There are a few exciting and incredible Instagram statistics that you should know if you want to use this famous photo and video sharing platform to promote your fashion brand and product and drive more traffic to your site.
The fact that people love photos makes them click at anything and everything they like, even before Instagram. They also shared these photos with their friends and relatives physically. However, with the advent of Instagram almost a decade back, the sharing of photos has become much easier. It is all due to the:
- Useful features
- Ostentatious filters and
- Easy options for sharing photos.
It is for these reasons that the platform has more than a billion active users every month and millions of business accounts. Fashion businesses can make the most out of this platform because Instagram and fashion are both about creativity.
Starting with the Instagram history statistics:
- It was launched on October 6, 2010
- The first-ever photo posted on this platform was by Kevin Systrom
- Facebook bought it on 9 April 2012 for $1 billion and
- At that time, it has only 30 million active monthly users.
However, it was only after October 2013 that Instagram allowed advertising on this platform for only a few selected brands. It is only after September 2015 that Instagram opened up advertising for all types of businesses, fashion included.
Later in June 2016, it switched to non-chronological feed, and in August the same year, it released Instagram Stories on the platform. Lastly, in June 2018, it launched IGTV or Instagram TV that allows users to upload long videos that contained more in-depth content in it.
With all these developments and inclusions of features, there is no surprise that this standalone mobile app has more than two million monthly advertisers.
Instagram usage stats
If you are wondering about the reach of Instagram when you use it for your fashion marketing, then be informed that most SEO specialists and marketers like Gramista use and insist on using Instagram for business marketing purposes. The Instagram usage stats will reveal how effective a platform it is to increase traffic to your fashion site.
- More than 13. 63% of all users log in to their Instagram account to check the latest updates on their favorite brands at least once in a day
- More than 42% of them check their accounts several times in a day
- On average, the Instagram users spend about 27 minutes every day on the platform in 2017 which will grow to 28 minutes or even more in 2020
- More than 200 million Instagram users visit at least one brand profile every day
- More than 62% of people have purchased a product after seeing it in the Instagram Stories
- Nearly 11% of social media users in the US alone shop on Instagram
- More than 81% of consumers use Instagram to research the products and services they wish to purchase
- There are more than 130 million Instagram users view shopping posts on this platform every month
- More than 50% of all Instagram accounts every month use Explore tab and
- Instagram users are highly engaged as compared to other social media platforms.
With these stats, you should not have any more doubt about the ability of this visual platform to raise traffic to your fashion site.
Instagram influencer marketing
You will get the most out of Instagram and its two million advertisers all over the world if you use influencer marketing. It will give your brand a massive scope to raise traffic to your fashion site. Looking at the upward trajectory of influencer marketing on Instagram, you should start a collaboration immediately.
In 2018, Instagram was used for more than 93% of all influencer marketing campaigns, according to a research report of Webfluential. This is, in fact, more than double of Facebook and YouTube.
According to the research of Mediakix, it is found that:
- Marketers spent more than $1.6 billion on Instagram influencer marketing in 2018
- This is expected to be $1.7 billion in 2019 and
- Cross two billion dollars in 2020.
Instagram has, in fact, leveraged privacy transgressions, which has ideally plagued other social networks, including Facebook. It is, for this reason, it is expected that in 2020 the advertisers will spend more than $2.4 billion on Instagram influencer marketing. All these shows that influencer marketing spends on Instagram will continue to increase and will not stop anytime soon.
It is a natural showcase
Over time, Instagram has become the true showcase for the fashion industry, mainly for its features. These features allow the fashion brands to create much better marketing and brand promotion strategy.
Ideally, the success of a social network is not a matter of size. It is also not the prerogative of the major players.
- It is all about how creative you are and how effective your strategy is.
- Automation is another aspect that you should focus on.
Both these things will ensure that your marketing efforts gain more momentum and provide you with the desired results and traffic to your fashion site.
Reasons for fashion brands thriving
There are lots of reasons fashion brands use Instagram and thrive as a result. It is supposed to be a natural fit for the two. You will come across data that will help you to identify a few of the top-performing and engaging Instagram fashion accounts so that you can take a cue from these accounts to make your account perform well.
It is not only about posting your collection of selfies. It is all about choosing the right ones to tell the story of your brand in the best possible way. This will ensure that you get more followers and interactions. This is precisely what your profiles on Instagram will allow you to do.
You must give enough time to create your Instagram content so that it is exclusive, eye-catching, and tells a story. Remember, your content should be at the core of your Instagram marketing strategy to gain followers and generate traffic to your fashion site.
