In the early 2000s, the internet was a rapidly evolving landscape, with new social networking sites popping up left and right. Among these was Friendster, a platform that, for a time, was one of the most popular sites on the web. This article will delve into the history of Friendster, its founders, its revenue model, and more. We’ll explore how it rose to prominence, the challenges it faced, and its eventual decline.

Background of Friendster

Launched in 2002, Friendster was one of the first social networking sites to gain widespread popularity. It was designed to help friends-of-friends meet, based on the theory that people are more likely to trust and enjoy spending time with individuals within their social network. At its peak, Friendster had over 100 million users and was considered a major player in the social networking space.

The Founders of Friendster

Friendster was founded by Canadian computer programmer Jonathan Abrams. Abrams had previously worked at companies like Netscape and Nortel before deciding to start his own venture. He was joined by Peter Chin, a former colleague from Netscape, and they worked together to bring Friendster to life.

Revenue Model of Friendster

Friendster’s primary revenue model was based on advertising. The site featured banner ads and sponsored links, which generated income based on the number of views or clicks. Additionally, Friendster also introduced a virtual currency called “Friendster Coins,” which users could purchase to buy virtual gifts for their friends.

Friendster’s Rise to Popularity

Friendster’s popularity skyrocketed in the early 2000s, with millions of users signing up within the first few months of its launch. The site’s unique approach to social networking, which emphasized real-world connections and relationships, resonated with users. Friendster also introduced innovative features like user profiles and friend networks, which have since become standard on most social networking sites.

Challenges and Decline

Despite its initial success, Friendster faced numerous challenges. The site struggled with technical issues, including slow load times and frequent crashes, which frustrated users. Additionally, the rise of competitors like Facebook and MySpace, which offered more features and better user experiences, led to a decline in Friendster’s user base. By 2009, Friendster had lost much of its user base to these competitors.

The End of Friendster and Its Legacy

In 2011, Friendster was acquired by MOL Global, a Malaysian company, and was relaunched as a social gaming platform. However, this pivot was unsuccessful, and Friendster officially shut down in 2015. Despite its downfall, Friendster’s impact on the world of social networking is undeniable. It paved the way for the social media giants of today and introduced many of the features that are now considered standard in the industry.

In conclusion, Friendster’s story is a fascinating study in the rise and fall of a tech startup. Despite its initial success and innovative approach to social networking, the company was unable to sustain its growth in the face of technical challenges and increasing competition. However, Friendster’s legacy lives on in the many social networking sites that have followed in its footsteps.


Alex likes to write about anything related to technology, marketing and gadgets. He sometimes reviews the latest tech and also writes on other blogs.