Social media is an essential tool for any business in the modern world. However, as with any tool, it must be used in the correct manner if it is to work well. You have to get to know your audience and what they are looking for.
Here are some effective ways to promote your business be more successful with social media:
A scattergun approach will not be as effective as planning will, so work out a social media strategy. You need to identify what your audience will be looking for, and what will grab their attention. Look for the keywords that they are likely to search for, and work on ideas for content that they will want to read.
Consider the most useful ways of reaching your target market, conveying your message, and persuading potential customers that they need your product or service.
Engage with your followers
An effective social media account encourages followers to engage with the company. Give them opportunities to ask questions, and respond when they tweet to you. Encourage them to provide you with feedback, and make them feel as though you are really interested in them.
Social media is a great opportunity to find out what your customers want, so run polls, look at what gets the most significant number of likes, and see what your followers are posting about. Take as much interest in their ‘negative’ posts as their positive ones. It will show you what is not working in their opinion, and allows you to improve your service or products.
Giveaways and competitions can be hugely useful if you ask people to share the giveaway in return for being entered into the draw. It can also help you gain more followers quickly.
Not everyone uses a social media manager, but for larger companies, in particular, it is a necessity. Your decision to use one may depend on whether it would repay the investment, and whether there is sufficient work to justify employing someone for this role.
However, a social media manager will have the knowledge necessary to run effective campaigns.
With a smaller business, it will allow you to focus on other aspects of the company instead of having to update your profiles. The decision is yours, but you may be losing money if you’re being diverted away from other tasks.
Delegating responsibility for your social media activity to someone else might also allow you to concentrate on building your business, as well as enhancing its reputation.
Create great titles
A great title will have an impact on your followers. Yes, it’s click-bait, but you want people to read your content or click through to your website, don’t you?
A title that is eye-catching will be far more effective than a factual but boring one.
Consider the following:
Vegans live longer than meat-eaters
Vegans: healthy, happy, & heading for 100?
The first title may be referring to studies that suggest vegans live longer, but you’ve already summed it up in the title. There’s nothing that will really draw the reader in. The second title, however, is asking questions that could make the reader want to know more.
They will wonder if turning vegan will help them live longer and healthier lives, or if there’s any truth to the claim. It will make them want to read more to see what the conclusions of the article are.
Keep your brand strong
Your social media style and the content you post should always conform to the style of your brand and your reputation. Posting content that is witty and entertaining, but that has little or nothing to do with your brand, can detract from the message you want to give.
Bear your brand in mind at all times and make sure that your content fits in with it.
Make use of images
It goes without saying that Instagram is for images. But you should also make use of them on the other social media platforms, as images increase engagement. Videos can also be immensely effective. Of course, they need to be relevant to your brand if they’re going to work well – don’t just post an image because you like it.
Concentrate on the platforms that are more ‘profitable’
When you first begin to use social media for your company, it’s better to start with one or two platforms and build your social media up once your business grows.
Eventually, you should aim to have accounts on every social media network. The bulk of your time, however, should be spent on the platforms that offer a greater reward for the time invested, and that best fit the profile of your target customers.
Customize your content
You may be posting essentially the same material on each platform, but the same approach may not work for each one. Tailor your material to suit the platform, For instance, Instagram and Facebook offer greater scope for visual material, whereas Twitter is largely a written medium and should be used to encourage your followers to click through to your website as well as share your content.
Twitter is also a great way to present a ‘human’ side to your company, but try to keep it appropriate to your business.
Changing your posting style could be very confusing for your followers, so try to be consistent. In addition, if you start off posting several times daily and then slack off, your customers may forget about you or grow tired of waiting for new content.
Consistency is best. It’s better to post less frequently, but regularly than to switch between posting all the time and hardly at all.
Have a LinkedIn profile
A LinkedIn profile is essential for any business nowadays. It’s a good way to connect with people who could be useful to your business, and explain what it is about.
As essential as social media may be, maintaining so many accounts can be stressful and demanding. The answer is to have a social media calendar. It will allow you to organize and plan your social media for the coming days, weeks, and months, decide who will be responsible for each task, and when each task should be carried out.
Pick the best time of day to post
The time of day you post can be crucial. If your company is based in the US, but a lot of your customers are in the UK, you need to bear in mind the time difference when you post. If you post while your clients are asleep, you risk your posts being lost in their timeline. Check when your followers are online and schedule your tweets or posts to be sent during that time period.
Monitor what people are saying
For a business, using social media is an essential tool for ascertaining what your customers are saying, both about you and about other companies. Negative publicity can quickly spread and damage a company’s reputation, so you need to be monitoring your social media continuously.
