Amazon, the multinational technology company, has grown exponentially since its inception in 1994. From an online marketplace for books to a global e-commerce giant, Amazon’s journey has been nothing short of remarkable. This growth has been driven by various stakeholders who have a vested interest in the company’s success. In this article, we will delve into who these major stakeholders are and how they influence Amazon’s operations and strategies.

1. Shareholders

As a publicly traded company, Amazon’s shareholders are one of its most important stakeholders. They are the owners of the company’s stocks and have a direct financial interest in the company’s performance. Shareholders include individual investors, mutual funds, and institutional investors. They influence the company’s decisions through their voting rights at the annual general meeting. For instance, in 2020, Amazon’s shareholders voted on issues ranging from climate change to facial recognition technology.

2. Employees

Amazon’s employees are another major stakeholder group. As of 2020, Amazon employed over a million people worldwide. These employees play a crucial role in the company’s operations, from managing warehouses to developing new technologies. Amazon’s success depends on the productivity and satisfaction of its employees. In recent years, Amazon has faced criticism over its treatment of employees, leading to changes in its labor practices.

3. Customers

Customers are at the heart of Amazon’s business model. The company’s mission is to be “Earth’s most customer-centric company.” Amazon’s customers influence its strategies and operations through their purchasing decisions and feedback. For example, customer reviews and ratings influence product rankings on Amazon’s platform, affecting sales and revenues.

4. Suppliers

Suppliers are another key stakeholder group for Amazon. They provide the goods that Amazon sells on its platform. Amazon’s relationship with its suppliers can impact its product offerings, prices, and delivery times. In recent years, Amazon has faced scrutiny over its treatment of suppliers, with some accusing the company of using its market power to squeeze suppliers.

5. Governments and Regulators

As a global company, Amazon operates in numerous jurisdictions and is subject to various laws and regulations. Governments and regulators are therefore significant stakeholders for Amazon. They can influence the company’s operations through regulations on issues such as data privacy, labor practices, and competition. For instance, in 2020, Amazon faced antitrust investigations in both the US and Europe.

In conclusion, Amazon’s major stakeholders include shareholders, employees, customers, suppliers, and governments. These stakeholders have a significant influence on Amazon’s operations and strategies. Understanding these stakeholders and their interests is crucial for anyone interested in Amazon’s business. As Amazon continues to grow and evolve, the role of these stakeholders will undoubtedly continue to be of paramount importance.


Alex likes to write about anything related to technology, marketing and gadgets. He sometimes reviews the latest tech and also writes on other blogs.