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The Importance Of Instagram Videos And How To Use Them For Your Business

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Are you wondering how to set up Instagram videos and how you can make your business more visible?

Are you wondering how to make images and videos work for your business? Then let me tell you the importance of Instagram videos and how to use them for your business.

Instagram is not only for those in the food or fashion industry; it is for all businesses big or small.

It is one of the many social networking platforms that you could use for your business to take pictures and videos then share them on Instagram or other social media networks like Facebook, Twitter and the likes. Learn more about this social platform and you will see the importance of videos marketing and how to include it into your marketing strategy.

Instagram is centered on visual content where users can edit or post photos and short videos of up to 15 seconds but no text updates like what is commonly used in Facebook or Twitter.

How to Create an Instagram Account

Before you sign up for an account, you need to download the app to your mobile device since Instagram is a mobile-only app. It is a free app and can be found in both Google Play Store and the Apple App Store. There are two ways of signing up; one is by connecting through Facebook and your personal information is automatically gathered by Instagram which includes the email you used for Facebook and your profile picture. And the second is by putting in your email address which is preferred by some to keep personal and business information separate.

Just like most social networking platforms, you would have the option to edit your profile information and the likes. But in this article, we will focus on making Instagram videos and how to use them for your business.

The first thing you need to know is how to navigate the app. It is pretty simple since at the bottom of the app are the five buttons where you need to go, and these are the Home tab, Search tab, a Camera button, an Activity tab and, of course, your Profile tab.

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How to Create an Instagram Content

As I mentioned earlier, Instagram is all about photos or videos. Just tap on the camera button and it will ask you if you want to take a new photo or a new video, or simply select something from your phone’s gallery. After you tap on the next button, you can already start editing your photos or your video.

The next tab is for the Filters, Lux, and Tools. Filters are where you can scroll through photo filters that are available to you and help you to change the colors of your images, making them more attractive. Clicking on the desired filter will automatically change your photo, so it is easier to choose the right one. When you tap on the name of the filter, it will show you a slider to adjust its transparency. This is how the #nofilter came to be because it shows your true photo without being enhanced by Instagram filters.

The Lux will adjust the sharpness or exposure of your photos. The Tools section, however, has several options like Brightness, Contrast, Saturation and Highlights which are all self-explanatory. And there is an Adjust feature which straightens or rotates your images. Vignette will darken your photo’s edges and Tilt Shift will blur the outside of the images.

Instagram videos are a bit similar to the options for your images but with slight differences like instead of 3 options, Instagram videos have 4 options.  The first option is still about adding Filters. Second is how the video will fit on the screen. Third is choosing a cover frame. And fourth is all about the audio if you want to mute it or not.

Now, why is learning to put an Instagram video so important for your business? Because of the ways you can interact with your target audience and your subscribers:

#1 Instagram Direct – lets users interact privately. Just go to Instagram’s homepage, that’s where you can find Instagram Direct. It lets you send a photo/video which you upload from your gallery. And if you want to send a message instead, you can choose the Send Message option, and you will be taken to a chat screen where you can type your message.

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#2 Mentions – just like in Twitter, Instagram lets you @MentionSomeoneHere which can call the attention of whomever you “mention” on your Instagram post.

#3 People Tagging – just like in Facebook, Instagram allows users to “Tag” a certain photo or video to widen the scope of your image or Instagram video.

#4 Liking Photos or Instagram Videos – is the simplest way to connect with someone in Instagram. But instead of the “thumbs up” sign of Facebook, Instagram has a “heart” symbol to show you like the photo or the Instagram videos you’ve come across with.

#5 Instagram Comments – lets you comment on photos and videos via a simple tap on the comment button which will take you to a text box where you can type your message, then hitting the Send button will complete the Instagram comment.

#6 Hashtags – lets other users find your #Instagram content like what’s being used in Twitter and Facebook already. These #hashtags let you check out the competition or those on a similar niche as your brand.

#7 Photo Locations – allow users to add their location which will automatically map out where you’ve been and generate local followers and of course gain additional interaction. You can also see nearby locations which could attract more customers.

How to Advertise on Instagram

Another way that you can use Instagram for your business is through advertising which will appear on the users’ home feeds. Advertising on Instagram can be done with Photo Ads, which allows you to posts photos. But since it is used in advertising, there is an added option to “Learn More” about the “Sponsored Label” found in the photo.

Instagram videos can also be used as Video Ads which is similar to the Photo Ads since it has the “Learn More” button and shows the “Sponsored Label”. The difference between a standard Video post and an Instagram Video Ad is that the Video Ad has now a 60 seconds length, while your usual video post is only 15 seconds long.

If you want to use multiple photos, you can use Carousel Ads where users can swipe through the photos and see more of what you are trying to advertise.

Creating an Instagram content could be challenging at times, but your photo or your Instagram videos can reach a wide array of your targeted audience which is great for any business or brands. It allows you to share a visual story which could get your subscribers wanting more. Instagram can showcase your creativity which can lure your target audience to your business.