Instagram E-commerce Strategies That Will Boost Your Sales
Social media has long been a favored tool for promoting and growing businesses. And with the recent appearance of Instagram Shops on the radar, the eCommerce world is taking their game to the next level. Regardless of which of the platforms was used to build your online store, Shopify, BigCommerce, or Magento, there are many ways you can gain from Instagram sales.
On this page, we introduce you to Instagram Shopping and its importance to the eCommerce sphere, give tips on where to begin, and share the best practices of running the account.
Instagram Shops: An Introduction
As stated previously, Instagram is yet one more way for you to reach out to your prospects, speak about your brand, and sell more. One of the greatest things about Instagram Shopping is that it not only boosts the visual side of your digital storefront but also helps potential customers to check out the things that you have on offer without leaving their favorite application.
How do Instagram Shops look?
That said, just by posting and making Instagram Stories, you may display images with your products and place tags/product stickers on them. Those viewing the content can then tap on the picture to see a short overview of the item (or items) as well as their prices. And when clicking on “View Products”, the product page leading to your online store will be shown. On the images below you can see how Forever21 uses Instagram Shopping on their official account.
So how does all of this work?
Instagram Shops can be set up only if your business Instagram account is linked to your Facebook Shops. In this case, your Facebook catalog plays the role of a mediator, connecting your online store with your Instagram Shop. If you’re not sure about how to handle the integration, it’s wise to turn to the professionals for assistance; as such, Magento consulting services will provide you with expert help to integrate your Magento store with the catalog on Facebook, and have your Instagram channel running in no time.
Moreover, it is important to note that Instagram Shopping isn’t available from the desktop, it only works from the downloaded application on mobile devices.
Is Instagram Shopping available worldwide?
What’s for the global scale of Instagram Shopping, already more than 60 countries all around the world can use it. As such, it’s available if the account was registered in the USA, Canada, Australia, Brazil, the UK, or in one of the countries on the list. Mentioning the checkout functionality, currently, it can be used in the USA and for some shortlisted businesses.
→ Importantly, in case the account registration is handled from a country that’s not among the list or in case you’ve decided to work around the rules and opt for proxy or VPN to take advantage of this functionality, this may lead to you losing your opportunity for product tagging whatsoever. Therefore, it’s best to play by the rules.
Which business types are Instagram Shops suitable for?
Predominantly this solution is a great fit for those companies that have physical goods on sale. Thus, eCommerce and Instagram Shops are “meant to be”.
Getting Started with Instagram Shops
Some of the things you’ll need to get started with Instagram Shops include:
- a Facebook account to which your store’s catalog is connected to (i.e. a functioning Facebook catalog);
- the latest version of the Instagram application;
- an account on Instagram that is switched to “Business” and is tied to your store’s Facebook account.
In order to get the features of “Instagram Shopping”, your account needs to get reviewed and approved. When you’ve made certain to follow the requirements, go to your Instagram account: Profile → Settings → Account → Switch to Business Account, and wait for the approval. Generally, expect it to be reviewed within several working days.
Tips on Filling Your Instagram Profile
1. Begin with the bio & don’t forget about “highlights” circles
One of the things to not overlook is the bio of your account. Make sure to state all of the key information about your business in this area of the page. Make use of all the capabilities it offers to the most. To be specific:
- don’t overdo it with too much text, keep the phrases about who you are short;
- make sure there’s a link to your official website;
- optionally, you can add a link to your location, use hashtags, and CTAs.
What is more, after you’ll have enough Stories in your archive, make sure to break them down into categories and add them to your “Highlights” section (displayed in circles). It’s wise to create special-made Instagram highlight covers, often these are icons or single-style images.
Take a look at the bios and Highlights sections on the official Instagram pages of Shiseido and Hermes.
2. Choose what to post about & Post on a schedule
Selecting the products to be featured is a matter to be considered seriously. Apart from the photos, their quality, and touch-ups, it is also important to think ahead. That said, planning the sequence of your posts, which texts to use, and when to post them is important. Here are some tips:
- Have a content plan and make use of layout tools that are handy to visualize how your pictures and videos will look like together on your grid. As such, the official Instagram preview App can be a good choice.
- Making posts on a regular basis is also important. Consistency counts and your followers will be happy to see your products and new arrivals via Instagram.
- But don’t post too often, overcrowding the newsfeed of people following you can lead to irritation, and they’ll unfollow you. Once per day is more than enough for posts, and up to 5 Stories per day is okay.
