Social media platforms are at the forefront of communications, and where most of the leads are being generated.
Whenever a small business or enterprise uses social media promotion, it is important for them to be armed with the most sophisticated social media listening services at their fingertips. SearchTarget defines social media listening, as the process of identifying and assessing what is being said about a company, individual, product or brand on the web.
Top Social Media Monitoring Tools at Your Disposal
Trying to collect these conversations from each channel is one time-consuming task, and that’s where social media monitoring tools come in. Here are the top six tools that will take your social listening to a whole new level.
SentiOne is a user-friendly and effective social media monitoring resource. Not only does it keep tabs on good your brand management and mentions are, but you can interact in real-time with your audience.
The tool is available in 24 languages, and includes key features from the 12 types of social media listeners. In addition, its capabilities for online reputation management provide comprehensive analytics which can be used to further understand what works, what doesn’t, why, and spot user behavior, patterns, and future trends. Here is the main problem of today’s Social Web: many brands are still passive.
If you, as a consumer, have an urgent need, and wish to reach out to your favorite brand, you do it with the mindset that this present need will not be met right away. In a way, the consumer loses hope of getting an instant response even before sending a message, because most of the times, there is no real-time engagement.
If you use the Facebook search graph to identify the pages of your favorite brands in your country, for example, most brand pages will display a response rate of under 75%, and “likely to respond in within a day”. By offering a real-time engagement solution, tools such as SentiOne manage to create a space of connection for brands and consumers.
This helps enterprises in staying connected with their audiences independent of region, country, industry – which is the basis of a functional, healthy community.
#2. Sprout Social
Sprout Social is another easy-to-use tool. You have important functions like integrated analytics.
The ability to schedule and queue posts from the different social networks enables users to really target their message, and save time in the process.
What could be added down the road to the software is being able to get a consolidated report.
It means the incorporated functionality allows the targeting of their messages to be similar across different locations.
The social media monitoring tool options from Oktopost offer in-depth reporting. It is a fantastic data-driven marketing software since you can track conversions dollar-for-dollar. No need for previous experience, or a dedicated social media person or team.
What some users have reported missing is the integrated customer service function within the tool. But the tool offers plenty of advantages in terms of ROI. This article explains more.
You can view all your social networks within a single place. Aside from the comprehensive functionality and reporting, the cost compared to the rest of the competition makes one wonder why it is not more affordable.
One issue to look out for though is the scheduling part: if not setup accordingly, you can wake up one morning to find your Twitter filled with “monologues” of text without any actual links or images. Happened to many!
The AgoraPulse tool can be characterized as a social media marketing and customer relationship management (CRM) suite.
A lot of ease in scheduling, managing, and publishing posts across different social media platforms.
The only functionality to be addressed is you cannot group social media channels per brand along with the scheduled publications in a brand group.
Social Media Care and The Importance of Social Media Monitoring
The use of social media care, social media customer service, is the process of answering questions from users about your products and services in a specific time frame.
According to Socialbakers, “Using social listening to generate leads means tracking conversation around your own company and your competition in order to discover interested prospects.” Another important aspect is it allows businesses and organizations to leverage their online reputation.
Answering within a reasonable time frame to posts by users shows the brand is listening and makes interactions more meaningful since you are responding to concerns.
Compiling these top social listening tools was the result of examining reviews and references via G2Crowd. All these tools stood out from tens of apps and software solutions available worldwide, each offering unique features to their respective markets.
Beyond social media listening, it is clear just how much of an impact social media marketing has on our daily lives. Not just as brands, but also as consumers.
Brands can no longer rely solely on pushing sales pitches. It’s time to upgrade: they must resort on effective story-telling, and addressing questions from potential customers.
Just like Gary Vee said in one of his LinkedIn video stories, discussing why ToysRUs disappeared, “If you don’t upgrade, you die” – a bit harsh, but it’s the truth. If you’re not following the consumers and their path, you won’t ever meet them halfway.
