Author: Perisha Kudhail

The Covid-19 pandemic has rapidly accelerated the transformation into a post-brick and mortar world for many businesses. The imposition of lockdown measures and social distancing as the pandemic spread led to a significant push towards more modern marketing approaches – with leveraging the power of social media key to gaining exposure in this new digital ecosystem. Although digital marketing is certainly nothing new, in a world that’s less dependent on physical stores, more marketers have become reliant on online campaigns for matters of lead generation, generating conversions, and building brand loyalty. As the chart above shows, as much as 69%…