Everyone wants to land on the top spot in Google search results. However, the most cost-effective way to make that happen is by implementing search engine optimization tactics. Also known as SEO, it is the process of ensuring that your website ranks for relevant keywords. For example, you sell limited edition Nike shoes online. When someone types “limited edition Nike” on Google, your website should be included in the result. The rationale here is to put your business front-and-center to your target customers. When done correctly, SEO also allows you to encourage that someone to visit your website. From there,…