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Video Marketing Strategy to Increase Brand Awareness

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With the popularity of video ads reaching its peak, it has become essential for all the companies and brands to opt for videos like animation, explainer videos, etc. to improve their overall conversion rates. Apart from companies and big brands, even small businesses are also including videos in their marketing strategy.

Videos are considered to be a highly efficient form of promoting products and services. Because of this, the demands of creating videos, and editing has also become popular in the market. With the increasing usage of social media platforms, videos are the best possible way you can keep your audience engaged.

According to a report, it shows that about 83 percent of the businesspersons are using videos for marketing their products and services. Another study suggests that people spend about 2.6 times on websites that have videos when compared to those that don’t have. It is expected that by the year 2022, this industry will grow to about 28 percent or even more.

Why must you opt for videos to promote your brand?

According to a marketing survey, about 53 percent of people like to buy products or opt for their services after seeing promotional videos on various social media platforms. This report also says that about 66 percent of millennials love to watch videos on social media and then buy products if they find that the videos are engaging and are making sense.

Image Credit: Smart Insights

When it comes to individual marketing sections, the companies selling household goods are making the best use of videos that are being posted on various social media platforms. It is proven as per a report that states that these companies are making an ROI more than 159 percent per year by posting these videos on the required platforms. 

When healthcare and beauty products are taken into consideration, it is proven that these industries had made over 99 percent profit in a given year when they used these video marketing techniques.

READ MORE:   How to Rank your Videos on Google Search

If you are running a business, by going through these facts and figures, you can understand the demand for a video that the market has in today’s world. This will give you a brief idea as to why you must opt for the video marketing strategies and include them in your company’s marketing agenda in the upcoming year.

Reasons why you must use the video marketing methods

With over 63 percent of companies across the world already opting for video marketing services, you can also use these tactics to establish your company as a brand. However, you will have to keep certain things in mind while opting for such methods to promote your brands, products, and services in the market. You can make use of the various online tools available to create a high-quality animated explainer video.

Along with this, here are some of the best reasons why you must use video marketing methods and channelize your brand:

Videos improve your conversion rates and sales to about 80 percent:

When it comes to videos, making a useful video can fetch you some great improvements in your ROI. Adding a video that best describes your product and services on your web landing page can improve your rates of conversion to a significant extent. 

Regardless of the niche, your website is dealing with; if you can make an efficient video, you can increase your sales to a great extent within no time.

Studies prove that about 74 percent of the users love to buy products from your website if they find the video that you have posted is beneficial for them. So, start crafting amazing product videos on your website now!

Videos improve your ROI:

As discussed above, videos can increase your website’s conversion rate and sales to a great extent; it, in turn, helps you in improving the ROI of the company. It can offer you good returns without making a high investment.

Image Credit: Smart Insights

Although producing videos might not be an easy task, it can offer you good returns only when you come up with unique content and a fantastic plot. 

Make sure that you don’t come up with a vague plotline or create a low-quality video that might not convince your audience. So, collaborate with the best companies who can make an efficient video for you.

READ MORE:   Why Small Businesses Need A Compelling Logo?

Videos can help you build trust:

Trust is the main element that can help you in converting your audience into loyal customers. Building trust is not an easy task at all. 

You should have goals and objectives in place when you are coming up with a marketing concept. To build trust and create a cordial relationship with your audience, you will have to think from their perspectives and create a video that best suits their expectations.

You will have to provide your audience with exciting and useful information that they can rely upon. Videos are the best medium for you to share beneficial information with your audience and make it worthwhile. 

You can also ignite the required emotions with your audience. Make use of platforms like YouTube to learn new things and understand how to create a useful video. Also, you can promote your video on these platforms and across social media too.

Useful reading- why are videos so important in your marketing strategy. 

Video appeals to all the users who use Smartphones:

As the world is now shifting its focus towards Smartphones, you can use it for your benefit and make a good amount of money every year. 

