Author: Perisha Kudhail

The Covid-19 pandemic has rapidly accelerated the transformation into a post-brick and mortar world for many businesses. The imposition of lockdown measures and social distancing as the pandemic spread led to a significant push towards more modern marketing approaches – with leveraging the power of social media key to gaining exposure in this new digital ecosystem. Although digital marketing is certainly nothing new, in a world that’s less dependent on physical stores, more marketers have become reliant on online campaigns for matters of lead generation, generating conversions, and building brand loyalty. (Image: Gartner) As the chart above shows, as much…