The best ways to create a buzz and more visibility in the social media is by making the best use of Instagram and the best way to make the most use of Instagram is by making the best use of hashtags. Furthermore, you can also use a blog or a website as a tool to expand the visibility of your brand and at the same time establish your versatility.
In addition to that and to make your impression further strong and effective you may also consider adding a Press Page to your website. This will help the other brands that you wish to tag along with you to see you more and take a look at your services.
Once you are able to sponsor brands it will be easier for you to add them to your page. This will in turn and eventually help the brands of your choice to understand that you have enough influencer experience.
However, first, you should consider using hashtags on Instagram. Over the years Instagram has taken over all other social media channels in popularity as well as ineffectiveness in using it for business promotion purpose. This has primarily been possible due to the use of hashtags. The use of hashtags has literally taken over the internet. Hashtags typically refer to keywords or keyword phrases. These are usually spelt without spaces and have a pound (#) sign as its preface. The use of hashtags is generally for several references such as:
- Any event
- Pop culture and even
- Reoccurring themes.
Proper use of hashtags will make your content more visible to the general public. Typically, the hashtags were originally popularized by Twitter and later on it spread its use on multiple social networks including Instagram.
In order to use hashtags in the best possible way just like Stormlikes you will first have to know a few important things.
- First, the Instagram feeds are ever-changing
- Second, there are more than 80 million photos are shared on Instagram every day and
- Third, a wide variety of users in a single feed can use hashtag aggregate posts but only public accounts will be shown when searched using hashtags.
This means with such a huge crowd of posts in the marketplace, it is very difficult for your content to get noticed. This is where proper use of hashtags will prove to be very handy. On Instagram, it is very easy and simple for users to find any content that is tagged.
The search results page on Instagram is typically divided into three specific parts. These are:
- Top posts that are most popular and display nine tagged posts altogether that have very high engagement
- Most recent posts that display the tagged photos in chronological order and
- Related hashtags which refer to all those other hashtags that people often use to discuss any given topic.
For example, if you are into the food business and plan to tag#coffee in your posts, the most related tags to this will be #cappuccino, #icedcoffee, #latte, or #coffeebreak. These hashtags will surely broaden the search results as well as extend the reach of your post.
It is very easy to use hashtags. All you have to do is create one using numbers, characters, or emojis. You can add up to thirty hashtags to your caption but you must remember that your account must be public so that your posts to appear on the hashtag feeds.
Choosing a hashtag
It is very important to find out which hashtags are the best for each your post before you choose one to use.
- The best way to do so is by brainstorming all available and related keywords and phrases.
- You must also make it a pint to research on all relevant trends.
This is not much of a task considering that Instagram will itself make it easier for you.
Start your research by tapping on to the Explore tab which looks like a magnifying glass on the bottom menu. In here you will find a lot of popular posts. Check them out to find the type of hashtags and take some cue from it. You must also use this page to find out the most popular hashtags related to your product even if you already have a particular hashtag in your mind.
- Simply type the hashtag in the search bar
- Filter your results by Tags
- See how many posts have used that specific hashtag as well as all other related hashtags.
- Make sure that you blend general and trendy hashtags with specific hashtags and
- Also, consider creating your own hashtags specific for your brand.
All these steps when followed will ensure the reach of your posts and at the same time the relevance of your content are both increased.
Ideally, it is better to create your own hashtags when you roll out a new product like most of the businesses do. In addition to that a relevant and self-created hashtag is also useful for:
- Managing any Instagram campaign
- Collecting any user generated content or
- Promoting any special event.
However, you have to make sure that your hashtag is not being used for any other purpose if you create your own for your business. You will be better off when you ask your Instagram followers to use it.
Lastly, you should focus on the best ways to format and incorporate Instagram hashtags in your content to get the best results, engagement and traffic.
For this first and foremost make sure that your hashtag usage does not look like spam. Rather, it should look more natural in your caption. Ideally, you must use 2.5 hashtags per post like most businesses do and try to use one to four hashtags only. This will prevent overwhelming your audience and make it hard for them to read your captions.
Make sure it blends naturally into your caption. Tack the hashtags in the end or in the first comment. It will work the same way regardless of where it is placed.
Social Media ROI: What You Should and Shouldn’t Do [Infographic]
Social media can help brands reach out to their target audience easily. However, developing a strong presence on social media does require a significant amount of investment.
It requires you to put in a lot of time and money.