The sooner you are aware of a problem, the sooner you can act to reduce the impact on your business. Equally, responding to appeals or customer queries can quickly gain you extensive positive publicity. There have been many examples of companies that delight children by replacing lost toys.
Keep an eye on your competitors
It’s not just your customers that you need to monitor; you should keep an equally close eye on what your competitors are saying and doing. This will allow you to keep ahead of them and be forewarned about their plans. It will also show you what customers think of them; for example, if they’re receiving negative press, you could seize the opportunity to jump in and offer a superior service.
We’ve all seen examples of a business social media account getting into a very public argument with a disgruntled customer. This nearly always reflects poorly on the business and should be avoided. In fact, it is possible to turn the situation to your advantage if you politely accept that the customer is upset and offer a solution that will mollify them.
A business that argues with a customer on social media will give a negative impression, whereas one that does everything it can to demonstrate a willingness to keep their customers happy can win itself a great deal of public goodwill.
It’s not enough merely to have a social media presence; it must be used in the most efficient manner. Reputations can be made or ruined thanks to the rapid response enabled by social media.
You can be entirely sure that a bad experience will spread much faster than praise will. So, good management is essential. You should also keep up with changes in the social media field, and adapt your response accordingly; what worked last year may be entirely unsuccessful from now on.
How to Succeed when Transitioning to Sales on Screen Shares and Video Calls
It is certainly no secret; personal relationships are vital to a successful sales career. Cold calls or emails may get your proverbial foot in the door, but the close comes from earning a client’s trust. It is hard to beat a face to face meeting and a handshake as a means to building that desired trust.
As times change, however, the world of sales is experiencing a transition from in-person meetings to a variety of collaborations facilitated through technology.
Of particular importance to sales, is how to develop and maintain a personal relationship with a client in the virtual realm. Whether your use of technology in sales is based on social distancing, saving on travel expenses, avoiding time away from home, or any number of other reasons, there are some suggestions that make the absence of the face to face meeting easier.
Consider these five tips for improving video calls.
1. Send Calendar Invites
Most people tend to remember a meeting scheduled in a conference room, or a colleague’s office, or across town. But virtual meetings have a way of slipping from the collective, or perhaps selective, memories of certain clients. The use of calendar invites can be particularly important for the online conference and can work to your advantage.
When sending an invitation to an online meeting, do not make your potential client jump through a series of digital hoops to attend. Include links and teleconference ID numbers as needed. If possible, avoid systems that require your client to download an app, or sign-up for an account, or any other inconvenience which might cause them to cancel your meeting.
Next, use titles that remind your client who you are or what you can do for their company. For instance, rather than a calendar invite titled “Meeting with Kevin,” consider a title that works as an ad for your product or service.
Instead, try, “10-8 Systems teleconference,” or “CAD/RMS virtual meeting.” As your customer looks at his or her calendar in the days and weeks leading up to your meeting, they repeatedly see your company and what you have to offer.
2. Text Messages as Appropriate Reminders
Communicating with your lead by text tends to show you respect their time and lets them feel they are in control of the conversation. After all, they can respond at their convenience rather than interrupting their day answering a phone call. Start early in your relationship with a potential client and seek their permission to communicate by text.
Regardless of how you first made contact; face to face, an email, phone call, or some other way, asking if you can text them lets your lead know you respect their time and privacy. For example, asking, “Would it be alright if I sent you a text? That way, you can respond whenever you have time,” goes a long way in building a relationship with your potential client.
A few points of text etiquette are good to keep in mind. First, send text communications during traditional business hours. Unless the relationship with your client dictates otherwise, weekdays after 9 am and before 5 pm are usually best.
Next, maintain a professional tone. Casual phrases and abbreviations between friends and family are far different than what is expected in the business world. Finally, most professionals do not want to have long conversations through text. A brief message to convey information or send a reminder about a video conference is usually all that is needed for effective business communication through a text.
3. Things Do Not Always Go as Planned: Have a Plan B
Technology continues to make life better. In the business world, the use of the internet and cell phones have successfully taken industries into the second decade of the 21st century. Technology is great…until it’s not. That is to say; it is not without its occasional lapse in expected operation. Having a backup plan helps overcome these rare but potentially embarrassing moments.
When scheduling a video conference, it may be wise to consider calling into the meeting in addition to logging in via your computer. In the less than ideal situation in which your 21st century, hi-def, fiber-optic, video conferencing system did not come through, you may find yourself on an old-fashioned telephone call with your customer.
This is when it is crucial to have a plan to make your pitch with what you have. This phone call may be your only chance to make an impression, close the sale, or develop the all-important relationship.
