Instagram, a popular social media platform, has recently introduced a new feature called Reels. This feature allows users to create and share short, engaging videos with their followers. With the rise of TikTok, Instagram Reels has become a competitive feature that offers similar functionalities. This article will guide you on how to use Instagram’s Reels effectively, whether you’re a social media influencer, a business owner, or just a regular user looking to have some fun.

Understanding Instagram Reels

Instagram Reels is a feature that allows users to create 15 to 30-second videos set to music or other audio. These videos can be shared with followers on the main feed, or, for public accounts, they can be made available to the wider Instagram community through the Explore page. Reels offers a variety of creative editing tools, including audio, AR effects, timer, and countdown, align and speed controls.

Creating Your First Instagram Reel

To create a Reel, open the Instagram camera and select ‘Reels’ at the bottom of the screen. From there, you can start recording your video. You can record a Reel all at once, or in several clips. You can also upload videos from your gallery. Once you’ve recorded your video, you can use the editing tools to add music, effects, and more.

Editing Tools in Instagram Reels

Instagram Reels offers a variety of editing tools to enhance your videos. The ‘Audio’ tool allows you to add a song from the Instagram music library to your video. The ‘AR Effects’ tool lets you add various effects to your video. The ‘Timer and Countdown’ tool gives you the option to record your video hands-free. The ‘Align’ tool helps you line up objects from your previous clip before recording your next, which is useful for creating seamless transitions. The ‘Speed’ tool lets you speed up or slow down part of the video or audio.

Sharing Your Instagram Reel

Once you’re happy with your Reel, you can share it with your followers. You can share it on your main feed, in your Stories, or in the Explore page if your account is public. When sharing your Reel, you can add captions, hashtags, and tag your friends. You can also choose a cover image for your Reel from the video itself, or from your gallery.

Engaging with Other Instagram Reels

Engaging with other Reels is just as important as creating your own. You can like, comment, and share other users’ Reels. You can also use the ‘Save’ button to save a Reel for later. Engaging with other Reels can help you gain more visibility and followers on Instagram.

Using Instagram Reels for Business

Instagram Reels can be a powerful tool for businesses. It can help you reach a wider audience, increase engagement, and drive more traffic to your website. You can use Reels to showcase your products, share customer testimonials, or give a behind-the-scenes look at your business. You can also use it to collaborate with influencers in your industry.

In conclusion, Instagram Reels is a fun and creative way to engage with your followers and grow your presence on Instagram. Whether you’re a casual user or a business owner, understanding how to use this feature effectively can help you make the most out of your Instagram experience. Remember to be authentic, engage with other users, and most importantly, have fun!


Alex likes to write about anything related to technology, marketing and gadgets. He sometimes reviews the latest tech and also writes on other blogs.