About 90 percent of the people who love to buy products online use Smartphones. They decide to purchase products once they get to know about its specifications by seeing the videos.

As per experts, the usage of mobile videos has increased to about 233 percent when compared to a decade ago. YouTube reports state that the consumption of videos has risen to about 100 percent and will keep growing in the future years. As people love watching videos on mobile, you can create a mobile-friendly video and post it online.

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Videos explain everything that’s required:

If you are still following the traditional method of marketing using texts, then you are missing out on providing the necessary information to your audience. 

About 98 percent of users are watching explainer videos to understand the company’s business.

You can come up with animated videos and post them on your landing page. People can go through these videos and get an overall idea of what your company deals with. 

These videos are the best combination of entertainment, simplicity, and information. As these videos tend to explain everything about your company, you need not have to rely on texts or any other medium to promote your products and services.

Video is much more engaging for the buyers:

When it comes to buyers, they don’t have much time to go through the description of the products by reading it. 

If you are showing them a video that has it all, then you can quickly go through the specifications and features of the product, and decide faster if they want to buy or not.

Videos are the best way to communicate with your buyers efficiently and engagingly. You can drive forces into your content marketing by using videos.

Useful reading- 5 effective and timeless marketing tactics for local business. 

Conclusion

Consumers prefer to watch videos and decide if they want to choose your brand or not. If you’re going to make your conversion rates better, you need to make a compelling video. 

Whether you are dealing with B2B or B2C business, videos play a crucial role in deciding the fate of your company in today’s world. 

So, try to make a high-quality video with useful content that can help you to dominate the market quickly.

Alex is a content marketing specialist based in the UK. He likes to write about various subjects and is currently working for digital marketing agency Breakline which is offering SEO Services to UK businesses.

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Drive The Best Results With Email Marketing Automation

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Email marketing is a highly effective digital marketing strategy that has been around for a long time now. This is because emails let you reach your target consumers with your message 24/7. And most consumers check their emails daily. Further, email converts better than most other marketing strategies. And email marketing has an ROI of 4400%. 

Email marketing automation involves automatically sending emails to your subscribers and prospects, based on triggers or schedules. It provides a way for your emails to carry the right message, reach the right people at the right time- without repeatedly performing the tasks. 

 You need to link your email marketing platform with your website analytics to target audiences based on their preferences, behavior, and purchase history. After this, you can increase the relevance of your messages by personalizing the individual customer’s experience. 

Benefits of Email Marketing Automation

Email marketing automation allows you to 

Scale up your marketing strategy

Sending out an email series manually restricts the number of consumers you can reach. And if your customer base multiplies, your limited resources won’t be able to handle it. Here is where automation helps. Your platform will take up the duty of sending an email each time someone subscribes to you or performs an action that you have set as a trigger. 

Personalize your customers’ experiences

Personalization appeals to customers. Studies say that 90% of consumers find personalized content attractive, and 91% of them are more likely to buy from brands that provide customized offers and recommendations. With email marketing automation, you can create and send a series of personalized emails that target the consumers’ interests.  

Increase your marketing team’s productivity

Automation eliminates the manual compilation of email lists and message scheduling. This, in turn, reduces repetitive tasks and time wastage. The time thus saved can be allocated to focus on more productive work, such as customer relationship building. 

Enhance your customer retention rate

Customers love hearing from you frequently, and when they do it, they want your messages to be relevant to them. Automation allows you to schedule periodic and personalized emails easily. This improves your customer retention rate. 

Email Marketing Automation Tools

NotifyVisitors

NotifyVisitors is an effective marketing automation software that lets you plan, organize, manage, and evaluate your marketing tasks. Its attractive email marketing automation features include segmentation, contact management, lead nurturing, campaign management, and marketing analytics.