- Plus, it makes sense to use tools for scheduling your posts and even automating the postings. This can save you time, some tool examples can be Hopper HQ.
- Speaking of time, research the top “prime-time” frames when it is best to make posts based on your eCommerce field and customer location for better results and engagement.
3. Stick to a style & tag your products
Another great trend revolves around the style of your account. Having separate post images connect into one appealing piece is something to consider. It may not be easy to do, of course, but the results are often very nice!
Also, don’t forget to tag your products on the pictures. After all, that is the point of doing this, right?
An outstanding example of what “sticking to a style” means is the official Instagram account of Pandora:
4. Hashtags, location & alternative texts
Use hashtags wisely. Too many hashtags won’t do you good. Likewise, combine them in a smart way, i.e. use:
- hashtags that are specifically relevant to your product or brand;
- those that are considered popular or target your audience.
Keep location in mind. This is especially relevant if you have one or several physical shops. Alternatively, you can attach different locations based on the areas to which you deliver your products. In any case, by adding a geotag, you can tell your customers that you’re near and available.
Fill out alternative texts. After you’ve posted, press the three dots in the top right corner of the post to edit it. On the image, there’ll be an opportunity to add an alternative text, keep it short and narrow it down to a keyword or phrase. It is good to have such alt tags in terms of SEO and it will help you to reach out to a broader audience.
5. Make use of Stories & IGTV
As mentioned a couple of times already, Stories are one more powerful Instagram move. You may also tag products in Stories, inform about new posts, and share a lot of what’s hot and happening. Take a look at how Chanel uses Stories on their official Instagram account:
Similarly, if you have large videos to share, why not use the IGTV channel? You can upload videos, shoots, and ads there, the latest news. Well, basically, any video content that’s relevant to your business.
What else can be done?
Another way you can get “the best of both worlds” is by getting your hands on user-generated content. By running contests and giveaways, you may both attract new users and engage the audience that you have. Brainstorming helps, so don’t be intimidated by experimenting.
Repost various content that you like. Team up with your partners for cross-linking. Put together combos with the client feedback and comments of your customers on your products. There’s so much you can do!
Analyze the behavior of your followers. What kind of content do they like? Which items have they bought more from your Instagram Shop? Do your analytic homework and work out your own best practices that are effective for your target audience and buyers.
In conclusion, the opportunities of using Instagram for uplifting your business are very broad and are constantly growing. There are many ways you can sell more of your goods and get more clients if you’re running your Instagram account properly. And this is twice as true for eCommerce!
5 Reasons Why Marketers Prefer Instagram Over Snapchat
Instagram or Snapchat — which one should you choose?
Both platforms are similar. They each have a huge audience base and are suited for visual marketing. So, it’s not an easy choice. But most marketers are picking Instagram over Snapchat.
Instagram has over a billion monthly active users while Snapchat has about 218 million daily active users, worldwide. But that’s not the only reason why marketers prefer Instagram for promotional campaigns.
After all, 39.9% of social media users in the USA used Snapchat in 2018, making it a powerful marketing platform. However, the same study revealed that this share is projected to fall and reach to 35.3% in 2023.
It’s a tell-all sign that Snapchat is losing its sheen.
So, where is Snapchat falling short?
Let’s get into the crux of the matter. Here are five reasons why marketers prefer Instagram over Snapchat to increase their overall online sales:
1. Instagram Does Stories Better
Snapchat was the first social media platform to come up with the concept of Stories. This feature allowed its users to share photos and videos of daily activities. Stories were exciting as you could add text, graphics, and more to them.
The Stories feature opened up a world of opportunities for marketers. Using it, they could tell more vivid stories, run contests, and make announcements.
Soon enough, Instagram pounced on the opportunity to roll out their version of Stories. With another platform bringing in the same feature, the uniqueness of the idea was gone.
Interestingly, Instagram kept most of the things the same, including the name and the basic features. Today over 500 million people use the Stories feature on the platform daily.
So, what’s the difference between Stories on Instagram and Snapchat?
Let’s take a look.
Instagram is a marketer’s delight because the Stories are prominently placed. As soon as the users open the app, Stories are the first thing they see at the top of the screen. This makes it easy for them to capture their audience’s attention.
Additionally, the Stories keep playing one after the other in a sequence. Even if a user clicks on just one Story, the chances are that they will end up seeing a few more.
