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Use Hashtags On Instagram To Increase Visibility And Traffic

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The best ways to create a buzz and more visibility in the social media is by making the best use of Instagram and the best way to make the most use of Instagram is by making the best use of hashtags.  Furthermore, you can also use a blog or a website as a tool to expand the visibility of your brand and at the same time establish your versatility. 

In addition to that and to make your impression further strong and effective you may also consider adding a Press Page to your website. This will help the other brands that you wish to tag along with you to see you more and take a look at your services.

Once you are able to sponsor brands it will be easier for you to add them to your page. This will in turn and eventually help the brands of your choice to understand that you have enough influencer experience.

Use hashtags on Instagram

However, first, you should consider using hashtags on Instagram. Over the years Instagram has taken over all other social media channels in popularity as well as ineffectiveness in using it for business promotion purpose. This has primarily been possible due to the use of hashtags. The use of hashtags has literally taken over the internet. Hashtags typically refer to keywords or keyword phrases. These are usually spelt without spaces and have a pound (#) sign as its preface. The use of hashtags is generally for several references such as:

  • Any event
  • Conferences
  • Entertainment
  • Pop culture and even 
  • Reoccurring themes.

Proper use of hashtags will make your content more visible to the general public. Typically, the hashtags were originally popularized by Twitter and later on it spread its use on multiple social networks including Instagram.

In order to use hashtags in the best possible way just like Stormlikes you will first have to know a few important things. 

  • First, the Instagram feeds are ever-changing
  • Second, there are more than 80 million photos are shared on Instagram every day and 
  • Third, a wide variety of users in a single feed can use hashtag aggregate posts but only public accounts will be shown when searched using hashtags.

This means with such a huge crowd of posts in the marketplace, it is very difficult for your content to get noticed. This is where proper use of hashtags will prove to be very handy. On Instagram, it is very easy and simple for users to find any content that is tagged. 

How to use hashtags

The search results page on Instagram is typically divided into three specific parts. These are:

  • Top posts that are most popular and display nine tagged posts altogether that have very high engagement
  • Most recent posts that display the tagged photos in chronological order and
  • Related hashtags which refer to all those other hashtags that people often use to discuss any given topic.

For example, if you are into the food business and plan to tag#coffee in your posts, the most related tags to this will be #cappuccino, #icedcoffee, #latte, or #coffeebreak. These hashtags will surely broaden the search results as well as extend the reach of your post.

It is very easy to use hashtags. All you have to do is create one using numbers, characters, or emojis. You can add up to thirty hashtags to your caption but you must remember that your account must be public so that your posts to appear on the hashtag feeds.

Choosing a hashtag

It is very important to find out which hashtags are the best for each your post before you choose one to use. 

  • The best way to do so is by brainstorming all available and related keywords and phrases. 
  • You must also make it a pint to research on all relevant trends. 

This is not much of a task considering that Instagram will itself make it easier for you.

Start your research by tapping on to the Explore tab which looks like a magnifying glass on the bottom menu. In here you will find a lot of popular posts. Check them out to find the type of hashtags and take some cue from it. You must also use this page to find out the most popular hashtags related to your product even if you already have a particular hashtag in your mind. 

  • Simply type the hashtag in the search bar
  • Filter your results by Tags
  • See how many posts have used that specific hashtag as well as all other related hashtags.
  • Make sure that you blend general and trendy hashtags with specific hashtags and 
  • Also, consider creating your own hashtags specific for your brand.

All these steps when followed will ensure the reach of your posts and at the same time the relevance of your content are both increased.

Ideally, it is better to create your own hashtags when you roll out a new product like most of the businesses do. In addition to that a relevant and self-created hashtag is also useful for:

However, you have to make sure that your hashtag is not being used for any other purpose if you create your own for your business. You will be better off when you ask your Instagram followers to use it.

Incorporating the hashtags

Lastly, you should focus on the best ways to format and incorporate Instagram hashtags in your content to get the best results, engagement and traffic. 