 Its email segmentation tools are advanced, and let you group your contacts based on age, location, and online behaviour. Its marketing analytics tools provide you with the detailed data analytics of your marketing campaigns. It allows seamless software up-gradation and easy data migration. It has a Gmail extension, which allows you to work outside of your Gmail account. 

Contactually 

Contactually is an email marketing tool and CRM, designed especially for real estate professionals. It centralizes your contacts so that you can derive the most value from your business relationships. Its CRM platform collects contacts from various sources, including your website, email inbox, and social media profiles based on how you work (sphere of influence, current clients, new leads, etc.).

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It also gathers maximum possible amounts of information to lead you throughout your messaging. And you can intelligently schedule emails with its Best Time to Email feature. Other than email marketing, it also includes features for lead management, customer segmentation, interaction tracking, campaign management, and contact management. 

Contactually is user-friendly and super-smooth. It has a clean interface and helps prioritize your day’s schedule with its daily dashboard. It allows broker-level administration to boost adoption and increase agent productivity.  

Intercom

Intercom is a Conversational Relationship Platform (CRP). Its email marketing tool is designed for sending automated email conversations directly in an app. This is especially useful when you are instructing your users/customers on how to use your app. For it gives them the necessary assistance at a place they most likely would look for. 

Intercom’s email marketing includes other features like email auto-responders, CAN-SPAM compliance, list management, template management, event-triggered emails, A/B testing, mobile-optimized emails, drip campaigns, Dynamic content, reporting/analytics, and more. This tool is favored for its ease of use, and suite of features. 

HubSpot

HubSpot is a leading marketing automation tool across various tasks, including email marketing through automated workflows, split testing, lead scoring, Dynamic Content, drip campaigns, web visitor tracking, segmentation, analytics/ROI tracking, etc. Its suite of tools facilitates optimizing your marketing based on data, thus converting your visitors into leads. 

Its email marketing automation tool is easy to use. It allows the flexible management of lists. It has email templates, which can be customized with its drag and drop interface. The tool allows you to choose from many conditions, actions, and triggers to send apt emails to the right audience at the right time. 

BenchmarkONE

Formerly known as Hatchbuck, BenchmarkONE is another reputed sales and marketing automation solution. Its email marketing automation tool enables you to upload or create documents. It uses tags to optimize messages, just like Gmail does. You can create tags and allocate those to specific contacts based on their interests and the funnel they are currently in. 

It then allows combining emails into campaigns that are delivered as per the scheduled times. It monitors the customer interaction with your email, awards scores for their activities, reads the email, visits your site, clicks on a link, downloads a document, etc. You can direct further marketing efforts with your prospects as per these content scores. 

Marketo

Marketo is a top-tier overall automated email marketing solution. It is advanced, yet an easy- to- use the system. Its triggered email campaigns help you to move forward with assurance. These campaigns can be robustly designed based on more than 40 customer behaviors. It provides you with the flexibility to construct your emails to meet your exact needs. 

The tool’s market segmentation capabilities, Revenue Cycle Modeler, and SFDC integration simplify the process of identifying each individual’s stage of the buyer journey in your marketing database. This allows you to implement and run smarter marketing campaigns. 

E-goi

E-goi offers something beyond mere email marketing automation. It enables you to split your email campaign by sending out updates via voice message, SMS, or even fax. Its suite of email marketing features includes auto-responders, A/B testing, drip campaigns, image library, customer web surveys, template management, event-triggered emails, CAN-SPAM compliance, reporting/ analytics a lot more. 

E-goi is super easy to use and works with tags for contacts. It also offers incredibly good marketing segmentation choices. The tool is ideal for digital agencies, entrepreneurs, web developers, bloggers, and marketing departments. You can use it in English or Spanish. It offers a free version as well. 

LeadSquared

LeadSquared facilitates the streamlining of lead scoring by automating email marketing services and integrating them with sales activities. This increases the efficiency of your online marketing. Its CRM management platform combines email marketing, social media integration, segmentation, mobile access, document storage, lead scoring, a reminder system, and many more. 

