Are you a newbie or an expert in digital marketing?
Are you using the right professional SEO audit tools to optimize your content on the website?
Don’t worry, here I am going to give you the few tools that improve your skills in digital marketing.
Each and every digital marketer should know how to perform a professional SEO site audit, but doing so entirely “by hand” is a time-consuming and difficult task.
Instead of spending much time on manually handling the SEO, a digital marketer should focus on the most reliable SEO audit tools. These tools will help the digi people to address critical website issues, that creates or brings a negative impact on the site performance.
As a digital marketer, if you want to know more trends, pitfalls and how to establish your business, there are certifications like digital marketing course, SEO marketing, etc.
To help you, I have presented the best SEO audit tools that help to make your website more search engine friendly and achieve success.
Yeah, now let’s walk through each and every SEO audit tool in -depth.
Top 7 SEO auditing and monitoring tools in 2020
Google Search Console
Google Search Console is a free service provided by Google that enables advertisers, web developers or site administrators to easily track their appearance in Google Search results.
Google Search Console provides tools and reports that help users identify some of the most common technical SEO issues. You can use the platform to check that Google’s web browsers are able to access all pages on your site, ensure that new pages are indexed as planned, and receive updates when Google detects indexing or spam problems on your website.
Aside from the professional SEO features, the console enables businesses to browse the complete backlink profile of their website and track all their keyword ranking positions on the SERPs.
Screaming Frog is among the leading companies in the field of technical SEO auditing, with a consumer base that includes Google, Apple, Amazon and Disney. The company’s SEO Spider tool is a web crawler that quickly analyses web pages of any size and provides technical SEO personalized recommendations.
Use an SEO spider to recognise broken links on your website, find sections with poorly customizable or missing metadata, generate accurate XML sitemaps that speed up indexing, diagnose and fix broken redirect chains, find duplicate pages, and more.
Semrush Site Audit
SEMrush is one of the most reliable and popular all-in-one search marketing software platforms in the world. The system enables its professional Seo audit capabilities through a single site audit tool that diagnoses over 130 technical and on-page SEO issues.
SEMrush covers the full range of technical SEO performance concerns in the execution of a website audit. The major difference between SEMrush and these other tools lies in their dashboard and reporting capabilities. SEMrush offers thematic reports, custom reports that users can access that are specific to one aspect of technical SEO.
Custom reports for crawlability, site performance and international SEO are available – just to name a few. The tool also highlights the major technical issues affecting performance, making it easy for digital marketers to prioritise their workflow optimisation.
Ahrefs SEO audit
Ahrefs competes for high positions among the best and most reliable all-in-one SEO resources. To its credit, Ahrefs offers one of the most detailed and user-friendly technical SEO audit resources you can find on this list.
Ahrefs would provide you with all the computing tools you need to conduct your audits and other services. The Ahrefs site audit software automatically identifies over 100 technical and on-page SEO issues that could have a negative effect on your SERP rankings.
The best thing is that such issues are organized by category and analysed into full-colour chart reports that you can print and either share with your team or present to your customers. The types used here include output, HTML tags, social tags, content quality, incoming and outgoing links, broken images or scripts.
Hubspot Website Grader
HubSpot launched a Web Grader tool that helped companies explore search engine optimization opportunities. Since a lot has changed since then, the company has developed a new and updated version of the tool for 2020.
It is a free online SEO audit tool that generates personalized reports based on the performance, mobile-ready, SEO and security, etc.
To get the grade of your website, go to the Grader website, enter your URL and email, and then get your ranking. In a matter of seconds, you can see a ranking between 1 and 100 as well as a comprehensive chart.
When you have received your study, you can see actionable insights into how you can boost the efficiency of your website to drive more traffic.
BuzzStream could be the cheapest way to handle your outreach to people who can provide inbound links to your website.
While backlinks to your website are vital to Google ranking well, the outreach you do when building a connexion may feel a lot like a cold call. BuzzStream makes it easy to find the right people, come up with interesting email addresses, and watch who’s going to approve them.
BuzzStream lets you recognise outreach candidates based on their profession and how they are active across different social networks — so you know who would be most open to your backlink request and raise your Google ranking.
Moz’s Pro tools
The Moz Pro subscription is used as an all-in-one tool to increase the search ranking of your company. Moz’s range of research tools provides subscribers with the information they need to identify SEO opportunities, monitor progress, report and maximise their overall efforts.
For example, the Crawl Test tool uses Moz’ own web crawler, RogerBot, to examine up to 3,000 links on a given URL. When completed, users will receive an email report describing the data for each page linked to the site.
