In the ever-evolving world of social media, Facebook has consistently remained at the forefront, constantly innovating and adapting to meet the needs of its vast user base. One such innovation is Facebook Watch, a video-on-demand service launched by the social media giant in 2017. But why did Facebook create Facebook Watch? This article delves into the reasons behind Facebook’s foray into the world of video content and how it aims to revolutionize the way we consume media.
Understanding Facebook Watch
Facebook Watch is a video-on-demand service that allows users to watch videos from different genres, including entertainment, sports, news, and more. It’s a platform where content creators can share their videos, and users can interact with them and other viewers. Facebook Watch is not just about watching videos; it’s about creating a community around them.
The Rise of Video Content
One of the primary reasons Facebook created Facebook Watch is the rise of video content. According to a report by Cisco, video will account for 82% of all internet traffic by 2022. Recognizing this trend, Facebook decided to create a platform dedicated to video content to cater to the changing preferences of its users.
Competing with Other Platforms
Another reason for the creation of Facebook Watch is competition. With platforms like YouTube and Netflix dominating the video content market, Facebook needed to step up its game. By creating Facebook Watch, the social media giant is aiming to compete with these platforms and attract more users to spend more time on Facebook.
Facebook Watch also presents a new avenue for monetization. With the introduction of ad breaks, content creators can earn money from their videos. This not only incentivizes creators to produce more content for the platform but also provides Facebook with a new revenue stream.
Enhancing User Engagement
Facebook Watch is also designed to enhance user engagement. The platform encourages users to interact with the videos they watch by liking, sharing, and commenting. This not only increases user engagement but also helps Facebook gather valuable data about user preferences and behavior.
Creating a Community
Finally, Facebook Watch aims to create a community around video content. With features like Watch Parties, users can watch videos together and interact in real-time. This fosters a sense of community and makes the viewing experience more social and interactive.
In conclusion, Facebook created Facebook Watch to adapt to the rise of video content, compete with other platforms, provide monetization opportunities, enhance user engagement, and create a community around video content. It’s a strategic move that not only caters to the changing preferences of users but also opens up new opportunities for the social media giant. As Facebook Watch continues to evolve, it will be interesting to see how it shapes the future of video content consumption.