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Instagram could give your business that much needed boost because with these photos and Instagram videos, you can disseminate information about ongoing events and promotions. Or even embed these Instagram posts on your website to show your followers and subscribers that your brand or business has an Instagram account, and they are more likely to follow you there too.

Do remember that links do not work on Instagram. It will only work on your profile, so no use of putting it in the captions or photo comments. Instead add a note on the Instagram video captions or on the photo comments that the website link can be found on your profile. This can help your audience to a specific webpage.

Wrapping it Up

After creating an Instagram account, be sure to learn how to fully navigate it properly so that you can abuse the full potential of Instagram and how it can help your business. Use Instagram Direct, Mentions and People Tagging to maximize the reach of your photos and Instagram Videos. Be constant in liking photos or videos to interact with your audience.

Links don’t work in Instagram comments or captions, and best to put it in your profile instead. Use #hashtags and steer clear of the 30 hashtags allowable in Instagram. Keep it to a minimum. Don’t be a hashtag abuser.

Make use of the photo locations options to entice local subscribers to your brand or business.

If you’ve got the resources, then delve into the world of Instagram advertising and explore even more possibilities to broaden your reach.

Use other social networking platforms to share your photos and Instagram videos. Use automation if you have and if you can. Be diligent in sharing; schedule it if you know how. Hope you’ve seen the importance of Instagram videos and how to use them for your business.

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Business

7 Reasons Why Its Important to Have a Niche

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A niche is a focused, targetable segment of the market. You are a specialist providing a product or service that focuses on the specific needs of an identified client group, which cannot or are not being addressed in such detail by the dominant providers in your industry.

But it is important to understand that there is, in fact, a difference between your identified niche and your target market.

Your target market is a specific identifiable group of people you work with, e.g. women in the city, technology start-ups, creative agency owners, small and medium businesses in a particular revenue range.

Your niche is the service you specialise in offering to your target market.

For example, standing desks are aimed at professionals who work in front of a computer for long periods of time. This is a well-defined niche.

Here are 7 reasons why it is important to have a niche:

To avoid spreading yourself too thin

Instead of the risk of spreading yourself too thin in saying that ‘everyone’ is your potential client, niche marketing will help you to focus on a specific grouping of people, and particularly on what their needs and wants are.

You will unlikely to be able to serve everybody, so it is important to focus on what you do best and aim it at a specific group of people who will likely buy what you offer.

It is important to find out what is important to them, what blogs they read, their beliefs and attitudes, who the main influencers in that network are.

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Having these insights means that you can develop products or services specifically aimed at this group, based on your thorough knowledge and understanding of what they are interested in.

It’s easier to identify and target potential clients and partners to work with

As the pool of people that exists for a niche is smaller than its mainstream equivalent, it will be easier to identify potential clients and partners to work with, as you can be much more targeted and laser-focused with your marketing efforts.

It’s easier to become an expert and well known in your niche

Niching means it will be much easier for others to understand ‘what you do’ and ‘for whom’, which will make it easier to position you as an expert in your field. As this group is more targeted and of a smaller size, you can rapidly become well known within this group of people.

Your profile and overall visibility will increase within this group. It is a small world after all!

More and better referrals

Since it will be easier for others to understand what you do and for whom, it, in turn, becomes much easier for them to refer more and better quality clients to you that fit the profile of your ideal client, as you have built up trust, credibility, visibility, and it is very clear as to what your specialism is.

The more unique you are, the less competition you will have

There will be less competition, as you will provide the specific services or create the specific products for the specific people you are seeking to help in a specific way that meets their needs. The BIG advantage of becoming more unique is that usually it can’t be easily replicated by your competition!

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Marketing becomes much easier

Effective niche marketing should really help with your marketing, positioning and branding as you will attract the ‘right people’ much more easily and quickly. People with similar interests tend to behave and are attracted to similar things. This means that many of your clients will do all the hard work for you as they will refer you more and more because your profile, credibility and influence are readily apparent within your tribe.

More repeat business

As you are able to provide an increasingly better service or product, based on your specific client’s needs, it is likely that you will get more repeat business – people will come back for more, and as an added benefit will often start spending more with you as your relationship grows with them.

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How to Increase the Loading Speed of Your Website

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Imagine this: your e-commerce site is losing visitors on Black Friday or the recent record-setting Cyber Monday – traditionally the two biggest shopping days of the year.

What’s worse is that this situation is totally unnecessary. You could have kept those visitors if you had just reduced your website’s load time.

By neglecting something so important, you are losing a significant amount of money and will continue to lose revenue until you tackle this problem.

Why Speed Matters

Speed matters first because it is one aspect of an efficient, high-functioning website. Nowadays, when most people access the Internet on the go from mobile devices, site speed has become especially important.

But site speed also matters because people’s attention spans are getting increasingly shorter. Data shows that almost half of all internet users expect website pages to load in less than two seconds. If your site takes longer than three seconds to load, 40% of users will move on. And speed matters to Google.

