Author: Torrey Tayenaka

Torrey Tayenaka is the co-founder and CEO at Sparkhouse, an Orange County based video production agency. He is often asked to contribute expertise in publications like Entrepreneur, Single Grain and Forbes. Sparkhouse is known for transforming video marketing and advertising into real conversations. Rather than hitting the consumer over the head with blatant ads, Sparkhouse creates interesting, entertaining and useful videos that enrich the lives of his clients’ customers. In addition to Sparkhouse, Torrey has also founded the companies Eva Smart Shower, Litehouse & Forge54.

In the current digital age with consumers having instant access to high-speed wireless internet in the palm of their hands, video has taken over as the most powerful tool relied on to help businesses of all kinds expand and grow. Videos engage customers and potential customers in ways that no other medium can possibly match. Video has become more than a fringe option for garnering attention for businesses. Video production is now an essential, required element for an effective digital marketing plan designed to generate website traffic and increase revenue. Businesses use video presentations to introduce their company to the…

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