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Use Hashtags On Instagram To Increase Visibility And Traffic

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The best ways to create a buzz and more visibility in the social media is by making the best use of Instagram and the best way to make the most use of Instagram is by making the best use of hashtags.  Furthermore, you can also use a blog or a website as a tool to expand the visibility of your brand and at the same time establish your versatility. 

In addition to that and to make your impression further strong and effective you may also consider adding a Press Page to your website. This will help the other brands that you wish to tag along with you to see you more and take a look at your services.

Once you are able to sponsor brands it will be easier for you to add them to your page. This will in turn and eventually help the brands of your choice to understand that you have enough influencer experience.

Use hashtags on Instagram

However, first, you should consider using hashtags on Instagram. Over the years Instagram has taken over all other social media channels in popularity as well as ineffectiveness in using it for business promotion purpose. This has primarily been possible due to the use of hashtags. The use of hashtags has literally taken over the internet. Hashtags typically refer to keywords or keyword phrases. These are usually spelt without spaces and have a pound (#) sign as its preface. The use of hashtags is generally for several references such as:

  • Any event
  • Conferences
  • Entertainment
  • Pop culture and even 
  • Reoccurring themes.
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Proper use of hashtags will make your content more visible to the general public. Typically, the hashtags were originally popularized by Twitter and later on it spread its use on multiple social networks including Instagram.

In order to use hashtags in the best possible way just like Stormlikes you will first have to know a few important things. 

  • First, the Instagram feeds are ever-changing
  • Second, there are more than 80 million photos are shared on Instagram every day and 
  • Third, a wide variety of users in a single feed can use hashtag aggregate posts but only public accounts will be shown when searched using hashtags.

This means with such a huge crowd of posts in the marketplace, it is very difficult for your content to get noticed. This is where proper use of hashtags will prove to be very handy. On Instagram, it is very easy and simple for users to find any content that is tagged. 

How to use hashtags

The search results page on Instagram is typically divided into three specific parts. These are:

  • Top posts that are most popular and display nine tagged posts altogether that have very high engagement
  • Most recent posts that display the tagged photos in chronological order and
  • Related hashtags which refer to all those other hashtags that people often use to discuss any given topic.

For example, if you are into the food business and plan to tag#coffee in your posts, the most related tags to this will be #cappuccino, #icedcoffee, #latte, or #coffeebreak. These hashtags will surely broaden the search results as well as extend the reach of your post.

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It is very easy to use hashtags. All you have to do is create one using numbers, characters, or emojis. You can add up to thirty hashtags to your caption but you must remember that your account must be public so that your posts to appear on the hashtag feeds.

Choosing a hashtag

It is very important to find out which hashtags are the best for each your post before you choose one to use. 

  • The best way to do so is by brainstorming all available and related keywords and phrases. 
  • You must also make it a pint to research on all relevant trends. 

This is not much of a task considering that Instagram will itself make it easier for you.

Start your research by tapping on to the Explore tab which looks like a magnifying glass on the bottom menu. In here you will find a lot of popular posts. Check them out to find the type of hashtags and take some cue from it. You must also use this page to find out the most popular hashtags related to your product even if you already have a particular hashtag in your mind. 

  • Simply type the hashtag in the search bar
  • Filter your results by Tags
  • See how many posts have used that specific hashtag as well as all other related hashtags.
  • Make sure that you blend general and trendy hashtags with specific hashtags and 
  • Also, consider creating your own hashtags specific for your brand.

All these steps when followed will ensure the reach of your posts and at the same time the relevance of your content are both increased.

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Ideally, it is better to create your own hashtags when you roll out a new product like most of the businesses do. In addition to that a relevant and self-created hashtag is also useful for:

However, you have to make sure that your hashtag is not being used for any other purpose if you create your own for your business. You will be better off when you ask your Instagram followers to use it.

Incorporating the hashtags

Lastly, you should focus on the best ways to format and incorporate Instagram hashtags in your content to get the best results, engagement and traffic. 

For this first and foremost make sure that your hashtag usage does not look like spam. Rather, it should look more natural in your caption. Ideally, you must use 2.5 hashtags per post like most businesses do and try to use one to four hashtags only. This will prevent overwhelming your audience and make it hard for them to read your captions.