LeadSquared is intuitive and extremely user-friendly. It empowers you to create different campaigns for different contacts and shoot emails at a single go. The reporting is accurate and informative. It provides you with an email opening and clicks rate. Further, when a prospect clicks on a link sent through email, his web browsing history becomes auto-linked to you. So, based on their behavioral data, you can target your prospects.

READ MORE:   Evergreen Digital Marketing Techniques That Show No Signs Of Aging

How to Drive the Best Results with Email Marketing Automation?

Image Source: NotifyVisitors

Below given are a few tips to help you make your automated email marketing strategy more effective. 

Segment your contacts

Most email marketing automation tools offer segmentation features. These allow you to divide your subscribers based on specific criteria like their geographic location, product or service bought, product or service not bought, one-time buyers, frequent buyers, prospects, etc. Segmenting them likewise allows you to send them personalized emails, making them take action in your favor. 

Track responses

Each time you send an automated email, your customer responds in a certain way. Many email marketing automation tools empower you to track these responses. These responses include

  • Whether the email got delivered to the user.
  • Whether the user views the email.
  • Whether he or she opens the email.
  • Whether he or she clicks through to your website.
  • Whether he or she purchases the product or service suggested.
  • Whether he or she uses an offer.
  • And whether he or she continues browsing once they enter your site. 

By learning the user behaviour related to the above, you get to direct your next move accordingly. For instance, if you find that your recipients aren’t opening your offer emails, you should try a different tactic. Maybe a different subject line will work. 

Set up trigger emails

Trigger emails are those emails sent when your subscriber performs a particular action. The triggers for these automated emails generally include-

  • Welcoming /getting started with your service or product/ onboarding
  • Referring to a friend 
  • Abandoned cart 
  • Milestones such as join dates, birthdays, wedding anniversaries, etc. 

Offer discounts prudently 

Offering discounts do help in selling your products and services to a significant extent. For, these entice reluctant spenders to buy. However, overusing these can lead your customers to receive discounts more often, which will not be profitable for you. So, offer discounts in a well-planned and wise way.

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Automate drip campaigns

Some people become your customers only after interacting with your brand several times. Drip campaigns involve steadily “dripping” useful content about your brand, industry, or product to your prospects and customers. Automating email drip campaigns ensure that only those prospects who have shown interest in your brand receive your emails. They can be slowly led to buy from you. 

Link your emails with customized landing pages

To ensure a seamless transition between your email and your landing page. You can do this by matching your email with your landing page regarding content, design, and CTA. Such a consistency across your marketing materials makes the email receiver comfortable to click through. It also facilitates familiarizing your contacts with your brand.

A/B test your emails

A/B testing is not only for landing pages, CTA buttons, website photography, etc. but also for your emails. That is why you would have found that most of the tools that we presented in the previous section offer a feature for A/B testing emails. This would help you determine which email version generates higher conversions from your target audience. 

Combine automation with analytics

Email automation allows you to send personalized messages to each contact, a new visitor, a prospect, or a loyal customer. Customer analytics gives you data about how each customer interacts with your brand. By combining automation with analytics, you can polish the way you target each contact with that exceptional personal touch. 

Focus on building relationships

Email marketing automation tools empower you to keep a record of your contact preferences about interest, frequency of communication, incentives, etc. It also lets you know their behaviour across different marketing channels. This knowledge helps you deliver relevant and personalized messages to them. 

This also conveys to them that you understand them well and respect their tastes. This will build trust, which in turn will build relationships. Slowly, you will be able to gain their loyalty and turn them into your brand advocates. So, make email marketing automation a part of your customer retention strategies. 

Now that you got to know what email marketing automation is, how your business can benefit from it, what are the different email marketing automation solutions available in the market, and how to drive the best results with those, let’s conclude this write-up. 

