In the world of fintech, few companies have made as significant an impact as Plaid. This innovative company has revolutionized the way we interact with our financial data, providing a seamless link between banks and digital applications. In this article, we delve into the background of Plaid, its founders, its revenue, and more.

Background of Plaid

Founded in 2013, Plaid is a financial technology company that provides a data transfer network linking financial institutions and fintech apps. The company’s software allows for the easy sharing of banking and other financial information, making it simpler for consumers to connect their bank accounts to the apps they use to manage their finances.

The Founders

Plaid was co-founded by Zach Perret and William Hockey. Both founders had backgrounds in the finance sector, with Perret working at Bain & Company and Hockey at Intuit. Their combined experience in the finance and technology sectors provided the perfect foundation for creating Plaid.

Plaid’s Business Model and Revenue

Plaid operates on a pay-per-use business model. It charges companies every time a user connects to their bank account through the Plaid interface. This model has proven to be highly successful, with the company generating an estimated $170 million in revenue in 2020.

Plaid’s Impact on the Fintech Industry

Plaid has had a significant impact on the fintech industry. By providing a secure and reliable way for consumers to connect their bank accounts to apps, Plaid has enabled the growth of numerous fintech companies. Some of the most popular apps that use Plaid’s technology include Venmo, Robinhood, and Coinbase.

Plaid’s Acquisition by Visa

In January 2020, it was announced that Visa would acquire Plaid for $5.3 billion. However, the deal was called off in January 2021 due to regulatory concerns from the Department of Justice. Despite this setback, Plaid continues to thrive and expand its services.

The Future of Plaid

Plaid’s future looks bright. The company continues to innovate and expand its services, with plans to move into the payroll and mortgage sectors. With its robust technology and strong partnerships, Plaid is well-positioned to continue its growth in the fintech industry.

In conclusion, Plaid has revolutionized the fintech industry with its innovative technology, enabling seamless connections between financial institutions and digital applications. Despite the failed acquisition by Visa, the company continues to thrive and expand, promising an exciting future in the world of fintech. Whether you’re a consumer looking to manage your finances more effectively, or a business seeking to streamline your financial processes, Plaid offers a solution that’s worth exploring.

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Alex likes to write about anything related to technology, marketing and gadgets. He sometimes reviews the latest tech and also writes on other blogs.