Make sure it blends naturally into your caption. Tack the hashtags in the end or in the first comment. It will work the same way regardless of where it is placed. 

Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.

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What are Virtual Influencers, and What Do They Mean for Influencer Marketing?

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Virtual Influencers

Influencer marketing strategies always indicate that we need to find the most humane aspect of our campaign: to inspire and motivate, to create stories, to engage personally through different channels … all with the goal of engaging our followers. All this is going to happen as the virtual has emerged as influential.

As its name suggests, social networks are conceived as a digital space where we can connect with other people, change attitudes, seek advice, learn more about our culture.

And it is in this ecosystem that some very influential individuals emerge. Especially those people who have been able to attract the attention of thousands or even millions of followers around the world because of their knowledge of certain subjects and charisma. An image that marketing experts know how to “humanize your brands” or how to take advantage of it by still creating a collective campaign.

What is a virtual influencer? 

The term “virtual influencer” is only very recent. What does it compare to? Where did this trend come from and how did it spread? We will cover all these points in this article.

Meaning 

“Virtual influencers” refer to entirely fictional characters representing a brand, a company, or others. This consists of filming or photographing a human face and capturing its movements in order to reproduce them on the character in 3D. Perfectly modeled, some of them. They would even be confused with real people.

Virtual influencers could dethrone human influencers

The growing popularity of virtual influencers is bringing great change. These artificially generated models gain a lot of followers on social networks every day, especially on Instagram. But how are these generated? And above all, why do they gain so much acceptance and trust among users?

First, virtual influencers are almost impossible to recognize from their rivals, human influencers. The raw beginnings of human representation in 3D are far behind and some of them have structural cartoon elements but they are apparently quite interesting.

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The data published by the social analysis ensures that the performance of virtual influencers can pale any of their human colleagues.

According to the study, ” virtual influencers have almost three times more engagement than” real “influencers. This means that followers are more committed to the content of virtual influencers. “

This is a trend that never comes as a surprise, especially when we consider what it means for the future of influencer marketing. If these searches are correct, and virtual influencers are experiencing such a significant increase, logically more brands will follow this trend.

New influence … new regulations?

In addition, we must consider that virtual influencers are available free of charge, neutral, 24 hours a day, 7 days a week. According to this study, they are obviously extremely popular, especially among women aged 18 to 24 years.

As we said before, the characters range from hyper-realistic presentations to cartoons, which does not discourage his followers. In fact, the virtual influential chief is Lilmicella, with 1.7 million followers, followed by a Bratz doll-like character named Nunouri with 332,000 followers. By country, 23% of the audience for virtual influencers is concentrated in the United States. Below are countries like Brazil (9%) or Russia (5%).

So far, many of these profiles have reported that it is a virtual influencer. But it would be interesting to see if these brands would be controlled in the future without identifying them as real.

For now, creating such realistic 3D models is expensive. At least more expensive than the integration of real influencers. But with the advancement of technology, these costs will decrease. And it will open the door for companies looking to use them.

What is influencer marketing and how can it help you to promote your brand?

Influencers marketing is a novel marketing strategy. It is effective to achieve a series of partnerships between brands and companies. And those with high visibility and prominence on the Internet, which is known as  ‘influencers’.

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The internet and especially social networks have created the presence of a series of people who can be the equivalent of celebrities or celebrities in the conventional media, who have become the reference of a huge number of users.

This influential virtual world is characterized by having many hooks and charisma. Some, like YouTubers, have several thousand (and in some cases even millions) subscribers and followers.

Clearly, these national social networks are fairly real diamonds for brands, either because of their presence to criticize a particular product or simply because of the use of a clothing brand. Or any other item may go above the integer of many of the popular acceptance of a particular brand and it may increase sales like foam.

The advantages of influencer marketing

The main benefits of using influencer marketing techniques in our campaigns are the following:

  • They manage to amplify the positive messages of our brand or company.
  • Much conversation is generated online about our products or services.
  • Traffic to our website or the landing page of our campaign is increased.
  • Influencers are perfectly followed by a huge purchasing power and very consumerist: the target audience with thousands of generations.
  • If designed well, a campaign with influencers does not have to be very expensive. And a satisfactory and profitable return on investment (ROI) can be achieved.
  • The brand gains reputation and prestige.

