Robinhood, a name synonymous with the democratization of investing, has been a game-changer in the financial industry. This revolutionary platform has made investing accessible to the masses, breaking down the barriers of traditional investing. In this article, we delve into the background of Robinhood, its founders, its revenue model, and more.

Background of Robinhood

Robinhood is a financial services company that offers commission-free trading of stocks, ETFs, options, and cryptocurrencies. Launched in 2013, the platform was designed with the aim of making the financial markets more accessible to the average person. The name “Robinhood” was chosen to reflect the company’s mission to “provide everyone with access to the financial markets, not just the wealthy”.

The Founders

Robinhood was founded by Vladimir Tenev and Baiju Bhatt, two Stanford University graduates with backgrounds in physics and mathematics. The duo had previously co-founded a high-frequency trading company, but they were inspired to start Robinhood after observing the Occupy Wall Street movement and realizing that the financial markets were largely inaccessible to ordinary people.

Revenue Model

Despite offering commission-free trades, Robinhood has a unique revenue model that allows it to generate substantial income. The company makes money through a process known as “payment for order flow”, where it sells its customers’ orders to market makers. Additionally, Robinhood earns revenue from its premium service, Robinhood Gold, which offers features like margin trading and after-hours trading for a monthly fee. The company also earns interest on uninvested cash in customer accounts.

Impact on the Financial Industry

Robinhood’s impact on the financial industry has been profound. By offering commission-free trades, the platform has forced many traditional brokerages to eliminate their trading fees in order to compete. Furthermore, Robinhood’s user-friendly interface and gamified investing experience have attracted a younger demographic, leading to a surge in millennial and Gen Z investors.

Controversies and Challenges

Despite its success, Robinhood has not been without controversy. The platform has been criticized for its role in the GameStop trading frenzy in early 2021, when it temporarily restricted trading in certain volatile stocks. Robinhood has also faced scrutiny over its business practices and its handling of customer service issues, including a tragic incident in which a young user died by suicide after mistakenly believing he had incurred massive debt on the platform.

In conclusion, Robinhood has undeniably disrupted the financial industry by making investing more accessible to the masses. However, the platform’s rapid growth and controversial practices have also raised important questions about the future of investing and the need for greater regulation in the fintech industry. As Robinhood continues to evolve, it will be interesting to see how it navigates these challenges and shapes the future of retail investing.


Alex likes to write about anything related to technology, marketing and gadgets. He sometimes reviews the latest tech and also writes on other blogs.