicalmindsweb.com/write-for-us/

IntNetworkPlus

Domain authority: 24

Guidelines/Submission: http://intnetworkplus.com/write-for-us-guest-post-guideline

Quibus Trainings

Domain authority: 24

Guidelines/Submission: https://www.quibustrainings.com/guest-posting-guidelines/

Monetize

Domain authority: 23

Guidelines/Submission: https://monetize.info/write-for-us/

VTNS Solutions

Domain authority: 21

Guidelines/Submission: http://www.vtnssolutions.com/blog/write-for-us/

Epicful

Domain authority: 20

Guidelines: https://epicful.com/write-for-us/

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