Fitbit, a name synonymous with health and fitness tracking, has revolutionized the way we monitor our daily activities. From counting steps to tracking sleep patterns, Fitbit has made it easier for individuals to stay on top of their health goals. But how did this company come to be? Who are the brains behind this innovative technology? And how has Fitbit fared in terms of revenue? This article delves into the background, founders, revenue, and more about Fitbit.

Background of Fitbit

Fitbit was founded in 2007 in San Francisco, California. The company’s mission was to empower and inspire individuals to live healthier, more active lives. The idea was to create a wearable device that would motivate people to reach their fitness goals by tracking their daily activities, exercise, sleep, weight, and more. Fitbit’s first device, the Fitbit Tracker, was introduced in 2009 and was an instant success.

The Founders: James Park and Eric Friedman

Fitbit was co-founded by James Park and Eric Friedman. Park, who serves as the CEO, has a background in computer science from Harvard University. Prior to Fitbit, he co-founded Windup Labs, which was acquired by CNET Networks. Friedman, the CTO, holds a degree in computer science from Yale University. He previously co-founded Windup Labs with Park and also worked at Microsoft, where he developed software for MSN.

Fitbit’s Product Evolution

Fitbit’s product line has evolved significantly since the launch of the original Fitbit Tracker. The company now offers a range of devices, including the Fitbit Charge, Fitbit Versa, and Fitbit Inspire, each with unique features to cater to different user needs. Fitbit has also expanded into smartwatches with the Fitbit Ionic and Fitbit Versa, offering features like GPS, music storage, and contactless payments.

Fitbit’s Revenue Growth

Fitbit’s revenue has seen significant growth since its inception. In 2010, the company generated $14.5 million in revenue. By 2015, this figure had skyrocketed to $1.86 billion. However, Fitbit’s revenue has seen a decline in recent years, with the company reporting $1.43 billion in revenue in 2019. Despite this, Fitbit remains a leading player in the health and fitness tracking market.

Fitbit’s Acquisition by Google

In November 2019, Google announced its intention to acquire Fitbit for approximately $2.1 billion. The deal was completed in January 2021, with Google stating that the acquisition would help it innovate in the wearable market and improve its Wear OS platform. The acquisition has raised concerns about user privacy, but both Google and Fitbit have assured that Fitbit health data will not be used for Google ads.

Fitbit’s Impact on Health and Fitness

Fitbit has had a profound impact on the health and fitness industry. The company’s devices have made it easier for individuals to track their physical activity, sleep patterns, heart rate, and more. Fitbit has also partnered with various health and wellness programs, further promoting a healthier lifestyle. The company’s impact extends beyond individual users, with businesses and health insurance companies using Fitbit devices to encourage healthier habits among employees and policyholders.

In conclusion, Fitbit has come a long way since its inception in 2007. Co-founders James Park and Eric Friedman have successfully turned their vision of a healthier, more active world into reality. Despite facing challenges in recent years, Fitbit continues to be a leading player in the health and fitness tracking market. With its acquisition by Google, the future looks promising for Fitbit as it continues to innovate and inspire individuals to lead healthier lives.


Alex likes to write about anything related to technology, marketing and gadgets. He sometimes reviews the latest tech and also writes on other blogs.