How to Better Communicate With Your Audience Through Email Marketing
You’ve probably heard several people say that email marketing is dead. Since instant messaging apps and social media platforms have entered the picture, people may easily believe this false claim. But, if you’re a business owner who’s on a never-ending quest to improve customer engagement, you should know that email marketing remains an incredibly effective practice.
With over 3.9 billion email users worldwide, it’s not an exaggeration to say that over half of the world’s population can be reached through this channel. As an all-in-one tool, email marketing can perform various functions, such as influencing purchasing decisions, widening brand awareness, and improving one’s sales.
To show you how vital it is, HubSpot has found that over 80% of businesses heavily rely on the channel for their customer acquisition and retention. If you haven’t hopped into the email bandwagon, you should get on board as soon as possible. Statistics show that for every dollar you spend on a campaign, you can potentially acquire $38 in return.
If you’ve already implemented an email strategy but did not get the results you want, you might be wondering how you can improve the performance of your email marketing campaigns. To steer your business in the right direction, the guide below will teach you how in four simple steps.
1. Segment Your Audience
Writing a marketing email is no different than writing a letter to a friend. With this analogy in mind, the first thing you should do is determine whom you’re talking to and why.
Nowadays, there’s no such thing as the average consumer. Given that the market has become more competitive, customer demands have evolved and are now more specific than ever. If you simply send out generic emails that don’t provide any form of value, chances are you won’t capture the interest of your leads.
Before you start sending out promotions, you need to characterize and segment your audience. Even though each customer has his/her own unique characteristics, you can group them all into a specific mailing list. Here are some factors that help marketers establish buyer personas:
- Job Title
- Demographics: Age, Gender, and Location
- Purchasing Capabilities
- Online Behavioral Patterns
- Email Clickthrough Rates
By figuring out the different kinds of people who buy your products, it’ll be a lot easier for you to deliver the right messages to the right set of eyes.
2. Personalize Your Messages
Did you know that including the recipient’s name in an email’s subject line can increase its open rate by 16%? Personalization is a vital component in creating the ideal customer experience, yet many companies fail to do it properly.
When it comes to email marketing, personalization can be done in several ways. Other than including the customer’s name in your email, you can deliver and customize messages based on a subscriber’s characteristics. If a specific customer is in the consideration stage of the buyer’s journey, sending out an email that can help them decide on a solution will increase the likelihood of a transaction.
It’s no secret that customers greatly value the experience they get from a brand. If you were able to segment your audience accordingly, sending out timely and relevant messages should be a breeze. Apart from sending out specialized promos and discounts, your customers will greatly appreciate it if you regularly send important updates or let them know that your business provides email support.
3. Share Your Story
Your customers don’t just want to transact with your brand; they want to build a relationship, as well. Enticing your leads to convert should always be your goal, but this doesn’t mean that you should only bombard your subscribers with promotions. Aside from advertising your products and services, you should also use email marketing to pave the way for valuable engagements.
Email is a direct and intimate channel that allows your audience to learn more about your business. Now that consumers are more socially conscious, they take a company’s values and beliefs into account before closing in on a business deal.
Sharing stories on how your business began or letting them know your stance on particular issues lets your audience see the human side of your brand and eventually strengthens your online reputation in the long run.
4. Let Data Serve As Your Map
Just like any other discipline under the digital marketing umbrella, your email strategy should be fueled by data. Taking note of important metrics such as your clickthrough rate and overall return on investment primarily lets you see how successful your campaign is. At the same time, harnessing these statistics also lets you identify bottlenecks and enables you to make the right adjustments.
Similar to optimizing your landing pages, email marketing is not a one-and-done task. Complacency is the number one enemy of any brand, and this is why marketers should make it a point to test their email templates periodically. But now, you may be wondering, “Which components of my email campaign should I test exactly?”
Aside from your subject lines, your email’s design, length, and button placement can greatly influence the success of your campaign. People react differently to certain templates, and A/B Testing allows you to see which variation delivers the best results.
Harness the Power of Email
No matter what industry you may be operating in, there’s no denying that nothing grows your business more than customer loyalty. Luckily, advancements in technology have given brands many opportunities for valuable engagements. But, in this fast-paced digital world, it’s easy for business owners to prefer popular channels such as social media and disregard email-marketing entirely.
