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An Ultimate Guide To Abstract Custom Logo Design

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When you hear the term abstract, what strikes your mind? Odd shapes, unidentifiable patterns, or symbols. We also assume that abstract designs only revolve around paintings, but no, it has also surrounded us in other forms like abstract logo designs.

Using an abstract design approach is a smart choice by designers to make their designs creative and unique. When you ought to have a custom logo design for your business, you search for something that signifies your brand. Abstract logos are the best in passing on unique ideas in cleverest yet simple style. 

 

 

 

 

 

There are several other options of custom logo designs for your business, based on text and colors but through an abstract logo, you have a better chance to reveal your business exclusively.

Abstract icons contain geometric shapes and also differ from traditional or classical symbolic forms. It has a vast ground to play with colors and shapes, and it confers a vision to your Business. 

Abstract logo designs are not understandable at first glance, and they can be challenging for your creative instinct even though some are easy to understand immediately.

Do’s for Abstract Logo Design

1. Keep it Simple

Simplicity is one of the main traits of an abstract logo, and they have the power to deliver those ideas and concepts beyond your imagination. It’s easy to turn your idea into visuals in the form of abstract logo designs with an abundance of simplicity.

2. Research

Your business recognition comes from your brand representation, so it is suggested to consider a custom logo design that highlights every aspect of your business and connects it with the audience.

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So, it is essential to do robust research before designing your abstract logo, as the Customers must quickly understand the replication of your business concept and.

3. Make it Memorable

Abstract logos are attractive because of their unique characteristics. It assembles the ideas that tell the fundamentals of your brand. Use symbols or icons that make your logo unforgettable that leaves a long-lasting impact on the audience’s mind. 

It is the aim of a logo design company that they design the logo with a profound message and make it memorable forever.

4. Choose the Best Color

Without any doubt, we know choosing an appropriate color for your custom logo design is always an exciting part of the design process. Your color choice decision should be made wisely. As it encloses the awareness and impression for your audience.

In an abstract logo, color highly supports the visuals; your colors and visuals should travel in the same direction. Moreover, for the matter of fact, colors also influence the brand image and customers’ psychology.

5. Multipurpose Design

Make sure that you cover every aspect of the abstract logo, and it is easily modifiable according to every source of display. It should have the versatility to dive into many different themes. The abstract logo is not confusing to create, but it must fit every style.

Don’ts for Abstract Logo Design

Your custom logo design is the whole lot that introduces the brand and gains an excellent good reputation for your business. The same case with the abstract logo is informative, so it should not have too much detail.

Overcrowding your logo with extra colors, shapes and text might confuse your audience and fail in achieving the main objective.

2. Avoid Too Much Simplicity

We know that simplicity is the best policy, but it is not best when you overuse it in your abstract logo. Too simple and basic logo lacks in displaying the actual meaning of it. It happens that you get tired of using similar shapes and patterns again and again, but that doesn’t mean you oversimplify it without using any shape symbol or icon.

3. Do not Copy

Your branding logo is all about distinctiveness and novelty; it should have its look and recognition. Your custom logo design stands on its own; it must not be the copied logo of another similar brand.

On the other hand, if your logo has a similar look that leaves a bad impression of your brand and creates a distrust between the brand and its customers. Eventually, the abstract logo is all about creating a strong identity.

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4. Avoid Color Blast

Color choice is an integral part of logo designing; the appropriate color choice is the success of your logo. Using too many colors in a single logo will make it look like a color pallet than an abstract logo.

Colors have a high power to evoke emotions and represent the brand so always choose the colors with an open mind and avoid the blast of colors on your logo.

Do check logo design company Logo Grand, an expert in custom logo design based on behavioral psychology of the target audience of your business.

Abstract Designs That Make Your Logo More Artistic 

1. Design with Solid Shapes 

Solid shapes are less complicated, and they send the innate message in your logo. If you want the audience to recognize your logo instantly, they go for this style. Companies like technology and educational institutes like accuracy in their logos, so solid shapes work best. 

