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The Importance Of Instagram Videos And How To Use Them For Your Business

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instagram video

Are you wondering how to set up Instagram videos and how you can make your business more visible?

Are you wondering how to make images and videos work for your business? Then let me tell you the importance of Instagram videos and how to use them for your business.

Instagram is not only for those in the food or fashion industry; it is for all businesses big or small.

It is one of the many social networking platforms that you could use for your business to take pictures and videos then share them on Instagram or other social media networks like Facebook, Twitter and the likes. Learn more about this social platform and you will see the importance of videos marketing and how to include it into your marketing strategy.

Instagram is centered on visual content where users can edit or post photos and short videos of up to 15 seconds but no text updates like what is commonly used in Facebook or Twitter.

How to Create an Instagram Account

Before you sign up for an account, you need to download the app to your mobile device since Instagram is a mobile-only app. It is a free app and can be found in both Google Play Store and the Apple App Store. There are two ways of signing up; one is by connecting through Facebook and your personal information is automatically gathered by Instagram which includes the email you used for Facebook and your profile picture. And the second is by putting in your email address which is preferred by some to keep personal and business information separate.

Just like most social networking platforms, you would have the option to edit your profile information and the likes. But in this article, we will focus on making Instagram videos and how to use them for your business.

The first thing you need to know is how to navigate the app. It is pretty simple since at the bottom of the app are the five buttons where you need to go, and these are the Home tab, Search tab, a Camera button, an Activity tab and, of course, your Profile tab.

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How to Create an Instagram Content

As I mentioned earlier, Instagram is all about photos or videos. Just tap on the camera button and it will ask you if you want to take a new photo or a new video, or simply select something from your phone’s gallery. After you tap on the next button, you can already start editing your photos or your video.

The next tab is for the Filters, Lux, and Tools. Filters are where you can scroll through photo filters that are available to you and help you to change the colors of your images, making them more attractive. Clicking on the desired filter will automatically change your photo, so it is easier to choose the right one. When you tap on the name of the filter, it will show you a slider to adjust its transparency. This is how the #nofilter came to be because it shows your true photo without being enhanced by Instagram filters.

The Lux will adjust the sharpness or exposure of your photos. The Tools section, however, has several options like Brightness, Contrast, Saturation and Highlights which are all self-explanatory. And there is an Adjust feature which straightens or rotates your images. Vignette will darken your photo’s edges and Tilt Shift will blur the outside of the images.

Instagram videos are a bit similar to the options for your images but with slight differences like instead of 3 options, Instagram videos have 4 options.  The first option is still about adding Filters. Second is how the video will fit on the screen. Third is choosing a cover frame. And fourth is all about the audio if you want to mute it or not.

Now, why is learning to put an Instagram video so important for your business? Because of the ways you can interact with your target audience and your subscribers:

#1 Instagram Direct – lets users interact privately. Just go to Instagram’s homepage, that’s where you can find Instagram Direct. It lets you send a photo/video which you upload from your gallery. And if you want to send a message instead, you can choose the Send Message option, and you will be taken to a chat screen where you can type your message.

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#2 Mentions – just like in Twitter, Instagram lets you @MentionSomeoneHere which can call the attention of whomever you “mention” on your Instagram post.

#3 People Tagging – just like in Facebook, Instagram allows users to “Tag” a certain photo or video to widen the scope of your image or Instagram video.

#4 Liking Photos or Instagram Videos – is the simplest way to connect with someone in Instagram. But instead of the “thumbs up” sign of Facebook, Instagram has a “heart” symbol to show you like the photo or the Instagram videos you’ve come across with.

#5 Instagram Comments – lets you comment on photos and videos via a simple tap on the comment button which will take you to a text box where you can type your message, then hitting the Send button will complete the Instagram comment.

#6 Hashtags – lets other users find your #Instagram content like what’s being used in Twitter and Facebook already. These #hashtags let you check out the competition or those on a similar niche as your brand.

#7 Photo Locations – allow users to add their location which will automatically map out where you’ve been and generate local followers and of course gain additional interaction. You can also see nearby locations which could attract more customers.