Just like any other automation, email marketing automation can also free you up from many repetitive tasks. This would save you a lot of time which you can put to more productive use. There are many automation solutions available in the market for email marketing. 

Do choose one that would suit your needs. And once you are set to launch your email marketing automation, implement our valuable tips mentioned in the previous section. This will help you make the most out of your email marketing automation.  

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12 Digital Marketing Tools to Get Your Small Business Off The Ground

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It’s easy to feel daunting and overwhelming when you’re about starting your own small business. With the rise of the competition, it’s imperative to have a solid online presence. You need to make your business stand out so that your target customers will find you. 

But, with all those juggernauts that already dominate your market and niche, of course, it’s not all plain sailing. 

That’s why digital marketing strategy came through the whole affair like a breath of fresh air. Whether it’s an e-commerce store or a brick-and-mortar business, this strategy helps your business to get seen by your target customers faster with less effort. 

Today, nearly 50% of small businesses spend $10,000 or less for digital marketing each year. One-quarter of small business owners (25%) are also planning to start investing digital marketing soon, which can help their businesses stand out amongst competitors.

You don’t have to invest in sophisticated digital technology that costs you a thousand bucks just to get a competitive edge. Even the basic ones can help you to stay competitive and more noticeable.

However, with those thousand of marketing tools out there, you are left wondering which solutions are right for your business moving forward. That’s why we listed some of the must-have marketing tools so you can get your small business the limelight it deserves in no time.

#1. Wix

A website can act as your online brochure or catalog that you can “give” to your potential customers 24/7. It should come as no surprise that 92% of small business owners believe that having a website is the most effective digital marketing strategy.

You can use Wix to build and design your website, effortlessly. There are over 500 designer-made templates for every business. You can repurpose them using a simple drag-and-drop feature; you don’t have to know any coding language to do it.

What’s more, Wix also lets you optimize your website for mobile devices. Therefore, you can appeal to broader target customers.

It’s recommended to use a professional web design company if you don’t have the skills to design it yourself, by doing that you will also get a better quality of work and support.

#2. MailChimp

There are more than 3.9 billion daily email users. It means reaching out to some of them will boost your small business online visibility. That’s why email marketing remains an effective way of digital marketing strategy. And MailChimp can help you with that.

MailChimp is an automation platform that allows you to create and send emails for marketing campaigns. More than that, it also spoils you with email tracking, view success, and click-through rates, even generating custom reports. 

That way, you know how well your emails are performing. And since it’s an automation tool, you can always reach the right person at the right time.

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#3. Google Analytics

Keeping track of your small business performance is crucial to know what areas you need to pay attention to and when it’s time to make a shift. Therefore you need Google Analytics to assess the effectiveness of your current marketing strategy by analyzing your website traffic.

There are a lot of metrics you can track with this tool, such as website visitors, page views, bounce rate, goal completions, and more. 

Once you know and understand the behaviour and demographics of your website visitors, you can constantly improve your marketing results and create more customer-driven website content.

#4. Google My Business

Your potential customers will be looking for your products and services online, and Google is most likely to be the first place they go to find it. In this matter, you can make your small business show up in a Google search with Google My Business.

So, if your small business is a local business and hasn’t claimed your Google My Business listing just yet, then you are probably losing business. This tool helps you to display all the information your customers need about your local small business, including photos, operation hours, and special events. You can also respond to reviews, questions, and messages from customers.

#5. Wistia

The latest video marketing statistics show that more than 72% of customers prefer learning a brand through video.

It means that video marketing can help you gain more customers and make them understand about your small business. In this matter, Wistia can help you do that.

Wistia is more than a business video-sharing platform. It’s a tool that can help your marketing video get the views it deserves. It features advanced analytics– including identity tracking and engagement, video security, customizable CTAs, easy embedding, etc. 

This tool makes your video look more original and professional than if you hosted on other platforms, like YouTube or other social media.