How to design an influencer marketing campaign?

To design a good influencer marketing strategy to fit into our overall marketing campaign, we must follow these steps:

  • All we need to do first is to identify the most relevant influencers. And, above all, the most suitable for our products and the values of our brand or organization.
  • Once we have identified the influencers (or influencers) who are interested in our promotion, we need to get a favorable attitude from them towards their products or services.
  • We have to get positive reviews of our brand or product from the influencer.
  • Another option is to keep the presence (content) of these advertisers more or less hidden.
  • We can also invite them to launch our products in order to promote them.
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What do marketing professionals think?

Most marketing and advertising professionals (about 70% according to various surveys) are in favor of this type of promotion because they consider it effective. As such, a survey has confirmed that many companies are investing up to 20% of their budget in such effective marketing campaigns and want to increase spending on this item.

The ethical question

The use of influencer marketing sometimes leads to conflicts of ethical nature and professionalism. The bottom line is that many times influencers are dedicated to publicizing certain brands or their products or to talking for a fee or consideration of some kind.

The problem is that many times there is not enough transparency. It goes without saying that the influencer is criticizing a product because it is his real opinion, ignoring that he actually does it in exchange for something. In this case, their followers may be talking about a lack of honesty and a certain kind of deception, whose commercial interests of brands and companies do not need to know that their leader’s opinion is secret.

If you have been interested in this article on influencer marketing, you can read this post to know more about it. Hope you can apply so many tactics with the strategies for your business growth.

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Losing Instagram Followers for no reason? Here are 8 Reasons why

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One fine morning in the sweltering summer heat of May, I noticed something odd on Instagram. I had lost 45 Followers, dropping my total following to a measly 356. It’s true, I was randomly losing followers for the last couple of weeks. But with this large drop, all my hopes of an aspiring career as an Instagram influencer came to a halt.

To be fair, I posted on Instagram once a month and most of my followers were friends and acquaintances. So this isn’t a huge loss. But unlike me,  you might be a content creator who depends on Instagram for business. In which case, it is fair to worry about why you’re losing Instagram followers.

For most Instagrammers their first instinct might be to recall on the great purge of 2014 and ask:

Is Instagram deleting my followers?

It is not unheard of for Instagram to delete your followers. In fact, back in 2014, Justin Bieber lost more than 3.5 million of his 23 million followers. Meanwhile, Kim Kardashian lost 1.3 million of her 23 million followers and Beyoncé lost more than 800,000.

In all fairness, the 2014 algorithm update resulted in a deletion of paid followers only.

Instagram has warned users that it will be cracking down on inauthentic followers. This includes bots, inactive accounts, and third-party apps.

But good news, is that unless you’ve been using shady tactics, your account is safe.

Here are some examples of black-hat practices to avoid.

  1. Buying Followers

Buying followers are the quickest way of losing Instagram followers. If the purge is any sign, Instagram dislikes third-party apps and paying for followers.

But could you be paying for followers without knowing about it?

The answer is yes. Do you have a marketing agency managing your account? Could it be possible that they’ve used black-hat tactics like buying followers?

Steer away from shady companies who promise to get you, 10,000 followers for $10. If the offer sounds too good to be true it most certainly is.

  1. Using Bots and Third-party apps

As I write this, I understand that I could be putting in all the wrong ideas in your head. But I guarantee you these shady tactics will get you banned.

Instagram has banned chatbots that reach out to people and encourage follow-backs. In recent years, several third-party bots/apps have had to close their operations.

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So here’s a brain teaser – Did everyone who loses Instagram followers pay for their followers? Well, I didn’t. I never paid for an app or hired a firm to manage my account but I still lost followers. The hard truth is that sometimes you might be doing everything by the books and still lose followers.

Here are 8 reasons why you might be losing Instagram followers

1. Your follower’s preferences have changed.

Its been almost 10 years since Instagram launched and the platform is anything but new. In the 10 years we’ve been on Instagram, people have graduated from school, got married, and had kids. We’ve all done a lot of growing and it’s safe to say that we’re not the same person we were 10 years ago. 

