In the world of technology, Microsoft has always been a name synonymous with innovation and quality. One of their most notable ventures in recent years has been the creation of the Surface Laptop. But why did Microsoft, a company primarily known for its software, decide to venture into the hardware market with the Surface Laptop? This article will delve into the reasons behind Microsoft’s decision to create the Surface Laptop, its unique features, and how it has impacted the tech industry.

Microsoft’s Shift to Hardware

Microsoft has always been a software giant, with products like Windows and Office Suite dominating the market. However, in the past decade, the company has made a significant shift towards hardware. The Surface Laptop is a prime example of this shift. Microsoft’s decision to create the Surface Laptop was driven by a desire to showcase the capabilities of Windows 10, their latest operating system at the time, in the best possible light.

Creating a Benchmark for Windows Devices

Microsoft wanted to set a benchmark for all Windows devices with the Surface Laptop. By creating their own hardware, Microsoft could ensure that the device would be optimized to run Windows 10 efficiently. This would set a standard for other manufacturers to follow, ensuring a consistent and high-quality user experience across all Windows devices.

Competing with Apple

Another reason behind the creation of the Surface Laptop was to compete with Apple’s MacBook range. Microsoft aimed to offer a high-quality, sleek, and powerful laptop that could rival Apple’s offerings. The Surface Laptop was designed with a premium look and feel, high-end specifications, and unique features like the Alcantara fabric-covered keyboard, making it a worthy competitor to the MacBook.

Expanding the Surface Line

Microsoft had already seen success with the Surface Pro, a hybrid tablet-laptop device. The creation of the Surface Laptop was a logical next step in expanding the Surface line. The Surface Laptop offered a more traditional laptop experience, appealing to users who preferred a standard laptop form factor over a hybrid device.

Driving Innovation in the Tech Industry

With the Surface Laptop, Microsoft also aimed to drive innovation in the tech industry. The laptop’s unique features, such as the touch-enabled PixelSense display and the Surface Pen, pushed the boundaries of what was expected from a laptop. This has encouraged other manufacturers to innovate and improve their own products.


In conclusion, Microsoft’s decision to create the Surface Laptop was driven by a variety of factors. From showcasing the capabilities of Windows 10 and setting a benchmark for Windows devices, to competing with Apple and expanding the Surface line, the Surface Laptop has played a significant role in Microsoft’s shift towards hardware. Moreover, it has driven innovation in the tech industry, pushing other manufacturers to improve their offerings. The Surface Laptop is not just a product, but a statement of Microsoft’s commitment to quality, innovation, and user experience.

By understanding the reasons behind Microsoft’s creation of the Surface Laptop, we can gain insights into the company’s strategic decisions and their impact on the tech industry. This also highlights the importance of innovation and quality in product development, providing valuable lessons for businesses in any industry.


Alex likes to write about anything related to technology, marketing and gadgets. He sometimes reviews the latest tech and also writes on other blogs.