2. Design with Lines 

We know that abstract design itself is way distinctive from ordinary things. They tend to portray your image. If we integrate lines in design, it shows connectivity—industries like architecture or construction use lines to share their idea of business. 

3. Design with symmetrical patterns 

You can acquire symmetrical patterns easily if you look around if you look in nature for a while. Clouds, minerals, sea, etc. everything shares a design. 

Symmetrical patterns are eye-soothing; they give the feel of relaxation and peace. Meditation or health centers like to use patterns in their logo. 

4. Illustrative Designs 

If we are calling a logo abstract, that doesn’t mean it is entirely abstract. They do have symbolic objects in them. Adding illustrative purposes can show the value of your brand more clearly. 

Some of the Famous Abstract Logo of Big Brands 

An abstract logo is all you need for your business. They are not bound to any specific industry. So here, you’ll get to see some of the inspiring abstract logos of famous brands. 

Abstract logo for Fashion 

We might think that a logo for a fashion brand also should look fashionable. Fashion brands go with abstract logo design smartly. Instead, they have to use their name in a logo or any other icon they will go abstract. 

Abstract Logo for Food 

Designing an abstract food logo is fun because you have to play with colors and fonts and try different icons in them. 

Abstract Logo for Tech

Mostly solid shapes work for the tech industry; they are modern yet minimalist. They usually have icons with plugs and circuits, or they go with initials of the brand’s name. 

Abstract Logo for Sports 

Like fashion logos, sports logos are also minimalist. They are adding initial referencing and related icons that show the connectivity with brands. 

How Will you Find Inspiration for Abstract Logo Design 

Brainstorming

Start with an effective brainstorming; it helps you know what you need or what you have to ask from your designer, what you want to achieve through the design. Pen down your ideas, make rough sketches, and go ahead. 

Think about your audience and think like your audience. Prioritize customer’s preferences and then start. 

Go for Mood Boards

Visual always helps to understand one’s idea and mood boards are the best way to get the idea. It takes a little effort to find related stuff in the form of pictures, from magazines and posters. Simply cut out and paste printed photos on a single board or a sheet. 

You can also go with a digital one. Unfortunately, you are making for logo inspiration, so it must be based on illustrations, graphics and then you’ll get to know what exactly you are leaning towards in a short time. 

Check Your Competitors 

Idea stealing is very common in the designing field, and competitors are everywhere. So it’s good to check on what is already existing in the industry and what you should avoid. Find out what makes you different from others—Hunt for one element that can create a massive difference in your logo design.

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The one which conveys your brand message instantly and is easy to recognize is considered a good logo. 

  1. Notable and unique
  2. Striking and catchy 
  3. Easily fit to any size at any place 
  4. Enduring 
  5. Always brings recognition to the brand. 

Conclusion

There is no rocket science behind designing an abstract logo, but there are some guidelines to keep in mind while creating one. Abstract logo designs are always upgraded, and the first choice of designers will never go out of trend. All you need to follow the correct direction for designing an abstract logo for your company.

Alex likes to write about anything related to technology, marketing and gadgets. He sometimes reviews the latest tech and also writes on other blogs.

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7 Reasons Why Its Important to Have a Niche

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A niche is a focused, targetable segment of the market. You are a specialist providing a product or service that focuses on the specific needs of an identified client group, which cannot or are not being addressed in such detail by the dominant providers in your industry.

But it is important to understand that there is, in fact, a difference between your identified niche and your target market.

Your target market is a specific identifiable group of people you work with, e.g. women in the city, technology start-ups, creative agency owners, small and medium businesses in a particular revenue range.

Your niche is the service you specialise in offering to your target market.

For example, standing desks are aimed at professionals who work in front of a computer for long periods of time. This is a well-defined niche.