Avoid statements such as, “I’m sorry the connection is not working,” or “If you could only see my screen, I could show you…” Instead, thank the client for their patients, make the best of the situation, and do what sales professionals do: sell your product!
4. Have Your Presentations Ready in Advance
In furtherance of building a confidence-instilling relationship with a potential client, consider the vital portrayal of professionalism. Being prepared for your video call helps demonstrate respect, an imperative component of a professional partnership.
A simple step in your preparation is to have your presentations loaded and ready to begin before joining the teleconference. Regardless of the platform you are using for your deck; PowerPoint, Keynote, Prezi, or a similar presentation avenue, have both the program and your file up and running well in advance of the call.
As an example, I normally have these 2 web pages ready for my meetings.
I have them pulled up, without my bookmarks bar (I’ll talk about this in the next section), so that I can actually show the client our website, our expertise and it’s a web page that they can get familiar with and will influence them to navigate back to it later if they need anything.
Most people have been on the receiving end of an unprepared speaker. Perhaps you even had a short period of empathy for someone who struggled to load a program, warm-up a projector, or find their PowerPoint in a sea of files. That understanding, however, usually has a limited lifespan and can quickly evolve into the perception of someone who does not respect your time.
It is best not to hope for the possibility of empathy when making your presentation. Have the deck loaded so you can immediately begin when the client is ready. Whether they consciously recognize it or not, you will have demonstrated both your level of professionalism and appreciation of their time.
5. Screen Sharing and the Bookmark Bar
Even when technology works as expected, the human factor can still result in a less than favorable digital meeting. During the recent uptick in online meetings due to social distancing, it was not unusual to see videos or read articles about some breach in basic etiquette as working from home became the norm. Regardless of your location when participating in a video call, there are some points to keep in mind to enhance professionalism and avoid embarrassment.
If you are sharing your screen, please remember to hide your bookmark bar. Often, bookmarks contain information that can divulge a great deal about the computer user. In addition to information such as banking and financial links, bookmarks may include a list of your competitors or other business research you may not want to share with the world.
How about your family’s information, such as the kid’s schools, vacation plans, or other items you did not mean to be part of your business meeting and memorialized in a recorded video conference? Hiding your bookmark bar is a small and easy step to protecting your business and your privacy.
Ultimately, the transition from face to face meetings to teleconferences is likely to increase. Sales professionals must make allowances for this transition by leveraging technology, having a backup plan or two, and embracing the evolution of the inevitable digital handshake.
While the journey to get there may be changing, business and sales still are, and always will be, about building personal relationships.
An Ultimate Guide To Abstract Custom Logo Design
When you hear the term abstract, what strikes your mind? Odd shapes, unidentifiable patterns, or symbols. We also assume that abstract designs only revolve around paintings, but no, it has also surrounded us in other forms like abstract logo designs.
Using an abstract design approach is a smart choice by designers to make their designs creative and unique. When you ought to have a custom logo design for your business, you search for something that signifies your brand. Abstract logos are the best in passing on unique ideas in cleverest yet simple style.
There are several other options of custom logo designs for your business, based on text and colors but through an abstract logo, you have a better chance to reveal your business exclusively.
Abstract icons contain geometric shapes and also differ from traditional or classical symbolic forms. It has a vast ground to play with colors and shapes, and it confers a vision to your Business.
Abstract logo designs are not understandable at first glance, and they can be challenging for your creative instinct even though some are easy to understand immediately.
Do’s for Abstract Logo Design
1. Keep it Simple
Simplicity is one of the main traits of an abstract logo, and they have the power to deliver those ideas and concepts beyond your imagination. It’s easy to turn your idea into visuals in the form of abstract logo designs with an abundance of simplicity.
Your business recognition comes from your brand representation, so it is suggested to consider a custom logo design that highlights every aspect of your business and connects it with the audience.
So, it is essential to do robust research before designing your abstract logo, as the Customers must quickly understand the replication of your business concept and.
3. Make it Memorable
Abstract logos are attractive because of their unique characteristics. It assembles the ideas that tell the fundamentals of your brand. Use symbols or icons that make your logo unforgettable that leaves a long-lasting impact on the audience’s mind.
It is the aim of a logo design company that they design the logo with a profound message and make it memorable forever.
4. Choose the Best Color
Without any doubt, we know choosing an appropriate color for your custom logo design is always an exciting part of the design process. Your color choice decision should be made wisely. As it encloses the awareness and impression for your audience.
In an abstract logo, color highly supports the visuals; your colors and visuals should travel in the same direction. Moreover, for the matter of fact, colors also influence the brand image and customers’ psychology.
5. Multipurpose Design
Make sure that you cover every aspect of the abstract logo, and it is easily modifiable according to every source of display. It should have the versatility to dive into many different themes. The abstract logo is not confusing to create, but it must fit every style.