How to Advertise on Instagram

Another way that you can use Instagram for your business is through advertising which will appear on the users’ home feeds. Advertising on Instagram can be done with Photo Ads, which allows you to posts photos. But since it is used in advertising, there is an added option to “Learn More” about the “Sponsored Label” found in the photo.

Instagram videos can also be used as Video Ads which is similar to the Photo Ads since it has the “Learn More” button and shows the “Sponsored Label”. The difference between a standard Video post and an Instagram Video Ad is that the Video Ad has now a 60 seconds length, while your usual video post is only 15 seconds long.

If you want to use multiple photos, you can use Carousel Ads where users can swipe through the photos and see more of what you are trying to advertise.

Creating an Instagram content could be challenging at times, but your photo or your Instagram videos can reach a wide array of your targeted audience which is great for any business or brands. It allows you to share a visual story which could get your subscribers wanting more. Instagram can showcase your creativity which can lure your target audience to your business.

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Instagram could give your business that much needed boost because with these photos and Instagram videos, you can disseminate information about ongoing events and promotions. Or even embed these Instagram posts on your website to show your followers and subscribers that your brand or business has an Instagram account, and they are more likely to follow you there too.

Do remember that links do not work on Instagram. It will only work on your profile, so no use of putting it in the captions or photo comments. Instead add a note on the Instagram video captions or on the photo comments that the website link can be found on your profile. This can help your audience to a specific webpage.

Wrapping it Up

After creating an Instagram account, be sure to learn how to fully navigate it properly so that you can abuse the full potential of Instagram and how it can help your business. Use Instagram Direct, Mentions and People Tagging to maximize the reach of your photos and Instagram Videos. Be constant in liking photos or videos to interact with your audience.

Links don’t work in Instagram comments or captions, and best to put it in your profile instead. Use #hashtags and steer clear of the 30 hashtags allowable in Instagram. Keep it to a minimum. Don’t be a hashtag abuser.

Make use of the photo locations options to entice local subscribers to your brand or business.

If you’ve got the resources, then delve into the world of Instagram advertising and explore even more possibilities to broaden your reach.

Use other social networking platforms to share your photos and Instagram videos. Use automation if you have and if you can. Be diligent in sharing; schedule it if you know how. Hope you’ve seen the importance of Instagram videos and how to use them for your business.

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Guides

An Ultimate Guide To Abstract Custom Logo Design

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When you hear the term abstract, what strikes your mind? Odd shapes, unidentifiable patterns, or symbols. We also assume that abstract designs only revolve around paintings, but no, it has also surrounded us in other forms like abstract logo designs.

Using an abstract design approach is a smart choice by designers to make their designs creative and unique. When you ought to have a custom logo design for your business, you search for something that signifies your brand. Abstract logos are the best in passing on unique ideas in cleverest yet simple style. 

 

 

 

 

 

There are several other options of custom logo designs for your business, based on text and colors but through an abstract logo, you have a better chance to reveal your business exclusively.

Abstract icons contain geometric shapes and also differ from traditional or classical symbolic forms. It has a vast ground to play with colors and shapes, and it confers a vision to your Business. 

Abstract logo designs are not understandable at first glance, and they can be challenging for your creative instinct even though some are easy to understand immediately.

Do’s for Abstract Logo Design

1. Keep it Simple

Simplicity is one of the main traits of an abstract logo, and they have the power to deliver those ideas and concepts beyond your imagination. It’s easy to turn your idea into visuals in the form of abstract logo designs with an abundance of simplicity.

2. Research

Your business recognition comes from your brand representation, so it is suggested to consider a custom logo design that highlights every aspect of your business and connects it with the audience.

So, it is essential to do robust research before designing your abstract logo, as the Customers must quickly understand the replication of your business concept and.

3. Make it Memorable

Abstract logos are attractive because of their unique characteristics. It assembles the ideas that tell the fundamentals of your brand. Use symbols or icons that make your logo unforgettable that leaves a long-lasting impact on the audience’s mind. 

It is the aim of a logo design company that they design the logo with a profound message and make it memorable forever.