For this first and foremost make sure that your hashtag usage does not look like spam. Rather, it should look more natural in your caption. Ideally, you must use 2.5 hashtags per post like most businesses do and try to use one to four hashtags only. This will prevent overwhelming your audience and make it hard for them to read your captions.

Make sure it blends naturally into your caption. Tack the hashtags in the end or in the first comment. It will work the same way regardless of where it is placed. 

Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.

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5 Steps to Conquering Your Fear of Making YouTube Videos

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It’s a scary thought, right? Putting yourself out there for the entire world to watch and judge can be downright frightening. In fact, fear is the number one reason people state for not doing YouTube videos.

Trust me, I can relate.

I was the shy kid in school that hated getting up in front of people. Even though I was pretty comfortable clowning around on camera with family and friends, I never thought I’d be putting myself on YouTube for a bunch of strangers to see.

Yikes!

It took me a year before I got up enough nerve to record my first video.  But I quickly learned that the more videos I created, the easier it became.

So here are some tips to ease your fear of making YouTube videos

Avoid Using a Script

You might think placing a script in front of you is going to ease your fears, but here’s the deal…

If you read from a piece of paper word for word, it might come across very robotic and unnatural. If you need notes, just create an outline with the high-level points and place it right below or alongside the camera.

You can glance at the topics and use those as talking points throughout the video.

Trust yourself. If you know your material, you won’t have any problem expanding on your main points.

Your Editor is Your Best Friend

I remember when I first started doing videos, I didn’t know much about editing. So I would keep recording takes until the videos were almost perfect.

For some videos, that would mean starting over 7 or 8 times.  I was creating so much extra work for myself.

You don’t have to be perfect with your takes. Learn to use your editor so you can cut out the ummms, errrrs and awkward pauses.

No matter what software you use, there’s a YouTube tutorial out there with instructions for how to edit video.

Do a Test Run

Some people suggest rehearsing in the mirror. While that is certainly one way to practice, it’s better to rehearse in the actual setting you are going to use for your final take.

Record yourself a few times and watch it back. Jot down two or three things you want to improve upon and do another test run.

Keep doing them until you are more comfortable. I guarantee you’ll get better with every take.

You Don’t Have to Be Perfect

An editor is great for removing bigger mistakes that interrupt flow or reveal incorrect facts, but you don’t have to get rid of every flaw.

Small imperfections here and there make the video seem more natural. Remember, no one expects your video to be perfectly polished.

You can even have fun with your mistakes from time to time. Don’t take yourself too seriously. People will appreciate that, and it makes the presentation more enjoyable.

Be Conversational

People often say to me, “I feel like you are sitting in my living room talking to me.”

Not only does being conversational make your audience feel at ease, but it will also help you relax as the presenter. Just pretend you are talking to a friend or family member.

Trying to be extra polished can actually make you more nervous and seem uptight. Relax and remember tip #4. 

We Are Our Worst Critics

I remember helping a friend with her videos, and she pointed out all these things she hated about her presentation.

What’s funny is I didn’t notice a single one of them until she brought them to my attention. Then, of course, I couldn’t help but notice after that.

We all have things we’d like to change about ourselves, so the playing field is pretty even there. Also, most people won’t even notice or care about the things that bother you. At the end of the day, if you are giving them what they want, they’ll be happy.

Sure, you may encounter some nasty trolls who try to make your life miserable, but they have delete and block buttons for that.  Plus, the YouTube commenting system is very anti-troll friendly.

Just remember, once you conquer that fear, the benefits of creating video outweigh the negatives by far.  So go for it!

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5 Foolproof Ways To Generate Leads Through Social Media

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Social media marketing has become a pinnacle of all types of marketing campaigns. 

Many businesses, big or small, use social media to consistently boost their brand’s visibility and awareness, propelling customer engagements. 

It can be a powerful marketing tool for developing leads, a goldmine rather. However, the only problems, most businesses don’t leverage social media platforms optimally to generate new leads. 