The downside of being on Instagram for a long time is that your followers have changed. And as they grow as individuals they’re also growing out of old habits.

As an influencer or business owner, you too should grow in how you create content. If you’re interested in keeping followers, find out what they currently like, and cater to their needs. At the same time, you should also realize that some of these followers are never coming back. It would be better to find a new base of followers who are more relevant to the type of content you create.

2. You’ve changed too and some people don’t like that.

Growth is not exclusive to your followers. As a content creator, you too have grown and your tastes have changed as well. But even though growth is a good thing, it’s worth examining if the new you agree with your followers.

Often, as we get older and more experienced, we tend to be more cautious. It’s not uncommon for brands to be rebellious in their early days and dial it down later down the line. Most brands that follow this path alienate their core fan base and lose them in the process. 

3. Your followers haven’t heard from you in a long time.

We know that post frequency matters. But could posting less actually influence people to unfollow?

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The answer is a definite yes. Most users on the platform are conscious about who they follow. As a brand, if you’re not creating new content, your users don’t have a reason to keep following you.

3. You are posting content too frequently.

Posting too much can be as big a crime as posting too little. As a victim of brands and influences who constantly bombard me with their content – I can say that it can be overwhelming and invasive. 

When we post too often, we deprive them of novelty that comes with consuming content from different creators. Naturally, when your followers realize that their feed is being bombarded by one creator, they’ll remove them to make room for others.

4. Your content is not differentiated.

As human beings, we are wired to seek out novelty. Our brain is designed to flood our neural networks with dopamine, a hormone responsible for giving us the sensation of happiness and satisfaction when we enjoy a snack, get good grades or hear good news.

But, the brain’s dopamine delivery system is severely flawed. As we rely on the same stimulation to provide us with a hit, our neural networks demand more stimulation to get the same amount of dopamine.

That is why we never feel the same satisfaction when eating our twelfth slice of pizza as much as we received while biting into the first one.

Content is no different. We get satisfaction and fulfilment from the content we choose to consume. But when content creators keep creating the same content as everyone else, our thirst for novelty remains unquenched. This is why many people stop following creators. Instead, they look for other creators who can offer something different.

5. Your content is too spammy, too pushy, and too sales oriented.

In other words, your content is self-serving and adds little value to your followers. 

Back in the day, commercials came in the way of consuming content on TV. This resulted in Youtube democratizing content and bringing interruption free content to people. When Youtube started spamming people with Ads. They moved over to Netflix.

When creators focus too much on ads and too little on value-added content, followers also exercise their power. They move on to content creators who can balance between self-service and fan-service.

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6. You might be losing inauthentic followers.

Not everyone who follows you does so because they love your content. Following other people in hopes of getting a  follow back is a common practice. Once their strategy succeeds, these people don’t stick around for long.

Additionally, your account might also consist of spam, bots, and fake accounts. These accounts are periodically purged by Instagram and can result in a sudden drop in followers. 

There is no sure-fire way of knowing if you’re losing fake followers. but if you see a sudden drop, especially after an algorithm update, then chances are you’re just seeing Instagram cleaning out the trash.

8. You’re not gaining new followers.

Maintaining your follower count is difficult. You’ll win some of these battles and lose others. It is important to understand that you must always focus on reaching out to new followers as well. Without new followers to replace the ones you lose, your follower count will drop with time.

 

Instagram insights display daily net gains. Keep track of your followers by checking insights on a weekly basis. 

 

 

 

 

 

 

 

 

 

 

A few parting words

Instagram is changing, so is social media. New algorithm updates are burying organic reach in favor of paid ads. At the same time, competition is looming large for Instagram and its counterparts. For example, video-sharing platform Tiktok has already overtaken Instagram as the most downloaded app. You can now use TikTok Analytics to see which influencers have the most followers and likes. Which will inevitably lead to people spending lesser time on Instagram.

 As creators, this could mean challenging times lie ahead. It’s entirely possible, we’ll never get some followers back. Some of us will see engagement and reach drop.  

We should be ready for the worse and explore all avenues that connect us to our followers.

Before I finish this article, I will leave you with one last piece of borrowed wisdom:

Accept the things you can’t change, change the things you can, and know the difference between the two.

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