In the ever-evolving landscape of digital media, Disney made a strategic move in 2018 by launching ESPN+, a direct-to-consumer subscription streaming service. This marked a significant shift in Disney’s approach to content distribution, particularly for sports programming. This article will delve into the reasons behind Disney’s decision to launch ESPN+, the benefits it brings to the company, and the impact it has on the sports broadcasting industry.

Adapting to Changing Consumer Habits

One of the primary reasons Disney launched ESPN+ was to adapt to changing consumer habits. With the rise of streaming services like Netflix and Amazon Prime, more and more consumers are cutting the cord and opting for online streaming. By launching ESPN+, Disney is able to cater to this growing market and provide sports fans with a convenient way to access their favorite sports content.

Expanding Disney’s Digital Footprint

ESPN+ also serves as a way for Disney to expand its digital footprint. As a media giant, Disney has a diverse portfolio of content, from movies and TV shows to news and sports. With ESPN+, Disney is able to further diversify its offerings and reach a wider audience. This is particularly important in the digital age, where content is king and having a diverse range of offerings is key to attracting and retaining viewers.

Monetizing Sports Content

Another key reason for the launch of ESPN+ is the monetization of sports content. Sports programming is one of the most valuable types of content, with live sports events often drawing in large audiences. By offering a subscription service, Disney is able to generate a steady stream of revenue from sports fans who are willing to pay for access to exclusive sports content.

Enhancing Viewer Experience

ESPN+ also enhances the viewer experience by offering a personalized and interactive viewing experience. Subscribers can customize their viewing preferences, access in-depth analysis and commentary, and even stream content on multiple devices. This level of personalization and interactivity is a major draw for sports fans, making ESPN+ a valuable addition to Disney’s portfolio.

Future-Proofing the Business

Lastly, the launch of ESPN+ is a strategic move by Disney to future-proof its business. As the media landscape continues to evolve, companies that fail to adapt risk being left behind. By embracing digital streaming, Disney is positioning itself for success in the digital age, ensuring it remains a dominant player in the media industry for years to come.


In conclusion, the launch of ESPN+ is a strategic move by Disney to adapt to changing consumer habits, expand its digital footprint, monetize sports content, enhance viewer experience, and future-proof its business. It’s a testament to Disney’s forward-thinking approach and its commitment to staying at the forefront of the media industry. As the digital landscape continues to evolve, we can expect to see more media companies following in Disney’s footsteps and embracing direct-to-consumer streaming services.

By understanding the reasons behind Disney’s decision to launch ESPN+, we can gain valuable insights into the strategies of one of the world’s most successful media companies. This not only provides a fascinating case study in strategic decision-making but also offers valuable lessons for other businesses navigating the digital landscape.


Alex likes to write about anything related to technology, marketing and gadgets. He sometimes reviews the latest tech and also writes on other blogs.