All the above-mentioned SEO audit and monitoring tools help digital marketers to improve their website performances to a great extent. Each and every tool has its own importance in terms of efficiency. Try them one after the other, based on your requirements. Even if you found any other helpful tools just comment on them.
How to Build Your Social Media Marketing Strategy for 2021
With the events and losses of 2020, it’s time for every business to rethink their marketing strategy.
Are you looking to get ahead of the game? Maximize the power of social media this 2021!
Preparing your social media strategy as early as now puts you at an advantage to do better than your competitors.
According to Buffer’s statistics, 73% of digital marketers believe that social media has been a game changer in their marketing strategies.
Read more to learn how you can build an effective social media marketing strategy for 2021 in just 5 easy steps!
5-Step Guide On Building A Social Media Marketing Strategy For 2021
In the coming year, digital marketers are projecting a change in trends for social media, such as conversational marketing, use of automation, and video content marketing.
Knowing these projections will make building the right strategy for your 2021 social media campaign easier!
Looking for a quick guide? Here’s what you need to do:
Research your niche and your competition
Research always comes first before launching a big project.
You can start by gathering information about your target audience and the conversations around your niche.
It is vital to keep in mind that social media users on different platforms don’t behave the same way.
Based on Pew Research Center’s findings, Facebook and YouTube lead social media usage in the USA.
By performing cross-channel research, you can derive a formula to find the right type of content appropriate for your target audience.
Social media platforms use hashtags to make it easier to locate specific trends. This can be a useful tool to help you identify your ideal target audience.
It’s also good to consider checking on your competitions within the social media networks.
By studying your competitor’s techniques, you’ll learn from their mistakes and adapt what works for them.
Plan your content
Quality content is crucial for the success of your strategy.
From the data you’ve gathered, you’re well on your way to developing a solid social media plan.
The goal is to create content that would spark conversation across different social media communities.
For example, in the healthcare industry, effective healthcare content marketing prioritizes the blend between factual yet entertaining content.
Sharing vital information on social media can be done in a compelling manner by producing content in the form of video blogs or infographics.
When planning your content, remember to prioritize quality over quantity.
A few high-quality posts than a bulk of low-quality posts will always win better in engagements.
Designing and scheduling using social media tools
Visualized content, such as infographics, has also become a powerful material in social media.
According to Facebook’s latest research, posts with images are 75% more effective than those with just a plain text.
Luckily, with online graphic designing programs like Canva, you can now create aesthetically pleasing content in no time!
The time of posting also plays a crucial factor in your engagements.
According to Sprout Social, there are ideal days and time windows to get the best engagement, depending on the social media channels and your business type.
When used to their full potential, these online tools and software will save your marketing team a lot of time and effort.
Engage consistently and effectively
With a well-researched content planned and scheduled, you’re one step closer to a successful social media campaign.
However, it’s not enough to keep posting new content. It’s also essential to engage with your followers and actively spark conversations.
When connecting with your audience, it’s necessary to be both proactive and reactive.
If your accounts are getting a lot of mentions online, be reactive by making sure all these mentions are being responded to.
On the other hand, you should also grab the opportunity to join the conversation whenever someone mentions your brand indirectly.
Engaging even without getting tagged lets people know you’re being proactive online.
Answering your customers’ inquiries is also vital in maintaining a healthy and effective engagement.
According to Sprout Social, consumers are becoming more critical of a brand’s customer service responsibilities online.
49% of the respondents stated that they’d start unfollowing brands who show poor customer service on their social media.
When responding to your followers, don’t forget to show your human side with your response and make them feel at ease.
It may be best to dedicate a person in your team to be in charge of customer support through social media, so your brand can stay on top of every concern.
Monitor your performance
2021 is no different when it comes to prioritizing your social media metrics.
There are always going to be trend-changes in social media that can make your plan ineffective.
Some of the parameters you should always look into are sales conversion, engagement rate, and audience growth.
Find out what works and make necessary adjustments to get back on track.
Keeping an eye on your audience’s behavior across different channels should also be considered.
You can always pair up consistent social listening with performance monitoring to take control of your marketing strategy.
Plan Ahead To Succeed In 2021!
The 2020 pandemic has caused many changes in the world of digital marketing, and it’s projected to carry over next year.
Moving into 2021, adapting your strategy to the changing trends will ensure the success of your social media marketing efforts.
Starting with comprehensive research on your target audience and specific social media platforms is always a good first step to take in any social media planning.
Once you’ve laid down your plan, take advantage of the various online tools to design and schedule your posts.
Don’t forget to regularly engage with your audience about trends, stimulating their interest, and responding to queries.
At the end of the day, it’s important to keep a close eye on your performance to analyze whether or not your strategy is working.
With these core steps in mind, your social media strategy will surely weather any challenges the incoming year has.