If you’re among those businesses, read on to know what you can do differently to get the results you desire. 

5 foolproof strategies you can implement to generate more leads through social media 

Select the right platform 

Today, if your brand is not visible on your target audience’s timeline, you can be sure that your competitor is.

It is vital to have a powerful social media presence in today’s corporate stratosphere. However, it is also true that we see an increasing number of social media networks that people use. So, it is unwise to engage with your customers using multiple platforms. 

Apart from the fact that you are going to be wasting time, you won’t be getting the leads you hoped for. So, the best thing to do here is using a social media scheduler to make the most out of your marketing strategies on popular social networks such as Facebook, Youtube, and Instagram. 

You will need to narrow down all the viable options and focus on your efforts on social channels that can help get you the results you want. That also depends on the type of product or service you are offering. 

Content will always be king 

In the era of social media, there are plenty of people that think blogging has gone out of fashion – that it is no longer relevant. And because of the speed and simplicity of using social marketing tools, most have abandoned blogging and just focus on using social media ads to generate more leads. 

This is unwise!

As per studies, it was identified that businesses that invest in blog content are able to make 67% more leads than the companies that don’t. Despite the demand and popularity of social networking platforms, it is hard to deny the increasing demand for quality content. 

Diversity is what is going to help you generate leads. Sure, all the photos and videos that you post on your social media will help with social media engagement, but never stick to doing one thing. 

Mix things up, throw in quality, yet relevant blog or two to spice up your engagement. You can establish yourself as an authority on the type of service or brand you are marketing. And once your fans and followers see you as the industry expert in your niche, you can be sure more leads will flock to you!

Market gated content 

Gated content is an excellent way of gaining more leads. You can use gated content to request users to fill out short forms in return for content. 

You may have come across gated content on social media every now and then, where you have to like the page or fill out a form to access the content or to avail of an offer.  

According to research, it was discovered that 80% of business-to-business products are gated. However, this will only work if you are offering valuable content (such as webinars, case studies, or ebooks) in exchange. 

Users must trust the source of the content; it should be valuable enough that they give you their email. But if you are a startup, then you aren’t visible to your target audience yet. So gated content is not going to work for you here. You are going to have first to develop a relationship with your prospects and gain their trust. Think of a blog!

Word of mouth campaign

In the digital stratosphere, customer referrals or word of mouth marketing has become a critical source of generating new leads. As a matter of fact, many people actively seek consistent and sure-shot recommendations from their friends and family. 

They are of the view that if their friends recommend them a product or service they trust, it must be great. How often have your peers or friends recommended that you try a lunch menu from a restaurant you have not heard of?  

Similarly, you must have also purchased a product just because a social influencer or a family member recommended it. And chances are you may have also shared your experience forward. 

Consumers today are smart and savvy. They don’t easily get enticed by brand advertisements; what they look for are good and bad reviews or feedback left by other customers. That is what drives them to make their buying decision. 

That is also why, as a business, you should always ask your customers to leave you honest feedback or review. Many would be happy to recommend your product or service to their group of friends or family. These are the people who are going to help you expand, gain momentum and popularity in a competitive market. 

Invest in giveaways and contests

Another great way of developing leads is to post social media giveaways and contests frequently. Apart from helping you generate leads, this is also going to help increase your brand’s visibility, awareness, and overall engagement. 

However, if you want this to work out the way you hope, you have to give your users what they want, something that appeals to them. 

You may have come across multiple giveaways saying how you could win the new iPhone or iPad if you participate in a contest. This is an excellent idea, but remember, be sure to run a giveaway that is related to your business. The point is to attract new prospects, not new entrants.  

Your ultimate goal is to generate leads and boost sales. That means you must offer a contest that focuses on your ideal audience. 

Bottom line

Generating new leads is not rocket science; you need to know what works for you. These are amongst the top tips you can implement to expedite your sales and propel your company into the future. 

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