#6. Slack

If you work within a small team, then you need a communication tool to make sure that all the team members are on the same page to achieve specific goals. Here, Slack is a powerful communication that you can try with your small team. It ensures that everyone on your team is in the know, right away.

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You and your team can send messages in real-time. More than an instant messaging tool, it’s actually a combo of all communication features. From chat to emails to file-sharing, Slacks provide it all. 

#7. Buffer

More than 64% of businesses use social media as their strategy– it’s a preferred factor from small business owners to build their online presence. But, managing all social media profiles can be tough at some point. That’s why you need Buffer in your marketing toolbox.

Buffer allows you to manage your social media accounts and schedule the content posting for each of them. With this tool, you can manage social media like Twitter, LinkedIn, Facebook, Google+ as well as track the results with one single click.

By all means, it helps you to streamline your social media processes. Thus, you can spend more time you’ll have for other marketing and brand-building strategies.

#8. KWFinder

At least 89% of small business owners believe using search engine optimization (SEO) is the most effective digital marketing strategy. And one of the most important parts when it comes to SEO practices is keywords. 

Your potential customers type a keyword into the search box of a search engine to find what websites that match what they’re looking for. Here, you need to use the keyword they’re using to have they get them to click on your website.

KWFinder is a worth-trying tool that gives you a list of potential and powerful keywords that your customers mostly use. It also shows you a chart that shows the number of searches per last 12 months, so you know what keyword currently becomes a trend in your niche.

#9. HotJar

HotJar is a robust marketing tool for tracking and understanding your visitors’ behaviour and feedback. One of its well-known features is the heatmap feature. It shows you which areas in your site show heavy traffic and interactions, so you know what your potential customers are exactly doing on your website.

You can also easily access instant feedback from visitors by showing them a poll or survey before they leave your site. That way, you can develop your website and make some right changes based on deep insights. It helps your small business online performance and generates more people to the website.

#10. Trello

If you have a small team for your small business, Trello can help you collaborate, communicate and coordinate all of your marketing projects. Especially if you have remote team members, this tool is probably a hero. 

From meetings to project planning and every team-building activity in between, Trello will transform the way you work on your individual tasks and with your team.

READ MORE:   12 Digital Marketing Tools to Get Your Small Business Off The Ground

The key features of this tool include deadline alert and notifications, file-sharing, progress meter checklist, and more. With this tool, you can also know the progress of every project and the member that is currently working on that.

#11. Canva

Nearly a quarter of small business owners (23%) agree that visual content is the most effective content they’ve created in the past year. So, instead of giving your potential customers a bulky paragraph of articles, why don’t you create images or posters?

You don’t need to hire a professional designer to create stunning visual content. With Canva, there are a lot of layouts for every occasion. You can choose a template that best fits your small business personality and feel free to customize it. 

It also allows you to download the images to your device or share it across your digital channels.

#12. Shopify

With e-commerce platforms, you can gain global exposure to get the word out about your products and services. And if you’re looking to take the jump into launching an e-commerce business profile for your small business, Shopify is a natural choice for many reasons.

Shopify allows you to open your online store easily. It provides you with the tools you need to accept electronic payments, online shopping carts, the ability to sell on social media, analytics, and more.

You don’t need any tech and design skills to build your e-commerce profile. These tools offer you more than 100 ready-made themes that you can choose and repurpose to suit your brand image. You can also add your logo to make your brand more trustworthy.

Final Thoughts

You don’t need to be a big corporation with a massive number of employees and deep pockets to use technology to improve your business. Luckily, the internet brings you a bunch of tools you can utilize to start managing your business operations easily and more effectively.

However, there’s one thing you need to bear in mind while choosing those marketing tools: make sure the tools fit your small business needs, goals, and budgets. That’s why you need to be strategic about how you operate your small business with those marketing tools so you can increase your odds of success in the end as well as the ability to get your business off the ground.

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