Here are 7 reasons why it is important to have a niche:

To avoid spreading yourself too thin

Instead of the risk of spreading yourself too thin in saying that ‘everyone’ is your potential client, niche marketing will help you to focus on a specific grouping of people, and particularly on what their needs and wants are.

You will unlikely to be able to serve everybody, so it is important to focus on what you do best and aim it at a specific group of people who will likely buy what you offer.

It is important to find out what is important to them, what blogs they read, their beliefs and attitudes, who the main influencers in that network are.

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Having these insights means that you can develop products or services specifically aimed at this group, based on your thorough knowledge and understanding of what they are interested in.

It’s easier to identify and target potential clients and partners to work with

As the pool of people that exists for a niche is smaller than its mainstream equivalent, it will be easier to identify potential clients and partners to work with, as you can be much more targeted and laser-focused with your marketing efforts.

It’s easier to become an expert and well known in your niche

Niching means it will be much easier for others to understand ‘what you do’ and ‘for whom’, which will make it easier to position you as an expert in your field. As this group is more targeted and of a smaller size, you can rapidly become well known within this group of people.

Your profile and overall visibility will increase within this group. It is a small world after all!

More and better referrals

Since it will be easier for others to understand what you do and for whom, it, in turn, becomes much easier for them to refer more and better quality clients to you that fit the profile of your ideal client, as you have built up trust, credibility, visibility, and it is very clear as to what your specialism is.

The more unique you are, the less competition you will have

There will be less competition, as you will provide the specific services or create the specific products for the specific people you are seeking to help in a specific way that meets their needs. The BIG advantage of becoming more unique is that usually it can’t be easily replicated by your competition!

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Marketing becomes much easier

Effective niche marketing should really help with your marketing, positioning and branding as you will attract the ‘right people’ much more easily and quickly. People with similar interests tend to behave and are attracted to similar things. This means that many of your clients will do all the hard work for you as they will refer you more and more because your profile, credibility and influence are readily apparent within your tribe.

More repeat business

As you are able to provide an increasingly better service or product, based on your specific client’s needs, it is likely that you will get more repeat business – people will come back for more, and as an added benefit will often start spending more with you as your relationship grows with them.

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How to Increase the Loading Speed of Your Website

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Imagine this: your e-commerce site is losing visitors on Black Friday or the recent record-setting Cyber Monday – traditionally the two biggest shopping days of the year.

What’s worse is that this situation is totally unnecessary. You could have kept those visitors if you had just reduced your website’s load time.

By neglecting something so important, you are losing a significant amount of money and will continue to lose revenue until you tackle this problem.

Why Speed Matters

Speed matters first because it is one aspect of an efficient, high-functioning website. Nowadays, when most people access the Internet on the go from mobile devices, site speed has become especially important.

But site speed also matters because people’s attention spans are getting increasingly shorter. Data shows that almost half of all internet users expect website pages to load in less than two seconds. If your site takes longer than three seconds to load, 40% of users will move on. And speed matters to Google.

Ever since the introduction of Google’s Mobile-First Index, site speed is Google’s official ranking factor. This means slow load time means decreased rankings, hence poor site visibility.

Site speed has a huge effect on usability and conversions. If people are leaving because your site is too slow, they are not converting.

No wonder many companies are focusing on improving site speed nowadays. Pathwwway, a product design and development growth-oriented company, names load time any business’s top priority.

For these reasons, web developers say that increasing site speed is “an essential skill for any website owner.”

Here’s an extensive list of strategies for speeding up WordPress (WP) websites in particular.

Evaluate Your Site

First, you should objectively test the speed of your site. To do so, you can use GTmetrix or Pingdom, both of which provide a detailed analysis of what (if anything) is causing your site to lag.

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These tools measure if your site is too slow and you can also use them to continually monitor its performance. Remember that your goal should be for your pages to load in under two seconds. Faster than that is even better.

Have a Good Foundation

Make sure that you have a good hosting provider. Most likely your best bet is to opt for a virtual private server (VPS).

