When it comes to real estate, one name that often comes to mind is Zillow. This online real estate marketplace has revolutionized the way people buy, sell, and rent homes. But how much do you really know about this industry giant? In this article, we delve into the background of Zillow, its founders, its revenue, and more. We’ll explore the journey of this company from its inception to its current status as a leader in the real estate industry.

Background of Zillow

Zillow was launched in 2006 with the aim of empowering consumers with data and knowledge around homes. The company’s goal was to make the home shopping process easier and more transparent. Zillow provides a comprehensive view of the real estate market, offering information on home values, rental prices, mortgage rates, and even home improvement ideas. The company has grown exponentially over the years, expanding its services to include buying and selling homes directly.

The Founders of Zillow

Zillow was co-founded by Rich Barton and Lloyd Frink. Barton, a former Microsoft executive, is known for his role in establishing Expedia, the first online travel company. Frink, on the other hand, was a part of the founding team of Expedia. Their combined experience in the tech industry played a crucial role in the success of Zillow. Their vision was to create a platform that would democratize real estate information, making it accessible to everyone.

Zillow’s Revenue Model

Zillow generates its revenue through several streams. The primary source is advertising from real estate professionals. Zillow offers a platform for real estate agents, brokers, and property managers to advertise their listings and services. The company also earns revenue from its Zillow Offers program, where it buys and sells homes directly. Additionally, Zillow makes money from its mortgage segment, which provides loans to home buyers.

Zillow’s Growth and Expansion

Since its launch, Zillow has experienced significant growth and expansion. The company went public in 2011, and its stock has seen substantial appreciation since then. Zillow has also expanded its services beyond just providing real estate data. The company now offers a full suite of services to home buyers and sellers, including mortgage lending, direct buying and selling of homes, and rental services. Zillow’s user base has also grown significantly, with millions of people using the platform every month.

Challenges and Controversies

Despite its success, Zillow has faced its share of challenges and controversies. The company has been criticized for the accuracy of its Zestimate tool, which provides an estimated market value for homes. Some real estate professionals have also expressed concerns about Zillow’s growing dominance in the industry. Additionally, the company faced a lawsuit in 2017 over allegations of sexual harassment and hostile work environment, which was later settled.

In conclusion, Zillow has revolutionized the real estate industry with its innovative platform and services. The company’s journey from a simple data provider to a full-service real estate company is a testament to its vision and innovation. Despite facing challenges and controversies, Zillow continues to grow and expand, solidifying its position as a leader in the industry. Whether you’re a home buyer, seller, or real estate professional, Zillow offers a wealth of resources and services to help you navigate the real estate market.


Alex likes to write about anything related to technology, marketing and gadgets. He sometimes reviews the latest tech and also writes on other blogs.