Author: Sara Williams

Sara is a Content Writer at PeppyBiz. She is not only a creative writer but also paints a beautiful canvas. She makes sure that you are left with no doubt about keeping up with marketing and sales.

We spend the majority of our time on the web. The business scenario is now transitioning from offline to online work methods. There are some amazing technologies that the companies are incorporating for easier workflow. These include artificial intelligence, internet of things (IoT), etc. But, a buzzword among all the businesses is marketing automation software. Earlier, only the B2B companies used it. But, nowadays, even the B2C companies are integrating it into their workflow. But, what exactly is marketing automation? What is Marketing Automation? In simple terms, marketing automation delivers value through technology. It is the simplification of marketing processes…

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