Author: Alexandra Milhat

If you’re using landing pages, content offers or other inbound marketing tactics to tap into your target market, you’ve probably become an expert at picking out the dead-end leads in your growing databases and contact lists. They probably look something like this: Gmail address when you want to be sure you’re speaking to a decision-maker. Especially considering the number of companies using Gmail to communicate with their coworkers/clients. First- and last-name conventions like Moon Dancer instead of John Smith. Job titles listed as ‘student’ when you’re selling big-ticket items like yachts. Not many students can afford a yacht, but perhaps…

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