4. Choose the Best Color

Without any doubt, we know choosing an appropriate color for your custom logo design is always an exciting part of the design process. Your color choice decision should be made wisely. As it encloses the awareness and impression for your audience.

READ MORE:   An Ultimate Guide To Abstract Custom Logo Design

In an abstract logo, color highly supports the visuals; your colors and visuals should travel in the same direction. Moreover, for the matter of fact, colors also influence the brand image and customers’ psychology.

5. Multipurpose Design

Make sure that you cover every aspect of the abstract logo, and it is easily modifiable according to every source of display. It should have the versatility to dive into many different themes. The abstract logo is not confusing to create, but it must fit every style.

Don’ts for Abstract Logo Design

1. Do not Over Crowd your Abstract Logo

Your custom logo design is the whole lot that introduces the brand and gains an excellent good reputation for your business. The same case with the abstract logo is informative, so it should not have too much detail.

Overcrowding your logo with extra colors, shapes and text might confuse your audience and fail in achieving the main objective.

2. Avoid Too Much Simplicity

We know that simplicity is the best policy, but it is not best when you overuse it in your abstract logo. Too simple and basic logo lacks in displaying the actual meaning of it. It happens that you get tired of using similar shapes and patterns again and again, but that doesn’t mean you oversimplify it without using any shape symbol or icon.

3. Do not Copy

Your branding logo is all about distinctiveness and novelty; it should have its look and recognition. Your custom logo design stands on its own; it must not be the copied logo of another similar brand.

On the other hand, if your logo has a similar look that leaves a bad impression of your brand and creates a distrust between the brand and its customers. Eventually, the abstract logo is all about creating a strong identity.

4. Avoid Color Blast

Color choice is an integral part of logo designing; the appropriate color choice is the success of your logo. Using too many colors in a single logo will make it look like a color pallet than an abstract logo.

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Colors have a high power to evoke emotions and represent the brand so always choose the colors with an open mind and avoid the blast of colors on your logo.

Do check logo design company Logo Grand, an expert in custom logo design based on behavioral psychology of the target audience of your business.

Abstract Designs That Make Your Logo More Artistic 

1. Design with Solid Shapes 

Solid shapes are less complicated, and they send the innate message in your logo. If you want the audience to recognize your logo instantly, they go for this style. Companies like technology and educational institutes like accuracy in their logos, so solid shapes work best. 

2. Design with Lines 

We know that abstract design itself is way distinctive from ordinary things. They tend to portray your image. If we integrate lines in design, it shows connectivity—industries like architecture or construction use lines to share their idea of business. 

3. Design with symmetrical patterns 

You can acquire symmetrical patterns easily if you look around if you look in nature for a while. Clouds, minerals, sea, etc. everything shares a design. 

Symmetrical patterns are eye-soothing; they give the feel of relaxation and peace. Meditation or health centers like to use patterns in their logo. 

4. Illustrative Designs 

If we are calling a logo abstract, that doesn’t mean it is entirely abstract. They do have symbolic objects in them. Adding illustrative purposes can show the value of your brand more clearly. 

Some of the Famous Abstract Logo of Big Brands 

An abstract logo is all you need for your business. They are not bound to any specific industry. So here, you’ll get to see some of the inspiring abstract logos of famous brands. 

Abstract logo for Fashion 

We might think that a logo for a fashion brand also should look fashionable. Fashion brands go with abstract logo design smartly. Instead, they have to use their name in a logo or any other icon they will go abstract. 

Abstract Logo for Food 

Designing an abstract food logo is fun because you have to play with colors and fonts and try different icons in them. 

Abstract Logo for Tech

Mostly solid shapes work for the tech industry; they are modern yet minimalist. They usually have icons with plugs and circuits, or they go with initials of the brand’s name. 

Abstract Logo for Sports 

Like fashion logos, sports logos are also minimalist. They are adding initial referencing and related icons that show the connectivity with brands. 

How Will you Find Inspiration for Abstract Logo Design 

Brainstorming

Start with an effective brainstorming; it helps you know what you need or what you have to ask from your designer, what you want to achieve through the design. Pen down your ideas, make rough sketches, and go ahead. 