While it may seem like an old-fashioned way of communicating with your audience, at the end of the day, email marketing still gets the job done. As an all-in-one tool, investing in an email marketing campaign will do more than just optimize your conversion rate.
Just like any other marketing practice, there’s a right way to do things. With the tips above in mind, you’ll be able to take your campaign to the next level and drive your business forward.
About the author
Eliza Espino is an Online PR Specialist for Spiralytics. She recently began her professional career in digital marketing and is continuously learning about the field. One of her goals is to help grow businesses from different industries. Eliza spends her free time exploring films and series that can make her smile, think, laugh, or cry.
How to Increase Your Email Open Rates in 2020
To grow your brand online, you need to market it effectively. This requires you to leverage various forms of marketing.
One of the most reliable forms of marketing is email marketing. There are over 4 billion email users around the world and that makes it a great medium to reach out to a massive audience.
However, for your email marketing campaigns to be effective, you need to ensure that your audience not only receives your emails but also opens them. It’s only then that you can get them to take your desired actions and convert.
Thus, your email open rate is critical for conversion rate optimization. If you can’t achieve a high open-rate, the chances are that your email marketing campaign will not be successful.
So, how can you increase your email open rate?
Let’s find out.
How to Boost Your Email Open Rates
Here’s how you can increase your email open rates.
1. Short Subject Lines
Email subject lines are perhaps the most important part of any email marketing campaign. If you don’t get them right, the chances are that your receivers may never open your email. This would mean that all of the other content of your email will be wasted.
The subject lines need to catch the attention of your receivers and should prompt them to click on your email to open it.
So, here’s a trick – the email subject line also needs to be short.
Because many of your receivers may check their emails on their smartphones. In fact, about 42% of all email opens are on mobiles.
Image via Litmus
Owing to their smaller screen size, smartphones tend to display shorter subject lines. So, if you write a long subject line, the chances are that the receivers may not be able to read it completely. This may reduce the possibility of them opening your email.
That’s why about 82% of experts prefer to use short email subject lines that are less than 60 characters long.
The above-mentioned study also found that the average length of email subject lines is just 43.85 characters.
Yet another reason for keeping your subject lines short is that email apps stop displaying lines longer than 30-40 characters.
2. Subject Line Content
Length isn’t everything, however. The content of your subject line is also important.
While the copywriting has to be on point, you can improve the chances of your receivers spotting your subject lines by adding emojis to them. They can make your subject lines appear unique as only about 6.9% of email subject lines have emojis in them.
To test the efficiency of the subject lines, you can use tracking tools and figure out the impact of the emojis on your subject lines.
Image via AWeber
You could also try to vary the capitalization of your email subject lines to make it appear more unique.
The most common case used is sentence-case with about 60% of subject lines using it. However, only 6% of them are written in lowercase completely. This strategy might come in handy and could help you boost your open rates.
These strategies, of course, don’t apply to transactional emails which may be opened by your customers regardless of the subject line.
3. Segment Your List
One of the most important things you can do to improve your open rate is keeping your email list fresh and segmenting it well. A fresh and well-segmented email list means that only those who’re interested in receiving your emails will get them.
Segmentation means that you can personalize your subject lines and emails for each segment separately. As a result, the emails will seem more relevant to them. Due to this, they’ll be more likely to open your emails to check them out, hence improving your open rates.
Segmentation can be done based on their purchase behavior, demographics, locations, and interests. For instance, you can send emails depending upon the types of products that they’ve purchased from you and suggest similar products to them.
Improving your open rate is crucial for the success of your email marketing campaigns. To get your subscribers to take action, you need to get them to open your emails. For this, you can come up with crisp and attractive subject lines.
You can also add emojis to your subject lines and change their case to make them more unique. Lastly, you should keep your email list fresh by removing inactive accounts and segment it so that you can send out more personalized emails to your subscribers. You can also increase your email subscribers by combining your email marketing with social media marketing strategies using social media marketing tools.
Do you have any questions about the tips above or need help boosting your email open rate? Let me know in the comments.
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