It’s natural to expect a fair return on your investment. To help you boost your social media ROI, we’ve put together a list of do’s and don’ts.
Let’s first discuss what you need to do to maximize your social media ROI.
Establish Clear Goals
Only if you know what you want to achieve, you can work on building a successful strategy.
To sharpen your focus, it’s a good idea to narrow down your goals. Not only will this help you streamline your processes, but also maximize your ROI.
Collaborate with Influencers
By partnering with influencers that fit with your brand, you can take your social media game to the next level. These influencers have a strong relationship with their followers.
They can help you increase your brand awareness, sales, and reach out to a broad audience. Moreover, provided you hit the right chords, influencer marketing is exceptionally cost-effective.
Now that you know what you should do, let’s discuss things that you should avoid doing.
Prioritize Quantity Over Quality
The key to developing a successful social media marketing strategy is to deliver high-quality and engaging content.
There is a lot of content on social media already. It’s likely that your audience is already burned out from content fatigue.
So, always put quality before quantity.
Forget to Track Your Success
Amidst devoting yourself to creating kickass content, do not forget the most crucial step—evaluation. While this may seem scary, it will help you eliminate ineffective strategies and leverage those that really work.
When done right, social media marketing can be a boon!
You can leverage multiple social media marketing tools to boost your ROI. Plus, some of them are free!
For a list of the best ones out there, read this on my blog shanebarker.com.
5 Steps to Conquering Your Fear of Making YouTube Videos
It’s a scary thought, right? Putting yourself out there for the entire world to watch and judge can be downright frightening. In fact, fear is the number one reason people state for not doing YouTube videos.
Trust me, I can relate.
I was the shy kid in school that hated getting up in front of people. Even though I was pretty comfortable clowning around on camera with family and friends, I never thought I’d be putting myself on YouTube for a bunch of strangers to see.
It took me a year before I got up enough nerve to record my first video. But I quickly learned that the more videos I created, the easier it became.
So here are some tips to ease your fear of making YouTube videos…
Avoid Using a Script
You might think placing a script in front of you is going to ease your fears, but here’s the deal…
If you read from a piece of paper word for word, it might come across very robotic and unnatural. If you need notes, just create an outline with the high-level points and place it right below or alongside the camera.
You can glance at the topics and use those as talking points throughout the video.
Trust yourself. If you know your material, you won’t have any problem expanding on your main points.
Your Editor is Your Best Friend
I remember when I first started doing videos, I didn’t know much about editing. So I would keep recording takes until the videos were almost perfect.
For some videos, that would mean starting over 7 or 8 times. I was creating so much extra work for myself.
You don’t have to be perfect with your takes. Learn to use your editor so you can cut out the ummms, errrrs and awkward pauses.
No matter what software you use, there’s a YouTube tutorial out there with instructions for how to edit video.
Do a Test Run
Some people suggest rehearsing in the mirror. While that is certainly one way to practice, it’s better to rehearse in the actual setting you are going to use for your final take.
Record yourself a few times and watch it back. Jot down two or three things you want to improve upon and do another test run.
Keep doing them until you are more comfortable. I guarantee you’ll get better with every take.
You Don’t Have to Be Perfect
An editor is great for removing bigger mistakes that interrupt flow or reveal incorrect facts, but you don’t have to get rid of every flaw.
Small imperfections here and there make the video seem more natural. Remember, no one expects your video to be perfectly polished.
You can even have fun with your mistakes from time to time. Don’t take yourself too seriously. People will appreciate that, and it makes the presentation more enjoyable.
People often say to me, “I feel like you are sitting in my living room talking to me.”
Not only does being conversational make your audience feel at ease, but it will also help you relax as the presenter. Just pretend you are talking to a friend or family member.
Trying to be extra polished can actually make you more nervous and seem uptight. Relax and remember tip #4.
We Are Our Worst Critics
I remember helping a friend with her videos, and she pointed out all these things she hated about her presentation.
What’s funny is I didn’t notice a single one of them until she brought them to my attention. Then, of course, I couldn’t help but notice after that.
We all have things we’d like to change about ourselves, so the playing field is pretty even there. Also, most people won’t even notice or care about the things that bother you. At the end of the day, if you are giving them what they want, they’ll be happy.
Sure, you may encounter some nasty trolls who try to make your life miserable, but they have delete and block buttons for that. Plus, the YouTube commenting system is very anti-troll friendly.
Just remember, once you conquer that fear, the benefits of creating video outweigh the negatives by far. So go for it!