What’s more, the platform offers plenty of tools such as stickers, augmented reality (AR) filters, and drawing tools to help you build a super interactive experience for viewers.
Through Stories, you can also drive traffic to your landing pages. This can help you with lead generation and sales. However, for this, you must ensure that your landing pages are top-notch. To build such landing pages, you can use landing page builders.
When it comes to Stories, Snapchat is more user-centric in its approach. For example, Stories did autoplay in the past on Snapchat, but they have removed this feature.
This gives the power in the hands of the users. They get to decide which Stories they want to view. That’s a great feature for the users. But for marketers and influencers, it’s a dealbreaker. This cuts down the overall reach of their Stories and reduces the chances of users engaging with them.
2. Organized User Interface
Consistent look and feel is a key aspect of brand building. This is why the ability to brand the Story with a visual layout that is consistent with the overall branding effort is a plus point for marketers.
Let’s look at how both the social media apps stack up against each other in terms of ease of organizing the visual layout.
The organized layout seems like a priority for Instagram. From the visual layout of Stories at the top and everything in relation to navigation at the bottom, the interface is user-friendly and organized. Instagram focuses on maintaining aesthetics and order on the platform.
But it also gives enough liberty to marketers and influencers to manipulate photos and order their placement. This allows marketers and brands to showcase the best versions of themselves.
The focus is on the users, so when the user opens the app, they are instantly plunged into the camera app. They are nudged into creating something right away, regardless of whether they wanted that or not. This is good for people who have always something to say.
3. Features to Put Your Best Foot Forward
The more features there are on the social media platform, the better it is for marketers and brands. A social media platform that brings more tools and features to the table that make content creation easy, will score.
Instagram offers a range of tools and features to help you create impactful content. For example, you can share your Stories with filters that can make your photographs look even better.
You can seamlessly add flair to your images and videos by editing them in the app.
Additionally, you can use various tools to schedule and share them on multiple platforms like Facebook, Twitter, and Tumblr. This way, your posts can get greater reach as well.
Snapchat also offers an array of tools and features to create great content. However, it had a rough time identifying its real purpose since its origin as a private messaging platform with disappearing messages.
Some of its new features have led to a backlash as well. Over 1 million users signed a petition in 2018 to restore the previous version as well.
4. Ease of Use for Influencers and Brands
We live in a busy world and everyone is hustling to tick off items from their checklists. If a platform is overcomplicated, it is going to be a definite turn off for influencer marketing. It has to be easy and rewarding for influencers and brands to take it seriously.
Instagram makes it extremely easy for marketers to create posts or Stories and publish them on the platform. When you are building a brand, it’s more about building an experience for your target audience. Since so much goes into building a brand, the easier a platform is, the better.
Instagram seems to understand this very well. Therefore, it has simplified things at various levels. For example, you can easily find people to follow, remain updated with the latest topics, and also engage with others easily. Additionally, Instagram allows you to save some of your Stories as Highlights to make them available permanently.
It’s also easy to partner with influencers on the platform. However, it can be challenging for brands to find reliable influencers, manage the campaign, and track the results. In such a situation, you can always partner with agencies that handle social media campaigns for brands.
It seems Snapchat has missed out in this area. If you want to follow someone with the help of their username, you will need to go through multiple screens to make that happen.
The posts at Snapchat also have a limited lifespan and it lacks a Highlights section like Instagram. Thus, you can not find any old posts on Snapchat, which isn’t ideal.
5. Numbers Speak Volumes
In the end, everything boils down to numbers. The ideal platform for marketers is the one that enables them to reach and engage more people with the least amount of effort.
Instagram has 1 billion monthly active users, but with features that allow you to share your posts on other platforms, you have an even bigger market. Additionally, it gives you the option to create a public profile.
This increases your discoverability among potential followers. As a result, brands have a greater chance of reaching potential followers on the platform. These stats show that Instagram is a powerful platform for marketers and influencers.
Snapchat has about 314 million monthly active users. But since the platform is more focused on the users, you might find the majority of them busy sending photos back and forth among themselves.
This can make it difficult for marketers to reach users on the platform. Additionally, the profiles on Snapchat can only be viewed by the people who have added the influencer’s or the brand’s profile. This can drastically reduce your reach.
Instagram is the clear winner when it comes to the preferred platform for marketers and influencers. Snapchat has fewer active users on the platform than Instagram, but the numbers are still significant. So it cannot be ignored if you are looking to build a brand presence on all the platforms where you have your target audience.
Which platform do you prefer? Let us know in the comments.
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