In the world of online grocery shopping, one name that has made a significant impact is Instacart. This American company has revolutionized the way people shop for groceries, making it possible to order fresh produce, pantry staples, and even household items from the comfort of home. In this article, we will delve into the background of Instacart, its founders, its revenue, and more.

Background of Instacart

Instacart was founded in 2012 in San Francisco, California. The company operates as a same-day grocery delivery and pick-up service in the U.S and Canada. The platform allows customers to order groceries from participating retailers with the shopping being done by a personal shopper. Today, Instacart partners with over 350 retailers across North America and delivers from more than 25,000 stores.

The Founders of Instacart

Instacart was founded by Apoorva Mehta, a former Amazon employee. Mehta, who had previously attempted 20 other start-ups before Instacart, was inspired by the idea of solving the problem of grocery delivery, which he considered one of the last frontiers of e-commerce. He was joined by Max Mullen and Brandon Leonardo, who helped in the development and growth of the company.

Instacart’s Revenue Model

Instacart generates revenue through several streams. The primary source is the delivery fee charged to customers. Additionally, the company earns from a service fee on orders, a mark-up on prices from certain retailers, and partnerships with consumer-packaged-goods companies who pay for advertising and promotions on the platform.

Instacart’s Growth and Expansion

Instacart has experienced significant growth since its inception. The company expanded rapidly across the U.S and Canada, reaching over 80% of American households and 70% of Canadian households. The COVID-19 pandemic further accelerated its growth as more people turned to online grocery shopping due to lockdowns and social distancing measures. In 2020, Instacart’s order volume grew by more than 500% year-over-year.

Instacart’s Valuation and Funding

Instacart has raised several rounds of funding, with the latest round in March 2021 bringing the company’s valuation to a staggering $39 billion. The company has attracted investments from prominent investors like Sequoia Capital, Andreessen Horowitz, and D1 Capital Partners.

Future Plans of Instacart

Instacart continues to innovate and expand its offerings. The company has recently launched new features like “Priority Delivery” and “Fast & Flexible” to improve the customer experience. It is also exploring new verticals beyond groceries, such as prescription delivery and advertising services for brands and retailers.

In conclusion, Instacart has transformed the grocery shopping experience with its innovative platform and service. From its humble beginnings in San Francisco to its current status as a multi-billion dollar company, Instacart’s journey is a testament to the power of technology and entrepreneurship. As the company continues to grow and evolve, it will be interesting to see what the future holds for this online grocery giant.


Alex likes to write about anything related to technology, marketing and gadgets. He sometimes reviews the latest tech and also writes on other blogs.