Don’ts for Abstract Logo Design
1. Do not Over Crowd your Abstract Logo
Your custom logo design is the whole lot that introduces the brand and gains an excellent good reputation for your business. The same case with the abstract logo is informative, so it should not have too much detail.
Overcrowding your logo with extra colors, shapes and text might confuse your audience and fail in achieving the main objective.
2. Avoid Too Much Simplicity
We know that simplicity is the best policy, but it is not best when you overuse it in your abstract logo. Too simple and basic logo lacks in displaying the actual meaning of it. It happens that you get tired of using similar shapes and patterns again and again, but that doesn’t mean you oversimplify it without using any shape symbol or icon.
3. Do not Copy
Your branding logo is all about distinctiveness and novelty; it should have its look and recognition. Your custom logo design stands on its own; it must not be the copied logo of another similar brand.
On the other hand, if your logo has a similar look that leaves a bad impression of your brand and creates a distrust between the brand and its customers. Eventually, the abstract logo is all about creating a strong identity.
4. Avoid Color Blast
Color choice is an integral part of logo designing; the appropriate color choice is the success of your logo. Using too many colors in a single logo will make it look like a color pallet than an abstract logo.
Colors have a high power to evoke emotions and represent the brand so always choose the colors with an open mind and avoid the blast of colors on your logo.
Do check logo design company Logo Grand, an expert in custom logo design based on behavioral psychology of the target audience of your business.
Abstract Designs That Make Your Logo More Artistic
1. Design with Solid Shapes
Solid shapes are less complicated, and they send the innate message in your logo. If you want the audience to recognize your logo instantly, they go for this style. Companies like technology and educational institutes like accuracy in their logos, so solid shapes work best.
2. Design with Lines
We know that abstract design itself is way distinctive from ordinary things. They tend to portray your image. If we integrate lines in design, it shows connectivity—industries like architecture or construction use lines to share their idea of business.
3. Design with symmetrical patterns
You can acquire symmetrical patterns easily if you look around if you look in nature for a while. Clouds, minerals, sea, etc. everything shares a design.
Symmetrical patterns are eye-soothing; they give the feel of relaxation and peace. Meditation or health centers like to use patterns in their logo.
4. Illustrative Designs
If we are calling a logo abstract, that doesn’t mean it is entirely abstract. They do have symbolic objects in them. Adding illustrative purposes can show the value of your brand more clearly.
Some of the Famous Abstract Logo of Big Brands
An abstract logo is all you need for your business. They are not bound to any specific industry. So here, you’ll get to see some of the inspiring abstract logos of famous brands.
Abstract logo for Fashion
We might think that a logo for a fashion brand also should look fashionable. Fashion brands go with abstract logo design smartly. Instead, they have to use their name in a logo or any other icon they will go abstract.
Abstract Logo for Food
Designing an abstract food logo is fun because you have to play with colors and fonts and try different icons in them.
Abstract Logo for Tech
Mostly solid shapes work for the tech industry; they are modern yet minimalist. They usually have icons with plugs and circuits, or they go with initials of the brand’s name.
Abstract Logo for Sports
Like fashion logos, sports logos are also minimalist. They are adding initial referencing and related icons that show the connectivity with brands.
How Will you Find Inspiration for Abstract Logo Design
Start with an effective brainstorming; it helps you know what you need or what you have to ask from your designer, what you want to achieve through the design. Pen down your ideas, make rough sketches, and go ahead.
Think about your audience and think like your audience. Prioritize customer’s preferences and then start.
Go for Mood Boards
Visual always helps to understand one’s idea and mood boards are the best way to get the idea. It takes a little effort to find related stuff in the form of pictures, from magazines and posters. Simply cut out and paste printed photos on a single board or a sheet.
You can also go with a digital one. Unfortunately, you are making for logo inspiration, so it must be based on illustrations, graphics and then you’ll get to know what exactly you are leaning towards in a short time.
Check Your Competitors
Idea stealing is very common in the designing field, and competitors are everywhere. So it’s good to check on what is already existing in the industry and what you should avoid. Find out what makes you different from others—Hunt for one element that can create a massive difference in your logo design.
What Makes a Good Logo
The one which conveys your brand message instantly and is easy to recognize is considered a good logo.
- Notable and unique
- Striking and catchy
- Easily fit to any size at any place
- Always brings recognition to the brand.
There is no rocket science behind designing an abstract logo, but there are some guidelines to keep in mind while creating one. Abstract logo designs are always upgraded, and the first choice of designers will never go out of trend. All you need to follow the correct direction for designing an abstract logo for your company.
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