Are you a newbie or an expert in digital marketing?
Are you using the right professional SEO audit tools to optimize your content on the website?
Don’t worry, here I am going to give you the few tools that improve your skills in digital marketing.
Each and every digital marketer should know how to perform a professional SEO site audit, but doing so entirely “by hand” is a time-consuming and difficult task.
Instead of spending much time on manually handling the SEO, a digital marketer should focus on the most reliable SEO audit tools. These tools will help the digi people to address critical website issues, that creates or brings a negative impact on the site performance.
As a digital marketer, if you want to know more trends, pitfalls and how to establish your business, there are certifications like digital marketing course, SEO marketing, etc.
To help you, I have presented the best SEO audit tools that help to make your website more search engine friendly and achieve success.
Yeah, now let’s walk through each and every SEO audit tool in -depth.
Top 7 SEO auditing and monitoring tools in 2020
Google Search Console
Google Search Console is a free service provided by Google that enables advertisers, web developers or site administrators to easily track their appearance in Google Search results.
Google Search Console provides tools and reports that help users identify some of the most common technical SEO issues. You can use the platform to check that Google’s web browsers are able to access all pages on your site, ensure that new pages are indexed as planned, and receive updates when Google detects indexing or spam problems on your website.
Aside from the professional SEO features, the console enables businesses to browse the complete backlink profile of their website and track all their keyword ranking positions on the SERPs.
Screaming Frog is among the leading companies in the field of technical SEO auditing, with a consumer base that includes Google, Apple, Amazon and Disney. The company’s SEO Spider tool is a web crawler that quickly analyses web pages of any size and provides technical SEO personalized recommendations.
Use an SEO spider to recognise broken links on your website, find sections with poorly customizable or missing metadata, generate accurate XML sitemaps that speed up indexing, diagnose and fix broken redirect chains, find duplicate pages, and more.
Semrush Site Audit
SEMrush is one of the most reliable and popular all-in-one search marketing software platforms in the world. The system enables its professional Seo audit capabilities through a single site audit tool that diagnoses over 130 technical and on-page SEO issues.
SEMrush covers the full range of technical SEO performance concerns in the execution of a website audit. The major difference between SEMrush and these other tools lies in their dashboard and reporting capabilities. SEMrush offers thematic reports, custom reports that users can access that are specific to one aspect of technical SEO.
Custom reports for crawlability, site performance and international SEO are available – just to name a few. The tool also highlights the major technical issues affecting performance, making it easy for digital marketers to prioritise their workflow optimisation.
Ahrefs SEO audit
Ahrefs competes for high positions among the best and most reliable all-in-one SEO resources. To its credit, Ahrefs offers one of the most detailed and user-friendly technical SEO audit resources you can find on this list.
Ahrefs would provide you with all the computing tools you need to conduct your audits and other services. The Ahrefs site audit software automatically identifies over 100 technical and on-page SEO issues that could have a negative effect on your SERP rankings.
The best thing is that such issues are organized by category and analysed into full-colour chart reports that you can print and either share with your team or present to your customers. The types used here include output, HTML tags, social tags, content quality, incoming and outgoing links, broken images or scripts.
Hubspot Website Grader
HubSpot launched a Web Grader tool that helped companies explore search engine optimization opportunities. Since a lot has changed since then, the company has developed a new and updated version of the tool for 2020.
It is a free online SEO audit tool that generates personalized reports based on the performance, mobile-ready, SEO and security, etc.
To get the grade of your website, go to the Grader website, enter your URL and email, and then get your ranking. In a matter of seconds, you can see a ranking between 1 and 100 as well as a comprehensive chart.
When you have received your study, you can see actionable insights into how you can boost the efficiency of your website to drive more traffic.
BuzzStream could be the cheapest way to handle your outreach to people who can provide inbound links to your website.
While backlinks to your website are vital to Google ranking well, the outreach you do when building a connexion may feel a lot like a cold call. BuzzStream makes it easy to find the right people, come up with interesting email addresses, and watch who’s going to approve them.
BuzzStream lets you recognise outreach candidates based on their profession and how they are active across different social networks — so you know who would be most open to your backlink request and raise your Google ranking.
Moz’s Pro tools
The Moz Pro subscription is used as an all-in-one tool to increase the search ranking of your company. Moz’s range of research tools provides subscribers with the information they need to identify SEO opportunities, monitor progress, report and maximise their overall efforts.
For example, the Crawl Test tool uses Moz’ own web crawler, RogerBot, to examine up to 3,000 links on a given URL. When completed, users will receive an email report describing the data for each page linked to the site.
All the above-mentioned SEO audit and monitoring tools help digital marketers to improve their website performances to a great extent. Each and every tool has its own importance in terms of efficiency. Try them one after the other, based on your requirements. Even if you found any other helpful tools just comment on them.