For a local business, it can be hard to compete with the bigger brands online. However, if you are strategic in your local search engine optimization (SEO) approach, you can easily improve your brand’s visibility and increase your sales. Here are four overlooked local SEO tactics to reach your localized audience and rise as the top-ranking business in your community: Optimize your Google My Business ListingGet Local Links for Off-PageLocal Business SchemaInclude Local Keywords Optimize your Google My Business Listing If you’re just getting started with local SEO, Google My Business is the best place to focus your early efforts.…