Ever since the introduction of Google’s Mobile-First Index, site speed is Google’s official ranking factor. This means slow load time means decreased rankings, hence poor site visibility.

Site speed has a huge effect on usability and conversions. If people are leaving because your site is too slow, they are not converting.

No wonder many companies are focusing on improving site speed nowadays. Pathwwway, a product design and development growth-oriented company, names load time any business’s top priority.

For these reasons, web developers say that increasing site speed is “an essential skill for any website owner.”

Here’s an extensive list of strategies for speeding up WordPress (WP) websites in particular.

Evaluate Your Site

First, you should objectively test the speed of your site. To do so, you can use GTmetrix or Pingdom, both of which provide a detailed analysis of what (if anything) is causing your site to lag.

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These tools measure if your site is too slow and you can also use them to continually monitor its performance. Remember that your goal should be for your pages to load in under two seconds. Faster than that is even better.

Have a Good Foundation

Make sure that you have a good hosting provider. Most likely your best bet is to opt for a virtual private server (VPS).

Shared hosting will slow you down too much, and a dedicated server probably has more power than you need and is too expensive.

You should also consider managed WordPress hosting created especially for WP sites. With managed hosting, you won’t have to be responsible for the technical aspects of your site.

Keep this same mentality when selecting your theme.

Choose one that only has what you need, keeping it as lightweight as possible. One strategy is to opt for a minimal theme and then add plug-ins to add additional functionality.

You might also consider utilizing a content delivery network (CDN).

The closer a server is to a user, the faster the loading time will be. A CDN takes your static files and distributes them on various servers across the world so that your site is closer to people than it would have been otherwise.

There are even solutions that will allow you to host parts of your site through a CDN. Some CDN resources you can check out are:

  • MaxCDN
  • Amazon Cloudfront
  • Cloudflare
  • Jetpack (a plugin)
  • WOT Cache

Updates and Maintenance

It should go without saying that you should keep all of the elements of your site as up to date as possible.

This includes everything from HTML and PHP to your theme and plug-ins.

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Your hosting provider is responsible for your site’s primary updates, but you should still keep an eye on them.

The more up to date your technology is, the more secure your site will be and the more efficiently it will run.

Clean up your database as it gets bloated with data you aren’t actually using. You should eliminate anything you aren’t using (plug-ins, widgets, etc.).

Other Tactics for Decreasing Loading Time

Speeding up your site is about enabling it to do as little as possible. With this principle in mind, consider doing the following:

  • Don’t host videos on your site – auto-embed them
  • Compress your images and your website files
  • Reduce server requests (e.g., limit how many posts you show on each page, break comments and posts into pages, implement lazy loading for images)
  • Allow caching, WP Rocket is a great WP Caching plugin.
  • Concatenate files (i.e., combine them into one larger file)
  • Minify files
  • Limit what you can (such as post revisions, buttons, and widgets)
  • Deactivate pingbacks and trackbacks
  • Include an expires header in your static resources (this determines the length of time a visitor’s browser caches content)
  • Optimize CSS delivery
  • Prioritize above the fold content

Use a Web Design Platform Made for Site Speed

If your current content management system or theme is giving you a bad time, speed-wise, switch as soon as possible. Don’t try to fix or adjust. Use a website builder that gets it.

Duda is a solid example of an agency-friendly website building platform built from the ground up to minimize load times. Duda CTO Amir Glatt even published a detailed article describing what they have done to get Duda’s infrastructure as aligned as possible with Google’s best practices for page speed, achieving better scores than Wix, Weebly and even the mighty WordPress.

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Accelerated Mobile Pages (AMP)

It’s old news that people are using mobile more and more for all of their online activities. Not only does your site need to load quickly but it also needs to load quickly on smartphones. Because of the widespread use of mobile, Google has released Accelerated Mobile Pages (AMP), which is “a whole new way of creating web pages and effectively changes the mobile web.”

AMP is open-source software designed to boost loading speeds on mobile devices. Even before AMP, Google took steps to favour mobile-friendly sites. So the better your site’s mobile-friendliness, the better it’s ranking.

Test, Audit, Fix

Testing, monitoring and auditing how your site performs should be done on a continuous basis. Your site might be generating errors any minute due to redesign, new features, new sections/products being added, seasonal traffic spikes, suddenly social media success, etc.

Serpstat is an advanced SEO platform that can help with auditing your website and alerting you of errors on a regular basis. It will break loading speed issues into two groups for you to easily prioritize:

  • High priority
  • Middle priority

It will also provide explanations for each item they are checking for you to better understand any issue and easily delegate the task to a non-SEO team member.

Everyone Benefits from Fast Loading Speed

No matter what area of life we’re talking about, people appreciate having experiences that are orderly, seamless, and fast.

Optimizing your site for speed will set you ahead of the majority of websites on the internet. The result will be that you lose fewer visitors and increase your revenue.

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