Shared hosting will slow you down too much, and a dedicated server probably has more power than you need and is too expensive.

You should also consider managed WordPress hosting created especially for WP sites. With managed hosting, you won’t have to be responsible for the technical aspects of your site.

Keep this same mentality when selecting your theme.

Choose one that only has what you need, keeping it as lightweight as possible. One strategy is to opt for a minimal theme and then add plug-ins to add additional functionality.

You might also consider utilizing a content delivery network (CDN).

The closer a server is to a user, the faster the loading time will be. A CDN takes your static files and distributes them on various servers across the world so that your site is closer to people than it would have been otherwise.

There are even solutions that will allow you to host parts of your site through a CDN. Some CDN resources you can check out are:

  • MaxCDN
  • Amazon Cloudfront
  • Cloudflare
  • Jetpack (a plugin)
  • WOT Cache

Updates and Maintenance

It should go without saying that you should keep all of the elements of your site as up to date as possible.

This includes everything from HTML and PHP to your theme and plug-ins.

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Your hosting provider is responsible for your site’s primary updates, but you should still keep an eye on them.

The more up to date your technology is, the more secure your site will be and the more efficiently it will run.

Clean up your database as it gets bloated with data you aren’t actually using. You should eliminate anything you aren’t using (plug-ins, widgets, etc.).

Other Tactics for Decreasing Loading Time

Speeding up your site is about enabling it to do as little as possible. With this principle in mind, consider doing the following:

  • Don’t host videos on your site – auto-embed them
  • Compress your images and your website files
  • Reduce server requests (e.g., limit how many posts you show on each page, break comments and posts into pages, implement lazy loading for images)
  • Allow caching, WP Rocket is a great WP Caching plugin.
  • Concatenate files (i.e., combine them into one larger file)
  • Minify files
  • Limit what you can (such as post revisions, buttons, and widgets)
  • Deactivate pingbacks and trackbacks
  • Include an expires header in your static resources (this determines the length of time a visitor’s browser caches content)
  • Optimize CSS delivery
  • Prioritize above the fold content

Use a Web Design Platform Made for Site Speed

If your current content management system or theme is giving you a bad time, speed-wise, switch as soon as possible. Don’t try to fix or adjust. Use a website builder that gets it. If a website builder is too complex you can use a web design firm instead.

Duda is a solid example of an agency-friendly website building platform built from the ground up to minimize load times. Duda CTO Amir Glatt even published a detailed article describing what they have done to get Duda’s infrastructure as aligned as possible with Google’s best practices for page speed, achieving better scores than Wix, Weebly and even the mighty WordPress.

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Accelerated Mobile Pages (AMP)

It’s old news that people are using mobile more and more for all of their online activities. Not only does your site need to load quickly but it also needs to load quickly on smartphones. Because of the widespread use of mobile, Google has released Accelerated Mobile Pages (AMP), which is “a whole new way of creating web pages and effectively changes the mobile web.”

AMP is open-source software designed to boost loading speeds on mobile devices. Even before AMP, Google took steps to favour mobile-friendly sites. So the better your site’s mobile-friendliness, the better it’s ranking.

Test, Audit, Fix

Testing, monitoring and auditing how your site performs should be done on a continuous basis. Your site might be generating errors any minute due to redesign, new features, new sections/products being added, seasonal traffic spikes, suddenly social media success, etc.

Serpstat is an advanced SEO platform that can help with auditing your website and alerting you of errors on a regular basis. It will break loading speed issues into two groups for you to easily prioritize:

  • High priority
  • Middle priority

It will also provide explanations for each item they are checking for you to better understand any issue and easily delegate the task to a non-SEO team member.

Everyone Benefits from Fast Loading Speed

No matter what area of life we’re talking about, people appreciate having experiences that are orderly, seamless, and fast.

Optimizing your site for speed will set you ahead of the majority of websites on the internet. The result will be that you lose fewer visitors and increase your revenue.

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