How to Drive More Organic Traffic to Your Website: 5 of the Best Tactics
When it comes to website traffic, no one can rely entirely on referral or paid traffic. Generating organic traffic is the most sustainable way that works in the long run.
That is why, in this post, the focus will be entirely on ways to generate organic web traffic. This is not one of those long lists of tips and tricks, but a solid 5-step approach that can almost guarantee results.
Are you ready to learn more?
Here are five tried-and-tested tactics to generate website traffic organically. These tactics will not just work one time but will show results over the long term. Let’s get started.
1. Create Targeted and Useful Content
The most important advice anyone can give you for increasing organic website traffic is to write for your target audience.
Before you create content, you should have a good understanding of who your target audience is, what they like to read about, etc. You need to do thorough audience research to understand who you’re writing for and then create content that your audience will love.
Your content should be current, relevant, actionable, and accurate. There is no substitute for good content if you want to drive organic website traffic.
2. Optimize Your Website Content for Keywords
This is a tactic that everyone knows about, but few do it right.
Optimizing for keywords does not mean keyword stuffing. It means that you need to maintain a good keyword density to rank high on the search engine results pages (SERP), but not so much that it is flagged as spam.
So, what should you do?
Here are a few tips to get you started:
- Use a keyword research tool to find and select keywords that you want to target.
- Also, do some competitor research to see which keywords and topics they are targeting.
- Create a separate list of keywords for your landing pages and your blog.
- Make a content calendar with publishing dates, topics, and keywords targeted by each piece of content.
- Maintain 1-1.5% keyword density for blog posts and slightly higher for landing pages.
- Start posting SEO-friendly content and track the results.
An additional tip is to use more long-tail keywords that have decent volume and are more targeted. This will help you generate more relevant organic web traffic.
SEO and content marketing go hand-in-hand and these keyword optimization tips are useful for both. Use these tips to make your website more SEO-friendly to generate more organic traffic.
3. Choose Trending Topics in Your Niche
Just like keyword research, topic research should also be an integral part of your SEO strategy to increase web traffic organically.
There are two important aspects to this. First, you should find the most popular and trending topics in your niche that people will love to read about. Second, your content titles should be able to grab the audience’s attention and get them to click on your search result link.
You can find hot topics using any good SEO tool and by checking on what your competitors are doing. To choose an appropriate title, search for that topic on Google, and check the first few results.
This will give you an idea about what kind of topics rank and what the user intent behind those searches is. It will make it easier for you to create content that is in-line with audience expectations.
4. Create Evergreen Content
Evergreen content is something that stays relevant over the years and continues to drive organic traffic on its own.
This could be something like an exhaustive resource on a topic covering everything a beginner would like to learn. It could also be a checklist, cheat-sheet, or any other type of actionable content that tells people how to do a certain thing.
Take this exhaustive glossary of terms and definitions created by the Search Engine Journal. This is the type of content that will never become outdated and will continue generating traffic.
Image Source: Search Engine Journal
Think about such topics from your industry and create an exhaustive resource like this that will not only rank but will also continue generating traffic for years. Also, don’t forget to optimize your content for SEO.
Some common types of evergreen content include lists, how-to guides, case studies, lists, encyclopedia-type entries, checklists, etc.
Pro Tip: Keep adding more information to your evergreen content from time to time, to make it more exhaustive. This will help you promote content through multiple channels and drive consistent traffic. Above all you don’t have to just depend on organic search traffic.
5. Leverage Structured Data and Rich Snippets
Getting more organic traffic is as much about higher SERP rankings as it is about getting people to choose your link over other search results. While the tips for generating more traffic mentioned above focused on the ranking part, this one tackles the latter.
What exactly is structured data and how can it help you get more organic traffic?
Structured data is basically a coded form of data that helps search engines understand your content better. Not just that, search engines also use it to display your search results in a better way using Rich Snippets.
Search results with rich snippets appear differently than other results and users are more likely to click on them.
Here’s an example of search results with (the first one) and without (the second one) structured data.
Image Source: Google Search
The one with structured data has a picture, rating, and other details that regular search results don’t have. Search results that appear in the form of rich snippets have a higher likelihood of getting clicks.
So, use structured data to get featured on the SERPs as rich snippets and generate more organic website traffic.
Ready to Increase Your Website Traffic Organically?
These are the most effective ways to generate organic traffic for your website and improve your search rankings. Use all five of these to see tangible results in terms of a steady increase in your website traffic.
Also, conduct a website audit periodically to understand which pages are generating more organic traffic for your blog or website. You can use these insights to create more such content for your target audience.
Overall, remember that the key to generating organic traffic is good content. All the best!
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