Think about your audience and think like your audience. Prioritize customer’s preferences and then start. 

Go for Mood Boards

Visual always helps to understand one’s idea and mood boards are the best way to get the idea. It takes a little effort to find related stuff in the form of pictures, from magazines and posters. Simply cut out and paste printed photos on a single board or a sheet. 

You can also go with a digital one. Unfortunately, you are making for logo inspiration, so it must be based on illustrations, graphics and then you’ll get to know what exactly you are leaning towards in a short time. 

Check Your Competitors 

Idea stealing is very common in the designing field, and competitors are everywhere. So it’s good to check on what is already existing in the industry and what you should avoid. Find out what makes you different from others—Hunt for one element that can create a massive difference in your logo design.

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What Makes a Good Logo 

The one which conveys your brand message instantly and is easy to recognize is considered a good logo. 

  1. Notable and unique
  2. Striking and catchy 
  3. Easily fit to any size at any place 
  4. Enduring 
  5. Always brings recognition to the brand. 

Conclusion

There is no rocket science behind designing an abstract logo, but there are some guidelines to keep in mind while creating one. Abstract logo designs are always upgraded, and the first choice of designers will never go out of trend. All you need to follow the correct direction for designing an abstract logo for your company.

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7 Reasons Why Its Important to Have a Niche

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A niche is a focused, targetable segment of the market. You are a specialist providing a product or service that focuses on the specific needs of an identified client group, which cannot or are not being addressed in such detail by the dominant providers in your industry.

But it is important to understand that there is, in fact, a difference between your identified niche and your target market.

Your target market is a specific identifiable group of people you work with, e.g. women in the city, technology start-ups, creative agency owners, small and medium businesses in a particular revenue range.

Your niche is the service you specialise in offering to your target market.

For example, standing desks are aimed at professionals who work in front of a computer for long periods of time. This is a well-defined niche.

Here are 7 reasons why it is important to have a niche:

To avoid spreading yourself too thin

Instead of the risk of spreading yourself too thin in saying that ‘everyone’ is your potential client, niche marketing will help you to focus on a specific grouping of people, and particularly on what their needs and wants are.

You will unlikely to be able to serve everybody, so it is important to focus on what you do best and aim it at a specific group of people who will likely buy what you offer.

It is important to find out what is important to them, what blogs they read, their beliefs and attitudes, who the main influencers in that network are.

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Having these insights means that you can develop products or services specifically aimed at this group, based on your thorough knowledge and understanding of what they are interested in.

It’s easier to identify and target potential clients and partners to work with

As the pool of people that exists for a niche is smaller than its mainstream equivalent, it will be easier to identify potential clients and partners to work with, as you can be much more targeted and laser-focused with your marketing efforts.

It’s easier to become an expert and well known in your niche

Niching means it will be much easier for others to understand ‘what you do’ and ‘for whom’, which will make it easier to position you as an expert in your field. As this group is more targeted and of a smaller size, you can rapidly become well known within this group of people.

Your profile and overall visibility will increase within this group. It is a small world after all!

More and better referrals

Since it will be easier for others to understand what you do and for whom, it, in turn, becomes much easier for them to refer more and better quality clients to you that fit the profile of your ideal client, as you have built up trust, credibility, visibility, and it is very clear as to what your specialism is.

The more unique you are, the less competition you will have

There will be less competition, as you will provide the specific services or create the specific products for the specific people you are seeking to help in a specific way that meets their needs. The BIG advantage of becoming more unique is that usually it can’t be easily replicated by your competition!

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Marketing becomes much easier

Effective niche marketing should really help with your marketing, positioning and branding as you will attract the ‘right people’ much more easily and quickly. People with similar interests tend to behave and are attracted to similar things. This means that many of your clients will do all the hard work for you as they will refer you more and more because your profile, credibility and influence are readily apparent within your tribe.

More repeat business

As you are able to provide an increasingly better service or product, based on your specific client’s needs, it is likely that you will get more repeat business – people will come back for more, and as an added benefit will often start spending more with you as your relationship grows with them.

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