Amazon, a global e-commerce giant, has always been known for its innovative approach to business. In 2006, the company made a strategic move that would not only revolutionize its own operations but also the entire tech industry. Amazon Web Services (AWS), a comprehensive cloud platform, was launched to provide businesses with a reliable, scalable, and cost-effective solution for their computing needs. But why did Amazon create AWS? This article delves into the reasons behind Amazon’s decision to venture into the cloud services sector.

1. Diversification of Revenue Streams

One of the primary reasons Amazon created AWS was to diversify its revenue streams. Prior to AWS, Amazon’s primary source of income was its e-commerce platform. However, the company recognized the potential of cloud computing and saw an opportunity to capitalize on it. Today, AWS contributes significantly to Amazon’s overall revenue, proving that the decision to diversify was a wise one.

2. Utilization of Excess Capacity

Amazon had built a robust infrastructure to support its e-commerce operations. However, this infrastructure was not fully utilized, especially during non-peak periods. By launching AWS, Amazon was able to monetize this excess capacity, turning a potential liability into a profitable asset.

3. Meeting the Growing Demand for Cloud Services

At the time AWS was launched, businesses were increasingly seeking cloud-based solutions for their computing needs. Amazon recognized this trend and created AWS to meet this growing demand. AWS offers a wide range of services, including data storage, computing power, and database solutions, making it a one-stop-shop for businesses’ cloud computing needs.

4. Enhancing Customer Experience

Amazon has always prioritized customer experience. With AWS, the company aimed to provide businesses with a seamless, hassle-free solution for their computing needs. AWS’s pay-as-you-go model, coupled with its scalability and reliability, has greatly enhanced the customer experience, leading to high customer retention rates.

5. Driving Innovation

Amazon is known for its culture of innovation. The creation of AWS was a testament to this. By venturing into the cloud services sector, Amazon not only diversified its business but also positioned itself as a leader in technological innovation. AWS has since been at the forefront of several groundbreaking developments in cloud computing, further cementing Amazon’s reputation as an innovator.

6. Expanding Market Reach

Finally, AWS has allowed Amazon to expand its market reach. While Amazon’s e-commerce platform primarily caters to consumers, AWS targets a different market segment – businesses. This has enabled Amazon to tap into a new customer base, further boosting its revenue and market presence.

In conclusion, Amazon’s decision to create AWS was driven by a combination of factors, including the desire to diversify revenue streams, utilize excess capacity, meet the growing demand for cloud services, enhance customer experience, drive innovation, and expand market reach. Today, AWS is a major player in the cloud services sector, contributing significantly to Amazon’s overall success. This case study serves as a testament to the power of strategic diversification and innovation in business.


Alex likes to write about anything related to technology, marketing and gadgets. He sometimes reviews the latest tech and also writes on other blogs.